Snack Food Industry - Marketing
S a ll
y L
y o
n s
W y a tt
E
V P
& P
ra c ti
c e L
e a
d e r
M a
rc h
2 8
, 2
0 1
8
H o
w A
m e
ri c a
E a
ts
2
D is
c u
s s io
n
M a
c ro
s n
a c
k
d e
fin iti
o n e
vo lu
tio n
1
2
3
2 0
1 7
tr e
n d s
2 0 1 8 +
S n a c k
g
ro w
th d
ri v e
rs
4
L e ve
ra g in
g t
re n d
s fo
r s u
c c
e s s
3
4
5
F o
r ye
a rs
o u
r sn
a ck
in g u
n iv
e rs
e
h a
s h
a d
C o re
a n d
E
xt e
n d e
d
ca te
g o ri
e s
C o
re o
u tp
a c e
d
E x te
n d
e d
ye t
a g
a in
1 .3
%
1 .3
%
1 .3
%
1 .9
%
-0 .3
%
To ta
l S to
re
F &
B
To ta
l M a c ro
S
n a c ks
C
o re
S
n a
ck in
g
E xt
e n
d e
d
S n a
ck in
g
S o
u rc
e : IR
I T
S V
_ 5 2
W e
e ks
E n
d in
g 1
2 /3
1 /1
7 ;
$ %
C h g
v s
Y A
G O
6
T h
e e
v o
lu ti
o n
o f
M a
c ro
s n
a c
k in
g
h a
s r
e s
u lt
e d
i n
4
m a
in s
e g
m e
n ts
W e lln
e ss
P
e rm
is si
b le
In
d u
lg e
n ce
T
ru e
In
d u
lg e
n ce
T
re a
ts
7
T h
e c
a te
g o
ry b
re a k
s
a re
b a
s e
d o
n
p ro
d u
c t
ro le
s a
n d
a tt
ri b
u te
s
W e lln
e ss
P
e rm
is si
b le
In
d u
lg e
n ce
T
ru e
In
d u
lg e
n ce
T
re a
ts
In h
e re
n tl y
h e
a lt h ie
r
& /o
r
n u
tr iti
o n
c la
im s
P ro
d u
ct s
co n s u m
e rs
fe
e l a re
m o re
p e
rm is
si b
le b
e c a u
se
th e y
h a
ve l e s s
o f
o r
a d
d e
d b
e n
e fit
s to
t h e
ir
in d
u lg
e n t
fa vo
ri te
s
tr a
d iti
o n
a l c a te
g o
ri e
s
C o n
fe ct
io n
s
8
T h
e c
a te
g o
ry b
re a k
s
a re
b a
s e
d o
n
p ro
d u
c t
ro le
s a
n d
a tt
ri b
u te
s
W e lln
e ss
P
e rm
is si
b le
In
d u
lg e
n ce
T
ru e
In
d u
lg e
n ce
T
re a
ts
S n
k a
n d
G ra
n o la
B a rs
( G
M O
+ C
la im
s)
A ll
O th
e r
S n k
a n d
G ra
n o la
B
a rs
( w
/o G
M O
+ C
la im
s)
9
b u
t st
ro n g
g ro
w th
a cr
o ss
t h e
o th
e r
se g m
e n ts
w
ith in
m a
cr o
sn a ck
s
T ru
e
In d u lg
e n ce
(+
1 .9
% )
W e lln
e ss
(-
0 .4
% )
P e rm
is si
b le
(+
2 .5
) T re
a t
(+ 1
.8 %
)
$ S
H A
R E
& %
$ C
H G
S o
u rc
e : IR
I T
S V
_ 5 2
W e
e ks
E n
d in
g 1
2 /3
1 /1
7
1 0
D is
c u
s s io
n
M a
c ro
s n
a c
k
d e
fin iti
o n e
vo lu
tio n
1
2
3
2 0
1 7
tr e
n d s
2 0 1 8 +
S n a c k
g
ro w
th d
ri v e
rs
4
L e ve
ra g in
g t
re n d
s fo
r s u
c c
e s s
1 1
T h
e t o
p t
e n c
o re
s n
a ck
s sa
w m
ix e
d r
e su
lts
w ith
t re
a tin
g a
n d
in d
u lg
e n ce
s co
ri n
g
th e m
o st
g ro
w th
C h o
co la
te C
a n
d y
C o o
ki e s
2 .3
%
1 .8
%
2 .1
%
0 .6
%
Y o g
u rt
-1 .7
%
-8 .6
% C
ra ck
e rs
-0 .3
%
-1 .5
%
N o n
-C h o
c.
