corporate Finance

Originally developed for WRIT 300 – Advanced Expository Writing

Spring 2009 Assignment: Business Report

Rubric for Assessment

WRIT 300

POOR - 1 AVERAGE - 2 GOOD - 3 EXCELLENT - 4

Report Format and Organization

Sections are poorly organized and some are

missing. A few formatting errors exist.

All required sections are included but one or two are poorly

organized. One formatting error exists.

All required sections are included but one needs to be organized

better. No formatting errors exist.

All required sections are included, and each is effectively organized. No

formatting errors exist.

Executive Summary

Use the rubric for Executive

Summary project.

Use the rubric for Executive Summary

project.

Use the rubric for Executive Summary

project.

Use the rubric for Executive Summary

project.

Introduction

Does not provide adequate background and does not convey purpose or

report’s form.

Introductory information is adequate but needs development and clarity.

Introductory information is clear and professionally developed.

Introduction is excellent: it’s clear, engaging, and thorough.

Methodology

Does not explain data or collection methods; data analysis methods are unclear.

Explains data and collection methods, but explanations need development or clarity. Reader will

have some questions.

Data and collection methods are explained clearly and developed well. Reader will generally

be satisfied.

Data and collection methods are explained and developed exceptionally well. Reader questions are

anticipated and

answered.

Data Analysis and Results

Data is not relevant for purpose; presentation and interpretation of

results are inaccurate.

Data is relevant but presentation and interpretation of results need work.

Data is appropriate and relevant; presentation and analysis of data is good.

Data is appropriate and very relevant; presentation and analysis of data are professional, thorough,

engaging, and sophisticated.

Conclusions and Recommendations

Both are unclear and not connected to the report’s data.

One is relevant and adequate, but the other is not pertinent, realistic, or detailed.

Conclusions and recommendations are pertinent, realistic, evidence-based, and detailed.

Conclusions and recommendations are excellent.

Research and Documentation

Found information is not documented correctly. Errors exist with signal phrases, citations,

and References. Found information is not introduced or analyzed adequately.

Some documentation errors exist but student generally understands how to use signal phrases;

cite sources; compile a References page; and in general, introduce and analyze found information.

Minimal documentation errors exist; student understands how to use signal phrases;

cite sources; compile a References page; and in general, introduce and analyze found information.

Report contains no errors in documentation (including citations, signal phrases, or References). Student

introduces and analyzes found information in a professional manner.

Originally developed for WRIT 300 – Advanced Expository Writing

Visual Supplements

No visual supplements such as tables or graphs are

included.

Two supplements are included and provide valuable information but warrant more

thought AND editing.

Two supplements are included and provide valuable information but warrant more

thought OR editing.

Two supplements are included and provide valuable information that is clear,

professionally presented, and insightful.

Grammar

Numerous grammatical

errors exist and impede meaning.

Some grammatical errors exist but

generally don’t impede meaning.

Few grammatical errors exist and don’t

impede meaning.

No grammatical errors exist.

Mechanics

Report has numerous

punctuation, spelling, or capitalization errors.

Report has some punctuation, spelling,

or capitalization errors.

Report has a few punctuation, spelling,

or capitalization errors.

Report has no punctuation, spelling, or

capitalization errors.

Sentences and Style

Sentences contain

numerous errors and impede meaning. Style is not concise or professional.

Sentences contain

some errors but don’t impede meaning. Style is generally concise and professional, but some additional editing is

warranted.

Sentences contain

few errors that don’t impede meaning. Style is concise and professional. Both sentences and style are good.

Sentences contain no

errors and are diverse and sophisticated. Style is concise and professional. The report has clearly been edited and proofread numerous

times.

Notes: