Snack Food Industry - Marketing
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2019-StateoftheSnackFoodIndustry.pdf
A p
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0 1 9
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% 1 5
%
O T
H E
R I
M M
U N
E D
E F
E N
S E
O IL
B L
E N
D C
A R
B O
H Y
D R
A T
E :
S O
U R
C E
/ C
O N
T A
IN S
O T
H E
R A
N T
IB IO
T IC
V E
G A
N /
V E
G E
T A
R IA
N O
T H
E R
C A
F F
E IN
E
$ %
C h
g
S o
u rc
e :
IR I M
U L
O +
C -
5 2 W
e e
ks E
n d
in g 1
2 -3
0 -1
8
3 3
w a n
t sn
a ck
s t h
a t co
n ta
in
vi ta
m in
s a
n d
m in
e ra
ls
+ 5
p ts
vs 2
0 1 5
vi e w
s n
a ck
s a
s a
n im
p o
rt a
n t
p a
rt o
f a h
e a
lth y
e a
tin g
p la
n
th ro
u g h
o u
t th
e d
a y
+ 8
p ts
v s 2
0 1 5
E ve
n m
o re
im p
o rt
a n
t to
:
1 8 -2
4
6 3
% 2
5 -3
4
6 3
%
N o t
a s
im p o
rt a
n t to
:
6 5
-7 4
3 2
% 7
5 +
2
4 %
T h
e re
a re
A d
d iti
o n
a l B
e n
e fit
s C
o n
su m
e rs
L o
o k
F o r
in T
h e ir
S n
a ck
s a n
d I t
S o m
e tim
e s
D iff
e rs
b y
A g
e
S o
u rc
e : IR
I 2 0
1 9
S n
a c ki
n g S
u rv
e y
% o
f C
o n
su m
e rs
3 4
A ll
G e n
e ra
tio n
s A
g re
e o
n T
h e se
S n
a ck
B e
n e
fit s
5 8 %
se
e k
sn a ck
s th
a t
o ff e r
b e
n e
fit s
b e yo
n d
b a
si c
n u
tr iti
o n
+ 8
p ts
v s
2 0
1 5
5 5 %
w
a n
t sn
a ck
s th
a t
p ro
vi d
e a
s e
rv in
g o
f
fr u it
o r
ve g
e ta
b le
s
+ 7
p ts
v s
2 0
1 5
6 0 %
w
a n
t fr
e sh
/n o
t
p ro
ce ss
e d
+ 2
p ts
v s
2 0
1 5
7 3 %
Is
g u a
ra n te
e d
f re
sh
+ 2
p ts
v s
2 0
1 5
S o
u rc
e : IR
I 2 0
1 9
S n
a c ki
n g S
u rv
e y
% o
f C
o n
su m
e rs
3 5
M il le
n n
ia l
4 3
%
G e
n X
3 0
%
B o
o m
e rs
2 5
%
S e
n io
rs 2 %
+ 2
%
H o
w e
ve r
Y o u N
e e
d t o
R e co
g n iz
e t h
e D
if fe
re n
ce s
W h
e n I
t C
o m
e s
to t h e
S
p e
ci fic
s a
n d
E n
su re
T a
rg e
te d
M e
ss a g
in g A
lig n s
to
3 9
% 4 1
% 4 4
%
2 2
% 2 7
%
1 7
% 1 6
%
1 8
-2 4
2 5
-3 4
3 5 -4
4 4
5 -5
4 5 5
-6 4
6 5 -7
4 7 5
+
co n
su m
e rs
e a t
m o
re
o rg
a n ic
s n a
ck s
+ 5
p t
vs 2 0
1 5
S o
u rc
e : IR
I 2 0
1 9
S n
a c ki
n g S
u rv
e y
a n
d I
R I S
h o p
p e
r In
te lli
g e
n ce
P la
tf o
rm %
o f C
o n
su m
e rs
C o n
tr ib
u ti o
n t
o C
o re
S
n a c ks
G ro
w th
S h
a re
a n
d $
% C
h g
+ 1
0 %
+ 6
%
+ 7
%
3 6
4 0
%
1 8
%2 2
%
1 4
%
M il le
n n
ia ls
G e
n X
B o
o m
e rs
S e
n io
rs
P re
/P ro
b io
ti c
s w
it h
o u
t Y
o g
u rt
T o
ta l P
re /P
ro b
io ti
c s
A ll
G e n
e ra
tio n
s a
re E
m b
ra ci
n g
S n a
ck s
W ith
P ro
b io
tic s,
W h ile
M ill
e n n
ia ls
a n
d G
e n X
A re
D ri vi
n g
Y o g
u rt
W ith
P ro
b io
tic s
S o
u rc
e : IR
I 2 0
1 9
S n
a c ki
n g S
u rv
e y
a n
d IR
I S
h o
p p e
r In
te lli
g e
n ce
P la
tf o
rm
Y o
g u
rt D
ri n
k s
a re
O u
ts id
e o
f Y
o g u
rt
H a s
'p ro
b io
tic s'
t o
h e
lp w
ith d
ig e
st io
n U
p 2
p ts
v s
2 0 1
5
$ %
C h g
3 7
T h
e N
e e
d f
o r
L o w
, L e
ss o
r N
o A
m o
u n
t o
f C
e rt
a in
I n
g re
d ie
n ts
V a
ri e
s A
cr o
ss L
ife A
n d
V
a ri e
s A
cr o
ss C
a te
g o
ri e s
co n
su m
e rs
w a
n ts
sn
a ck
s lo
w e
r in
s u
g a r
+ 3
p t
vs 2
0 1 5
5 5 -6
4
5 4
% 7
5 +
- 5
6 %
co n
su m
e rs
w a
n ts
sn
a ck
s lo
