Soccer Fandom Case Study

Canada Soccer has an unprecedented opportunity to continue the momentum created by securing the right to co-host the 2026 FIFA World Cup™ with our fellow Member Associations in Mexico and the United States. Our continued efforts to stage the best-ever FIFA World Cup™ will build on the success of our record setting hosting of FIFA competitions and the medal winning performances of our National Teams.

Achieve best-ever performances at all major international competitions, including the 2019 FIFA Women’s World Cup™, 2020 Olympic Games, and 2022 FIFA World Cup Qualifiers™.

3.1 Maximize high performance systems and structures

3.2 Support National Player Pathway alignment for National Team success

3.3 Ensure qualification and participation in all Concacaf and FIFA competitions

Ensure that the relevancy and high level of interest in the sport is maximized to attract, retain and engage players, coaches, officials, and fans.

3.4 Maintain position as the number one team participation sport in Canada

3.5 Encourage higher participation from underrepresented populations

3.6 Mandate standards-based high-performance leagues

Foster a culture of inclusion, diversity, equality, development, and collaboration across all levels of the game.

3.7 Support the launch and development of the Canadian Premier League

3.8 Aid in the implementation of elite-level, semi-pro leagues

3.9 Maximize investment in indoor and outdoor facilities

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Canada Soccer Nation has good governance as the foundation of its pursuit of excellence on and off the pitch. In collaboration with our stakeholders from coast to coast to coast, we will focus our collective efforts on maximizing our resources to benefit the world’s game.

Provide strong leadership to ensure a consistent direction for all stakeholders including our Provincial and Territorial Member Associations.

2.1 Continually review governance structures

2.2 Formulate and implement aligned strategic plans

2.3 Implement consistent risk management frameworks

Ensure the continued growth and financial stability of Canada Soccer through a values-based approach.

2.4 Strengthen relationships with Concacaf and FIFA

2.5 Support Provincial & Territorial Member Associations’ membership stability

2.6 Continue to refine policies and by-laws

Provide progressive programs and value to our players, coaches, officials, Provincial and Territorial Member Associations, and professional league and club members.

2.7 Expand communications with all stakeholders across traditional and emerging platforms

2.8 Invest in a National Soccer Registry

2.9 Diversify revenue streams

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Canada Soccer seeks to continually develop and implement programs and opportunities for all who participate in the sport in Canada.

Establish the player development ethos for all National Teams.

1.1 Amplify the National Player Pathway for all national EXCEL programs

1.2 Implement minimum coaching certification requirements

1.3 Distribute the national EXCEL player development framework

Develop a national framework and supporting programs for clubs that will unite our members in our shared vision for the sport.

1.4 Implement a National Club Licensing program

1.5 Integrate Long Term Player Development (LTPD) into all programs

1.6 Recruit and develop referees and support competency-based recruitment of staff

Provide consistent, age and stage-appropriate blended-learning coach education opportunities.

1.7 Update coach education curriculum and materials

1.8 Launch a blended-learning curriculum featuring eLearning modules

1.9 Increase enrolment and diversity of the elite coaching pathway

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VISION

Leading Canada to victory and Canadians to a life-long passion for soccer.

MISSION To provide leadership in the pursuit of excellence in soccer, nationally and internationally, in cooperation with its members and stakeholders.

VALUES We LEAD with unwavering INTEGRITY. HONESTY guides our actions. Our decisions are FAIR and ETHICAL.

We thrive with EXCELLENCE. Our PASSION fuels our performance on and off the pitch.

We are ACCOUNTABLE to our stakeholders. TRANSPARENCY directs our communication. We RESPECT and INCLUDE all.