There are 3 prompts. Each one should be a successful academic essay, from introduction to conclusion. Use the article to provide at least one quote from relevant text. Please give the outlines of each one before the essay. In the beginning of the quarter
Geography of American rap: rap diffusion and rap centers
Kenneth French
Published online: 14 October 2015
� Springer Science+Business Media Dordrecht 2015
Abstract The goal of this paper was to contribute to
the interdisciplinary research that linked place and
music by conducting a brief geography of rap. Rap
music grew from the isolated Bronx in the 1970s and
became a mainstay in popular culture today. Hip hop
music was noted for its strong sense of place, as rap
credibility (what ‘hood do you represented), identities
(e.g. Flo Rida), and local slang (e.g. sippin’ sizzurp in
Houston) were often geographically-based. This
research described the various spatial meanings of
rap, mapped the diffusion of hip hop music, and
identified rap centers. Cartographic analysis was based
on the hometowns of 1124 rappers and the release dates
of their debut albums from 1979 to 2015. The diffusion
of rap followed the hierarchical diffusion pattern by
leapfrogging from one major urban area to another.
Keywords Rap � Cultural geography � Music geography � Sense of place � Diffusion
Introduction
Rap music in America grew from isolated urban
neighborhoods in the 1970s to become a mainstay in
the landscape of popular music today. Behind the
catchy beats, lyrics offered glimpses into a world
where poverty, police brutality, gang-related violence,
and other urban social ills were commonplace. Rising
from these ignored urban environments were prideful
voices calling for social change to ‘fight the powers
that be,’ as Public Enemy put it. Prominent in rap
music was a strong attachment to place, as rap
credibility, identities, and local slang usages were
often geographically linked. Given the popularity of
this musical form, it was somewhat surprising that
geographical research on rap music in America has
received scant attention (Graves 2009; Carney 2003).
Most gaps in the geographic research of rap were filled
by scholars across various disciplines (Forman 2000,
2002; Mitchell 2001; Hess 2009; Westhoff 2011).
More analysis could be done on the importance of
place in rap music, mapping the spread of rap in
America, and to describe local styles in major hip hop
centers. The goal of this paper was to contribute to the
existing interdisciplinary research on rap by providing
a geography of hip hop music to date.
Music studies
A few music geographers (Kruse 2005; Hudson 2006;
Johansson and Bell 2009) have added to music studies
with research that successfully linked music and place.
The subfield of music geography has generally
overlooked rap music, thus restricting the field by
focusing on other music genres, such as country and
K. French (&) Department of Geography, University of Wisconsin-
Parkside, Kenosha, WI 53141, USA
e-mail: [email protected]
123
GeoJournal (2017) 82:259–272
DOI 10.1007/s10708-015-9681-z
folk (Gill 1995). Leyshon et al. (1995: 19) warned that
the ‘‘problem with the standard historical geography
of rap… [is t]he assumption that to place rap is to explain it risks denying the mobility, mutability, and
global mediation of musical forms.’’ Geographical
research on rap followed a traditional approach by
identifying cities that have prominent rappers and rap
groups (Carney 2003). Graves (2009) described a
historical geography of rap by distinguishing folk
culture aspects of hip hop from popular culture
features of rap music. Placing rap music has been
mainly filled by non-geographers due in part to the
‘Spatial Turn’ in the humanities. Scholars from
anthropology, communication studies, cultural stud-
ies, and musicology studied the importance of geog-
raphy in music (Leonard and Strachan 2010; Bennett
2000). In terms of rap research, Murray Forman’s
book The ‘Hood Comes First: Race, Space, and Place
in Rap and Hip-Hop (2002) was the seminal piece
noting the importance of space and place in the genre.
Tony Mitchell’s edited volume of Global Noise (2001)
offered various examples of rap outside of the United
States. These works notwithstanding, there were many
research opportunities to explore the diffusion of hip
hop music within America.
According to the Encyclopedia of Human Geogra-
phy (Warf 2006: 107–109), there were two types of
diffusion: contagious diffusion and hierarchical diffu-
sion. The former described the transmission of a
phenomenon from one person to another, while the
latter described the spread of a phenomenon from one
city to another in a leapfrog manner. Contagious
diffusion depended on people directly sharing ideas
with each other or by migrating from one locale to
another. Hierarchical diffusion relied on the use of
technology to spread a feature from the hearth to more
distant places. Anthropologists Peterson and Di Mag-
gio (1975) noted the diffusion of country music
popularity across America was linked to the spread of
country radio stations and not solely on the migration
of Southerners away from the South. Likewise,
geographers have studied the origin and distribution
of rock and roll music by noting cities where
musicians were born (Ford 1994; Butler 1994). These
studies described the spatial patterns of music in
America without mapping the location of artists over
time. Music studies could be enhanced by mapping the
diffusion of artists based on their hometowns and the
dates their first albums were released. Understanding
the origins of rap and its various meanings can provide
context to the diffusion of rap.
Origin of rap
Rap music originated on the streets of American inner
cities; however, the roots of rap were deeper than this
urban surface. Rap has ties to West African griots, or
folk poets, who had an oral tradition described in
written records in the 11th Century (Hale 1998). These
praise-singers were known for communicating stories
and historical accounts through the use of song. Due to
the forced migration of Africans to the Americas,
many African traditions developed into African
American traditions. Aspects of ‘playing the dozens’
or ‘yo’ mama’ jokes were prevalent in rap battling. In
this verbal game of trading insults, a crowd judges who
wins or loses based on the humor and causticity of the
barbs (Jemie 2003). Feuding and trading insults
between rappers and rap centers were prevalent in
the history of rap music.
In addition to African continental heritages,
African American political and art movements have
shaped the formation of rap music (Rabaka 2012). For
example, another precursor to rap music was spoken
word poetry—popularized by the Black Arts Move-
ment of the 1960s (Sablo Sutton 2004). Performance
poetry, including its modern manifestation of slam
poetry, related to the delivery of rap lyrics in that the
recitation style was as important as the poem itself.