w e
r in
s a
lt +
1 p
t vs
2 0
1 5
6 5 -7
4
5 5
% 7
5 +
- 5
6 %
$ %
C h g
S e le
c t
S n
a c k C
a te
g o
ri e s
S e
n io
rs
B o
o m
e rs
G e
n X
M il le
n n
ia ls
S e
n io
rs
B o
o m
e rs
G e
n X
M il le
n n
ia ls
S o
u rc
e : IR
I 2 0
1 9
S n
a c ki
n g S
u rv
e y
a n
d IR
I S
h o
p p e
r In
te lli
g e
n ce
P la
tf o
rm
3 8
A p p
ro xi
m a
te ly
4 5
M U
S C
o n su
m e
rs D
ie t
E a
ch Y
e a r,
B o
th C
o m
m e rc
ia l
a n d
S e
lf- S
u b
sc ri b
e d
, a
s P
a rt
o f T
h e ir
F o o
d &
B e
ve ra
g e
P ra
ct ic
e
T o
p -R
a n
k e
d O
v e
ra ll
T o
p C
o m
m e rc
ia l
S e
lf -S
u b
s c
ri b
e d
M e
d ite
rr a
n e
a n
D
ie t
D A
S H
D ie
t
F le
xi ta
ri a n
D ie
t
W W
( W
e ig
h t
W a
tc h
e rs
) D
ie t
Je n n
y C
ra ig
D
ie t
N u
tr it a ri
a n
D ie
t
S o
u rc
e : B
o st
o n
M e
d ic
a l C
e n
te r
U .S
. N
e w
s -
J a n
. 2
, 2
0 1 9
3 9
W h e n
Y o
u L
o o k
A cr
o ss
a S
e le
ct G
ro u p
o f S
e lf
S u
b sc
ri b e
d D
ie ts
, T
h e re
a re
S o
m e
S n a
ck C
a te
g o ri
e s A
llo w
e d
b u t
N o t A
ll
E g
g s
F ru
it V
e g
e ta
b le
s
W h
o le
G ra
in s
C h
e e
s e
N u
ts
S o
u rc
e : P
ri m
a ry
R e s e
a rc
h
N o t
E xh
a u
st iv
e L
is t fo
r D
ie ts
o r
C a
te g o
ri e
s
4 0
N o
t O
n ly
a re
T h
e re
C a
te g
o ry
Im p lic
a tio
n s
to D
ie ts
, b
u tA
ls o
E a
tin g H
a b
it C
h a n
g e s
m y
e a tin
g h
a b its
in
o th
e r
w a
ys "
5 7 %
3 7 %
S o
u rc
e : IR
I M
o n
th ly
O m
n ib
u s
S u rv
e y,
M a
rc h 2
0 1
9
4 1
M il le
n n
ia l
4 5
%
G e
n X
3 2
%
C o n
tr ib
u ti o
n t
o C
o re
S
n a c ks
G ro
w th
S h
a re
a n
d
$ %
C h g
+ 2
0 %
+ 1
1 %
S e
n io
rs 3 %
+ 5
% B
o o
m e
rs 2 0
% 8 %
V e g
a n
R e a
liz e
d 1
6 %
D o
lla r
G ro
w th
W ith
in t h
e M
a c ro
sn a
ck in
g U
n iv
e rs
e W
ith A
ll G
e n
e ra
ti o n
s O
p ti n g
I n
S
o m
e f o
r D
ie ta
ry R
e a
so n s
b u
t P
re fe
re n ce
f o
r O
th e
rs
S o
u rc
e : IR
I 2 0
1 9
S n
a c ki
n g S
u rv
e y
a n
d IR
I S
h o
p p e
r In
te lli
g e
n ce
P la
tf o
rm
4 2
R is
e o
f P
la n t-
B a
se d P
ro te
in S
n a c ks
in
S e le
ct C
a te
g o ri
e s S
p e
a ks
V o lu
m e
s to
t h
e
C h
a n g
in g
P re
fe re
n ce
s f o r
M a n
y C
o n su
m e
rs
$ 1 8
8 M
in s
a le
s
O v
e r
+ 1
9 %
d o
ll a
r s a
le s
+ 2
0 %
u n
it s
a le
s
S o
u rc
e : IR
I M
U L
O +
C -
5 2 W
e e
ks E
n d
in g 1
2 -3
0 -1
8
4 3
P la
n t
B a
se d I
n n o
v a tio
n s
C ro
ss e d
I n
to M
a n
y C
a te
g o
ri e
s in
2 0
1 8
4 4
M a
n u fa
c tu
re rs
a re
L e v e ra
g in
g T
h is
H o
lis tic
H e a
lth O
p p
o rt
u n
ity to
M e ss
a g e
B e n
e fi ts
o f C
u rr
e n
t A p
p ro
v e d
P ro
d u
ct s
a n d
/o r
In n
o va
tio n
A lig
n e
d W
ith M
u lti
p le
B e n
e fit
s
to F
u n
c ti
o n
a l B
e n
e fi
ts F
ro m
D ie
t- F
ri e n
d ly
4 5
In A
d d
iti o n
, R
e ta
ile rs
a re
A ss
is tin
g C
o n su
m e
rs W
ith T
h e ir
N u tr
iti o n
a lG
o a
ls T
h ro
u g
h S
p e
ci a lis
ts a
s w
e ll
a s
M e
ss a
g in
g I
n a
n d
O u t
o f
th e
S to
re
4 6
C R
A V
E R
F L
A V
O R
S
4 7
8 9 %
S ta
te T
h e
y W
a n
t S
n a
c k
s
W it
h t
h e F
la v o
r T
h e
y P
re fe
r
9 2 %
H a
s T
a s
te T
h e
y E
n jo
y
4 8
T h
e re
H a
s B
e e
n A
n E
xp lo
si o
n o
