Module 3 - Case DISTRIBUTION & MARKETING PLAN ASSIGNMENT OVERVIEW Online shopping has increased dramatically over the past few years, and online retailing becomes the top priority of all major grocery retailers. On one hand, retailers see the needs to off

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Home>Applied Sciences homework help>Module 3 - Case DISTRIBUTION & MARKETING PLAN ASSIGNMENT OVERVIEW Online shopping has increased dramatically over the past few years, and online retailing becomes the top priority of all major grocery retailers. On one hand, retailers see the needs to off

Module 3 - Background

DISTRIBUTION & MARKETING PLAN

The following articles explain and illustrate the role of distribution in marketing decisions.

Marketing Channels. (2014). Pearson Learning Solutions, New York, NY. Retrieved from   http://www.pearsoncustom.com/mct-comprehensive/asset.php?isbn=1269879944&id=12275

Marketing Channels (Audio). (2014). Pearson Learning Solutions, New York, NY. Retrieved from  http://www.pearsoncustom.com/mct-comprehensive/asset.php?isbn=1269879944&id=11766

Retailing and Wholesaling. (2014). Pearson Learning Solutions, New York, NY. Retrieved from  http://www.pearsoncustom.com/mct-comprehensive/asset.php?isbn=1269879944&id=11537

Retailing and Wholesaling (Audio). (2014). Pearson Learning Solutions, New York, NY. Retrieved from  http://www.pearsoncustom.com/mct-comprehensive/asset.php?isbn=1269879944&id=11767

Distribution decisions (2009). KnowThis. Retrieved from  http://www.knowthis.com/principles-of-marketing-tutorials/distribution-decisions/

Marketing mix: Place (2011). LearnMarketing. Retrieved from  http://www.learnmarketing.net/place.htm

Perner, L. (n.d.). Distribution: Channels and logistics. Introduction to marketing. Marshall School. USC. Retrieved from  http://www.consumerpsychologist.com/intro_Distribution.html

Ramachandrin, S., & Trachtenberg, J. A. (2012). End of Era for Britannica. Wall Street Journal(March 14):B1.

Ramsey, M. (2012). Glut of small cars tests Ford resolve. Wall Street Journal (January 11): B1.

Timberlake, C., & Townsend, M. (2012). Macy's says Martha's dance card is too full. Business Week (February 28).

Optional Reading/Resources

The following articles illustrate use of the concepts studied in this module:

Halkias, M. (2011). J.C. Penney buys stake in Martha Stewart’s company. The Dallas Morning News(December 7). Retrieved from  http://www.dallasnews.com/business/retail/20111207-j.c.-penney-buys-stake-in-martha-stewarts-company.ece

JoS. A. (2011). Bank Clothiers expands its Internet channel to ship orders to international customers. Investment Weekly News. (May 21), 698.

With Its New Music Storage and Player, Can Amazon Deliver in the Cloud? (2011, May 11).Knowledge@Wharton. Retrieved from  http://knowledge.wharton.upenn.edu/article.cfm?articleid=2768