3 .1
%
1 .2
%
P o
ta to
C h
ip s
2 .2
%
0 .0
%
Ic e
C re
a m
3 .2
%
1 .8
%
To rt
ill a
C h
ip s
2 .5
%
1 .0
% N
a tu
ra l C
h e
e s e
-1 .3
%
-2 .1
% S
n a c k
N u
ts
0 .7
%
-1 .0
%
$ %
C h
g
U n
it %
C h
g
S o
u rc
e : IR
I T
S V
_ 5 2
W e
e ks
E n
d in
g 1
2 /3
1 /1
7
1 2
W h e n
w e
l o o
k a t
to p c
a te
g o
ry s
e g
m e n ts
w e
s e e s
o m
e c
a te
g o ri
e s
w h
e re
c la
im s
a re
d
ri vi
n g m
a ss
iv e g
ro w
th w
h ile
o th
e rs
d e
cl in
e
A ll
O th
e r
A ll
O th
e r
1 %
8 %
A ll
O th
e r
-1 %
C o
o ki
e s
E
n e
rg y+
C la
im s
1 7
%
Y o g u
rt
F a
t+ C
la im
s -6
%
A ll
O th
e r
0 %
-1 %
C ra
c ke
rs
O th
e r
G ra
in +
C la
im s
A ll
O th
e r
2 %
To rt
ill a C
h ip
s 1
0 0
% N
a tu
ra l+
C la
im s
4 %
N a
tu ra
l C h e
e se
F
a t+
C la
im s
-1 1 %
A ll
O th
e r
-1 .7
%
4 0
%
Ic e C
re a
m
F a
t+ H
ig h P
ro te
in +
O rg
a n ic
C la
im s
S o
u rc
e : IR
I T
S V
_ 5 2
W e
e ks
E n
d in
g 1
2 /3
1 /1
7 ; $
% C
h g
1 3
A O
C h
e e s e
S
n a c ks
(w
/o F
a t+
C la
im s)
W id
e v
a ri e
ty o
f n
e e
d s
b e in
g m
e t w
h e n
l o o
ki n g a
t ra
w d
o lla
r g
ro w
th :
sa ti e ty
, tr
e a ti n g
, p
ro te
in ,
tr a
n sp
a re
n cy
a n
d a
cc o m
p a n im
e n t
O th
e r
S a lte
d
S n
a ck
s *
(w /o
G F
+ N
o n G
M O
+ L o
w
F a t+
C la
im s)
C h o
co la
te
C a n
d y
A O
C
a p
p u c ci
n o /
Ic e
d C
o ff e e
(w
/o F
a t+
c la
im s)
N o n
-C h
o c o la
te
C a n
d y
Ic e C
re a
m
(F a t+
P ro
te in
+ O
rg a n
ic +
C la
im s)
A O
Y o
g u rt
(w
/o F
a t+
C la
im s)
A O
P o
ta to
C h ip
s (w
/o H
ig h F
ib e
r+ F
a t+
c la
im s )
F z .
P iz
z a
(1 0 0 %
N a tu
ra l+
C la
im s )
A O
D ri
e d M
e a
t S
n a c ks
(W
it h o u
t N
o F
a t+
C la
im s )
A O
F z.
