Poster 1500 words or less (Copy Past is Allowed for Poster only) and 1500 word reflective summary must 5% or less Plagiarism Assignment will be attached below Instructions are given in the assignment..Exactly i wand you to follow Rubric or Marking Scheme

Strong backing of management: The airline has been backed by the government as well as has a strong leadership. The strategies weaved by the leaders and the vision they had were critical factors which resulted in the steep yet fast growth of the airline. In fact, it was the attitude of the leadership towards progress orientation is what has helped the airline beat most of the older airline companies.

Trend recognition: Oman Air have not just been quick to spot trends in the market but also to respond quickly to them. They have always compared themselves to leading airline brands across the world and have been consistent in following benchmarks set by premium airlines in various service aspects.

In-flight Services: The Oman Airways has been targeting a luxury class clientele has been popular for their impeccable in flight as well as off-board services. Right from check in the airline takes every possible step including online check-in, minimal waiting time, the safety of baggage etc. to in-flight entertainment, customized meal options, comfortable lounge seating etc. the airline has taken care to ensure that customer is comfortable at every juncture of the travel.

The real name for luxury – Oman Air is renowned for their top grade luxury class travel. The business and first-class passengers have access to fresh flowers, relaxed seating, world cuisines, top grade wines and chandeliers. They try to replicate a five-star experience in their business class travel making them highly satisfied in their experience.

Recommendations

References

Oman Air

Objectives

Through this poster I will use SWOT analysis as a strategic tool to analysis various strategies of Oman Air.

SWOT Analysis

The unique capabilities of a business which its competitors do not possess allow a company or an organization to gain an edge in the industry. These capabilities are known as strengths. Here I am drawing some Strengths of Oman Air

Clear Target Segment: The target segment of Oman Air have always been the people who travel in luxury class and also can afford to pay for the service. In addition to having a clear target segment, the airline also has a very high level of brand loyalty since it is the official airline of the country.

Weaknesses

Weaknesses in the SWOT analysis of Oman Airways

Weaknesses are used to refer to areas where the business or the brand needs improvement. Some of the key weaknesses of Oman Airways are:

Cost Management: Oman Airway focuses primarily on business class for which there is a lot of expense in maintaining the quality of services as well as the facilities. In addition to this, there is also fluctuations in fuel prices as well as wage issues from unionization. These make cost management critical

Competition from low-cost airlines: There is a surge in the number of low-cost airlines. To add fuel to this trend the global recession has resulted in many companies slashing their travel budgets with the result that people have started preferring budget travel. This has resulted in stiff competition for luxury airlines from low-cost players.

Opportunities

Opportunities are those areas which a company or an organization can utilize to improve its operations/services to generate more sales and revenue.

The surge in airline usage: With growing need for time, travelers have started using more of air travel than road or rail. The growing connectivity of Qatar airlines to various parts of the worlds is making it a preferred choice of globetrotters.

Booming tourism industry: The present surge in tourism in the Oman is plus for the company to expand its business capacity.

Strengths

Threats

Threats are those factors in the environment which can be detrimental to the growth of the business. Some of the threats include:

Competition: The major competitor of Oman Air is Qatar Airways, Emirates and Etihad Airlines

Findings

As per the SWOT analysis done above and the key performance indicators found out in this analysis will help establish where Oman air is regarding company growth, development, challenges, and threats (Rothaermel, 2014). The analysis has been able to point out Oman’s performance indicators that are qualifying them to achieve great results as an international organization. Those performance indicators come from their strengths and opportunities utilization, weaknesses establishment and threat knowledge that made them keep working towards greatness (CAPA, 2017). Not only do they have their fleets of flights, a growing wide range of destinations, customer loyalty and inflow, customer service establishment and financial sustainability.

Through those key performance indicators found through the SWOT analysis, the company can use that information to develop strategies and establish ways that can work positively for them. They can use the strengths they have and also take full advantage of the opportunities presented to achieve greater things. They should take advantage of the training center to train employees to work for the company and know the company’s expectations. They should also take full advantage of the staff member they already have and invest in them or even add more of them to maximize their contribution and participation towards serving their clients (TTG mena, 2017). Taking advantage of the opportunity to reestablish their airport and integrating it with the leading expanding fleets and destination will create a network that is highly beneficial to them and their clients. Using the opportunity to expand their codeshared partnership agreement with other international airline and will strengthen their network and maximize their customer’s choices