Rhythmically, rap had ties to the blues, jazz, neo-soul,
and R&B traditions. The background beats and sounds
of rap, or its musical samples and breaks, were
predominately from these African American musical
genres. Rap music celebrated the use and/or re-
working of preexisting musical elements to create
the foundation of a rap song (Williams 2013).
The birthplace of rap in New York City was tied to
another African-based tradition. The act of toasting, or
the improvised speaking over beats, was a Jamaican
musical tradition that found its way to the multicul-
tural borough of the Bronx. DJ Kool Herc, a Jamaican-
American, brought toasting and a large sound system
to block parties in the ‘Boogie Down’ Bronx (Chang
2005). Early hip hop consisted of party music—using
turntables to extend danceable sections of songs—as
illustrated when DJ Kool Herc performed at his
sister’s party in the recreation room at 1520 Sedgwick
260 GeoJournal (2017) 82:259–272
123
Avenue apartments (Fig. 1) in August, 1973 (Kosa-
novich 2014: 53–54). According to Tricia Rose
(1994), hip hop culture, which encompassed fashion,
break dancing, graffiti art, and rapping, ‘‘attempts to
negotiate the experiences of marginalization, brutally
truncated opportunity, and oppression within the
cultural imperatives of African American and Car-
ibbean history, identity, and community’’ (Rose 1994:
21). The origin of rap was born from fusing African,
Caribbean, and African American traditions to express
modern inner city experiences.
Meanings of rap
While the historical-cultural roots of rap influence the
morphology and outer characteristics of the art form,
the meanings of early rap music were tied to a
description of inner city life in America, as both an
expression of joy and as an articulation of oppression.
The first hit that put rap on the popular culture scene
was Rapper’s Delight (1979) by The Sugarhill Gang.
The song described a party atmosphere filled with
hyper-masculinity and self-boasting, themes still
prevalent today. In the song, Master Gee rapped,
‘Well, my name is known all over the world/By all the
foxy ladies and the pretty girls/I’m going down in
history/As the baddest rapper there could ever be.’
A more powerful use of rap was ‘conscious rap,’
where rappers often provided commentaries about
social injustices (Watkins 2005: 21). In The Message
(1982) by Grandmaster Flash and The Furious Five,
Melle Mel rapped about a poor urban economy with
double digit inflation and unemployment, junkies
beating people for money, and a deficient educational
system. The frustration felt in the song built up to the
chorus: ‘It’s like a jungle sometimes/It makes me
wonder how I keep from going under.’ Recently,
Chicago rapper Common demonstrated social aware-
ness in the Oscar-winning song Glory (2014), by
linking the past protests in Selma, Alabama to those in
Ferguson, Missouri after the Michael Brown shooting.
Commenting on social issues and calling for change,
Melle Mel and Common were what Cheney (2005)
would call ‘‘raptivists.’’
These examples illustrated the significance of rap,
which provided a voice for the marginalized—a strong
factor in the global appeal and acceptance of this
musical form. Groups that do not have political or
economic power can express their local situations to
the wider community, country, and world through the
medium of popular culture. As rapper Nas said, ‘All I
Need is One Mic, One Beat, One Stage’ (One Mic,
2001) to express the urban context he inhabited. For
global youth, as Tony Mitchell noted, ‘‘rap music and
hip-hop culture have in many cases become a vehicle
for various forms of youth protest’’ (Mitchell 2001:
10). In this youthful dissent there were prideful
descriptions of growing up at the margins of society.
The positive messages and meanings found in rap
music tell part of the story. Rap music has been
justifiably condemned for misogynistic lyrics and
music videos, homophobia, promoting drug use, and
the glorification of violence (Rebollo-Gil and Moras
2012; Gourdine and Lemmons 2011; Hobson and
Bartlow 2008; Herd 2009). Controversy surrounded
misogynistic rap lyrics and videos, where women were
degraded in rhymes and sexually exploited on screen
(Adams and Fuller 2006). The hyper-masculine ten-
dency of rap often led some rappers to express
homophobia in lyrics by ‘demasculinizing’ another
rapper (Rose 2008: 236–242). Rap music was criti-
cized further for its glorification of violence and the
admiration of criminal activities, which propagated
negative stereotypes about American inner cities. In a
random sample of 632 rap songs from platinum selling
albums (selling over 1 million units), Kubrin (2005)
found that close to 65 % of the rap songs from 1992 to
2000 referenced violence.
A reason for the popularity of violence in rap was
tied to the marketing to middle-class, suburban
Fig. 1 1520 Sedgwick Avenue apartments in the Bronx [photo by author]
GeoJournal (2017) 82:259–272 261
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audiences whom fanaticize about the ghetto life.
Commercialization of hip hop transformed rap away
from African American experiences (Blair 1993) and
rap lyrical content shifted away from grassroots
themes when major record labels bought out indepen-
dent rap labels (Myer and Kleck 2007). Lena (2006),
in analyzing rap lyrics from 1979 to 1995, noted that
major labels featured rappers with lyrics emphasizing
street credibility (often tied to drugs and violence) and
a ‘‘hustler’’ protagonist. In the documentary Hip Hop:
Beyond Beats & Rhymes (2006), young rappers felt
pressure to express violent and hyper-masculine lyrics
to get signed to a record deal. Rappers included violent
themes in rap music, often with the backing of major
record labels, to authenticate their real or imagined
urban struggle. This sense of place marker was one of
many aspects of geography within the hip hop
community.
