Management Case

Lincoln Electric

1. Describe the type(s) of diversification that Lincoln Electric has pursued. Be specific with examples. (50 points)

2. What type of international strategy has Lincoln Electric pursued in its existing Asian markets (see pages 225-233)? Explain why with supporting arguments regarding costs and adaption. What are the strengths and weaknesses that result from this strategy? (50 points)

3. What method of entry into the Indian marketplace would you recommend for Lincoln Electric? Pick out three methods of entry, and then compare and contrast their pros and cons, and finalize your recommendation by choosing one of them (50 points)