Stark Agency Marketing Section
Every venture needs a marketing plan to promote their values to the customers. The purpose of our marketing plan is to reach out to Stark Agency customers and raise awareness of internet marketing (SEO) and web development importance for any start-up venture to increase their sales. This marketing plan is essential to affect my customer’s decision making to purchase Stark marketing products that are affordable compared to other competitors. The customers will be introduced to web development, the importance of e-Stores, sales optimization and how beneficial it is to have strategic web content. From a financial perspective, the purpose of our marketing is to increase our profits in order to grow and capitalize Stark. This will allow us to hire more employees and have our own physical location. We want our costumers to understand SEO marketing as it is and explain to them the different marketing strategies they can use to increase their sales and build an online presence for their venture.
Stark is uniquely positioned to provide values to the customers in many strategic ways. First, the products prices are highly competitive. It is very challenging for business owners and start-up ventures to find an internet company that offers marketing products with a price range of $300-$50. We believe that this competitive price range is lower than what is offered from any start-up venture marketing budget. Especially those ventures with higher venture capital than $20,000. For this reason, Stark is uniquely positioned to provide affordability and production quality value for the customers. Also, our free consultation service to examine the website eligibility for SEO services are uniquely positioned in customer care services. This service targets the costumer ethics that we are not focused on their purchase more than their full awareness of how important our products are for their venture. Our values include providing extensive knowledge to our costumers regarding the benefits of optimizing their sales online and market their business through social media.
As a start-up business, we will target similar start-up businesses and freelance entrepreneurs. We chose to target these customers as the pricing of our products fits perfectly with their marketing budget. Also, the price affordability will help us to build brand loyalty once our products are purchased. We will use test products as free marketing consultation to target our customers and introduce our brand to them. Our main customers are business owners who are not familiar with the use of online business presence. Also, we will target start-up ventures that struggle with their sales and media marketing. We will provide marketing plans for them and consult them with the best methods they can use to improve their sales. Furthermore, one of our targets are the e-store owners who are looking to capitalize on their sales and profits. We will help them in expanding their customer base and creating new business categories through products promotion and social media advertising campaigns that raise awareness about the ventures service/products.
As a marketing agency, we definitely must understand the different marketing tactics and strategies. Our main marketing tool is developing a website that our customers can access to identify our best products and read more details about each service. This website must include all instructions of each product before the customers make a purchase or place an order. Sometimes, websites do not necessarily bring you paying customers but we have chosen to build one as communication port between us and our customers to understand their concerns and interests. Therefore, we believe that our website will resonate with our customers for the content it will provide and the online presence it offers for our marketing agency. Furthermore, we will use our website to promote our new products and services that we offer. We have a solid trust in our website for the detailed content it offers along with the costumers' reviews about our products and services. The website will be build using WordPress platform which is very affordable for us.
Every website needs traffic and exposure. For this reason, we have chosen social media such as Facebook, Instagram, and YouTube to be our secondary marketing tool. This will allow our customers to learn more about our business. For example, if a start-up businesses owners are not familiar with SEO marketing, our social media platforms will contain graphic designs and animation videos that explain what SEO marketing is and how important it is to increase the sales of any business. Customers usually follow the brand/service they use on social media to affiliate with the value it offers and browses the current updates that the business shares with them. Through these social media platforms will be able to broadcast any upcoming event and discuss our business quality to our customer to enhance the level of trust in our service/products. Also, we will be able to run advertising campaigns to advertise our produce/services to our costumers. We believe that our social media tactic will resonate with customers because it is accessible and offers extensive feedback options regarding our products. Also, social media offers wide exposure through the use of SEO marketing techniques.
Our third marketing tool is non-digital. Even the best tech companies require interpersonal communication with the customer to grant a better service. Therefore, we will host marketing seminars to allow our customers to express their feedback about our service/product personally. Also, this will give us the opportunity to explain our services/products and inform our customers what SEO marketing is. We believe that this tool will resonate with our customers because it will build brand trust and loyalty with them. Furthermore, we will be able to network and interview any unsatisfied customers and understand their concerns. We have chosen this method because it is very affordable to rent a hall in Oman or stage. People prefer to listen and watch back there.
Our main market niche is affordability and negotiation. The prices of our products are highly competitive. Each start-up business will be able to afford our products/services when they set up their marketing budget. It is very challenging for start-ups to afford professional marketing services especially in the first years of operation. Business owners do not necessarily know where to invest their venture capital first at the beginning of starting their business. Compared to other marketing agencies, we are very transparent with the costumers about any services we offer. The free consultation is a good example of the negotiation we offer to the clients to examine their website eligibility for SEO marketing and sales optimizations. Also, this free consultation gives us a hint if the customer website fit Google standards of SEO marketing.
The branding concept is very essential for any venture. We want our costumers to have a trust in Stark. This begins with the perception of the customers. Our established identity as the marketing supporters of any start-up venture will be upheld through the customer care we will provide. We want our costumers to be heard and valued. Their concerns and feedback will be taken seriously as we believe that our customers are the success center of our business. Also, how effective our relationship with the customers will define if our sales will good or not.
The perception of the customer will be built through our marketing tactics that include ads and products promotion. We are planning to commit %35 of Stark gross sales in the marketing budget. The rest of the gross sales will go to the business operating costs and other business cost margins. This will strengthen our online presence and create a virtual connection between our clients and Stark. The marketing budget will cover the costs of social media advertising campaigns and SEO marketing. Also, it will cover the costs of developing our websites and maintaining the web platforms.
Michelle_Michy
20181112214712stark_marketing_section.docx
