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Business Plan Assignment
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The business plan is a document that provides a detailed description of the critical aspects of your venture. It is not a static document and serves as a guiding document for venture launch and management. It also serves as a communication tool for potential investors and employees. For this class each major section of the business plan is assigned as the material is covered. Points are allotted for each section and for combining all the sections into a complete business plan.
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Business Description/Model
· Utilizing your completed business model canvas summarize it into a 2-3 page business model section
Grading Rubric will be based on detail, completeness and clarity of the entire section. This section is worth 50 points.
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Marketing Section
· Competitive Analysis
· Market Research
· Pricing Analysis
· Marketing plan
Grading Rubric will be based on detail, completeness and clarity of each of the four sections. Each section is worth 25 points for a total of 100 points.
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Financials Section
· Cost Analysis Worksheet – Utilizing the worksheet posted on Blackboard complete a 3 year cost analysis.
· Revenue Projections Analysis – Using your market research data and other information forecast 3 years of sales.
· Complete pro forma income statements and balance sheets for 3 years. Examples are provided on Blackboard.
Grading Rubric: The overall points for this section is 100 points. Grading will be based on detail, completeness and clarity. Each section is worth 33.33 points.
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Operations/Management Section
· Legal Structure
· Staffing,
· Location, Logistics, etc.
· Critical Risks
· Harvest Strategy
Grading Rubric: The overall points for this section is 100 points. Grading will be based on detail, completeness and clarity. Each part of this section is worth 20 points.
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Business Plan Draft
· Include previously written sections and the following:
· Title page and table of contents
· Executive Summary for the beginning of the plan
· Business Model
· Marketing section
· Financial Section
· Operations/Management Section
· Appendices
Grading Rubric: The overall points for this section is 50 points. Grading will be based on detail, completeness and clarity. Grading of this assignment will be based on the student’s ability to integrate the various sections of the plan and add the front matter (title page, table of contents, executive summary) and the appendices. The goal of this assignment is to provide you with feedback on your business plan so you can improve it for the final grade. Grades will be assigned in the following manner:
Excellent = 47-50pts
High Quality = 44-46pts
Good = 40-43pts
Acceptable = 35-39pts
Needs Considerable Work = 30-34pts
Unacceptable = 0pts
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Business Plan Final
Grading Rubric: The overall points for this section is 100 points. Grading will be based on detail, completeness and clarity. Grading of this assignment will be based on the student’s ability to integrate feedback from the instructor, improve detail and conciseness, and organize into a final submission. Grades will be assigned in the following manner:
Excellent = 93-100pts
High Quality = 85-92pts
Good = 80-84pts
Acceptable = 70-79pts
Needs Considerable Work = 60-69pts
Unacceptable = 0pts
Grading expectations for the final submission are very high given the amount of points allotted for early sections of the plan and a plan draft.
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Final Presentation
Using instructions provided you are required to make a 5 minute presentation of your business plan. You are allowed up to 7 ppt slides. This assignment will allow you to experience what it takes to have to accurately and concisely describe your venture in a brief period of time. Slides should include the following:
1. Title of Company
2. Statement of Business Model Value Proposition
3. Assessment of Target Market
4. Summary of Key Activities
5. Summary of Financials
6. Conclusions
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Michelle_Michy
20181112214226grading1.docx
