Hi i want you to complete this assignment for me and follow the exact same infrastructure that is mentioned in the file that i've attached. This is a marketing class
Michelle_Michy20190326012933marketing1.doc
Lamb Hair McDaniel Your Product or Service Offering
MKTG
Part 1 The World of Marketing Worksheet
Orientation
What best describes your firm’s orientation?
Production |
Sales |
Market |
Societal |
List ways your firm follows the marketing concept:
Our firm’s primary goal for business is:
Mission
Write your business mission:
Objectives
List objectives of your business marketing plan:
Objective |
Person responsible |
Completion date |
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SWOT
Will you hire a consultant for SWOT analysis? Yes No
Identify strengths of business offering:
List keys to success:
Describe competitive advantage of business offering:
List advantages of operating in the Internet space:
Advantage |
How will you leverage the advantage? |
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Identify weaknesses of business offering:
List disadvantages of operating in the Internet space:
Disadvantage |
What steps will you take to overcome it? |
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Ethics
Will you integrate social responsibility into marketing plan? Yes No
Rationale:
Describe any ethical problems your firm faces:
External Environment
Demographic:
Ethnic:
Economic:
Legislative:
Social trends:
Political:
Size of Internet
Growth rate of Internet
Usage rate of Internet
Identify segments where Internet usage growing the fastest:
List emerging technologies affecting your business offering:
List laws regulating your business offering:
Identify key competitors in your industry:
Identify companies working on the same market as yours:
How can you leverage Internet to beat your competition?
Identify ways to handle global marketing for your offering:
Part 1 Marketing Plan Worksheet:The World of Marketing 1