Please read through the product paper before start work on this paper. Follow the instructions step by step carefully
Michelle_Michy
20191212204446insturictions__promotional_strategies.swot_analysis_paper_.docxAssignment Details
Based on your Product/Service/Consumer Behavior paper, develop a strategic plan including promotional strategies for your product, and internal SWOT analysis, and compare and contrast your strategies to your top competitor. This paper should be 2-3 pages in length. Please see the rubric and the assignment outline below:
I. Cover page (your name, course section, date, title)
II. Body
i. Radio
ii. Magazine
iii. Television
iv. Direct Marketing
v. Public Relations
vi. Social media (choose one: Facebook, LinkedIn, Twitter, Snapchat, Instragram, YouTube, Pinterest)
b. What are your promotional goals? Informative? Persuasive?
c. Compare and contrast your promotional strategy with your competitor.
d. Describe your competitor’s SWOT analysis.
e. Describe YOUR company SWOT analysis using TWO areas in each SWOT section (for example two strengths of your company might be “one of a kind” and another might be ‘less expensive’).
f. Compare and contrast your SWOT analysis with your competitor.
III. References
Paper #2 Promotional Strategies/SWOT Analysis Rubric Criteria |
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Criteria |
Not Evident 0% |
Needs Improvement 55% |
Proficient 85% |
Exemplary 100% |
|
Development of Promotional Strategies 30% |
No promotional strategies are developed |
Does not meet the criteria for numbers of media strategies and/or does not explain the media strategies selected |
Explains all aspects of the of the media strategies selected using appropriate justification to support why the media strategies were selected |
Thoroughly explains all aspects of the media strategies selected using appropriate justification to support why the media strategies were selected |
|
Internal SWOT Development 30% |
Does not develop a SWOT analysis appropriate for the product/company |
Some aspects of the SWOT are explained, but does not use appropriate justification |
Explains all aspects of the SWOT analysis using appropriate justification |
Thoroughly explains all aspects of the SWOT analysis and uses appropriate justification |
|
Compare and Contrast Competition 30% |
The competition’s strategies are not evaluated |
Some aspects of the competition’s strategies are explained and/or does not use appropriate justification |
The competition’s media strategies and SWOT are explained using appropriate justification |
Thoroughly explains the competition’s media strategies and SWOT using appropriate justification |
|
Technical Requirements References, meets page requirement, proof read, and cover page 10% |
The paper does not reference APA citations, has many grammar errors, does not meet the page limit, and/or does not have a cover page |
The paper has some APA citation errors, some grammar errors, does not meet the page limit, and/or cover page has some errors |
The paper has a few grammar and citation errors, meets the page limit requirement, and a cover page is included |
The paper is free from grammar and citation errors, meets for exceeds the page requirements, and the cover page is appropriately formatted |