A p
p &
S
n k
R o lls
(w
/o P
ro te
in +
N a tu
ra l+
c la
im s)
*E xc
lu d
e s
n u
ts
R fg
. A
p p
&
S n
k R
o lls
- S
u s h i
S o
u rc
e : IR
I T
S V
_ 5 2
W e
e ks
E n
d in
g 1
2 /3
1 /1
7 ; ra
w $
g ro
w th
1 4
S im
ila r
n e e d
s b
u t
d iff
e re
n t
se t o f
ca te
g o
ry s
e g m
e n ts
w h e
n l o
o ki
n g a
t 2 0
1 7
v s
2 0 1
6
($ %
C h g
.)
Ic e
M ilk
/F z
D a ir
y D
e ss
e rt
s (F
a t+
G F
+ N
a tu
ra l+
c la
im s )
Ic e
C re
a m
(F
a t+
P ro
te in
+ O
rg a n ic
+ c
la im
s )
A O
A
p p e
tiz e rs
/ S
n a
ck R
o lls
(w
/o S
u s h i)
S n
a c k/
G ra
n o
la
B a rs
(G
M O
+ c
la im
s)
D ry
F ru
it S
n a
ck s
(G F
+ O
rg a
n ic
+ N
o n G
M O
+ C
la im
s)
C h e
e se
S n
a c ks
(F
a t+
C la
im s)
F
z C
o o
ki e s
R e fr
ig e
ra te
d
M e a
t/ C
h e
e se
/ C
ra ck
e r/
D e
s se
rt
R fg
. D
ip s
(F a
t+ N
a tu
ra l+
C a lo
ri e
s /S
e rv
in g +
cl
a im
s)
C o o
ki e s
(E n e rg
y+ C
la im
s)
S o
u rc
e : IR
I T
S V
_ 5 2
W e
e ks
E n
d in
g 1
2 /3
1 /1
7 ; $
% C
h g
1 5
T o p g
ro w
th b
ra n d s
h a
d i n cr
e a se
s 2
o r
m o
re o
f th
e f
o llo
w in
g l e ve
rs
S o u rc
e : S
e le
ct t o p
g ro
w th
p ro
d u ct
s fr
o m
$ %
C h g
a n
d a
b so
lu te
g ro
w th
c h
a n g
e p
ro d u
ct s
5 2
W e e
ks e
n d
in g 1
2 -3
1 -1
7
In n o
va ti o n
D is
tr ib
u tio
n
Q u
a lit
y o f
m e rc
h a
n d is
in g
O n
e p
o in
t o
f H
o u
s e
h o
ld p
e n
e tr
a ti
o n
e q
u a te
s t
o 1
.2 3 m
il li
o n
U .S
. h
o u
s e h
o ld
s
P e n
e tr
a tio
n
+ 2
4 %
+
. 2
t o
1 3 .6
%
H H
P e
n
1 6
T h
e g
ro w
th b
ra n d s g
a in
e d t
h e d
is tr
ib u tio
n p
re d
o m
in a
n tly
i n t
h e se
c h a
n n
e ls
S o u rc
e : B
a se
d o
n T
o ta
l D is
tr ib
u ti o
n p
o in
t g a
in f o r
se le
ct t o p
g ro
w th
p ro
d u
ct s
fr o m
$ %
C h g
a n
d a
b so
lu te
g ro
w th
c h
a n g
e p
ro d u
ct s
5 2
W e e
ks e
n d
in g 1
2 -3
1 -1
7
1 7
D is
c u
s s io
n
M a
c ro
s n
a c
k
d e
fin iti
o n e
vo lu
tio n
1
2
2 0
1 7
tr e
n d s
3
2 0 1 8 +
S n a c k
g
ro w
th d
ri v e
rs
4
L e ve
ra g in
g t
re n d
s fo
r s u
c c
e s s
3
2 0 1 8 +
S n a c k
g
ro w
th d
ri v e
rs
2
3
2 0 1 8 +
S n a c k
g ro
w th
d ri
v e
rs
L ife
st yl
e i n g re
d ie
n ts
a re
w in
n in
g
C h a
n n e
l sh
a ke
u p
P ri va
te L
a b
e l ca
p tu
ri n g a
tt e n
tio n
F o
r th
e f
u n o
f it
N ic
h e
e vo
lu tio
n
F ra
g m
e n ti n g f
la vo
rs
T h
e n
e xt
b ig
c a te
g o ry
?
