NEED FULL DISSERTATION
BIRMINGHAM CITY BUSINESS SCHOOL
UNDERGRADUATE/ POSTGRADUATE DEGREES
COURSEWORK FRONT SHEET
MODULE TITLE: Major Project Options 1 and 2 (Dissertation)
MODULE CODE: BUS7048
LECTURER: Dr Peter Samuels
ISSUE DATE: September 2020
HAND IN DATE: Research Topic: (under MAN7057) 5pm, Friday 19th June 2020
Research Proposal: (under MAN7057) 12 Noon, Monday 31st
August 2020
Dissertation/Report (100%): 12 Noon, Monday 11th January
2021
RESIT DATE: (Dissertation/Report 100%) TBC
HAND BACK DATE: 20 working days from the date of submission. Learning outcomes and assessment criteria specific to this assignment:
Learning outcomes:
By the end of this module, students will be able to:
1. Identify, determine and justify a disciplinary-relevant project, including its aims,
scopes and objectives.
2. Self-manage research, including managing the supervisory process and reflecting
critically on the work undertaken to identify improvements in research and project
practice
3. Understand how to identify and synthesise the relevant conceptual theory and
methodological techniques from the programme pathway, using a range of sources
and data, applying them to a particular topic, case or organisation.
4. Professionally present the analysis of the data and the results of the project,
including drawing appropriate conclusions and providing recommendations and
guidance for managerial judgements and decision making in the chosen discipline or
pathway.
5. To understand the ethical request process and apply it appropriately to the research
project.
Assessment Criteria:
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Assessment criteria are specified in the assessment brief marking scheme depending on
the option chosen.
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BIRMINGHAM CITY BUSINESS SCHOOL
BUS7048
MSc Management programme
Dissertation Assessment Brief for Options 1 & 2
January 2021 submission
Module Coordinator: Dr Peter Samuels
e-mail: [email protected]
Phone: 0121 331 6962
Room: C242
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MSc Management Major Project Assessment Brief: Options 1 and 2 –
Dissertation
Contents
1. The Aim of the Dissertation .............................................................................................. 4
2. The Nature of the Dissertation Module ............................................................................. 5
3. The Choice of Dissertation Topic...................................................................................... 6
4. The Dissertation Plan ....................................................................................................... 7
5. Keeping Records .............................................................................................................. 7
6. Dissertation Structure and Format .................................................................................... 8
7. Critical Literature Review ............................................................................................... 10
8. Methodology .................................................................................................................. 11
9. Supervisor and Student Roles and Expectations ............................................................ 12
10. Ethical Issues ............................................................................................................. 14
11. Reflective account ...................................................................................................... 14
12. Turnitin and Avoiding Plagiarism ................................................................................. 15
13. Final issues................................................................................................................. 15
14. Arrangements for Resubmitting Students ................................................................... 16
References (with BCU Library links) ...................................................................................... 17
Appendix 1: Indicative Assessment Checklist and Indicative Marking Scheme ...................... 19
Appendix 2: Individual Dissertation – Record of Tutorial ........................................................ 24
Appendix 3: Research Ethics Protocol................................................................................... 25
1. The Aim of the Dissertation
The aim of the dissertation is to provide you with an opportunity to further your intellectual and
personal development in your chosen pathway by undertaking a significant practical unit of
activity, having an educational value, and at a level commensurate with the award of an MSc
degree.
The dissertation is one element of your degree where you have the freedom to select what to
study or investigate in your chosen pathway. Because of this, it can be one of the most valuable
learning experiences you could ever go through. Most students, for instance, have used the
dissertation not only to develop a detailed study of a topic that interests them, but also to learn
about themselves and to produce a dissertation which fully demonstrates their intellectual and
personal capabilities.
A subsidiary benefit of the dissertation is that it provides tangible evidence of your abilities and
can be shown to prospective employers to lend further support to your job application.
Option 1 and Option 2
The key difference between Option 1 and 2 is the justification and use of primary AND/OR
secondary data:
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Option 1 consists of a management dissertation which includes a relevant literature
review, primary data collection and analysis.
Option 2 consists of a management dissertation which includes secondary research
ONLY. There may be a separate literature review if secondary data has also been
analysed. Alternatively, the findings of the extended literature review may be presented
over several chapters as a systematic review of published literature, which replaces the
normal data analysis chapter.
Module assessment
The Module is assessed using a dissertation/report which is due for electronic upload via
Moodle on Monday 11th January 2021 at 12 Noon.
