Media Advocacy slide show (grading rubric attatched)

CRM 3610 MEDIA ADVOCACY PROJECT RUBRIC

CRITERION STRONG (16-20) AVERAGE (13-15) WEAK (12 or less) Identification of Main

Issues/Problems Identifies and demonstrates a sophisticated understanding of the main issues/problems in the assignment. Adheres to the instructions by creating a sample media production outline of quality and substance.

Identifies and demonstrates an acceptable understanding of most of the issues/problems. Creates an adequate media production outline.

Does not identify, or demonstrates, poor understanding of some of the issues/problems in the assignment. The submitted assignment is off-topic or so weak as to be unacceptable.

Analysis and Evaluation of Issues/Problems

Presents an insightful and thorough analysis of all identified issues/problems; includes all necessary information. Clearly identifies a policy topic and a plan to address concerns.

Presents an acceptable analysis of most of the issues identified; missing some necessary information. Identifies a policy topic and a basic plan to address concerns.

Presents a superficial or incomplete analysis of some of the identified issues; omits necessary information.

Recommendations on Effective Solutions/Strategies

Supports diagnosis and opinions with strong arguments and well- documented evidence; presents a balanced and critical view; interpretation is both reasonable and objective.

Supports diagnosis and opinions with limited reasoning and evidence; presents a somewhat one-sided argument; demonstrates little engagement with ideas presented.

Little or no action suggested and/or inappropriate solutions proposed to the issues in the assignment.

Links to Course Readings and Additional Research

Makes appropriate and powerful connections between identified issues/problems and the strategic concepts studied in the course readings and lectures; supplements assignment with relevant and thoughtful research and documents all sources of information.

Makes appropriate but somewhat vague connections between identified issues/problems and concepts studied in readings and lectures; demonstrates limited command of the analytical tools studied; supplements assignment with limited research.

Makes inappropriate or little connection between issues identified and the concepts studied in the readings; supplements assignment, if at all, with incomplete research and documentation.

Mechanics and Formatting Demonstrates clarity, conciseness and correctness; formatting is appropriate, and writing is free of grammar and spelling errors. Selects or creates strong visuals and narrative content. Well organized.

Occasional grammar or spelling errors, but still a clear presentation of ideas. Selects or creates acceptable visuals and narrative content.

Content is unfocused, rambling, or contains serious errors; poorly organized and does not follow specified guidelines.