f F
la vo
r C
o m
b in
a tio
n s
O ve
r th
e P
a st
F e
w Y
e a
rs a
n d
M
a n
y H
a d
G ro
w th
F la
vo r
co m
b in
a tio
n s
in M
a cr
o sn
a ck
in g
H a d
D o lla
r G
ro w
th in
2 0
1 8
v s
2 0 1
7
S o
u rc
e : IR
I M
U L
O +
C -
5 2 W
e e
ks E
n d
in g 1
2 -3
0 -1
8
4 9
W e ll
K n o
w n
F la
vo rs
C o
n tin
u e
d t o
B le
n d I
n g re
d ie
n ts
a n
d W
e re
S n a
ck F
a n
F a v o ri
te s
S o
u rc
e : IR
I M
U L
O +
C -
5 2 W
e e
ks E
n d
in g 1
2 -3
0 -1
8
T o
p F
la vo
rs B
a s e d
o n $
C h a
n g e
5 0
E ve
n P
e a n
u t B
u tt
e r
H a d
a G
o o
d Y
e a
r in
S n
a ck
s
S o
u rc
e : IR
I M
U L
O +
C -
5 2 W
e e
ks E
n d
in g 1
2 -3
0 -1
8
T o
p F
la vo
rs B
a s e d
o n $
C h a
n g e
5 1
C h
o co
la te
+ 8
%
C h
o co
la te
C h ip
+ 5
%
O re
o -F
la vo
re d
+ 1
2 5 %
B a n
a n
a +
2 1
%
M ix
e d
F ru
it +
1 4
%
D o
u b le
C
h o
co la
te +
2 2
%
S w
e e t F
la vo
rs W
e re
A ls
o I n
D e
m a
n d
S o
u rc
e : IR
I M
U L
O +
C -
5 2 W
e e
ks E
n d
in g 1
2 -3
0 -1
8
T o
p F
la vo
rs B
a s e d
o n $
C h a
n g e
5 2
S w
e e t S
n a
ck s
H a
s th
e L
a rg
e st
S h a
re o
f th
e U
n iv
e rs
e , W
h ile
S a v o ry
a n
d O
th e
r (S
w e
e t/ S
a v o ry
C o m
b in
a tio
n s,
A s so
rt e
d ,
e tc
.. )
a re
D ri
vi n
g G
ro w
th
O T
H E
R
3 8
%
9 %
$ S
h a
re $ C
o n tr
ib u tio
n t
o G
ro w
th
S w
e e
t
3 3
%
4 3
%
$ S
h a
re $ C
o n tr
ib u tio
n t
o G
ro w
th
S a v
o ry
2 9
%
4 8
%
$ S
h a
re $ C
o n
tr ib
u tio
n t
o G
ro w
th
o th
e r
S o
u rc
e : IR
I M
U L
O +
C -
5 2 W
e e
ks E
n d
in g 1
2 -3
0 -1
8
5 3
O ve
r th
e P
a st
1 8 M
o n th
s, I
n n
o va
tio n F
la vo
rs H
a v e B
e e
n M
o re
E xp
e ri
e n
tia l,
C h
il li n
D y
n a m
it e
B la
ze
B ir
th d
a y
C a
k e
S c o
rp io
n
D e
e r
T ra
x x
S p
e e d
B
u m
p
5 4
to C
o n su
m e rs
A cr
o ss
t h e A
g e s
C h
il li
n D
y n
a m
it e
D e e
r T ra
x x
S k
e w
s A
c ro
s s
G
e n
X &
Y o
u n
g e r
B o
o m
e rs
3 6 -
4 5 |
1 8
5 2 6 -
3 5 |
1 3 8
1 9 -
2 5 | 1 4 9
2 6 -
3 5 |
1 4 4
3 6 -
4 5 |
1 4 4
S o
u rc
e :
- A
ve ra
g e B
u ye
r In
d e x
o f
e a
c h f
la vo
r g ro
u p
R e p
e a
t %
o f 2
+ P
u rc
h a
se rs
1 9 -
2 5 | 1 3
2 2 6 -
3 5 | 1 2
4
~ 6
%
B o
u g
h t
B y A
ll
G e
n e
ra ti
o n
s
D e e
r T ra
x x
B ir
th d
a y
C a
k e
~ 2
5 %
~ 1
9 %
~ 1
8 %
1 9 -
2 5 | 1 5 9
2 6 -
3 5 | 1 5 5
B ro
a d
A p
p e a
l
B la
z e
/ B
la z in
~ 1
0 %
A v g
R e p
e a t
S k
e w
s Y
o u
n g
e r
5 5
In T
o ta
l, B
ir th
d a y
C a ke
F la
vo re
d S
n a ck
s L it
U p t h e
S n
a ck
in g U
n iv
e rs
e W
ith S
tr o
n g
G ro
w th
$ %
C h
g
S o
u rc
e : IR
I M
U L
O +
C -
5 2 W
e e
ks E
n d
in g 1
2 -3
0 -1
8
5 6
F la
vo r
W a
s O
n e
o f
th e B
ig g e
st G
ro w
th D
ri ve
rs T
h is
Y e a
r a
n d
Y o
u C
a n
S e
e W
h y
W ith
T h e
se F
la v o rs
5 7
F la
vo r
In n
o va
tio n D
ri ve
s G
ro w
th I
f Y
o u G
e t It
R ig
h t - A
I In
flu e
n ce
o n F
la vo
r In
n o
va tio
n W
ill I n
cr e
a se
t h
e N
u m
b e
r to
E n
su re
t h
e B
e st
O n e
s a
re D
e ve
lo p
e d
5 8
P A
C K
A G
IN G
, A
L IT
T L
E A
R T
A N
D S
C IE
N C
E
5 9
O n e
R o
le o
f P
a ck
a g
in g
I s
to E
le va
te S
n a ck
s
6 0
P a ck
a g in
g C
a n
B e
F u n
a n d E