2. The Nature of the Dissertation Module
The dissertation can be defined as a scholarly inquiry into a problem or issue, involving a
systematic approach to the gathering and analysis of information/data, leading to the production
of a structured report. The following characteristics are common to most dissertations, and
indicate how dissertations differ from coursework
Choice of topic
It is usual to give you some discretion in the choice of topic for the dissertation and in the
approach to be adopted. You will need to ensure that your dissertation is related to your chosen
pathway.
Independence
Choice requires you to act with independence and initiative, making decisions and carrying out
the research work for an extended period of time, albeit, under the guidance of a dissertation
supervisor.
Unpredictability
Neither you nor the dissertation tutor knows all the relevant inputs and problems, and the
outcome is not predetermined. There is no ‘approved answer’, it is your task to produce an
answer of your own that demands approval by its marshalling of evidence and the logic of its
argument.
These three aspects – choice, independence and unpredictability can mean that dissertations
are on the one hand more rewarding, but on the other more demanding, than normal
coursework.
Integration
This is the fourth factor. Dissertations often require you to integrate a variety of knowledge and
skills when tackling a problem, and to carry through a sequence of stages. This is true even
when dissertations are very specialised in subject matter.
In general, how you set about the dissertation and what you learn in the process are as important
as the result you achieve. You can sometimes learn more about an approach when things go
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wrong than when everything goes according to plan, and provided you can point to the lessons
you have learned, you will still get good marks.
Planning your dissertation
This will entail the following:
Selecting a topic for investigation. This was covered in the MAN7057 Research Practice
module but your topic may still require adjustment according to the feedback you have
received from your supervisor on your proposal.
Establishing the precise focus of your study by deciding on the aims and objectives of the
dissertation and formulating the question(s) to be investigated. Again this was covered in
MAN7057 but may require adjustment.
Drawing up an initial dissertation outline in line with the aims and objectives of the
dissertation.
Devising a timetable to ensure that all stages, including writing of the dissertation will be
completed on time. The timetable should include provision for regular contact with your
dissertation supervisor. Again, you were asked to draft a schedule in your proposal for
MAN7057 but this may require adjustment.
3. The Choice of Dissertation Topic
You were required to choose a dissertation topic under the MAN7057 Research Practice
module. Your topic may change as your research develops but your final topic should be
consistent with your approved ethics request form.
It should also comply with the following conditions. Firstly, it should be:
Relevant to business, defined broadly
Clearly focused so as to facilitate an in-depth approach, subject to the availability of
adequate sources and to your own knowledge;
Of value and interest to you and your personal development.
In addition, students must choose a topic that is aligned with their chosen subject
pathway. For example: MSc Management and Marketing students must chose a marketing
topic; MSc Management and International Business must choose a relevant topic related to
International Business; and MSc Management and Finance must choose a Finance-related
topic.
Market entry plans are very much off limits; they lack critical thinking and analysable data. Marketing or communications plans are not acceptable.
Strategic analysis of companies and analysis of companies strategies; It has proved hard to get
realistic valid data; some students have failed because they thought asking a few customers
about strategic success with the company data means they are set up to fail. This is particularly
true of Multi National Enterprises and Global Enterprises and the banking sector, where
students thought they could ring up a Headquarters and they would be told strategies, financial
positions, etc.
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Topics must be clearly within the module specifications of the pathways, otherwise the
background theories will be absent.
Case studies, i.e. worked illustrative examples, are only acceptable if they are situated within
a wider context and involve primary data collection and analysis.
Historical retrospective write-ups, e.g. “How Coke made it big in India” are not acceptable.
Industry reports such as “The Indian Diamond industry” or “Thailand’s auto spares industry” are
not acceptable.
Only Finance pathway students can select finance topics.
International Business Pathway Dissertations could be made ‘international’ via:
1) Collecting data in two countries
2) Collecting data in one country and comparing it with secondary data in another country
(previous studies)
3) Relating to the activities of an international company in a country which is not its ‘home
country’ (so not Asda in the UK, because Asda is a UK company, although owned by
Walmart; but if Walmart introduced Walmart stores into the UK then it would be OK to
study them. HRM practices of Barclays bank in Nigeria would be OK).
4. The Dissertation Plan
It is recommended that you should have a dissertation plan to guide you right from the outset.
Essentially, the dissertation plan is an outline of what you intend to do, chapter- by- chapter,
and therefore should reflect the aims and objectives of your dissertation.
There are several reasons for having a dissertation plan:
It provides a focus for your thoughts.