Geography in rap
There were strong connections between rap music,
identity, and senses of place. City of origin was an
important spatial identity marker in hip hop songs,
music videos, and fashion (e.g. clothes that supported
local sports teams, music video locales, etc.). Wiz
Khalifa was proud of his city in Black and Yellow
(2010) by rapping about the common colors of the
professional sports teams in Pittsburgh. Bay Area
rapper Tupac mentioned various cities in California
Love (1995) and Jay Z’s Empire State of Mind (2009)
was an ode to places within New York City. Further,
place names became popular references in hip hop and
occur at multiple geographic scales. Rappers had pride
in their regions (East Coast, West Coast, ‘Dirty South,’
and Midwest) and were identified in song. These rap
regions were self-evident among American rappers:
for example, at the beginning of Hip Hop is Dead
(2006), Nas called to ‘NYC, Dirty South, West Coast,
Midwest, let’s go!’
At the city level, Snoop Dogg represented the LBC
(Long Beach City) and Kanye West rapped about Chi-
Town or The Chi (Chicago). Nelly put St. Louis on the
rap map with Country Grammar (2000), where he
embodied place with: ‘Sing it Loud (What?)/I’m from
the Lou’ and I’m Proud.’ In fact, Nelly’s debut album
cover depicted the rapper in front of the Gateway
Arch. Atlanta rapper Ludacris sang about area codes—
another popular geographically-based marker in hip
hop culture. Rapper Drake referenced ‘6’ in several
rap songs as a spatial marker for Toronto—the digit is
the common number in the city’s 416 and 647 area
codes. In comparison, several Toronto’s suburban
neighborhoods use the 905 area code. At the street
level, Warren G referenced the intersection of ‘21 and
Lewis’ in Los Angeles. The importance of geography
in rap can also be seen in the actual names of famous
rappers, as the T in T-Pain stands for Tallahassee, the
D in D-12 represents Detroit, and it’s obvious what
state Flo Rida called home. Legitimacy as a rapper was
based on what ‘hood you represented, either at the
neighborhood, city, or regional geographic scales.
To use Murray Forman’s words, rap put ‘‘a
pronounced emphasis on place and locality,’’ (Forman
2002: 28) and credibility as a rapper was based on
geography and identity; in other words, ‘who you are’
was answered by ‘where you are from.’ Street cred
was built up geographical since growing up in an inner
city neighborhood and surviving the harsh social
environment authenticated a rapper. Where you are
from was something that a few rappers have to
overcome to be accepted in the hip hop. Mickey Hess
(2009) notes how the Wu-Tang Clan has justified their
street cred in Staten Island—New York City’s least
credible rap borough because of its perception of being
a white community—by rapping about living in the
island’s two housing projects (Stapleton and Park
Hill). Place was critical in providing the legitimacy of
Eminem, who grew up in inner city Detroit (Warren,
MI), while de-legitimizing Vanilla Ice, who did not
grow up in the inner city in Miami. Place, instead of
race, could also be the reason that many in the rap
community do not give white Seattle rapper Mackle-
more more credit. Geography can be used as a
powerful authenticating tool that may have hampered
hip hop’s growth across America. Were rappers
outside of New York City or Los Angeles, irrespective
of their lyrical talents, seen as lacking urban credibil-
ity? If you were not from a poor inner city, could you
claim to be an authority on street life?
Rap feuds based on a sense of place and territori-
ality were common, a fact observed in the infamous
East Coast vs. West Coast rivalry during the mid-
1990s that sadly culminated in the murders of
Notorious BIG (East Coast) and Tupac (West Coast).
The rivalry was encouraged by record labels and
producers, as Diddy’s Bad Boy Records supported
262 GeoJournal (2017) 82:259–272
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Notorious BIG and Suge Knight’s Death Row Records
backed Tupac. Commercialization of hip hop, as
record labels focused on record sales, fostered a
climate of rap feuds since controversy sells. Eithne
Quinn noted that rap rivalries were ‘‘fueled by
geography—the geographies of community, of repre-
sentation, of markets’’ (Quinn 2005: 182). Here the
meaning of rap was territorial: by promoting their
region or place, rappers consequently (directly or
indirectly) constructed all other places as inferior.
Thus, as rap diffused, rap artists from emerging hip
hop centers made it a point to place themselves by
distinguishing their neighborhood from other areas
and rappers.
Data and methodology
The difficulty in mapping the diffusion of rap music in
America was the lack of a current data source on the
hometowns of rap artists. This study attempted to
overcome this limitation by developing a rap database
in a three-step process. First, a list of 1124 rappers was
collected from Wikipedia. As an open-source website,
Wikipedia has been noted for errors and can be
rightfully questioned as a primary source. Thus,
Wikipedia was only used as a starting point to identify
the names of American rappers. The second step
included the confirmation and cross-referencing of
rappers and their hometowns from verified internet
sources: All Music, Rolling Stone, and MTV. The
third step involved noting the year an artist’s debut
album was released by using online album databases
(Discogs and All Music). Using data about albums,
and not mixtapes or EPs (Extended Plays), focused
this research away from the underground rap scene.
The limitations of the created database included a
potential undercount of rappers in America, was
depended upon the biographic accuracy from music
websites, and the exclusion of underground rappers.
This data collection methodology did not claim to
have developed the definitive database of every rapper
in American history.
The diffusion of rap in America can be shown by
mapping the hometown of rap artists based on the year
of their debut album. Debut albums indicated the
potential commercial success of a new rap artist.
Hometowns were used instead of birthplaces since
rappers could move before releasing their debut
album. For example, Tupac Shakur was born in New
York City, lived in Baltimore, and then moved to
Marin City, California when he was a teenager. For
this dataset, his hometown was listed as Marin City (in
the Bay Area) since that was where he became a
successful rapper. Rapper hometowns, with debut
album dates, were then geocoded in a Geographic
Information System (GIS). A query of rap artists by
debut album date in the GIS allowed for the mapping
of rap diffusion by any time periods (e.g. 1980s,
1990s, and 2000s). Rap centers were identified by
mapping all 1124 rappers by their debut album date
from 1979 to 2015. The top ten top cities with the
highest number of rappers were selected and further
understood in terms of their local styles. Also, the
history of each rap center concentrated on the impact
of geography: intra-urban differences and place-based
references in lyrics.