n g
a g in
g
6 1
P a ck
a g in
g a
n d
W e b
si te
s a
re G
re a
t fo
r S
h a ri
n g S
u st
a in
a b
ili ty
S to
ri e s
6 2
P a ck
a g in
g C
a n
A ls
o A
ss is
t in
S h
o w
ca si
n g
A u
th e n
tic ity
6 3
P a ck
a g in
g is
a G
re a
t V
e h
ic le
t o
C o m
m u
n ic
a te
S im
p lic
ity , T
ra n
sp a
re n
cy a
n d C
le a
n L
a b
e ls
6 4
A s
Y o
u n
g e
r G
e n
e ra
tio n
s A
g e
, T
h e
se F
a ct
s W
ill B
e co
m e
E ve
n M
o re
I m
p o
rt a
n t W
ith S
n a
ck S
e le
c tio
n s
4 9
% 4 4
% 3 7
% 3 1
% 2 5
% 2 9
% 1 6
%
1 8
-2 4
2 5 -3
4 3
5 -4
4 4 5
-5 4
5 5 -6
4 6 5
-7 4
7 5
+
S n
a ck
s w
ith 'g
re e n '
m a n
u fa
ct u
ri n g
p ro
ce ss
e s
U p
8 p
ts . vs
2 0 1
5
4 9
% 4 5
% 3 9
% 3 6
% 3 3
% 3 4
% 2 4
%
1 8
-2 4
2 5 -3
4 3
5 -4
4 4 5
-5 4
5 5 -6
4 6 5
-7 4
7 5
+
R e d
u ce
d p
a ck
a g in
g t
o b e
m o re
e n
vi ro
n m
e n
ta lly
f ri e
n d
ly U
p 3
p ts
. vs
2 0 1
5
S o
u rc
e : IR
I 2 0
1 9
S n
a c ki
n g S
u rv
e y
% o
f C
o n
su m
e rs
6 5
P a ck
a g in
g
o f
c o
n s u
m e
rs
w a
n t
s n
a c
k s w
it h
b io
d e
g ra
d a b
le
p a
c k a
g in
g
U p
3 p
ts v
s 2
0 1
5
1 8
-2 4
4 6
%
S o
u rc
e : IR
I 2 0
1 9
S n
a c ki
n g S
u rv
e y
% o
f C
o n
su m
e rs
6 6
E ve
n P
o rt
io n
S iz
e s
a re
P o
is e
d f o
r A
d d
iti o
n a
l G ro
w th
5 9
% 6 2
% 6 1
%
5 3
%
5 7
%
5 2
% 5 2
%
1 8
-2 4
2 5
-3 4
3 5 -4
4 4
5 -5
4 5 5
-6 4
6 5 -7
4 7 5
+
W a n
t sn
a ck
s th
a t
h a
ve
co n
ve n
ie n
t p
o rt
io n
si ze
s U
p 4
p ts
. vs
2 0 1
5
sn a
ck s
p a ck
a g
e d
in
1 0
0 c
a lo
ri e o
r si
m ila
r p o
rt io
n s
U p 5
p ts
. vs
2 0 1
5
S o
u rc
e : IR
I 2 0
1 9
S n
a c ki
n g S
u rv
e y
% o
f C
o n
su m
e rs
6 7
P o rt
io n
C o
n tr
o l I
n n o v a
tio n
C ro
s se
d C
a te
g o
ri e
s a
n d
O cc
a si
o n s
6 8
S o
u rc
e : IR
I 2 0
1 9
S n
a c ki
n g S
u rv
e y
- %
o f C
o n
su m
e r
In d
e x
o ve
r 1
2 0
C h
o co
la te
C a n d
y N
o n -C
h o co
la te
C a n d
y S
n a c k
N u
ts
S n
a ck
& P
ro te
in B
a r
B a
ke ry
S n a
ck s
F ru
it B
a se
d
S m
o o th
ie s
F re
sh V
e g g
ie s
P a c
k a
g in
g H
a s B
e e n
A
F a c
to r
M a
k in
g
T h
e s e
C a
te g
o ri
e s
T o
p -o
f- M
in d
W h
e n
C
o n
s u
m e
rs A
re
C o
m m
u ti
n g
6 9
A u g
m e
n te
d R
e a lit
y W
ill B
e g
in t
o P
la y
a B
ig g
e r
R o le
in N
o t
O n
ly W
h a
t C
o n
su m
e rs
C
h o
o se
t o
S n a
c k
b u t
F ro
m W
h e re
7 0
R e m
e m
b e
r, Y
o u
r P
a ck
a g e
is Y
o u r
L a
st B
ill b
o a
rd , B
u t O
n lin
e M
a y b
e I m
p a
ct in
g t
h e
I m
p o
rt a n
ce t o
Y o u
n g
e r
G e
n e
ra tio
n s
F in
d a
W a
y to
G a in
B e
tt e r
P a ck
a g
e V
is ib
ili ty
N o
M a tt
e r
W h a
t C
h a
n n
e l
4 9
% 4 4
% 5 0
% 5 3
%
7 0
% 6 3
%
8 0
%
1 8
-2 4
2 5 -3
4 3 5
-4 4
4 5
-5 4
5 5 -6
4 6 5
-7 4
7 5
+
g a
in in
fo rm
a tio
n a
b o
u t
a s
p e ci
fic sn
a ck
b ra
n d
/p ro
d u ct
v ia
p a ck
a g e
S N
A C
K S
S o
u rc
e : IR
I 2 0
1 9
S n
a c ki
n g S
u rv
e y
% o
f C
o n
su m
e rs
7 1
S N
A C
K IN
G IN
F L
U E
N C
E R
S
7 2
W it
h t
h e V
a ri
e ty
o f
W a y
s C
o n
s u
m e r
S h
o p
a n
d P
u rc
h a
s e
S n
a c
k s
, T
h e
re i
s a
V a
ri e ty
o f
In fl
u e
n c
e rs
a n
d T
h e
L is
t is
E v
o lv
in g
1 .