It provides your dissertation supervisor with an opportunity at an early stage of your work
to make constructive comments and help guide the direction of your research
The writing of a plan is the first formal stage of the writing process, and therefore helps
build up your confidence.
In many ways, the plan encourages you to come to terms with the reading, thinking and
writing in a systematic and integrated way, with plenty of time left for changes.
Finally, the dissertation plan generally provides a revision point in the development of your
dissertation report in order to allow appropriate changes in the scope and even direction of
your work as it progresses.
Your revised plan should be included as an appendix and scores towards your reflective
account mark.
5. Keeping Records
Make a note of everything you read, including those you later discard:
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Ensure that when recording sources, author’s name and initials, date of publication, title,
place of publication and publisher are included. (You may consider starting a card index
or database from the outset).
Make an accurate note of all quotations at the time you read them. Make clear what is a
direct quotation and what is your paraphrase.
Dissertation supervision records
An electronic form will be used to keep records of meetings (see Appendix 2). This will also be
made available as a template Word document.
The responsibility for keeping a record of meetings will rest with you, the student.
You are required to complete this form with a brief summary of each meeting with the
supervisor and include agreed action points (bulleted) to be addressed before the next
meeting. This form should be saved as a Word document and sent as an email attachment to
the supervisor no later than 3 days after the meeting. The supervisor may add comments.
You are required to include copies of the completed Record of Tutorial forms in the
Dissertation appendices. These also score towards your reflective account mark.
6. Dissertation Structure and Format
All students must follow the following guidelines in submitting their dissertation.
Front (Title) page should provide title, author, nature of degree, date of submission,
Faculty and University title, name of your supervisor and pathway.
Second page should be an abstract
Third page should be the table of contents giving page references for each chapter and
section.
The next page should be the table of appendices, graphs and tables giving titles and
page references.
Next is the acknowledgement where your supervisor should be named (and anyone
else you wish).
Chapter 1 should be a general introduction, giving the background to the dissertation,
the problem statement, the aim and objectives of the dissertation, the research
question(s). A discussion of the significance or any potential limitations of the research
should also be provided. This chapter can be expanded from your proposal submitted
to MAN7057.
Other chapters will constitute the body of the dissertation. The number of chapters and
their sequence usually will vary depending on, among other things, the objectives of the
dissertation. There should always be a methodology chapter. One chapter may focus
on a critical review of the previous relevant work relating to your dissertation, although
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this may be several chapters long in the case of a systematic review of secondary data.
The penultimate chapter should provide a summary of your major findings, a discussion
of their implications, and conclusions, possibly with recommendations. The last chapter
should contain your reflective account (see below).
After this concluding chapter, you should give a list of all references you have used
according to the BCU Harvard Referencing system (see
https://www.bcu.ac.uk/library/services-and-support/referencing/harvard).
Finally, you should give any appendices. These should include your proposal, your
signed ethics request form, your data collection instrument, your revised plan, copies of
the records of tutorial meetings and relevant statistical data or material which cannot be
fitted into the chapters.
Dissertation format
The following requirements must be adhered to in the format of the final dissertation.
1) Your final report will automatically be checked by the Turnitin software. You may only
upload a single file containing the whole of your dissertation including your title page,
abstract, table of contents, list of references and appendices.
2) The dissertation should be 8,000 words in length. The normal 10% “rule” applies so
you may in fact submit up to 8,800 words without being penalised. The word limit
excludes the title page, abstract, contents list, references and appendices. You must
declare the number of words at the end of the main body of your report. In addition, the
maximum number of pages, including the title page, abstract, contents list, references,
and appendices should not exceed 250.
3) The dissertation should word processed in Arial 11 point type. Larger fonts should be
used for chapter and section headings.
4) The outside front sheet shall bear the title of the work in at least Arial 24 point type.
The name and initials of the candidate, the qualification and the year of submission
shall also be shown on the front
5) One-and-a half spacing must be used in typescript except for indented quotations or
footnotes where single space may be used (use these sparingly). All margins should
be set at 2.5cm.
6) Pages shall be numbered consecutively through the main text including photographs
and/ or diagrams which are included as whole pages.
7) The front (title) page shall give the following information:
The full title of the dissertation,
The full name of the student and student ID number (8 digits),
The statement: “This dissertation is submitted in partial fulfilment of the
requirements of the MSc Management Programme”
The Faculty and University title plus the Collaborating Establishment, if any,
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The month and year of submission
The name of your supervisor
The name of your pathway (i.e. full name of course)
The module code: BUS7048
8) The dissertation must include a statement of the candidate’s objectives and must
acknowledge published or other sources of material consulted (including an
appropriate bibliography) and any assistance received.
