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English 201, Assignment 1 Notes

1. concession: losing (or at least seeming to lose) to win

2. syncrisis: reframing, renaming (“So I should lower my standards when dating?” “Not lower, deepen.”)

3. commonplace: a universally (or at least somewhat) recognized reference point; a point of shared attitude or at least familiarity; best example—pop culture references

4. amplification (or dirimens copulation, “joining by interrupting”): “Not only...but also”; “—and it can also...” (interrupting either yourself or another person)

5. seduction: descriptively embedding the audience/listener in order to lead to a concession; most advertising/marketing does this

6. chiasmus: a rhetorical mirror image; a well-known Malcolm X quote is a good example—“We didn’t land on Plymouth Rock. Plymouth Rock landed on us.”

7. the fundamental differences between arguing and fighting (or being “eristic”): to argue is trying to persuade; to fight is trying to win

8. prolepsis: conceding in advance (to cut out as much of the argument middle man as possible)—“I’ll grant you...”; “I know...but...”

9. Cicero’s three goals of persuasion:

a. STIMULATE your audience’s emotions. (mood)

b. CHANGE your audience’s opinion. (mind)

c. GET your audience to act. (desire)

10. the “humblebrag”: essentially—admitting a mistake, usually something small, made while doing something noble, hardworking, or well-meaning; or made in the midst of a high/prestigious position

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20. 2 pages, MLA format (double-spaced and all that stuff).  Apply at least 3 of the concepts from the Assignment 1 Notes (posted under "Content" in Blackboard) to part of a movie or TV show that you enjoyed and found rhetorically persuasive.