Rap diffusion
In mapping new rap artists based on their debut album
release date (Fig. 2), patterns of growth within and
between urban areas became apparent. In the 1980s,
New York City was the main center of rap by having
64 of the 108 (59.3 %) new rap artists calling the city
home. New York City-area rap pioneers, with pre-
1984 debut album release dates, included The Sugar-
hill Gang, Kurtis, Blow, The Cold Crush Brothers,
Grandmaster Flash and The Furious Five, and Afrika
Bambaataa. It was not until Philadelphia rapper
Schooly D (1985), became the first non-New York
City metro area rapper to release an album. Los
Angeles was a distant second with 14 rappers having a
debut album in the decade—Ice T and Easy-E released
their debut albums in 1987 and 1988 respectively. In
1987, Oakland rappers MC Hammer and Too Short
were the first Bay Area rappers to release albums. The
only Southern cities that produced popular rappers in
the 1980s were from Miami (2 Live Crew), Dallas
(The D.O.C.), and Houston (Geto Boys).
All of early rap centers continued to develop new
rappers into the 1990s and rap spread to new
metropolitan areas. There were 440 new rappers that
had debut albums in the 1990s. New York City
continued to be the dominant city in developing
rappers and was home to 142 of the 440 (32.3 %) new
rap artists. The next major rap city was Los Angeles,
GeoJournal (2017) 82:259–272 263
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with 77 new rappers with debut rap albums in the
1990s. Popularity of hip hop music ignited diffusion to
smaller urban centers in New Orleans (26 new
rappers), Houston (24 new rappers), Oakland (20
new rappers), and Atlanta (18 new rappers) in this
1990s. Some of the earliest New Orleans rappers with
debut albums included Master P (1991) and Mystikal
(1994). The debut albums of Arrested Development
(1992), Kris Kross (1992), OutKast (1994), and Lil Jon
(1997) helped place Atlanta on the hip hop scene.
There were only a few rappers with albums from the
Midwest in the 1990s. Detroit had eight new rap
Fig. 2 Diffusion of rap music by decade based on
the hometowns of new rap
artists. Rap artist
hometowns and year of their
debut albums were collected
from the following websites:
www.allmusic.com, www.
discogs.com, www.mtv.
com, www.rollingstone.
com, and www.wikipedia.
org
264 GeoJournal (2017) 82:259–272
123
artists, including Eminem’s debut album in 1996, and
Chicago developed five new rap artists such as
Common and Twista (both had debut albums in 1992).
Post-millennium growth of rap was seen in South-
ern cities, as Atlanta had emerged as a rival to New
York City in generating new talent. New York City
still produced the highest number of new rappers, with
72 of the 390 (18.5 %) new rap artists being from New
York City. However, the percentages of new rappers
from New York City had declined from 59.3 % in the
1980s to 32.3 % in the 1990s to 18.5 % in the 2000s.
In the 2000s, Atlanta had 45 new rap artists emerge,
while 39 new rap musicians were from Los Angeles.
Other cities like Philadelphia, Memphis, and Dallas
continued to grow in rap talent over time. Midwestern
rap nodes in St. Louis, Kansas City, Chicago, and
Detroit continued to gain recognition in the 2000s—as
Chicago rapper Kanye West then noted: ‘You Know
What the Midwest Is? Young and Restless’ (Jesus
Walks, 2004). Interestingly, there were fewer new rap
artists originating from Californian cities, New
Orleans, and Houston in the 2000s. The development
of new rappers in the 2000s spread away from the
largest metropolitan areas near the coast.
The diffusion of rap music progressed from one
major urban center to another in America in a leapfrog
pattern. The spread of rap from New York City to the
other large urban areas benefited from rap music’s rise
in popular culture. Rap music transitioned from being
a fad in the early 1980s to a mainstream musical genre
in the late 1980s with the help of radio stations and
cable television. Television shows Yo! MTV Raps
(started in 1988) and Rap City (started in 1989) were
instrumental in the diffusion of rap music across
middle-class America. Rap music spread with people
traveling away from New York City (contagious
diffusion pattern), however the hierarchical diffusion
pattern described the diffusion of rap more closely. In
the 1980s, rap dispersed from New York City to
distant urban centers of Los Angeles, Houston, and
Oakland in a leapfrog manner. The last rap centers to
develop were cities in the Midwest, which were closer
to New York City than those on the West Coast. If rap
music spread according to contagious diffusion, rap
would reach Chicago and St. Louis before it would
reach Los Angeles and Oakland. Similar to the process
of diffusion in country music identified by Peterson
and Di Maggio (1975), the diffusion of rap music was
disseminated via multimedia platforms and not from a
large migration of people. Future diffusion research of
the 2010s may provide an indication of the growth of
hip hop in America as new cities may develop into rap
centers.
Rap centers
Spatial patterns were apparent when mapping 1124
rap artists by hometown from 1979 to 2015 (Fig. 3).
Three major rap centers emerged: New York City, Los
Angeles, and Atlanta—these metro areas combined to
be home to 50.2 % (or 564 out of 1124) of all rappers
in America (Table 1). The gap to the next tier of cities
was sizable (New Orleans, Houston, Oakland,
Philadelphia, Chicago, Detroit, and Miami), as no
other city produced more than 50 rappers with albums.