It e m
p ri
c e
7 7
%
2 .
P re
vi o
u s
u sa
g e a
n d
t ru
st o
f th
e b
ra n
d s
3 .
P ro
d u
c t
la b
e l/
p a c
k a g
in g
5 4
%
4 .
C o u
p o n
s fr
o m
h o
m e
5 .
S h
o p
p e r
lo y a
lt y c
a rd
d is
c o
u n
ts
5 0
%
6 .
S ig
n s
o r
d is
p la
ys in
t h e s
to re
7 .
C h
e c
k o
u t
3 7
%
8 .
In -s
to re
f ly
e rs
N e
w sp
a p e
r ci
rc u
la rs
fr o m
h o
m e
Te le
vi si
o n
o r
ra d io
a d
ve rt
is in
g
In -
to re
k io
sk s
In fo
rm a ti
o n
f ro
m w
e b
s it
e o
r e
m a il
2 9
%
S m
a rt
p h
o n
e a
p p
s
2 8
%
O n
li n
e a
d s
a n
d b
a n
n e
rs 2 8
%
In fo
rm a ti
o n
f ro
m b
lo g
s o
r s o
c ia
l n
e tw
o rk
in g
s it
e s
2 7
%
S o
u rc
e : IR
I 2 0
1 9
S n
a c ki
n g S
u rv
e y:
H o
w d
o e
a c h o
f th
e f o
llo w
in g
s o
u rc
e s
in fl u e
n ce
y o
u r
sn a
ck p
u rc
h a
s e d
e ci
s io
n s :
(T
o p
1 5
o f T
o p 2
B o
x)
7 3
O u t
o f th
e 3
7 %
o f
C o n
su m
e rs
W h o
a re
I n flu
e n ce
d a
t C
h e ck
o u
t, T
h e
y T
ru ly
W a n
t V
a ri e
ty I n
S n
a ck
in g
a n d
T h a
t In
cl u d
e s V
a ri
e ty
A t C
h e ck
o u t
S o
u rc
e : IR
I 2 0
1 9
S n
a c ki
n g S
u rv
e y
T o
ta l
1 8 -2
4 5 5
-6 4
6 5 -7
4
In d
u lg
e n t S
n a c ks
5 3
% 4 9
% 5
2 %
5 8
%
H e a
lth y
S n a
ck s
4 8
% 3 4
% 6
0 %
6 1
%
C o ld
C a
rb o
n a te
d B
e ve
ra g
e s
4 1
% 3 9
% 3
8 %
4 5
%
C o ld
B o tt
le d
W a
te r
4 1
% 3 9
% 3
3 %
2 7
%
H e a
lth y
R e
a d
y -t
o -D
ri n
k (s
m o
o th
ie s,
ju ic
e s , e
tc .)
3 3
% 3 2
% 2
6 %
2 1
%
Y o
u m
e n
tio n
e d
y o
u r
sn a
ck p
u rc
h a
s e d
e c is
io n
s w
e re
i n
fl u
e n
c e d
b y
th e
c h
e ck
o u t.
W h a
t s p e
c if ic
a lly
i n
fl u
e n c e
d y
o u r
d e
ci si
o n
s?
7 4
P u rc
h a se
d -
a se
d B
e h a
vi o
r Ta
rg e ti n g
A vo
id s
K e y M
is st
e p s
in P
e rs
o n
a liz
a tio
n E
ff o rt
s Ja
m ie
, a
V e
g a
n ,
G e ts
a S
p o
n so
re d
A d f o
r
B u t h
e r
a ct
u a lc
a sh
re g
is te
r re
c e ip
ts sh
o w
s sh
e b
u ys
d a ir
y fr
e e
a n d
d a
ry a
lte rn
a tiv
e p
ro d
u ct
s
7 5
A tt ra
ct C
o n
su m
e rs
N O
T P
u rc
h a
si n g
b u t
C le
a rl y a
re Y
o u
r Ta
rg e
t
D ri ve
c o
n ve
rs a tio
n s
fr o
m c
o u p
o n s
to
e x p
e ri e
n ce
s
P ro
v id
e q
u ic
k a
cc e
ss t o
a cc
o m
p a n
yi n g p
ro d
u ct
s w
ith s
n a ck
in g
o cc
a si
o n id
e a
s
D e liv
e r
co n
si st
e n t
m e ss
a g
in g
a c ro
ss c
h a
n n e
ls
7 6
D o e
s It W
o rk
? Y
E S
! R
e ce
n tly
a D
a ir y
S n
a ck
W a s
S u
cc e ss
fu l W
ith T
a rg
e te
d C
a m
p a ig
n s
$ 9 .3
1 R
O A
S S
A L
E S
7 7
M a ke
a s
tr o
n g
f ir
st im
p re
s si
o n
B o
o st
b lo
g e
n g a
g e m
e n
t
H e lp
c o
n s u
m e
rs d
is co
ve r
re le
va n t co
n te
n t
L e
t yo
u r
co n te
n t d
ri ve
s h
o p
p in
g
P ro
v id
e q
u ic
k a
cc e
ss t o
s im
ila r
p ro
d u
ct s
M a ke
f in
d in
g p
ro d
u ct
s si
m p le
w ith
t h
e
a tt
ri b
u te
s th
e y
w a
n t
H o
w C
a n
Y o u C
a p
ita liz
e ?