E m
e rg
in g
t re
n d
s im
p a
ct in
g t
h e in
d u
st ry
1 8
D is
c u
s s io
n
M a
c ro
s n
a c
k
d e
fin iti
o n e
vo lu
tio n
1
2
2 0
1 7
tr e
n d s
4
L e ve
ra g in
g t
re n d
s fo
r s u
c c
e s s
3
2 0 1 8 +
S n a c k
g
ro w
th d
ri v e
rs
2
3
2 0 1 8 +
S n a c k
g ro
w th
d ri
v e
rs
L ife
st yl
e i n g re
d ie
n ts
a re
w in
n in
g
C h a
n n e
l sh
a ke
u p
P ri va
te L
a b
e l ca
p tu
ri n g a
tt e n
tio n
F o
r th
e f
u n o
f it
N ic
h e
e vo
lu tio
n
F ra
g m
e n ti n g f
la vo
rs
T h
e n
e xt
b ig
c a te
g o ry
?
E m
e rg
in g
t re
n d
s im
p a
ct in
g t
h e in
d u
st ry
1 9
A ve
ra g
e n
u m
b e r
o f
sn a c ks
p e r
d a y
co n ti n u e
s to
b e a
b o v e 2
.5 ,
a n
d c
o n su
m e rs
t o
p c
h o ic
e s
a cr
o ss
t h e d
a y
va ry
.. .
F re
sh F
ru it
Y o
g u
rt
E n
e rg
y B
a r
B a
ke ry
S
n a
ck s
D a
ir y/
Y o
g u
rt
B a
se d
B e
v.
F re
sh F
ru it
F re
sh F
ru it
F re
sh V
e g .
S a
lty S
n a ck
s
S a
lty S
n a
ck s
S a
lty S
n a
ck s
C ra
ck e rs
C
ra ck
e rs
C ra
ck e
rs
D ri e
d M
e a
t S
n a
ck s
C h
o co
. C
a n d
y
C h
o co
. C
a n d
y
C o
o ki
e s
S n
a ck
N u
ts
S o u rc
e :
IR I
2 0 1 8
S n a
ck in
g S
u rv
e y
2 0
.. .w
ith l ife
st yl
e b
e in
g a
m a
in d
ri ve
r
w a n t
sn a ck
s t h a t
a re
g u
a ra
n te
e d
fr
e s h
+ 3
p ts
. vs
. 2
0 1
6
w a n t
sn a ck
s t h a t
co n
ta in
v it
a m
in s
a n
d m
in e ra
ls
+
1 p
t. v
s. 2
0 1 6
w a n t
a ll
n a
tu ra
l
s n
a c
k s
o r
m a d
e
w ith
n a
tu ra
l in
g re
d ie
n ts
+ 1
p t.
v s.
2 0
1 6
w a n t
sn a ck
s
m a d
e w
ith
w h
o le
g ra
in s
N C
S o u rc
e :
IR I
2 0 1 8
S n a
ck in
g S
u rv
e y
2 1
O m
e g
a D
H A
/ E
P A
D a
ir y
- N
o n
D a
ir y
V e g
a n
/V e g
e ta
ri a
n
G M
O -
N o
n G
M O
P ro
je c t
V e
ri fie
d /
N o
/ N
o A
d d
e d
/ N
o t
T re
a te
d W
it h
N a
tu ra
l S
w e e
te n e
r
In C
o re
S n
a ck
in g ,
fu n
c ti
o n
a l, a
ll e
rg y
a n
d d
ie t
c la
im s w
e re
a m
o n g t
h e t
o p in
cr e a
se rs
2 0
1 7
$ %
C h g
v s
Y A
G O
2
0 1
7 A
b s o lu
te G
ro w
th v
s 2
0 1
6
D a
ir y
C la
im s/
A d d
e d
G lu
te n
F re
e
G M
O -
N o
n G
M O
P ro
je ct
V e
ri fie
d /
N o
/ N
o A
d d
e d /
N o t
T re
a te
d W
ith
P ro
te in
- H
ig h /S
o u
rc e
/M o
re
S u g
a r
- U
n sw
e e te
n e
d /S
w e
e te
n e
d
S o
u rc
e : IR
I T
S V
_ 5 2
W e
e ks
E n
d in
g 1
2 /3
1 /1
7
2 2
F u
n ct
io n a
l c la
im s w
e re
p re
se n t
o n t
o p g
ro w
th c
a te
g o
ri e s
o ve
r tim
e a
n d s
til l g
ro w
in g ,
w h ile
d ie
ta ry
n e e
d s h
a d
la rg
e st
y e
a r-
o ve
