Write 4 pages long , 2 pages for the Market Analysis , 2 pages for the Timeline , about Fishing lure that is heated. it would be used catch salmon, because they have the ability to see infrared light. we would be manufacturing the lure, and then selling

Available Points

Your Points

All relevant sections are included

20

Formatting (overall professionalism of document)

20

Executive Summary

10

Value Proposition

10

Industry Analysis: Thorough description, correctly identified, barriers discussed, trends discussed, financial data provided, citations included where needed.

20

Competitive Analysis: Competitors (direct/indirect) identified, competitive advantages discussed.

15

Market Analysis: Well researched, market size, target market identified, geographic/demographic/psychographic segmentation.

25

Management Feasibility: Key skills/expertise highlighted, needs discussed, gaps in the knowledge/skills discussed and how the team plans to fill them.

10

Economic Analysis: Business model clearly articulated, startup capital requirements included, gross margin discussed, financial assumptions included, economic sensitivity, breakeven point, sources of capital.

30

Timeline

10

Appendices (including references, consistently formatted)

10

Writing (quality, coherence, spelling/grammar)

20

Total

200