7 8
C L
IC K
A N
D F
E E
T
F A
V O
R IT
E S
Im a g
e S
o u rc
e : S
e a rc
h E
n g in
e L
a n d
7 9
T h
e I
n d u
st ry
C a m
e F
u ll
C ir
cl e i n 2
0 1
8 W
ith P
u re
P la
ys O
p e
n in
g U
p B
& M
S to
re s
a n d
/o r
B e in
g in
D is
tr ib
u tio
n in
B &
M a
s a
D iff
e re
n ti a to
r; B
& M
E ve
n H
a d
M o
re O
n lin
e O
p ti o n
s
8 0
T h
e I
n flu
e n
ce rs
H a
ve D
ri ve
n G
ro w
th t o
A cr
o ss
S e
ve ra
l C h
a n
n e
ls
S o
u rc
e : C
u s to
m I R
I P
O S
a n
d C
o n
su m
e r
N e tw
o rk
M
a c ro
sn a
ck -
5 2
w e
e ks
e n
d in
g 1
2 -3
0 -1
8
G ro
c e ry
C o
m m
C o
n v
C lu
b D
ru g
D o
ll a
r
A ll
O th
e r
M a s
s A
ll O
th e
r
$ S
a le
s %
C
h a
n g
e
v s .
2 0 1
7 1
.6 %
4 .0
% 3 .3
% 0 .5
% 6
.3 %
3 8
.8 %
-2 .5
% 6
.5 %
U n
it S
a le
s
% C
h a
n g
e
v s .
2 0 1
7 -1
.3 %
2 .8
% 0
.7 %
-0 .6
% 3
.9 %
- -4
.8 %
4 .5
%
8 1
M a
ss ,
o m
m ,
D o lla
r a
n d
A ll
O th
e r
C h
a n
n e ls
a re
G e
tt in
g M
o re
T h
a n
T h e
ir F
a ir S
h a
re o
f C
o n
su m
e r
D o
lla rs
S o
u rc
e : C
u s to
m I R
I P
O S
a n
d C
o n
su m
e r
N e tw
o rk
- M
a c ro
sn a
ck 5
2 w
e e k s
e n
d in
g 1
2 -3
0 -1
8
G ro
c e ry
C o
m m
C o
n v
C lu
b D
ru g
D o
ll a
r
A ll
O th
e r
M a s
s A
ll O
th e
r
4 3 %
2 2 %
11 %
9 %
5 %
3 %
3 %
2 %
$ S
h a
re
o f
A ll
C h
a n
n e
ls
S h
a re
o f
$ G
ro w
th 2
1 %
2 7 %
11 %
1 %
9 %
2 9 %
-2 %
4 %
8 2
O n lin
e S
h o
p p
e rs
a re
B u
yi n
g S
n a ck
s F
ro m
A ll
O ve
r th
e V
ir tu
a l S
to re
S
h e
lf S
ta b le
, F
ro ze
n , R
e fr
ig e ra
te d
R fg
M e
a t/
C h
e e se
/ C
ra ck
e r/
D e ss
e rt
F z
A p
p e
tiz e
rs /
S
n a ck
R o lls
T o
rt ill
a C
h ip
s F
ro ze
n D
a ir
y D
e ss
e rt
C o
rn S
n a ck
s C
h e
e se
S
n a ck
s T
o a
st e d
C o rn
N
u ts
P re
tz e
ls P
o ta
to C
h ip
s P
o rk
R in
d s
R T
E P
o p co
rn /
C a
ra m
e l C
o rn
C ra
ck e
rs O
th e
r S
a lt e d
S
n a ck
s P
a st
ry
D o
u g
h n
u ts
8 1
% 7
6 %
6 8
% 6
8 %
5 9
% 5
3 %
5 3 %
5 1 %
5 1
% 4
9 %
4 9
% 4
6 %
4 4
% 4
4 %
D o lla
r S
a le
s %
C h g .
S o
u rc
e : IR
I e
M a
rk e
t In
s ig
h ts
- 5
2 w
e e
ks e
n d
in g
1 2 /3
0 /2
0 1
8
8 3
O n lin
e S
a le
s C
o n
tin u e
t o G
a in
S h
a re
a n
d C
a p tu
re S
h a re
o f G
ro w
th
S n
a c
k &
G ra
n o
la B
a rs
9 .2
% 0 .9
%
T o
rt il
la C
h ip
s R
T E
P o
p c o
rn /C
a ra
m e
l C
o rn
1 .9
% 0 .7
% 5 .2
% 0 .5
%
o m
m e rc
e s
h a re
o f
o m
n i- ch
a n n
e l s
a le
s C
lic k
a n
d c
o lle
ct sh
a re
o f
o m
n i ch
a n n
e l s
a le
s
S o
u rc
e : IR
I e
M a
rk e
t In
s ig
h ts
- 5
2 w
e e k s
e n
d in
g 1
2 /3
0 /2
0 1
8 -
-
8 4
C h
a n
n e l
C o
n n
e c ti
v it
y
S tr
a te
g ie
s A
re I m
p o
rt a
n t
F o
r S
u c c
e s s
R e
a c
h o
f C
o n
s u
m e rs
W it
h
O p
ti m
iz e d
A s
s o
rt m
e n
t a
n d
O
c c
a s io
n a
n d
/o r
B e n
e fi
t- b
a s e
d
M e
s s a g
in g
8 5
IN N
O V
A T
IO N
: T
H E
R E
S T
O F
T H
E
S T
O R
Y
8 6
w a n
t sn
a ck
s t h
a t p ro
vi d
e
s u
s te
n a n
c e
U p 1
p t vs
2 0
1 5
1 8
-2 4
8 0
%
M a
n y
C o
n su
m e
rs L
o o
k fo
r S
n a
ck s
T h a
t a
re F
ill in
g
S o
u rc
e : IR
I 2 0
1 9
S n
a c ki
n g S
u rv
e y
8 7
M ill
e n n
ia ls
( (+
9 %
) a n d
G e
n Z
( +
4 %
)
a re
d ri vi
n g
t h
e m
a jo
ri ty
o f sn
a ck
p u rc
h a
se g
ro w
th
P ro
vi d e s
a n e
n e
rg y
b o o
st U
p 8
p ts
v s
2 0 1 5
1 8
-2 4
6 8 %
2 5
-4 4
6 9 %
S o
m e L
o o
k t
o
G a in
E n
e rg
y
S o
u rc
e : IR
I 2 0
1 9
S n
a c ki
n g S
u rv
e y
a n
d I
R I S
h o
p p e
r In
te lli
g e
n ce
P la
tf o
rm _
C o
re S
n a c k
A ll
O u
tle t P
u rc
h a s e
s w
ith E
n e
rg y
cl a
im s
8 8
6 6
% 7 4
% 7 7
%
6 4
% 5 8
% 5 2
% 4 4
%
1 8
-2 4
2 5 -3
4 3 5
-4 4
4 5
-5 4
5 5 -6
4 6 5
-7 4
7 5
+
sn a
ck t o
f u
e l m
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a re
P u
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To G
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T H
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1 0 8
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A p
p le
C h
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B a
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ly s (
G F
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fa s t
C e re
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S n
k B
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B re
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ix e
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a n
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+ L
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S u
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r+ O
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C a
p p
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( F
a t+
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C h
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( F
a t+
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C h
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C o
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C h e
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( F
a t+
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A O
C o
tt a
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C h
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se (
w /o
F a
t+ C
la im
s) C
ra ck
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( O
th e
r G
ra in
+ C
la im
s) C
re a
m C
h e
e se
a n
d S
p re
a d
s (
F a
t+ C
la im
s )
A O
C re
a m
C h
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s e
a n
d S
p re
a d
( w
/o F
a t+
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D ri
e d
F ru
it D
ri e
d M
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n a
