The Discussion for Module 3 explores online distribution. First, check out the following news articles on Amazon's online grocery service. http://www.cnbc.com/id/100916844 http://www.canadianbusiness.com/companies-and-industries/a-new-threat-for-big-gro

20180512021239module_3_reading_material.docx

Module 3 - Background

DISTRIBUTION & MARKETING PLAN

The following articles explain and illustrate the role of distribution in marketing decisions.

Marketing Channels (Audio). (2014). Pearson Learning Solutions, New York, NY. Retrieved from http://www.pearsoncustom.com/mct-comprehensive/asset.php?isbn=1269879944&id=11766

Retailing and Wholesaling. (2014). Pearson Learning Solutions, New York, NY. Retrieved from http://www.pearsoncustom.com/mct-comprehensive/asset.php?isbn=1269879944&id=11537

Retailing and Wholesaling (Audio). (2014). Pearson Learning Solutions, New York, NY. Retrieved from http://www.pearsoncustom.com/mct-comprehensive/asset.php?isbn=1269879944&id=11767

Marketing mix: Place (2011). LearnMarketing. Retrieved from http://www.learnmarketing.net/place.htm

Perner, L. (n.d.). Distribution: Channels and logistics. Introduction to marketing. Marshall School. USC. Retrieved from http://www.consumerpsychologist.com/intro_Distribution.html

Ramachandrin, S., & Trachtenberg, J. A. (2012). End of Era for Britannica. Wall Street Journal(March 14):B1.

Ramsey, M. (2012). Glut of small cars tests Ford resolve. Wall Street Journal (January 11): B1.

Timberlake, C., & Townsend, M. (2012). Macy's says Martha's dance card is too full. Business Week (February 28).

Optional Reading/Resources

The following articles illustrate use of the concepts studied in this module:

Halkias, M. (2011). J.C. Penney buys stake in Martha Stewart’s company. The Dallas Morning News(December 7). Retrieved from http://www.dallasnews.com/business/retail/20111207-j.c.-penney-buys-stake-in-martha-stewarts-company.ece

JoS. A. (2011). Bank Clothiers expands its Internet channel to ship orders to international customers. Investment Weekly News. (May 21), 698.

With Its New Music Storage and Player, Can Amazon Deliver in the Cloud? (2011, May 11).Knowledge@Wharton. Retrieved from http://knowledge.wharton.upenn.edu/article.cfm?articleid=2768