r- ye
a r
in cr
e a
se s
Im m
u n e D
e fe
n s e
P re
b io
tic /P
ro b
io tic
P ro
te in
- H
ig h
/S o
u rc
e /M
o re
A n
tib io
tic -
N o
/N o A
d d e
d /N
o t T
re a
te d
W ith
G M
O -
N o
n G
M O
P ro
je ct
V e
ri fie
d /N
o /N
o A
d d e
d /N
o t T
re a te
d W
ith
3 -Y
e a r
C A
G R
2 0
1 7
a b
so lu
te g
ro w
th v
s 2
0 1
6
D a
ir y
- A
d d e d
K o
sh e r
G lu
te n F
re e
P ro
te in
- H
ig h
/S o
u rc
e /M
o re
1 0
0 %
N a
tu ra
l
S o
u rc
e : IR
I T
S V
_ 5 2
W e
e ks
E n
d in
g 1
2 /3
1 /1
7
2 3
O rg
a n
ic s
n a ck
s g
re w
9 %
in 2
0 1 7 ,
a n d
s o
ci a
l se
n tim
e n t
w a
s p
o si
tiv e -
W o
rd c
lo u
d s
sh a
re n
u m
e ro
u s
co m
m o n
t h
e m
e s
a cr
o s s
cl a im
s
e a
rn e d
s o
ci a
l m
e n
tio n
s
S o
u rc
e : IR
I S
o c ia
l A d
v a n
ta g
e
C a le
n d
a r
Y e
a r
2 0
1 7 ;
tr e
n d e
d c
h a
rt s s
h o
w e
xt ra
d a
ta f
ro m
O c t-
2 0 1
6 in
I R
I W
e e
ks ( M
o n
-S u
n )
S o
u rc
e : IR
I T
S V
_ 5 2
W e
e ks
E n
d in
g 1
2 /3
1 /1
7 ;
$ %
C h g
v s
Y A
G O
2 4
B a se
d o
n s
o ci
a l a
ct iv
ity ,
c e rt
ifi e d
o rg
a n ic
s h
a re
s o n
ly a
f ra
ct io
n o
f o rg
a n ic
c la
im a
s a
w h o
le -
c o n su
m e rs
m a
y a ss
u m
e t
h a t
a n y
o rg
a n ic
c la
im m
u st
b e o
ff ic
ia lly
c e rt
if ie
d
o f
e a rn
e d
so
c ia
l m e
n tio
n s
S o
u rc
e : IR
I S
o c ia
l A d
v a n
ta g
e
C a le
n d
a r
Y e
a r
2 0
1 7 ;
tr e
n d e
d c
h a
rt s s
h o
w e
xt ra
d a
ta f
ro m
O c t-
2 0 1
6 in
I R
I W
e e
ks ( M
o n
-S u
n )
3 -y
e a r
C A
G R
S o
u rc
e : IR
I T
S V
_ 5 2
W e
e ks
E n
d in
g 1
2 /3
1 /1
7
2 5
W e a
re s
e e
in g g
ro w
th i n c
u rr
e n
t p
la n
t- b
a s e
d s
n a
c k
s a
n d
in n o va
ti o n
t o
a ss
is t
co n su
m e rs
w it h t
h e ir
li fe
st yl
e g
o a
ls
R o
o t
v e
g e
ta b
le
c a
s s
a v a -
c o m
b in
e d
w ith
n a
tu ra
l, s im
p le
in
g re
d ie
n ts
t h a
t a re
g lu
te n
-f re
e , n
o n
- G
.M .O
. a n
d p
a le
o -
fr ie
n d
ly
P la
n t-
b a s e d
in g re
d ie
n ts
a n d
n u ts
a n
d c
o n ta
in n
o a
rt if ic
ia l f
la vo
rs ,
c o lo
rs , o
r sw
e e te
n e rs
. C
o n
ta in
s
1 0
g p
la n
t- b
a s e
d (
p e
a a
n d
r ic
e )
p ro
te in
, 8
g f ib
e r,
1 0
% D
V I ro
n
P ro
b io
ti c s
, p
la n
t- b
a s e
d
a d
a p
to g
e n
s a
n d
h
e rb
s -
f re
e f ro
m
w h e
y, d
a ir y,
g ra
in ,
g lu
te n a
n d
s o
y
P u
m p
k in
s e
e d
b a
rs f
e a tu
ri n
g 8
g
ra m
s o
f p
la n
t- b
a s e
d p
ro te
in
- i n g
re d
ie n
ts , s u c h a
s q u
in o a
, cl
o ve
r h o
n e
y, g
in g e
r a n
d t u
rm e ri
c.