c k s (
F a
t+ C
la im
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D ry
F ru
it S
n a
c ks
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lu te
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re e
+ O
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n ic
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o n
G M
O +
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im s)
E n
g lis
h M
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G F
+ M
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+ C
a lo
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+ C
la im
s) F
re s h
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s F
Z F
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G ra
n o
la B
a rs
( N
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N o
n G
M O
+ G
ra in
+ C
la im
s )
J a
m s J
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a n
d H
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(O rg
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r+ L
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e G
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n +
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l P
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m e
G ro
w n
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la im
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L u
n c h
e o n
M e
a ts
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a tu
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N o
P re
s e
rv a
ti ve
s +
C la
im s )
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P o
p c o
rn (
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t+ O
rg a
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a tu
ra l/ O
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A O
N a
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tr i a
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V lu
B a
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O th
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P ro
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n G
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F a
t+ O
rg a
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C la
im s )
P ic
a n
te S
a u
ce
W E
L L N
E S
S
T h
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a te
g o ry
b re
a ks
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b e
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d o
n c
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a tt ri b
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s p
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1
P ic
k le
s P
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to C
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P re
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F a
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r/ D
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w /o
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m o
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+
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a n
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0 %
N a
tu ra
l+ C
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F G
P ic
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R F
G R
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s /A
p p
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R e
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R ic
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P o
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w e
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S a
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S n
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N u
ts S
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B F
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p e
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N u
t B
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n G
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A p
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A G
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F +
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B a
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w /o
O th
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N a
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d /B
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F ru
it (
w /o
N o
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rg a
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+ C
la im
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w /o
F a
t+ C
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A O
C h e
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S n
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( w
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D ri e
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n a
ck s
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D ry
F ru
it S
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N o n
G
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+ C
la im
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E n
g lis
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G ra
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w /o
N a tu
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+ G
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+
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J a