There shall be an abstract (up to 500 words, but recommended to be 200 to 300
words) included with the dissertation immediately after the title page which
provides a synopsis of the dissertation, stating the nature and the scope of the
work undertaken, the findings, and the contribution made to the knowledge of the
subject area addressed.
Diagrams should be self-explanatory (having adequate annotation and captions
conforming to the BCU Harvard style) and should be located in close proximity
after where they are first mentioned to the text. The dissertation should be
divided into appropriate chapter, sections and sub-sections.
Any specific claims made in the text should be backed up with research
evidence, either in the form of a citation with associated reference in the
reference list, or with evidence from primary or secondary data analysed in the
research.
7. Critical Literature Review
A critical literature review involves:
Reading, understanding and providing a written critical summary of what other people
have written about your dissertation area, related topics and methods of analysis.
In a dissertation like yours, you will not be expected to produce a definitive account of
the state of research in your selected topic.
However, you will need to show evidence that you have read a certain amount of
relevant literature and that you have some awareness of the current state of
knowledge on the subject.
A literature review is not an annotated bibliography. In other words, you are expected to do
more than write one paragraph summaries of a collection of research papers related to your
research topic. In particular you should:
Organise your review into themes
Investigate topics within your themes in turn, providing evidence to justify any specific
claims that you make
Evaluate evidence, indicating where it is inconclusive or conflicting
Place more emphasis on some sources than others using critical thinking in your
decisions regarding the order your present them and the amount you write about them
Include theory as well as empirical studies
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Attempt to answer deeper questions relating to your themes
Conclude your review be summarising your findings and refocusing them on your
research question(s) to justify your gap in the research literature
A critical literature review is important because:
It can provide ideas about approaches and methods which had not occurred to you,
e.g. how to analyse and present data.
It may help to devise a conceptual framework for the analysis and interpretation of
data.
It may also reveal other important issues or question which is worth addressing, but
which had not occurred to you earlier.
If you are doing a systematic review (an Option 2 dissertation where you are not analysing
secondary data sources) then you will need to expand your review into several chapters. It
should also come after your methodology chapter.
8. Methodology
The purpose of a methodology chapter is to provide a credible plan for carrying out your
research. It is a combination of the theory of undertaking research (known as methodology)
and the practical application of this theory (known as method). It is usual practice to begin
with your methodology then provide your method. This chapter should be written in a very
different style to your literature review as your aim is to convince your reader that your plan is
credible, rather than to educate your reader about methodological concepts (which they
already understand) or discuss alternative views.
Having made good decisions earlier in the process it is equally important that you make the
most appropriate choices for the methodology section. At any level of academic research,
success rests on choosing and implementing the most appropriate methods for gathering and
analysing data. As an MSc Management student, you must clearly justify all the decisions you
make in this section of your work and demonstrate that they are consistent with your aim and
objectives. Your dissertation markers will want to see that a rigorous methodology and method
has been applied.
Methodology is a combination of philosophy, approach to theory generation, strategy and
choice of methods (mono, multi or mixed). It is advised that these issues should be discussed
together rather than in separate sections as their choice is often inter-related. More
information will be provided in the lectures.
Before you choose specific data collection methods consider the following:
What issue have I identified? What is the nature of the problem? What am I trying to
understand?
Now ask yourself two more questions:
What may I know (find out) about this?
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Where does the knowledge I wish to acquire lie, where does the answer lie and
how do I actually go about acquiring it?
Start reading research methods texts in order to understand the nature of your research so
you can build up a convincing argument (see reference list below).
Here is a list of questions you should address in this chapter:
Are you intending to carry out primary research and collecting your own data or
primary research using someone else’s data or will you only evaluate other people’s
research (secondary data analysis)? If it is the latter then this chapter should come
before your literature review and should provide a plan for your systematic
identification, selection and analysis of literature (more information will be provided
in the lectures – see also the reference list).
If you are carrying out a survey, you will need to consider sampling issues.
You also need to decide on your data collection: questionnaire, focus group,
observation, interview, face-to-face, telephone, online, pilot study?
How will you demonstrate that your research is rigorous, acknowledge or eliminate
bias, account for reliability and validity of your research and recognise any constraints
and limitations?
