In Manufacturing Consent (2002) Edward Herman & Noam Chomsky (H&C) give us the Propaganda Model, whose thesis is that “...the Media serve, and propagandize on behalf of, the powerful societal interests that control and finance them.” This paper will test

Items

Criterion

Points

Abstract/

Introduction,

Thesis, & Conclusion

Introduction/Abstract (5)

· Accurately summarizes the topics in the paper

· Effectively introduces the subject of the paper

Thesis (10)

· Clearly stated in the first paragraph

· Specifically addresses the prompt & states position

· Informs and animates the rest of the paper

· Consistently developed and applied

Conclusion (5)

· Effectively summarizes the findings in the paper

· Relates findings back to thesis (Propaganda Model) and broad topics

__/20

Content

Should demonstrate an understanding of the material

__/30

Effectively and accurately summarizes the following topics from the readings:

· The Propaganda Model

· The paired case study method

· Qualitative & quantitative analysis

· The five filters, the five techniques, worthy/unworthy victims, etc.

Analysis

Evidence presented should be sufficient, relevant, and cited correctly

__/30

· Each new idea is supported by sufficient evidence from readings

· Evidence is analyzed and incorporated into the analysis using PCS Method

· Effectively & logically presents and connects to the overarching arguments of the thesis.

· Correctly cites non-original ideas

Presentation

Sentences should contribute to paragraphs and paragraphs to sections

__/10

Organization (5)

· First sentence of each paragraph meaningfully contributes to the logical structure of the paper

· One to two new ideas per body paragraph

· Each section is a building block relating to the thesis

Flow/Clarity (5)

· Sentences are focused, well structured, and use formal language

· Sentences effectively introduce new ideas

· Appropriately transitions between ideas

Creativity

Develop novel and interesting ideas

__/10

· Demonstrates depth of thought with analytical skill.

· Relates raised concepts in interesting ways.

· Argument is thought-provoking.

· Recognizes counterpoints and dismantles using thesis.

Other

Miscellaneous deductions

· Should not use outside sources.

· Should not use anecdotes as evidence.

· Should not be redundant.

· Proper grammar, spelling, and formatting.

Total Points

__/100