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Allstar Brands Corporation is a manufacturers company of over the counter drugs. This company is known for over the counter cold and allergy medicines. The Pharmaceuticals Division is a division in the company that is responsible for the marketing and production of ethical and OTC medications. The over the counter remedies are the ones that doesn’t need a prescription. The pharmaceuticals division is the one that focus on strategies that can help take the company to higher levels. They are responsible creating new products and that will help sustain the growth.

The management of Allstar Brand of Pharmaceuticals Division consists of several of market related groups. OCM is one of the groups which handle the marketing activities for All-round brand and any line extensions or new product introductions that might fall under the same category. The Pharmaceutical Division will have to come up with strategies that will help the company to survive. The constant success of the brand in terms of profitability and sales has made it a critical component of the Pharmaceuticals Division’s long-term strategic plan. The division anticipates that the brand’s cash flow in the coming years will allow the company to pursue new opportunities in emerging markets.

Allstar Brand Company along with their Pharmaceuticals Division has this company best interest at heart. They must use different strategies that will allow enhance their products. One of the things that Pharmaceuticals Division can do is to make these products more cost-effective and make it differentiate from the other companies’ products. They can look at their competitors’ products and see what they can do to make their products better.

Allstar should use digital communication which will help with marketing. Everyone uses social media and watch television these are just a few things that can reach people. Another way to promote is by using billboards this is a form of adverting. One of the most important things in adverting that has been around for years is the word of mouth. Allstar seem to have a great team that works together and will make the right decisions that will keep this company a flow.