Analysis is often a neglected part of the research. It is understandable that much effort goes
into collecting data but you also need to consider what you will do with the raw data once
collected. You should discuss how you intend to make sense of your data, what techniques or
mechanisms you might use to analyse the data.
9. Supervisor and Student Roles and Expectations
Dissertation supervisors
All students are allocated a supervisor as part of a group for support. Note that supervisors may
be on annual leave at some point during the supervision process so students will need to
negotiate in advance any dissertation meetings. That is entirely to be agreed between the
Supervisor and the Student.
Normally the last few weeks are for finalising the dissertation and supervisors may not be
available for supervision.
Student expectations:
Regular contact with supervisor via up to six group scheduled face to face or online
equivalent meetings
Obtain comments on one draft only normally on a chapter by chapter basis
Only one draft per chapter is allowed by prior arrangement with supervisor
Give staff reasonable amount of time (at least one week) to review drafts and respond
to emails during term time
Expect staff to stick to agreed times of meetings
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Student responsibilities:
Make initial contact with supervisor.
Attend all Dissertation Support sessions
Complete work on time as agreed with your supervisor
Work independently
Obtain comments on one draft only
Only submit ONE draft per chapter
Accept work should be mainly based on own effort
Attend all scheduled meetings – if you fail to give written notice 24 hours prior, you will
lose that time allocated
Plan your work to take staff leave into account
Be familiar with academic misconduct regulations with regard to plagiarism
Fully comply with submission requirements including self- uploading to TurnitinUK
database
Ensure appropriate use of Harvard referencing system
Maintain records of tutorial meetings and include copies in the Dissertation appendices.
The role of the supervisor
The role of the supervisor includes:
To assign some directed reading (but most of the literature search must be yours)
To stimulate and enthuse you.
To provide a steady stream of interaction of ideas and guidance.
To help you develop a suitable methodology (e.g. questionnaire)
To help you to perfect your research instrument
To help you draw up your individual dissertation plan
To give feedback on your draft submissions (once per chapter only).
NB: The responsibility for successfully completing the dissertation on time remains
solely with you, the student, not with the supervisor.
Supervisor responsibilities:
Supervisors are expected a total of 16 hours for each dissertation supervision group.
This includes meetings with students, marking and administration on both MAN7057
and BUS7048.
Be familiar with module specification and assessment requirements
Be familiar with relevant Moodle site
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Be available for up to 6 scheduled face to face or online group tutorial meetings
Complete and retain supervisory record booklet
Provide timely response to emails
Provide timely feedback to draft material
Be familiar with Turnitin procedures and reports
Give reasonable notice regarding leave, etc. – and alternative cover available
Give detailed feedback for failed projects
Be available for one face to face meetings with re-sitting students
Arrange first scheduled meeting following announcement of allocations by module co-
ordinator.
10. Ethical Issues
It is important to ensure your dissertation is conducted in an ethical manner. The following points
offer a good checklist.
• Discuss ethical issues in collection and use of data with your supervisor
• Ensure that no harm can come to participants
• Ensure that respondents understand that participation is voluntary and confidential
• Keep data confidential. Do not share it with anyone else
• Be honest and open with respondents about the reasons for the research and report
findings honestly and accurately
• Be honest about your own interest in the data
• Comply with the Data Protection Act and other relevant legislation.
ALL students are required to complete the Application for Ethical Approval form. This will be
available on Moodle. The form that you submitted as part of your coursework for MAN7057 may
need to be modified according to the feedback you receive from your supervisor. You should
continue this process until your supervisor agrees to sign your form. This forms part of your final
mark.
In some cases, the research will need to be approved by the BLSS Faculty Research Ethics
Committee.
See Appendix 3 for more information.
11. Reflective account
You are required to provide a commentary and reflective analysis on the process of
undertaking research projects. This counts as 10% of your final mark. It should include a self-
reflection on professional development issues, identifying areas of strength and areas to
improve upon related to research and project management.
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Your account needs to go beyond an account of what you did and should include critical
reflection on what you have learnt through doing a major project and how you hope to apply
this new understanding and ability in the future.
You should also include your revised project plan (e.g. GANTT chart) and records of meetings
with supervisor as appendices
12. Turnitin and Avoiding Plagiarism
Students are required to fully comply with submission requirements including uploading to the
Turnitin database via the module Moodle site. If you do not meet these requirements then
your work will not be marked.
Turnitin is a research matching software program and does not measure plagiarism per se. It
is used to compare your final report with published research, websites and written work
submitted to educational institutions. Your Turnitin matching report will be assessed by your
supervisor for plagiarism. Minor infringements may lead to a deduction in marks by your
markers of up to 10%. More serious cases will be reported to Student Governance for
investigation which, if upheld, may result in your mark being recoded as zero.
