Write 4 pages long , 2 pages for the Market Analysis , 2 pages for the Timeline , about Fishing lure that is heated. it would be used catch salmon, because they have the ability to see infrared light. we would be manufacturing the lure, and then selling

FEASIBILITY ANALYSIS GUIDELINES

INTRODUCTION TO ENTREPRENEURSHIP/FEASIBILITY

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General guidelines:

· There are no specific page length requirements. Your feasibility analysis should be exactly as long as it needs to be in order to provide a thorough analysis of the feasibility of the business concept you are proposing.

· You should single-space your analysis.

· Do not include the bullet points provided in this template. You’re telling a story with this report. It should look and feel like a professional document, not an academic project.

· The bullet points included in this template are simply guidelines. You do not need to explicitly address every single one of them. They are included to help provide you guidance on things you should probably address somewhere in each section, not provide a step by step template that you should follow in some mindless, systematic way.

· Feel free to customize your analysis. Put it in brand, use a common font/theme/color scheme. Formatting and professionalism will count for 10% of the grade.

· It is reasonable to divide the labor for this analysis and have certain members of the team focus on specific sections. However, the final report should read in a single, cohesive voice. That may involve one or two member(s) of the team with the strongest writing mechanics giving it a final proofread before it is turned in, and lightly editing for clarity and cohesion.

· Include charts/graphs/figures in text only if they: 1.) flow with the body of the text in context, and 2.) make sense from a formatting perspective. Otherwise, include figures in the appendix and reference them in text. For example, “According to data acquired from IBISWorld, this industry grew at an adjusted rate of 3.2% relative to US GDP, and is projected to see continued growth over the next five years (see Figure 1.2 in Appendix A)”.

· You should create your own charts/graphs/figures. You should not screenshot stuff you found on the internet.

· References should be included as endnotes (in text) and formatted consistently using standard MLA or APA format (in a separate references sections of your appendix).

VII. Market Analysis

· Who/what is the target market for your proposed venture?

· What are the demographics of your target market?

· Define the geographical areas from which you can realistically expect to draw customers.

· What is the population of these areas?

· What do you know about the population growth trend in these areas?

· What is the age distribution?

· What is the per capita income?

· Is the target market large enough to be profitable?

X. Timeline

· Attach a graphical depiction of the tasks that need to be completed and their projected start and completion dates relative to the launch of your new venture.

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