Marketing Budget

Company Description and SWOT Analysis

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Company Description and SWOT Matrix

Company Name and Product

Zodiac Freakz is a company that emphasizes the production of sexual enrichment products. For a long time, libido among men and women has been a great concern across the globe. We have witnessed many couples or lovers fight depression due to a lack of sexual arousal or libido. Therefore, Zodiac Freakz intends to focus on producing, supplying libido-enhancing and strengthening properties made from aphrodisiac essential oils. These products influence the current market place. By introducing the new libido enhancing products in the market, I intend to bring something new in the market that will blend the various available libido-enhancing products. Understandably, POTION 69 is for all phases of adult life, designed to support human pleasure and sexual wellness. Zodiac Freakz is a significant name for my new venture because it has been in the market for a long time, purposely focused on producing handmade body oil products with unique scents.

Mission Statement

Zodiac Freakz has a unique mission statement. “Sexual enhancement is essential in life, therefore, Zodiac Freakz provides POTIONN 69 which is essential for all phases of adult life, designed to support human pleasure and sexual wellness” the information included in this mission statement is vital and paramount for the company since it helps managers to reach the target audience. My mission statement has components such as the name of the company, the type of product offered, and the purpose of the product thereof. The company's name helps consumers and interested parties know and find more information regarding the product producer (Lynch, 2018). In this case, Zodiac Freakz is the name of the company. The product's name is paramount is stating and informing the consumers about what the company offers to the market. In this case, Zodiac Freakza intends to offer POTION 69 as a sexual enhancement product to its consumers. The purpose of POTION 69 by Zodiac Freakz is to help people of all ages enhance their sexual urge. Therefore, each component of the mission statement plays a vital role in product marketing and awareness.

Trends in the industry

The global perfume market has experienced significant expansions over the years. According to the 2018 industry insights, the perfume market had a value of 31.4 billion USD. The market has considerably grown over the years, and more expansions are expected to be seen in 2025. The growth in the perfume market is attributed to the rapid growth in personal grooming. People have developed a top-notch demand for luxury and exotic fragrances increasingly. More so, the perfume and fragrance industry has significantly grown due to consumers' increased spending, especially on premium and luxury fragrances, because most of the consumers earn high income; thus, their living standards are much better to sustain them in the global market.

Zodiac Freakz is one of the most influential industries known for the production of handwash perfumes. The current perfume and fragrance industry has evolved for both cosmetic and personal care. Perfumes form a strong essence for personal care and building confidence among the users. Therefore, aligned with the care and confidence provided by scented perfumes, POTION 69, among other libido enhancing products, is essential in the current industry. There are other brands used for improving libido for men of all ages (Lynch, 2018). Libido is an issue of concern in the current era. One among five men encounters low sex drive; therefore, POTION 69 will help men get their sex life satisfaction. Given that it is an all-natural supplement, it is specially designed for spicing up sexual life without causing any side effects.

Strategic position

Strategic positioning is vital in start-up businesses since it reflects the distinctive value chain that configures all business processes and operations. When managers or business owners strategically position their businesses, it is nearly impossible for competitors to emulate. Businesses adopt various positioning strategies, depending on the age of the company. In this case, quality positioning and benefit positioning will be the best strategic position for Zodiac Freakz POTION 69. Consumers will have insights about our products, reliability, and durability in the quality positioning strategy and determine if the cost is worth it. Benefit positioning will help us market the best features contained in our products. For instance, our products will enhance libido or sexual life among people of all ages. The use of social media platforms and other online mechanisms will help implement our strategic positions.

Distribution

Zodiac Freakz libido enhancing products will be distributed through various channels. Since it is a start-up business, we intend to distribute and sell our products through online methods. However, the company can build storefront or form live interaction with consumers to increase its market and consumer base. Since the current generation is clued on social media and online adverts to purchase and view their interests, online distribution channels become essential and the main medium to ensure our products reach various consumers regardless of their location.

SWOT Analysis

Strengths Offering Customization to customers (product differentiation) Outstanding Customer Service Growing demand for natural products Lower side effects of Aphrodisiac Oils compared to oral sexual wellness supplements. We have competitively priced according to industry pricing.	Weaknesses Brand awareness Not approved by the FDA Ingredient transparency Perfume/liquids are considered hazards in the mail system-special shipping required. Sold online in start-up so individuals cannot smell before buying
Opportunities Growth through independent representatives Subscription program for new scents each month Advertising with social media technology and Google ads Opening a storefront or some form of live interaction Membership opportunities for loyal customers	Threats Market penetration Competition from other libido-enhancer producers Differential pricing from other products Enough Capital to sustain the products in the market

There is growth in demand for natural products, especially in the sexual life domain. That implies that Zodiac Freakz will maximize all the strengths and opportunities, which will, in return, help mitigate the threats available as well as improving on the weaknesses underlined. For instance, we will offer customized products to our clients through an online advertisement. This will help in enhancing market penetrations and reaching more customers. Online advertisements will also help improve and enhance brand awareness since many people will learn about Zodiac Freakz through their various social media platforms (Hitt & Duane, 2017).

In conclusion, sexual enhancement is an issue of concern among people of all ages and gender. Zodiac Freakz intends to help solve this puzzle by providing natural-based products such as POTION 69, essential in improving the libido levels among all the victims.

References

Hitt, M., & Duane, Ireland, R. (2017). The intersection of entrepreneurship and strategic management research. The Blackwell handbook of entrepreneurship, 45-63.

Lynch, R. (2018). Strategic management. Pearson UK.