It is disciplinary offence to submit the work of others as though it were your own. All of the
material in your dissertation, which is not of your own composition, must be attributed using
the BCU Harvard referencing system. You will not achieve a pass mark for your dissertation
unless there is a significant amount of commentary in your own words on the data you have
collected from primary or secondary sources.
You are encouraged to submit a draft of your final report on a Turnitin checking site that does
not retain a copy of your work. There is no set maximum percentage matching score to
indicate plagiarism as it depends what part of your final report contributes to your overall
matching score. You may reuse your proposal from MAN7057 without penalty. It should also
be included as an appendix at the end of your report.
Students are warned that if it appears that you have attempted to subvert Turnitin, you
may be referred for an investigation for Academic Misconduct which could lead to a
significant delay in obtaining your results even if found “not guilty”.
13. Final issues
It will be assumed that future students can have access to your work for reference unless you
state clearly on the title page that your report is confidential.
You may be asked to attend a “viva voce” examination. This is an oral examination in which you
will be given the opportunity to demonstrate the breadth and depth of your understanding of
your dissertation research, perhaps in a way that has not been communicated effectively in the
written work.
The viva examinations are normally held either just before or just after the Examination Board.
Whilst it is possible to conduct a viva examination by Skype or similar software it is likely to be
in your best interests to return to the UK for the viva.
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14. Arrangements for Resubmitting Students
Resubmitting Students
Students who fail to obtain at least the pass-mark of 50% will need to resubmit.
All the previously listed submission requirements apply to resubmitting students. You will be
advised by the Faculty Office of the relevant hand in dates.
Students who obtain a mark between 35% and 49% will be expected to resubmit a revised
and improved version of the same topic. They will be entitled to ONE meeting with their
supervisor to discuss the improvements required and may submit ONE draft of the improved
version to their supervisor for comment (or equivalent remote support). These students are
required to re-work their existing dissertation and are entitled to attend a face to face tutorial
for feedback on the failed dissertation and a second face to face tutorial to obtain feedback on
a revised draft prior to final submission (or equivalent remote support).
Students who obtain a mark of 34% or lower will be required to select a new topic or to
significantly revise the original submission. They will be entitled to the same level of support
as other resubmitting students (two meetings or equivalent remote support).
Visas
Except in highly exceptional or extenuating circumstances, resubmitting students are NOT
eligible for visa extensions.
Fees
There is no additional fee for resubmitting students.
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Booth A., Sutton A. and Papaioannou D. (2016) Systematic Approaches to a Successful
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Appendix 1: Indicative Assessment Checklist and Indicative Marking Scheme
1. Title, Abstract and Introduction (10%)
Clear and concise title
Appropriate abstract summarizing the entire research project
Background section introducing and describing appropriate general areas related to the
study
Persuasive, coherent problem statement justifying the need, interest, viability and
uniqueness of the chosen topic
Clear statement of original aim, objectives and research question(s) of the project
Discussion of the significance or potential limitations of the study
2. Literature Review (20%)
Organisation of literature into appropriate themes
Statement of purpose and scope of review
Systematic identification and selection of relevant sources
Inclusion of theoretical perspectives
Understanding of selected sources (including their limitations)
Critical analysis of selected sources
Discussion of focused findings relating to the research topic, possibly leading to the
development of a conceptual framework
Conclusions justifying the need for the research study
3. Methodology (15%)
Justification for choice of methodology
Appropriateness of methodology given stated objectives
Specification and organisation of the methods employed
Appropriateness of research methods
Development of a data collection instrument based on the literature review or a conceptual
framework derived therefrom
Details of approach to data collection, such as sampling technique
Detail of proposed data analysis techniques
Recognition of the advantages, constraints and limitations of methods chosen
4. Ethics Form (5%)
Inclusion of a signed ethics form as an appendix
5. Analysis of Data and Material (20%)
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Use of the data/material to examine project objectives and hypotheses.
Critical evaluation of material
The depth and breadth of analysis
Syntheses of analysis (primary and/or secondary research) with issues raised by the
academic literature.
Has the student compared and contrasted different models in the analysis (Robustness of
Analysis)
Clarity of interpretation
Logic of argument
6. Conclusion and Recommendations (10%)
Statement of overall findings and conclusions.
Conclusions and recommendations flow from analysis.
Significance of findings and recommendations.
