To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. Week 2 create the Research section of your plan.

Researching Marketing Questions

Student Name

Marketing 571

12/09/2019

Dr. John Kautenberger

Researching Marketing Questions

MEMORANDUM

To: Senior Vice President of Marketing

From: Tiffany Benson

Date: 12/09/2019

Re: Marketing Analysis

Summary Analysis

In response to the summary analysis carried out by the company’s new marketing analyst, I have provided additional insights to assist in providing further details. The other ideas provided include information related to critical areas of increase and those of revenue decrease. Also included are emerging trends concerning revenue as well as further details on overall growth and other relevant information.

Revenue Details

A look at the years and dates for the period between January to June 2015 against that of the period January to June 2016, we realize that there was an increase in revenue between the two years. Subsequently, in all of the three overall report time frames, the revenue increased where much of it came from domestic sales. The local sales for a long time have been the undisputed major contributor to tax in the company. Sales average at 87 percent of the company income. Much as the sale numbers are encouraging, overreliance on sales as a significant revenue source for the company sets a negative trend when we consider the international market scene as later explained in this memo. Considering the financial data in general, there is no notable drop in revenue by any of the customer clusters save for a specific group of customers known as the Delta Appliances. In summary, the company is showing a consistent positive growth but can still improve if suggestions provided in the analysis are taken care of.

Trends

Performance on gross profit is not encouraging, considering top customers showing a negative trend in their performance across. Many top customers registered decreases in their overall gross profit percentages. Even though the bottom line gross profit percent of the company remains the same, a continued trend of the negative score will affect the bottom line. In addition to that, international sales, in general, are down compared to the percentages of domestic sales. This is a concern because earlier on, the two types of sales used to compare at 50% to 50%. The latest percentage comparisons from the two types of sales stand at 90% - 10%. The idea behind this shift is not captured in the report but is briefly explained in the section below.

Additional Analysis

Going forward, the focus should be placed on how ways to improve sales at the international front. The company is currently well positioned within its domestic market. Research and focus on the trends can help in detangling the mysteries of the international market. Given that the gross profit between the two markets is largely comparable increased effort to drive sales in the international will as well increase company sales as a whole.

In summary of the analysis carried out, the above provided additional insights will assist in providing further details. The additional insights provided include information related to key areas of increase and those of revenue decrease. Also included are emerging trends concerning revenue as well as additional details on general growth and other relevant details.

Thank you for your time.

Regards,

Tiffany Benson

References

Jones, T. (2013). The Surprisingly Long History of Nintendo. Retrieved from

http://gizmodo.com/the-surprisingly-long-history-of-nintendo-1354286257

Summary

Company Name: Nintendo

Location of Company Headquarters: Kyoto, Japan

Name of Product or Service Selected: Nintendo operates several products primarily in the industry of Video Games that also, software, hardware, and other accessories. Recently, the company also entered the mobile app development industry.

General Description of Company: Nintendo is a company that has grown through a lot in terms of success and failure throughout its long history. It recently completed the launch of video game systems and currently positions itself to be a world leader in its line of products. In retrospect, the company has also had its fair share of challenges. For instance, it launched products that ended up costing the company a lot of its earnings as well as revenues. Nintendo employs around 5944 employees and has $5.59 billion in sales/revenue.

General Description of Product or service: Essential products created by the organization are computer game equipment and programming gadgets. They have a long history in the computer game industry and have numerous characters and properties that they claim the elite rights to. There latest arrival of a NES Classic, a small form of reassure discharged in 1985 with worked in unique exemplary games, is a case of how the history inside the organization can be utilized to create new benefits with little to know new advancement while gaining by the sentimentality factor and providing items for all ages of computer game players around the globe.