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L u n
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M e
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P re
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O N
u tr
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d I n
tr iH
lth V
lu B
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( w
/o O
th e
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A O
P e
a n
u t B
u tt e
r (w
/o N
o n
G M
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u g
a r+
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O P
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( w
/o F
a t+
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A O
R fg
E n
g lis
h M
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M u lt ig
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+ F
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R fg
P e
a n
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r (w
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0 0 %
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R T
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a l (w
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+ C
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S n
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p e c ia
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S a
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F z
J a m
s J
e lli
e s a
n d P
re se
rv e
s (1
0 0 %
N a
tu ra
l+
C la
im s)
F z
N o ve
lt ie
s (
1 0
0 %
N a
tu ra
l+ C
la im
s) F
z P
iz za
( 1 0
0 %
N a
tu ra
l+ C
la im
s) F
Z P
re tz
e ls
F Z
Y o g
u rt
/T o
fu Ic
e C
re a
m (
L o
w F
a t+
H ig
h P
ro te
in +
O rg
a n ic
+
C la
im s)
Ic e
M ilk
a n
d F
z D
a ir
y D
e ss
e rt
s (
L o w
F
a t+
G lu
te n
F re
e +
N a tu
ra l+
C la
im s)
Ic e
P o p
N o
ve lty
( N
a tu
ra l+
L o
w F
a t+
C la
im s )
M u ff
in s
(G lu
te n
F re
e +
L o
w F
a t+
N a
tu ra
l+ G
ra in
+
C la
im s)
O th
S a
lte d
S n
a ck
x N
u ts
(G lu
te n
F re
e +
N o n
G M
O +
L o
w F
a t+
C la
im s )
P o
rk R
in d
s R
fg B
a g e
ls a
n d
B ia
ly s
(L o
w F
a t+
G ra
in +
C
la im
s) R
fg D
e s se
rt s
(L o
w S
u g a
r+ G
lu te
n F
re e
+
N a tu
ra l+
C la
im s )
R fg
D ip
s (
F a
t C
la im
s+ N
a tu
ra l+
C a
lo ri
e s /s
e rv
in g +
C la
im s)
R fg
P iz
za (
G F
C la
im s+
N a tu
ra l/ O
rg a n
ic +
C
la im
s) R
F G
R e a
d y-
to -D
ri n
k C
o ff
e e
S h
e rb
e t/
S o rb
e t/
Ic e
s S
S B
o tt
le d
J u
ic e a
n d D
ri n
k S
m o
o th
ie s
T o
rt ill
a a
n d
T o
s ta
d a C
h ip
s (1
0 0
% N
a tu
ra l+
C
la im
s) T
o rt
ill a /E
g g ro
ll/ W
o n
to n W
ra p
- R
F G
1 1 0
A e
ro s o
l/S q u
e e
za b
le C
h e
e s e
S p
re a
d s
A O
C o o
ki e s (
w /o
E n
e rg
y+ c
la im
s) A
O F
z A
p p a
n d
S n
k R
o lls
( w
/o P
ro te
in +
N a
tu ra
l+ C
la im
s) A
O F
z H
H E
n tr
e e
s N
o n
B kf
a st
(w /o
G F
+ C
la im
s )
A O
F z
Ic e
C re
a m
a n
d I c e
M ilk
D e s se
rt s
(w /o
1 0 0
% N
a tu
ra l+
C la
im s )
A O
F z
J a m
s J
e lli
e s
a n
d P
re se
rv e s (
w /o
1 0
0 %
N a
tu ra
l+ C
la im
s )
A O
F z
N o ve
lt ie
s (
w /o
1 0
0 %
N a
tu ra
l+ C
la im
s )
A O
I c e
C re
a m
( w
/o L
o w
F a t+
H ig
h P
ro te
in +
O rg
a n ic
+ C
la im
s) A
O I c e
M ilk
a n
d F
z D
a ir
y D
e s se
rt s
(w /o
L o w
F a t+
G lu
te n
F re
e +
N a tu
ra l+
C la
im s )
A O
I c e
P o p
N o
ve lty
( w
/o N
a tu
ra l+
L o
w F
a t+
C la
im s)
A O
M u ff
in s
(w /o
G lu
te n
F re
e +
L o
w F
a t+
N a
tu ra
l+ G
ra in
+ C
la im
s )
A O
O th
S a
lte d
S n a
c k
xN u ts
(w /o
G lu
te n
F re
e +
N o n
G M
O +
L o
w F
a t+
C
la im
s) A
O P
o ta
to C
h ip
s (
w /o
H ig
h F
ib e r
+ L
o w
F a
t+ C
la im
s )
A O
R fg
P a
st ry
/D a n
is h /C
o ff
e e C
a k e
s (w
/o G
F +
C la
im s )
A O
R fg
B a
g e
ls a
n d
B ia
ly s (
w /o
L o
w F
a t+
G ra
in )
A O
R fg
D e s se
rt s
(w /o
L o w
S u
g a
r+ G
lu te
n F
re e
+ N
a tu
ra l+
C la
im s )
A O
R fg
D ip
s (
w /o
F a t C
la im
s+ N
a tu
ra l+
C a
lo ri
e s /s
e rv
in g +
C la
im s)
A O
R fg
P iz
za (
G F
C la
im s+
N a tu
ra l/ O
rg a n
ic +
C la
im s )
A O
R fg
S n
a c k
C a k e
s a
n d D
o n
u ts
( w
/o G
F +
C la
im s)
A O
T o
rt ill
a a
n d
T o
s ta
d a C
h ip
s (
w /o
1 0
0 %
N a tu
ra l+
C la
im s )
C o rn
S n
a c ks
( N
o T
o rt
ill a
C h ip
s )
C u p
c a k e
s a
n d B
ro w
n ie
s (w
/o G
F +
C la
im s)
D ip
/D ip
M ix
e s S
S D
o u
g h
n u
ts F
Z C
o o
ki e
s F
Z D
ip s
T R
U E
I N
D U
L G
E N
C E
T h
e c
a te
g o ry
b re
a ks
h a ve
b e
e n b
a se
d o
n c
o n s u m
e r
a tt ri b
u te
s p
a rt
2
F Z
O n
io n
R in
g s
F z
P iz
za (
w /o
1 0
0 %
N a
tu ra
l+ C
la im
s)
F Z
P iz
za K
it s/
T o p
p in
g s
F Z
P la
in P
o ta
to e s /F
ri e
s/ H
a s h
b ro
w n
s
F z
T o
rt ill
a s
M ic
ro w
a ve
P o
p c o
rn (
w /o
F a t+
O rg
a n ic
+ N
a tu
ra l/ O
rg a n
ic +
C
la im
s)
P a
st ry
/D a n
is h /C
o ff
e e C
a k e s
R fg
P a
st ry
/D a n
is h /C
o ff
e e C
a k e
s (G
F +
C la
im s)
R F
G H
a n
d h
e ld
N o
n -B
re a k fa
st E
n tr
e e
s
R fg
S n
a c k
C a
k e s a
n d D
o n
u ts
( G
F +
C la
im s)
R T
E P
o p
c o rn
S a
vo ry
( w
/o F
a t+
C la
im s )
R T
E P
o p
c o rn
S w
e e
t (w
/o F
a t+
C la
im s)
S S
T o
a s te
r P
a s tr
ie s
a n d
P o
p T
a rt
s (
O rg
a n
ic +
G F
+ C
la im
s)
A O
S S
T o
a s te
r P
a s tr
ie s
a n d
T a
rt s (
w /o
O rg
a n
ic +
G F
+
C la
im s)
T o
a st
e d
C o
rn N
u t
S n
a c ks
T ru
e I n
d u
lg -
S o
u p
s
C h o
co la
te C
a n
d y
N o n
-C h o
c o
la te
C a
n d
y
R e g
u la
r B
re a
th F
re sh
e n
e rs
R e g
u la
r G
u m
( N
o S
u g
a rl
e s s)
S F
B re
a th
F re
s h
e n e
rs
S u g
a rl
e s s G
u m
C O
R E
I N
D U
L G
E N
T