7. Reflective Account (10%)
A commentary and reflective analysis on the process of undertaking research projects,
including a self-reflection on professional development issues, identifying areas of strength
and areas to improve upon related to research and project management.
Inclusion of a revised project plan (e.g. GANTT chart) and records of meetings with
supervisor as appendices
8. Presentation and Referencing (10%)
In general, the structure and presentation of the Project Report should demonstrate:
Logical organisation and clear structure of the report.
Appropriate use of charts and tables.
Quality of writing, clarity and use of appropriate language and terminologies.
Clear chapter and section titles, page numbering, citing and referencing (using the BCU
Harvard style).
Free from errors of grammar and spelling.
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Overall Marks LO1: Identify, determine
and justify a disciplinary-
relevant project,
including its aims,
scopes and objectives.
LO2: Self-manage research,
including managing the
supervisory process and
reflecting critically on the
work undertaken to identify
improvements in research
and project practice
LO3: Understand how to
identify and synthesise
the relevant conceptual
theory and
methodological
techniques from the
programme pathway,
using a range of
sources and data,
applying them to a
particular topic, case or
organisation.
LO4: Professionally present
the analysis of the data and
the results of the project,
including drawing
appropriate conclusions
and providing
recommendations and
guidance for managerial
judgements and decision
making in the chosen
discipline or pathway.
LO5: To
understand the
ethical request
process and
apply it
appropriately to
the research
project.
80–100% Distinction Outstanding background, issue definition, objectives and
rationale. The supervisor is
totally convinced as to the
project’s relevance.
There is exceptional evidence of
insightful reflective practice linked
to the key decisions made during
the development of the project,
incorporating a highly professional
and sophisticated assessment of
professional traits and skills and
identification of a comprehensive
professional development plan
related to research and project
practice skills.
Outstanding evidence of working
with supervisory process (including
evidence of highly detailed
supervisory meeting reports).
The literature review is
comprehensive with excellent
critical evaluation and
conclusions & analytical
framework.
Outstanding understanding of
methodological issues &
limitations, excellent
justification of methods and
research instrument.
Complex and sophisticated
analysis and interpretation of the
material, excellent integration
with literature and objectives, and
critical discussion of value and
limitations of data. Excellent
conclusions, sophisticated
discussion of achievement of
objectives and research
questions and issues.
Outstanding project structure and
report, use of language and
presentation with full and
accurate Harvard referencing.
A signed ethics form
has been provided
70-79% Distinction Clear and specific about research question, objectives
clear, feasible and appropriate,
very well justified by very good
& relevant background
information. A very relevant
project.
There is excellent evidence of
reflective practice linked to the
development of the project,
incorporating a professional and
sophisticated assessment of
professional traits and skills and
identification of a highly competent
development plan related to
research and project practice skills.
Excellent evidence of working with
supervisory process (including
evidence of detailed supervisory
meeting reports).
The literature is cogently
described and evaluated with
good critique and conclusions
identifying gaps and issues,
good analytical framework.
Good understanding of
methodological issues &
limitations, research methods
clearly justified against
alternatives and good
research instrument
Results are presented very
clearly and analysed and
interpreted in a sophisticated
manner, referring back to the
literature and clearly focused on
the objectives
Conclusions are clear with
sophisticated discussion in terms
of achievement of objectives.
Good Structure, very good
presentation and use of language
with full and accurate Harvard
referencing.
BUS7048 Dissertation Indicative Marking Scheme
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60-69%
Commendation
Clear research issue; good
background objectives are
fairly clear, feasible and
appropriate with good
rationale. A competent and
convincing attempt with mostly
relevant elements.
There is some very good evidence
of reflective practice linked to the
development of the project,
incorporating a competent
assessment of professional traits
and skills and identification of a
development plan related to
research and project practice skills
Some satisfactory evidence of
working with supervisory process
(including detailed supervisory
meeting reports).
The literature is cogently
evaluated with some critique
and useful conclusions
related to analytical
framework.
Research Methods are clear
and justified with
consideration of alternatives,
understanding of limitations
and acceptable research
instrument
Results are presented fully and
analysed and interpreted
effectively with clear links back to
the objectives and the literature.
Conclusions are reasonably clear
and discussed well in terms of
the achievement of the
objectives.
Good structure, presentation and
use of language with full and
largely accurate Harvard
referencing
A completed ethics
form has been
provided of an
acceptable standard
but it has not been
signed by the
supervisor.
50-59% Pass Clear research issue & appropriate background.
