Poster 1500 words or less (Copy Past is Allowed for Poster only) and 1500 word reflective summary must 5% or less Plagiarism Assignment will be attached below Instructions are given in the assignment..Exactly i wand you to follow Rubric or Marking Scheme

The company’s milestone came in 2010 where they were able to achieve excellent performance since it was founded. Various areas increased in revenue which included:

· increase in Air cargo by 99%

· increase in cargo revenue by 238%

· increase in in general revenue by 51%

· growth in the number of passengers by 38%

· increase in passenger load factor by 11%

Oman Air average annual average load factor (%): 2004 to 2014

In the same ear, they were able to restructure and launch nine new destinations which highly bolstered their international ties with other counties and their growth increase from there. Their pattern of growth and development had been characterized by regularly adding new destinations, new fleets of flights and expanding the company to new ventures like adding a flight training center. According to the current Executive Vice president Abdulaziz Al Raisi, the airline's focus is to have a continuous is to improve their customer's experience and put money into ensuring that they promote their products and services. He says that they have plans of building a brand new airport that will be able to accommodate the current growth rate of the airline with entirely new first class airport lounges (omanair.com, 2014).

Oman SWOT analysis

Strengths:

· The airline is reported to be operating a network of almost 50 destinations in 27 international and national counties from its central hub in Muscat (Walker, 2017).

· They have codeshared agreements with international partners like Etihad, Ethiopian airline, Emirates, Kenya Airways. Turkish airline and more.

· Has more than 50 fleets of flights both passenger and cargo.

· They have strong and qualifies employees.

· Have a training center for those employees hence, reducing the cost of hiring and training the employees according to the standards of Oman air.

· They have financial capabilities to sustain their current and plans.

· It is located in the center of the Middle East with flourishing economic, commercial and tourism growth.

Weaknesses

· They have a smaller airport that is not fitting for the growth rate the airline is experiencing.

· A high rate of competition from other flourishing Middle East airlines like Qatar Airways, Emirates and many more.

· They are still trying to recover from their 2014 financial losses

· Limited passengers and cargo spaces hence limiting their customer’s experience, wasting time trying to maneuver around the space with all the products and services being offered.

Opportunities

· They have plans to build a new airport that will have better launching area for passengers hence offering better services.

· They plan on increasing their fleet size to 70 which will increase their passenger and cargo inflow thus increasing their revenue

· They are continually expanding their destination which is expanding their market margin

· Training their employees which is advantageous to them and there can be able to outsource employees to other airlines

· They have launched new communication links like WhatsApp `that will enable their customers to communicate with them directly and instantly thus increasing customer relations, establishing loyalty and increasing connectivity.

Oman Air annual operating losses (in USD millions): 2008 to 2014

Threats

· Economic uncertainties being experienced in the Middle East are causing oil prices to fluctuate hence, increasing cost.

· They are facing significant competition from other international airlines

· The plan of reestablishing their airport might lead to some financial losses.

· Government travel restrictions are interfering with their operations.

· Uncertain global market-facing international airlines that might lead to losses like they did in 2014.

Findings

According to the SWOT analysis done above and the key performance indicators found out in this analysis will help establish where Oman air is regarding company growth, development, challenges, and threats (Rothaermel, 2015). The analysis has been able to point out Oman’s performance indicators that are qualifying them to achieve great results as an international organization. Those performance indicators come from their strengths and opportunities utilization, weaknesses establishment and threat knowledge that made them keep working towards greatness (CAPA, 2015). Not only do they have their fleets of flights, a growing wide range of destinations, customer loyalty and inflow, customer service establishment and financial sustainability.

They also have great opportunities that if maximized to the fullest, will bring in an increase in revenue. Those great opportunities include; one, the expansion and reestablishment of their airport that will give their clients enhanced the first class experience, create a bigger space for aircraft parking and fleet expansion, give them the opportunity to enhance their Cargo services and increase their revenue. Two, their expanding codeshare agreement with other international airlines will strengthen their relationship with not only their partners but also their customers and each of those countries giving them a wider range of the market. It has also been found out that those plans might pose as weaknesses and future threats at some point to the company. Expanding the airport or re-establishing it into a bigger and better model might live a financial dent towards the company’s budget. Considering the fact that they are still trying to recover from the 2014 losses incurred, it might take a longer time than expected to fill that dent. According to that SWOT analysis, omen air is growing at a considerable rate regardless of the high environmental competition found in the Middle East that has other bigger international airlines. Therefore, with that kind of growth, they are bound to face some challenging threats like government travel restrictions, economic inflation, stiff competition, and some expected financial losses.

Recommendations

Through those key performance indicators found through the SWOT analysis, the company can use that information to develop strategies and establish ways that can work positively for them. They can use the strengths they have and also take full advantage of the opportunities presented to achieve greater things. They should take advantage of the training center to train employees to work for the company and know the company’s expectations. They should also take full advantage of the staff member they already have and invest in them or even add more of them to maximize their contribution and participation towards serving their clients (TTG mena, 2017). Taking advantage of the opportunity to reestablish their airport and integrating it with the leading expanding fleets and destination will create a network that is highly beneficial to them and their clients. Using the opportunity to expand their codeshared partnership agreement with other international airline and will strengthen their network and maximize their customer’s choices.

Another way that they can increase their revenue and minimize cost through the findings is by overcoming their weaknesses and threats or figuring out ways in which those weaknesses can turn into strengths they can mitigate the threats. They can do this by ensuring that the products and services they offer their customers are better than their competitors and reestablishing their airport and making it a first-class airport is one way of achieving that. They can also ensure that their financial plan for the reestablishment is intact to prevent financial losses. Taking full advantage of the codeshared partnership agreemenwith other airlines in order to minimize the impact of other country’s government travel restrictions and ensure a smoother for their passengers.

Conclusion

Since the company was founded in 1993, Oman air has been able to make great achieve on its successful journey. They have not only been able to become one of the best international airlines in the world, but they have also been able to win international awards over the years to prove that. Just like any other company, through the SWOT analysis, we have seen that they have their strengths and opportunities and as well as their weaknesses and threats. The company got its major milestone in 2010, and it was able to achieve great things that put them in an international radar. That as it may, the company also experienced a great loss back in 2014 that they are still trying to recover from. Therefore, the company still has a long way to go in order to achieve their long-term goals and objectives of being where they envision themselves to be. Hence, putting those findings and recommendations into practice will be a step towards achieving those goals.

References