Dr. Keller
Strategic Management and Strategic Competitiveness
Dell is a company which throughout its history has operated amidst tremendous changes. The company plays a significant role to in the technology and business by being rapid in response to changes and often being the one leading the change. The company has gone through innumerable challenges and now it is once again driving the growth. It has maintained a strong business structure whereby last year alone the company shipped about thirty-nine million units. Despite that, the company has not yet met the standards they set for themselves and their investors. The dell business operates in a very competitive environment. At times when the company slipped it has established not temporary solutions but rather those that completely transforms dell and positioned to be among the most trusted technology partner (Noe et al., 2016).
To ensure that the company maintained a competitive advantage the business began by simplifying its internal organization to make listening and responding to customers easier. This paper seeks to explore has globalization has impacted in changing the face of Dell company, how technological changes have impacted on the corporation, ways through which Dell could earn above-average returns, how its vision and mission influences its overall performance and success, and also how each category of its shareholders impacts the overall success of Dell company.
Globalization
The company started providing products throughout the world and due to its various global operations, the company has faced varying economic, social, cultural, and political and legal environment which forced the demand to change its business policies and structure. More importantly, globalization has enabled the dell company to make its presence possible in so many international markets as well. This has helped Dell attain a good proportion of market share in countries with emerging economies such as China, India, and so on. The company aims at achieving a billion goal users (Noe et al., 2016). The company is eager to deliver technology to these new users. To see it through the company intends to help initiate this growth through building facilities and also through locating their manufacturing capacity close to their customers. For instance, the company opened a manufacturing center in India and has plans to have other centers opened in various countries such as China and Japan. Additionally, the company has been designing superior products which are specifically designed for global consumers and which are able to compete in the global market.
Technology
Through the use of technological changes have greatly influenced the activities of Dell Company. It has helped in modifying the company’s communication tactics which it uses in its communication with customers, its suppliers, and also the employees. Dell is one of those companies which are drastic in change. It has immensely utilized the internet which has enabled them to influence their business strategies. The global era has also greatly changed the purchasing behavior of the company there has raised a demand for effective and competent technical support system. Through proper monitoring, the industry has set several retail stores in various countries. Going through the industry’s organization model and the resource-based model it is clear that the company’s strategic choices are heavily influenced by globalization and technological changes and the external environment.
Industrial-Based Model & the Resource-Based Model
There are various things that Dell industry could do to improve or earn above-average returns. They could analyze the environment of computing device industry in an attempt to increase awareness but new entrants and substitute products. It could also help calculate the rivalry level and the customers and supplier bargaining power. By doing a competitiveness analysis the industry would be able to examine its objectives and her strategies. Moreover, they would be in a position to determine the level of their assumption and their competitors’ capabilities. Such a research is crucial in the provision of a significant knowledge about the kind of opportunities they could maximize on and the threats and obstacles they have to face (Piccoli, 2015). This way it would be an easier task for them to make more informed decisions and strategies. Additionally, the organization model would give effective grounds through which the industry can tap opportunities and also limit any possible threats (Ireland & Hitt, 2010). Also, they could be in a better position to compare themselves with their competitors and this is crucial in attaining above average returns. In addition, the resource-based model is important in explaining the firm’s internal environment and in accessing the company’s strength and weaknesses as they embark on an investigation to determine their core competencies.
Vision and Mission Statements
The Dell’s vision and Mission statements play a great role in ensuring increased return. Their vision states that their vision is not to just provide the best customer experience but rather to stand out as the best in business. Their mission statement states that their aim is to be the most successful information and technology company globally through being the best in the delivery of the most admired customer experience in all markets they serve (Piccoli, 2015). Considering the vision and the mission statements it is clear that they are the ones that give the company its direction and also guides in making the most relevant strategies. Dell has ensured a continued culture of improved to ensure that they remain the best in the industry and also to be able to build a diverse and competitive workforce all the over the globe. Dell uses its proficient workforce to provide the most unique customer experience and in return, they are able to make their global presence easily felt and also to drastically increase their sales level. The company’s vision can’t be ignored as it also plays a significant role in maintaining utmost integrate values which aid its management in bringing personal accountability (Ireland & Hitt, 2010). Its mission also inspires it to maximize its quality and reduce the cost of their products and services offered in various markets.
Through its mission statement, the industry is able to integrate its operations in accordance with their customers’ expectations and this aids the company in its global expansion strategy. Both Dell’s mission and vision statements guide them in achieving and maximizing their efficiency and minimize the capital cost.
Stakeholders
The company’s stakeholder group includes the industry’s primary customers, the various hosts’ communities, its suppliers, and the union. Dell has an effective supply chain which enables them to fulfill the expectation o every stakeholder who plays a critical role in helping them achieve global success. The company’s customers demand they get reliable products at a reasonable cost. Another, positive achievement of the company is that it integrates technology at the immense level in communicating with its suppliers and this helps in creating transparency and to reduce conflict and this ensures a greater satisfaction among all stakeholders. Additionally, the company utilizes the competent relationship to develop and deliver customized products and offering the lowest possible cost. It also offers employment to the neighboring communities which contribute to the company’s success. To satisfy unions the company develops a continuous improvement to culture. To make the company supply chain more efficient and effective the company’s employees and managers have to be ultimate contributors to success. They help the company to provide the product with less cost and make a global presence.
References
Noe, R. A., Hollenbeck, J. R., Gerhart, B., & Wright, P. M. (2016). Human resource management. China People's University Press.
Teece, D. J. (2010). Business models, business strategy and innovation. Long range planning, 43(2-3), 172-194.
Piccoli, G., & Ives, B. (2015). IT-dependent strategic initiatives and sustained competitive advantage: a review and synthesis of the literature. MIS quarterly, 29(4), 747-776.
Ireland, R. D., & Hitt, M. A. (2010). Achieving and maintaining strategic competitiveness in the 21st century: The role of strategic leadership. Academy of Management Perspectives, 13(1), 43-57.
Michelle_Michy
20180823235907bus_499_assignment_1.docx