Objectives are mostly clear but
some issues about scope, fit
with the rationale, and
feasibility. Overall somewhat
relevant.
There is reasonable evidence of
reflective practice linked to the
development of the project,
incorporating a sufficient
assessment of necessary
professional traits and skills and
identification of a somewhat vague
development plan related to
research and project practice skills.
Adequate evidence of working with
supervisory process (including
supervisory meeting reports).
Fair description of
appropriate field(s) of
literature. Some general
conclusions, weak evaluation
of concepts & analytical
framework.
Research Methods used are
clear with some limited
justification and
understanding of issues and
limitations, acceptable
research instrument.
Results are presented fully and
clearly with some limited internal
analysis and interpretation.
Conclusions straightforward and
discussed to some extent in
terms of objectives.
Adequate Structure, acceptable
presentation and language with
some errors of grammar, spelling
& punctuation, adequate Harvard
referencing with errors.
35-49% Fail Interesting topic and gives background but the research
question is very broad and the
objectives unclear or too
broad. Relevance not
sufficiently demonstrated.
There is a lack of sufficient
evidence of reflective practice
linked to the development of the
project, incorporating a poor
assessment of professional traits
and skills necessary and
identification of a very vague
development plan related to
research and project practice skills.
Insufficient evidence of working
with supervisory process
effectively (including only evidence
of limited supervisory meeting
reports).
Inadequate description of the
appropriate field(s) of
literature, and/or no criticism
or evaluation
Research methods are clear
but no justification for
methods chosen and little or
no understanding issues &
limitations, weak research
instrument
Results are presented fully and
clearly but with no real analysis
or interpretation
Conclusions are unclear or
perfunctory; objectives not clearly
achieved and no discussion of
issues or critique of process.
Poor structure, presentation, &
use of language, or acceptable
presentation but poor referencing
A completed ethics
form has been
provided but it is not
of an acceptable
standard and it has
not been signed by
the supervisor.
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<35% Fail Background given but objectives and rationale
unclear or not stated. Mostly
irrelevant.
There is little or no evidence of
reflective practice linked to the
development of the project,
incorporating a very poor
assessment (or missing entirely) of
professional traits and skills
necessary or the identification of a
development plan related to
research and project practice skills.
Evidence of working with
supervisory process effectively
missing or of no practical use for
reflective analysis.
Research Methods unclear,
little or no evidence of
methodology understanding,
very weak research
instrument
The author appears to have
read very little demonstrating
poor understanding of the
subject / field.
Results are presented
incompletely with no real
interpretation or analysis
No ethics form has
been provided.
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Appendix 2: Individual Dissertation – Record of Tutorial This form (apart from supervisor’s comments) should be completed by the student for each meeting.
A copy should be sent to the supervisor as an e-mail attachment.
Student name:
Student ID number:
Supervisor name:
Date of Tutorial:
Comments on Progress since last meeting
Matters Discussed
Action/Research to be undertaken before next meeting
Supervisor’s comments
Date and Time of next meeting:
Signed: Student: Date: Supervisor: Date:
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Appendix 3: Research Ethics Protocol
All students taking a Dissertation module will have to complete the research ethics approval
research ethics approval procedure. There are a few forms for you to fill out as a part of this
process and these forms will have to be signed by you and your supervisor indicating that you
have recognised and accounted for any ethical issues arising from your primary research. You
must enclose these completed forms as an appendix.
Use a proportion of your time available with your supervisor to discuss your methodology and
chosen methods and the ethical implications of these decisions before you seek approval. In
the majority of cases, your supervisor will be able to approve your research ethics submission.
In the event that your supervisor is unable to approve a submission, it may be referred to the
module leader for undergraduate dissertations or the Faculty of Business, Law and Social
Sciences (BLSS) Research Ethics Committee. Please note that any substantial changes
made during the progress of the dissertation / project with regards to primary research may
be subject to re-approval.
Vulnerable people
When compiling your research ideas about the population under study and sample participants
that may be extracted from it, an important issue you need to consider is whether the sample
contains vulnerable participants. Vulnerable participants can be considered as either:
People under the age of 18; and / or
People with: learning difficulties; receiving medical treatment or other forms of social
care; and/or mental illness.
Any study seeking to involve vulnerable people in research must be discussed and agreed in
advance and approved by the Faculty Academics Ethics Committee (FAEC) before
progressing further with your research work. See also BCBS Ethics Guide (link on Moodle).
Full details of the ethics approval procedure and the forms required will be made
available on Moodle.