Now that you have completed the internal and external audits for the company you chose for this project, use the information to create a list of strategic objectives. From these objectives, generate a list of strategy alternatives. Using the appropriate

Module 02 Course Project

Company Selection

Matthew Marquette

Rasmussen College B460/MAN4720

Author Note

This paper is being submitted on April 11, 2019, for Professor Brittney Kempink B460/MAN4720 Section 01 Strategic Management Course Online Plus

Company Selection

Strategic management refers to the wide-ranging assemblage of proceeding undertakings and methods that establishments apply to methodically organize and affiliate assets and processes with their operations, foresights and policies (Jurevicius, 2013). This essay provides a brief description of the Amazon Company, with regard to my strategic management plan, as well as the reason behind the selection of this particular organization.

To begin, Amazon.com, Inc., classifies amongst the largest online shopping websites on an international scale, and it was inaugurated by Jeff Bezos, in 1995. Additionally, this company has its roots out of Seattle town in Washington DC. Fundamentally, the site is extensively recognized for its comprehensive assortment of manuscripts, even if it has recently outspread to retail microchip technology, tunes, equipment, and clothes (Cable News Network, 2019).

Usually, Amazon functions via various corporate subdivisions including North America, International, and Amazon Web Services (AWS). What is more, Amazon also possesses different trade websites for different nations such as, America, the U.K, Ireland, France, Canada, Germany, Italy, Spain, Netherlands, Australia, Brazil, Japan, China, India, and Mexico. In addition, Amazon also provides world-wide delivery to a selection of other nations, for a number of its goods (Cable News Network, 2019).

The primary reason for selecting Amazon.com, Inc. as the company for my strategic management plan is due to its global nature in its aggregate sales, along with market capitalization. Undoubtedly, this organization necessitates a tactical administration strategy, to guarantee a smooth running of businesses to meet its goals and avoid huge losses.

References

Cable News Network. (2019). ‘Amazon.com Inc.’ Accessed April 10, 2019 from https://money.cnn.com/quote/profile/profile.html?symb=AMZN

Jurevicius, O. (2013). ‘Strategic Management & Strategic Planning Process.’ Accessed April 11, 2019 from https://www.strategicmanagementinsight.com/topics/strategic-planning-process.html