However, if the Bay Area of California (Oakland, San
Francisco, and Vallejo) was considered as one entity,
then there were 63 rappers from this conurbation. The
relatively lower total number of rappers from the
Midwestern cities of Chicago, Detroit, and St. Louis
was due to the fact that rap diffused into these cities at
a later time. A brief historical geography of the top ten
rap centers was created by identifying selected
rappers, indicating their intra-urban differences, and
referencing place-based rap themes. Many rap styles
that started in one city were often adopted by rappers
from another city over time. Rap music has a long
tradition of copying, from using sampled beats and
imitating rap styles. Also, due to the complexity of
styles and histories in hip hop music, this study only
analyzed a very limited sample of rap artists from each
center.
New York City
New York City was the hearth of hip hop culture and
was home to 314 rap artists to date. Territoriality in
New York hip hop was evident as rappers represent
various sub-city geographies of boroughs. Rap rival-
ries between New York City boroughs started in the
1980s. In representing the birthplace of rap, Bronx
rapper KRS-One of Boogie Down Productions puts
down Queens’ rappers MC Shan and Marley Marl,
with The Bridge is Over (1987): ‘Manhattan keeps on
makin’ it/Brooklyn keeps on takin’ it/Bronx keeps
creatin’ it/And Queens keeps on fakin’ it.’ New York
City rappers were displayed geographical awareness
GeoJournal (2017) 82:259–272 265
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about which neighborhoods other rappers represented.
New York rap music can be geographically divided
amongst the boroughs of the Bronx, Brooklyn,
Queens, and Manhattan (mainly Harlem).
The South Bronx was the origin of rap music as the
early rap pioneers included DJ Kool Herc, Busy Bee
Starski, and The Cold Crush Brothers. The hearth of
rap music was a part of the Hip Hop cultural
movement—the term Hip Hop was coined by Bronx-
native DJ Afrika Bambaataa (Pabon 2006: 19). A
common occurrence in the 1970s South Bronx was the
block party, using stolen municipal power, which was
used to lessen gang tensions within the neighborhood
(Lamotte 2014). Bronx pride as the birthplace of rap
can be seen in street signs in its urban landscape as
rappers KRS-One, DJ Red Alert, Grandmaster Flash
and The Furious Five, Afrika Bombaataa, and Grand-
master Caz were a few of the hip hop legends inducted
to the boroughs’ Walk of Fame. Bronx rap in the 1990s
included Latino artists such as Fat Joe (founder of
Terror Squad record label) and Big Pun,
Brooklyn rappers in the 1980s included artists such
as Big Daddy Kane, Slick Rick, Chubb Rock, and MC
Lyte. Perry (1994: 191) analyzed female rapper MC
Lyte’s video for Stop, Look, Listen (1989) and noted
that she challenged male space by rapping on the street
which countered the negative association of women on
the street corner as being prostitutes. Many famous
Brooklyn rappers had their debut albums released in
the 1990s: Notorious BIG (1994), and Jay Z (1996),
Mos Def (1998), and Talib Kweli (1998). Notorious
BIG drew upon his upbringing in Brooklyn and
constructed some of the most creative clever rhymes.
To the envy of other rappers, he took on a persona that
promoted the fact he sold crack in Brooklyn (he was
arrested at the age of 17) and rapped about the gangster
lifestyle (Collins 2006). After Notorious BIG’s death
in 1997, there was a territorial rap battle in New York
Fig. 3 Total number of rappers with albums by
hometown, 1979–2015. Rap
artist hometowns and year of
their debut albums were
collected from the following
websites: www.allmusic.
com, www.discogs.com,
www.mtv.com, www.
rollingstone.com, and www.
wikipedia.org
Table 1 Top 15 cities with the highest number of rappers, 1979–2015
Rank City Number of rap artists
1 New York City 314
2 Los Angeles 162
3 Atlanta 88
4 New Orleans 48
5 Houston 43
6 Oakland 41
7 Philadelphia 38
8 Chicago 31
9 Detroit 30
10 Miami 25
11 Memphis 17
12 Boston 13
13 San Francisco 12
14 St. Louis 11
15 Vallejo, CA 10
Rap artist hometowns and year of their debut albums were
collected from the following websites: www.allmusic.com,
www.discogs.com, www.mtv.com, www.rollingstone.com, and
www.wikipedia.org
266 GeoJournal (2017) 82:259–272
123
City between Brooklyn rapper Jay Z and Queens
rapper Nas. The rivalry was a battle over the ‘King of
New York’ rap title and involved various songs and
freestyles that insulted the opposing rapper. The feud
was a commercial success for both rappers as people
purchased records to hear how each rapper disre-
spected the other. This territorially-based controversy
dissipated as Nas and Jay Z overcame their dispute,
especially when the former was signed by the latter to
a Def Jam record deal. Nas was one of several rappers
in the 1990s that continued the rap tradition from
Queens. Rap artists and groups such as Run DMC
(1984), Salt-n-Pepa (1986), and Young MC (1989)
had debut albums before 1990. Rap reached wider
audiences when Run DMC rapped over a sample from
Aerosmith’s rock song Walk this Way (1986). Newer
Queens rap artists from the 2000s included G-Unit
(tied with rapper 50 Cent) and Nicki Minaj. Part of 50
Cent’s street credibility was the fact that he was shot
nine times in 2000 on 161st Street in Jamaica, Queens
(Birchmeier 2015).
Many rappers from the borough of Manhattan
hailed from its Harlem neighborhood—a neighbor-
hood near to the South Bronx. Early Harlem rap
innovators included Kurtis Blow and beatboxer Doug
E. Fresh. In the song Rappin’ Blow, Part 2 (1980),
Kurtis Blow stated: ‘I’m Kurtis Blow on the micro-
phone/A place called Harlem was my home.’ Another
famous rap group from Manhattan in the 1980s was
the rap group The Beastie Boys—members were from
affluent families. Stratton (2008) argued that The
Beastie Boys’ Jewishness was central to their success
and they brought rap to a mainstream, white American
audience. One of their songs was No Sleep till
Brooklyn (1987)—a party anthem heard across Amer-
ica. The song geographically referenced Brooklyn, a
major center for hip hop, and not their home borough
of Manhattan. Was geography used to authenticate
their rap credibility to wider rap audiences?
