Construct a model use Solver when applicable to construct the model Case information: Last month the CEO of the Australian Banking Corporation (ABC), Pierre De Posit, had sat at his desk shuffling through endless reports and the graphs showing ABC’s dec
Focus Group Data
| AUSTRALIAN BANKING CORPORATION (ABC) | ||||||||||||
| Potential Online Advertising Sites | ||||||||||||
| $5,500 | $7,000 | $7,200 | $5,000 | $5,500 | $3,000 | $3,000 | $3,300 | $2,900 | $4,250 | |||
| A | B | C | D | E | F | G | H | I | J | |||
| Surveyed Focus Group | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | |
| 2 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| 3 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| 4 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| 5 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | ||
| 6 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| 7 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | ||
| 8 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| 9 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | ||
| 10 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | ||
| 11 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | ||
| 12 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| 13 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | ||
| 14 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| 15 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | ||
| 16 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | ||
| 17 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | ||
| 18 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| 19 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | ||
| 20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | ||
| 21 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| 22 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | ||
| 23 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| 24 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | ||
| 25 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| 26 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | ||
| 27 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| 28 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | ||
| 29 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | ||
| 30 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | ||
Advertising Cost Index Data
| Sequential Month | Online Advertising Cost Index | |
| 1 | 969 | |
| 2 | 1020 | |
| 3 | 1089 | |
| 4 | 1099 | |
| 5 | 873 | |
| 6 | 1322 | |
| 7 | 1043 | |
| 8 | 1011 | |
| 9 | 999 | |
| 10 | 1050 | |
| 11 | 1111 | |
| 12 | 1134 | |
| 13 | 1189 | |
| 14 | 1206 | |
| 15 | 1212 | |
| 16 | 1225 | |
| 17 | 1232 | |
| 18 | 1245 | |
| 19 | 1251 | |
| 20 | 1247 | |
| 21 | 1232 | |
| 22 | 1291 | |
| 23 | 1291 | |
| 24 | 1292 | |
| 25 | 1362 | |
| 26 | 1421 | |
| 27 | 1405 | |
| 28 | 1373 | |
| 29 | 1360 | |
| 30 | 1403 | |
| 31 | 1432 | |
| 32 | 1456 | |
| 33 | 1542 | |
| 34 | 1517 | |
| 35 | 1499 | |
| 36 | 1505 | |
| 37 | 1504 |