P a
ck e d
w it h 1
0 g
ra m
s o f
fil lin
g , p
la n t-
b a
se d p
ro te
in f ro
m h
ig h
q u
a lit
y in
g re
d ie
n ts
, lik
e s
o yb
e a
n s a
n d
c a
s s
a v a -
S o
y P
ro te
in , T
a p
io c a , S
o y
F ib
e r,
c a
ss a va
, T
o p ic
a l S
e a s o n
in g
, S
u n fl o w
e r
O il
C o n
ta in
a t le
a st
2 0
g ra
m s
o f
d a
ir y -f
re e
p ro
te in
p e r
b a
r w
ith
o n
ly 1
g ra
m o
f su
g a r.
M a d
e w
it h
p e a p
ro te
in , su
n fl o
w e r
o il,
o rg
a n ic
c a
n e s
u g
a r
a n
d l iv
e a
ct iv
e
cu ltu
re s,
t h e
y o g
u rt
a lte
rn a ti ve
s a
re
ve g a n ,
la ct
o se
-f re
e , n u t-
fr e
e ,
s o y-
fr e e ,
g lu
te n
-f re
e a
n d G
.M .O
.- fr
e e
P la
n te
d f
o r
su cc
e ss
.. .N
o t ju
st f
o r
V e g a
n s
2 6
V e
g a
n s
n a ck
s a re
d ri vi
n g s
ig n ifi
ca n t
g ro
w th
w ith
o ve
ra ll
V e g
a n
s o c ia
l s e
n tim
e n ts
to
ta l v
o lu
m e
w a
s 6 9 M
, w
e re
p o si
tiv e (
9 0 %
), a
n d
t re
n d
in g u
p w
a rd
s
V e
g a
n S
n a
c ks
S o
u rc
e : IR
I T
S V
_ 5 2
W e
e ks
E n
d in
g 1
2 /3
1 /1
7 ;
$ %
C h g
v s
Y A
G O
S
o u
rc e
: IR
I S
o c ia
l A d
v a n
ta g
e
C a le
n d
a r
Y e
a r
2 0
1 7 ;
tr e
n d e
d c
h a
rt s s
h o
w e
xt ra
d a
ta f
ro m
O c t-
2 0 1
6 in
I R
I W
e e
ks ( M
o n
-S u
n )
2 7
P a le
o -f
ri e n
d ly
p la
n t-
b a
s e d
o p
tio n s a
re r
is in
g i n p
o p u la
ri ty
a s w
e ll
N u
t a
n d
s e e
d b
u tt
e r,
m a
d e
w ith
R a in
fo re
st
A lli
a n
ce F
a ir
-T ra
d e
c e rt
ifi e d
a n
d p
a le
o -a
p p
ro v e
d
c h
o c
o la
te , 1 0
0 %
U S
D A
O rg
a n ic
a n d N
o n G
M O
P
ro je
ct v
e ri fi e d
c a s h e
w s,
a lm
o n
d s , B
ra zi
l n u ts
, fla
x s e e d
s, c
h ia
s e
e d
s, h
a ze
ln u
ts a
n d p
u m
p ki
n s
e e
d s -
s o u rc
e d f ro
m p
a le
o -a
p p
ro v e d
c o
c o
n u
ts .