Los Angeles
In its formative days, 1980s Los Angeles rap was
known for the development of Gangsta Rap. The main
neighborhoods to develop rappers were Compton,
South Central, and Long Beach City. The local social
tensions within Compton added to the rap themes
introduced by the rap group NWA. Their place-
referenced album Straight Outta Compton (1988), and
commercially successful film of the same name
(2015), violently described an urban environment
filled with police brutality and gang hostilities. This
subgenre of rap, Quinn explained, ‘‘continually elab-
orated highly appealing and marketable expressions of
authentic place-bound identity… [and] at the same time, intimated the wider context of insecurities about
place and the displacing features of post-Fordist
capitalism that precisely drove such expressions’’
(Quinn 2005: 67). Key members of NWA, such as
Easy-E, Ice Cube, and Dr. Dre, were influential in the
West Coast rap scene. Critically-acclaimed rapper
Kendrick Lamar continued Compton’s rap tradition,
as Los Angeles locales and streets were prominently
featured in his album good kid, m.A.A.d city (2012).
His King Kunta (2015) lyrics, and subsequent music
video locales, indicated Kendrick Lamar’s sense of
place: ‘Stuck a flag in my city, everybody’s screamin’
‘Compton’/I should probably run for Mayor when I’m
done, to be honest.’ Geographical markers used in Los
Angeles were similar in importance to those rappers
from the various sub-city areas of New York City.
The Los Angeles rap scene was tied to its G-Funk or
Gangsta Funk beginnings. Dr. Dre influenced this style
and advanced the careers of several Long Beach City
rappers such as Warren G, Nate Dogg, and Snoop
Dogg. He produced Snoop Dogg’s first album Dog-
gystyle (1993). A common theme in Snoop Dogg’s
music over the years was the recreational use of
marijuana. A similar theme can be found in the songs
from Latino rap group Cypress Hill—named after a
local hangout on Cyprus Avenue in the South Gate
neighborhood of LA (Cypress Hill 2015).
Another inner city neighborhood of Los Angeles
famous for rap was South Central—rappers Ice Cube
and the rap group The Pharcyde call this area home.
Former NWA member and creative rap lyricist Ice
Cube’s street credibility was questioned on two fronts:
family status and geography. Ice Cube had been
criticized for coming from a two-parent family (sadly
seen as a negative for some in the hip hop community)
and was bussed out of his South Central neighborhood
to Taft High School in the San Fernando Valley
(Hilson-Woldu 2008: 14–26). These factors were used
by some to question his Gangsta background, espe-
cially noting that he did not know many Crip gang
members from his neighborhood. Nonetheless, Ice
Cube lived in South Central and knew about the social
climate of Los Angeles.
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123
Atlanta
A major criticism of the marketing of ‘Dirty South’
rap in Atlanta was that it obscured the real social and
economic problems in the South (Grem 2006). Many
of the rap styles in Atlanta rap do not focus on the
social ills within Southern inner cities. The rap styles
Atlanta included up-tempo beats, Snap Rap, Trap,
and Crunk. Atlanta’s rap group OutKast had a strong
sense of place in their music and they titled their
debut album: Southernplayalisticadillacmuzik
(1994). The group was known for their rapid rhymes
and up-tempo drum and bass beats—for example,
listen to Bombs over Baghdad (2000). The heavy
drum and bass sounds were musical traditions that
came to Atlanta from Jamaica via Miami. A devel-
opment heard in Atlanta-based music and dance in
the 2000s was called Snap Rap. In this subgenre,
finger snaps instead of drum beats served as percus-
sion, and rap songs and associated dances in Lean
Wit It, Rock Wit It (2006) by Dem Franchize Boys
and Crank That (2007) by Soulja Boy Tell’em
demonstrated the movement. Popular dances, such as
The Dougie, The Bernie, Nae Nae, and Whip Dance,
were influential in bridging the gap between hip hop
and mainstream cultures. Atlanta teenager Silentó,
with his commercially successful song Watch Me
(2015), referenced several Southern-based hip hop
dances mentioned above. Southern Trap, a mixture of
electronic dance music and rap, spread in the DJ
world and led to the Harlem Shake internet memes
and viral videos in 2012.
Starting in Memphis and then becoming popular in
Atlanta, Crunk rap was a feel-good subgenre of rap
linking music in strip clubs and the Southern under-
ground rap industry (Westwood 2005). Strippers
wanted feel-good songs to get the audience excited
and local DJs provided these hip hop beats. Even
though the etymology of Crunk was unknown, the
combination of ‘crazy’ and ‘drunk’ were commonly
used to describe this rap style about partying. The
distinctiveness of Crunk was the expression of emo-
tions in a yell: as the self-proclaimed King of Crunk,
Atlanta rapper Lil Jon screamed ‘yeah!,’ ‘what?!,’ and
‘okay!’ in numerous songs. In Southern rap parlance,
‘turn up’ or ‘turnt up’ refered to partying while getting
drunk and/or high. In the lyrically simple song Turn
Down for What (2013), Lil Jon wonders why anyone
would want to stop partying. The Crunk rap subgenre
was the antithesis of blues music, where musicians
often used groans to express their feelings of sorrow.
Secondary centers
Emerging secondary centers offered new subgenres on
rap music by mixing local musical traditions and
referencing local slang. The fourth largest hip hop
center was New Orleans, centering around two major
labels: No Limit Records and Cash Money Records.
