Business Marketing Plan

Table of Contents

1. Executive Summary (last) (E) 3

2. Introduction (E) 4

3. Situational Analysis ( Sol ) 5

3.1 Mission Statement (JER) 5

3.2 PEST Analysis ( include enviromental ) ( Sol ) 6

3.3 Competitive Situation ( Sol ) 7

4. SWOT Analysis ( Jerry) 8

4.1 Strengths 8

4.2 Weaknesses 8

4.3 Opportunities 8

4.4 Threats 9

5. Marketing ( Don )

5.1 Sales - 3 years

5.2 Product – SMART

To reduce the cost of the formula by x%.

5.3 Price

To keep pricing the same.

Place

5.4 Promotion

9

10

11

Advertising ( Sol )

Consumer Promotion ( DON )

References 14