Module 1 Discussion Branding strategies are changing due to the popularity of the Internet and changing consumer behavior. There are various functions of branding. Branding is not only utilized to differentiate the focal brand from the competing ones, bu

Criteria

Level 4 - Excellent

Level 3 - Proficient

Level 2 - Developing

Level 1 - Emerging

Quality of Initial Posting (first discussion only)

4 points

Initial posting reveals a clear understanding of all aspects of the threaded discussion question; uses factual and relevant information; and demonstrates full development of concepts.

3 points

Initial posting demonstrates legitimate reflection and answers most aspects of the threaded discussion question; full development of concepts is not evidenced.

2 points

Initial posting demonstrates some reflection and answers some aspects of the threaded discussion question; Limited development of concepts is evident.

1 point

Initial posting was not on topic; the response was unrelated to threaded discussion question; and post demonstrated only superficial thought and poor preparation.

Quality of Responses to Classmates

6 points

Responded to the required number of students and to the professor, if appropriate, for every discussion. Demonstrated analysis of others’ posts; extends meaningful discussions by building on previous peer posts and offering alternative perspectives.

5 points

Responded to almost all of the required students and to the professor, if appropriate, for every discussion. Provided comments and new information to other posts; not all responses promote further discussion of the topic.

4 points

Responded to some students and to the professor, if appropriate, for every discussion. Little depth in response; agreed or acknowledged one other classmate’s initial posting.

3 points

Did not respond to any student or the professor.

Reference to Supporting Readings/Information Literacy

3 points

Refers to and properly cites either course and/or outside readings in both initial posting and responses to peers.

2 points

Refers to and properly cites course and/or outside reading in initial posting only.

1 point

Makes some reference to assigned readings with some citations or cites questionable sources. 

0 points

Makes no reference to assigned readings without citations or cites questionable sources.

Critical Thinking

4 points

Demonstrates mastery conceptualizing the problem; viewpoints and assumptions of experts are analyzed, synthesized, and evaluated; and conclusions are logically presented with appropriate rationale.

3 points

Demonstrates considerable proficiency conceptualizing the problem; viewpoints and assumptions of experts are analyzed, synthesized, and evaluated; and conclusions are presented with necessary rationale.

2 points

Demonstrates partial proficiency conceptualizing the problem; viewpoints and assumptions of experts are analyzed, synthesized, and evaluated; and conclusions are somewhat consistent with the analysis and findings.

1 point

Demonstrates limited or poor proficiency conceptualizing the problem; viewpoints and assumptions of experts are analyzed, synthesized, and evaluated; and conclusions are either absent or poorly conceived and supported.

Timeliness

3 points

Initial post occurs in a timely manner (1 – 3 days into module) allowing ample time for classmates to respond and engage.

2 points

Initial post occurs later (4 – 5 days into module) allowing limited time for classmates to respond and engage.

1 point

Initial post occurs substantially late (6-7 days into module) allowing minimal to no time for classmates to respond and engage. 

0 points

Initial post occurs after the first week of the module. 

Overall Score

Level 4 18 or more

Level 3 16 or more

Level 2 14 or more

Level 1 0 or more