New Orleans rappers Master P (founder of No Limit),
Birdman (co-founder of Cash Money), Mystikal, and
Juvenile found commercial success by 1995. Lil
Wayne was a popular rapper, and due to a recent
dispute, a former member of Cash Money Records. He
embodied place identity by having ‘Orleans’ and the
New Orleans Saints Fleur-de-lis logo tattooed on his
face. Lil Wayne (aka Weezy) grew up in the Holly-
grove neighborhood of New Orleans and raps in
Hollyweezy (2015) that he was ‘Too Hollygrove to go
Hollywood.’ Hip hop culture continued to diversify, as
the New Orleans gay culture was known for partying
to Bounce music, a dance-orientated rap subgenre
(Miller 2012).
The fifth largest rap center was Houston—where
pre-1990s artists included the Geto Boys and Scarface.
Houston was noted for the rap subgenre of ‘chopped
and screwed,’ where up-tempo beats were abandoned
for slow background grooves. DJ Screw (hence the
style name) popularized this method by taking current
rap hits and re-mixing them by slowing the music
tempo down. Slim Thug, Paul Wall, and Mike Jones
represented H-Town by rapping over these chopped
and screwed beats—for example, in their song Still
Tippin’ (2005). Adding to the lexicon of Houston rap
was the local drug usage that was referenced as
‘sippin’ sizzurp,’ The reference was to Purple Drank
or Lean, a mixture of prescription-strength cough
syrup (consisting of promethazine and codeine) and
soft drinks. Hart et al. (2014) surveyed 2349 under-
graduates and linked Purple Drank drug use to fans of
hip hop music. This popular Southern drug has been
linked to the deaths of DJ Screw and Port Arthur,
Texas rapper Pimp C, among others.
The sixth largest rap center to develop artists was
Oakland, California—extending to the entire Bay
Area included rappers from San Francisco and
Vallejo. The sexually explicit lyrics of Too Short put
Oakland on the map in the late 1980s. Another early
268 GeoJournal (2017) 82:259–272
123
rap pioneer from Oakland is MC Hammer, whom
found commercial success in 1990 with his song U
Can’t Touch This. Also in 1990, Digital Underground
became popular with the song The Humpty Dance.
Tupac, who started as a dancer for Digital Under-
ground, became an iconic rapper from the Bay Area.
His music touched on rap themes of partying, the
‘Thug Life,’ family togetherness, and political acti-
vism (Stanford 2011). Some of the themes of rap in the
Bay Area revolved around the development of the
Hyphy Movement (similar to Crunk in the South) in
The Bay Area. The style, which was distinguishable
by its unique local slang, was short for hyperactive,
which referred to getting drunk or using drugs to ‘get
stupid’ and ‘go dumb’ (Jones 2006). Rap songs
mentioned ‘ghost riding the whip,’ the local phe-
nomenon of drivers walking and/or dancing outside of
their slow moving vehicles. For rappers engaged in the
Hyphy movement, such as E-40, the music provided
an expression of their local culture to a wider
audience. E-40 popularized the slang ‘-izzle’ suffix
in the West Coast rap lexicon, with ‘fo’ shizzle’
meaning ‘for sure’ as one example. This rap dialect
became more popular when West Coast rapper Snoop
Dogg adopted it and used this vernacular in his lyrics.
Another early East Coast center for rap music was
Philadelphia—with artists like Schooly D and DJ
Jazzy Jeff & The Fresh Prince debuting albums in the
1980s. The latter represented West Philadelphia and
were known for their popular hit Parents Just Don’t
Understand (1988). The Fresh Prince, aka Will Smith,
parlayed his musical success into acting success, as his
TV show The Fresh Prince of Bel-Air led to various
blockbuster movie roles. Influential Philadelphia hip
hop band The Roots produced several albums in the
1990s and were known for being the house band for
several rappers’ live performances. Ruff Ryder rapper
Eve places her hometown of ‘Philthadelphia’ on
several of her early raps. In 2013, rappers Cassidy
and Meek Mill continued the tradition of doing the
dozens by releasing songs insulting each other.
The eighth and ninth ranked centers of rap were
found in the Midwest, Chicago and Detroit respec-
tively. Chicago’s own Kanye West—equally known
for his creative beats, big ego, and controversial public
outbursts—worked with musicians from various
musical genres. Kanye West collaborated with Adam
Levine of Maroon 5, former Beatle Paul McCartney,
and French electronica group Daft Punk. Kanye
West’s song and video Homecoming (2009), featuring
Coldplay’s Chris Martin, was an ode to Chicago. The
song personified Chicago and ended with: ‘Jump in the
crowd, spark your lighters, wave ‘em around/If you
don’t know by now, I’m talking ‘bout Chi-town!’
Kanye West did not shy away from his middle-class
upbringing, as the educationally-themes titles of his
first three albums noted: The College Dropout (2004),
Late Registration (2005), and Graduation (2007). Had
geography as an authenticating tool in hip hop become
less important over the years? The diversity of
Chicago rap was seen with Lupe Fiasco, a creative
lyricist who became prominent with his ode to
skateboarding in Kick, Push (2006) and for being the
official musician of the U.S. Soccer Federation.
Detroit rapper Eminem, a member of D-12, became
famous for his criticisms of popular culture icons and
for his alter-ego Slim Shady. Eminem’s rap credibil-
ity, which is difficult for a white rapper to achieve,
came by his ascension through Detroit’s underground
rap battle scene (fictionalized in the movie 8 Mile, a
road that historically separated African Americans and
whites). The film described a poor rapper from a trailer
park who participated in rap battles, where rappers
created rhymes that insulted their rap competitor
(similar to playing the dozens). Other Detroit rappers
include D-12 artists, Slum Village, Royce Da 50900, and Big Sean. Royce Da 50900 raps about being the King of Detroit in Rock City (2002) and proclaimes: ‘If you
hate me/You hate the D,’ proving that it was difficult
to separate the identity of a rapper from the geographic
area they represent.
The tenth most populated rap center was Miami,
where controversial rap group 2 Live Crew was known
for their sexually explicit lyrics and legal battles over
censorship. ‘Parental Advisory’ labels were used on 2
Live Crew’s albums of As Nasty As They Wanna Be
(1989) and Banned in the USA (1990). Miami
remained Florida’s major hip hop center, with geog-
raphy being an important identity marker for many
prominent artists. The Carol City rapper Rick Ross
named himself after a drug lord—his lyrical themes
mention drug trafficking and expensive automobiles.
His place-based debut album was titled Port of Miami
(2006). Cuban-American rapper Pitbull’s debut album
was titled M.I.A.M.I. (2004)—using the city’s name to
stand for ‘Money Is A Major Issue.’ Florida rapper
T-Pain was the poster child of the Auto-Tune move-
ment in Hip Hop, where a voice processor was used to
GeoJournal (2017) 82:259–272 269
123
correct for off-key sounds. Songs such as I’m Sprung
(2005) and Up Down (Do This All Day) (2013)
exemplified this sing-song genre of rap music that
became popular for many rappers outside of Florida.
In a regional dispute, New York City rappers Nas and
Jay Z, in Hip Hop is Dead (2006) and D.O.A. (Death of
Auto-Tune) (2009) respectively, had criticized the
Auto-Tune movement in rap.
Summary
Rap music started in the Bronx borough of New York
City and diffused to several large inner cities over time.
The diffusion of rap music followed the hierarchical
diffusion pattern of leapfrogging from one large metro
area to another. In the 1980s, rap was mainly produced
in New York City and then diffused to Los Angeles,
Oakland, and Miami. In the 1990s, rap continued to
diffuse and grow in Atlanta, New Orleans, Houston, and
Memphis. In the 2000s, Midwestern cities of Detroit,
Chicago, and St. Louis developed more rap artists. This
research showed after mapping 1124 rap artists that
there were three major hip hop centers: New York City,
Los Angeles, and Atlanta. Secondary rap centers were
found in the East Coast (Philadelphia), West Coast (The
Bay Area), South (New Orleans, Houston, and Miami),
and Midwest (Chicago and Detroit). Rappers from these
centers developed local rap styles and used local slang to
portray their locality. Rap music has a powerful
connection to place as rappers legitimized their hip
hop authenticity by constantly indicating where they
grew up in rap songs. Rap artists even incorporated
geography into their identity when creating their rap
names and rap groups. Hip hop music within large urban
areas can be studied for their geographic meanings and
intra-urban rivalries. Future research can build upon this
paper and add to the multidisciplinary approaches that
study the geography of rap music.
Discography
2 Live Crew. 1989. As Nasty As They Wanna Be.
Luke/Atlantic Records.
2 Live Crew. 1990. Banned in the USA Luke/
Atlantic Records.
2 Pac featuring Dr. Dre. 1995. California Love.
Death Row/Interscope.
Beastie Boys. 1987. No Sleep till Brooklyn. Def
Jam/Columbia Records.
Boogie Down Productions. 1987. The Bridge is
Over. B-Boy Records.
Common and John Legend. 2014. Glory. Columbia
Records.
Dem Franchize Boys. 2006. Lean Wit It, Rock Wit
It. Virgin Records.
Digital Underground. 1990. The Humpty Dance.
Tommy Boy.
DJ Jazzy Jeff and The Fresh Prince. 1988. Parents
Just Don’t Understand. Jive.
DJ Snake and Lil Jon. 2013. Turn Down for What.
Columbia.
Grandmaster Flash and The Furious Five. 1982. The
Message. Sugar Hill.
Jay Z. 2009. D.O.A. (Death of Auto-Tune). Roc
Nation/Atlantic.
Jay Z. 2009. Empire State of Mind. Roc Nation/
Atlantic.
Kanye West. 2004. Jesus Walks. Roc-A-Fella Records.
Kanye West. 2009. Homecoming. Roc-A-Fella
Records.
Kendrick Lamar. 2012. Good kid, m.A.A.d city. Top
Dawg/Aftermath/Interscope.
Kendrick Lamar. 2015. King Kunta. Top Dawg/
Aftermath/Interscope.
Lil Wayne. 2015. Hollyweezy. Young Money.
Lupe Fiasco. 2006. Kick, Push. Atlantic.
MC Hammer. 1990. U Can’t Touch This. Capitol.
Mike Jones, with Slim Thug and Paul Wall. 2005.
Still Tippin’. Warner Bros Records.
N.W.A. 1988. Straight Outta Compton. Ruthless.
Nas. 2001. One Mic. Columbia.
Nas. 2006. Hip Hop is Dead. Def Jam/Columbia.
Nelly. 2000. Country Grammar. Universal Records.
OutKast. 2000. B.O.B. (Bombs Over Baghdad).
LaFace.
Pitbull. 2004. M.I.A.M.I. (Money Is A Major Issue).
TVT.
Rick Ross. 2006. Port of Miami. Slip-n-Slide/Def
Jam/Poe Boy.
Royce Da 50900. 2002. Rock City. Columbia. Run DMC. 1986. Walk this Way. Profile.
Silentó. 2015. Watch Me. Capitol.
Soulja Boy Tell’em. 2007. Crank That. Interscope.
T-Pain. 2005. I’m Sprung. Konvict/Jive/Zomba.
T-Pain. 2013. Up Down (Do This All Day). Nappy
Boy/Konvict Muzik/RCA Records.
270 GeoJournal (2017) 82:259–272
123
The Sugarhill Gang. 1979. Rapper’s Delight. Sugar
Hill.
Wiz Khalifa. 2010. Black and Yellow. Rostrum/
Atlantic.
Compliance with ethical standards
Conflict of interest None.
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- Geography of American rap: rap diffusion and rap centers
- Abstract
- Introduction
- Music studies
- Origin of rap
- Meanings of rap
- Geography in rap
- Data and methodology
- Rap diffusion
- Rap centers
- New York City
- Los Angeles
- Atlanta
- Secondary centers
- Summary
- Discography
- References