In d
iv id
u a lly
-w ra
p p
e d b
it e s a
re p
a le
o f
ri e n
d ly
, v e
g a
n , k
o s h
e r
a n
d g
lu te
n -f
re e
.
C o
c o
n u
t fl
o u
r to
rt il
la c
h ip
s t
h a
t a
re U
S D
A
c e rt
if ie
d o
rg a
n ic
, N
o n
-G M
O P
ro je
ct v
e ri
fie d , k o sh
e r,
g lu
te n -f
re e , g
ra in
-f re
e , d a
ir y -f
re e a
n d r
e fin
e d
s u g a
r fr
e e . N
o a
rt if ic
ia l c
o lo
rs , fla
vo rs
o r
p re
se rv
a ti ve
s a
n d
a re
v e
g a
n a
n d p
a le
o f
ri e n
d ly
.
U .S
.D .A
.- c
e rt
if ie
d o
rg a n
ic , F
a ir
T ra
d e
C e rt
if ie
d ,
C a rb
o n
N e u
tr a l C
e rt
if ie
d , N
o n
-G M
O P
ro je
c t
V e
ri fi
e d
a n
d c
e rt
if ie
d g
lu te
n -f
re e
s n
a c ks
c o
m b in
e
ri b
b o
n s
o f to
a s te
d s
u st
a in
a b
ly h
a rv
e s te
d c
o co
n u
t
c h o c o la
te a
n d F
re n c h s
e a s
a lt.
A re
v e g
a n ,
p a
le o
- fr
ie n
d ly
.
C o
co n
u t +
1 6 .4
%
S o
u rc
e : IR
I T
S V
_ 5 2
W e
e ks
E n
d in
g 1
2 /3
1 /1
7 ;
$ %
C h g
v s
Y A
G O
2 8
P a le
o s
o ci
a l se
n tim
e n t
w a s
p o
si tiv
e (
9 1
% )
w ith
w e
e kl
y vo
lu m
e i n cr
e a se
d r
a p id
ly
a ro
u n
d M
a rc
h ,
2 0 1 7 ;
W o rd
c lo
u d s
s h
a re
n u
m e ro
u s
co m
m o n t
h e m
e s a
cr o ss
c la
im s
S o
u rc
e : IR
I S
o c ia
l A d
v a n
ta g
e
C a le
n d
a r
Y e
a r
2 0
1 7 ;
tr e
n d e
d c
h a
rt s s
h o
w e
xt ra
d a
ta f
ro m
O c t-
2 0 1
6 in
I R
I W
e e
ks ( M
o n
-S u
n )
2 9
-e d
R
fg M
e a t/
C h
e e
se /C
ra ck
e r/
D e ss
e rt
S n
a ck
+ 4
5 %
S o u rc
e : IR
I 2 0 1
8 S
n a
ck in
g S
u rv
e y ; I
R I T
S V
_ W
e e k e
n d in
g 1
2 /3
1 /1
7 : N
O T
E : n o t a
ll it e m
s lis
te d a
re w
it h
in
th e
R fg
M e
a t/
c h e e
se /C
ra ck
e r/
D e ss
e rt
S n a ck
d e fi n
it io
n
3 0
B a rs
c o
n tin
u e t
o a
tt ra
ct a
n d r
e ta
in c
o n
su m
e rs
d e
liv e ri
n g o
n m
a n y
im p
o rt
a n t
in g re
d ie
n ts
a n d
f la
vo rs
N u
tr iti
o n
a l/i
n tr
in si
c h e
a lth
v a
lu e
b a rs
+ 1
.8 %
B
re a
kf a st
/c e re
a l/s
n a
ck b
a rs
+ 0
.9 %
A
ll o
th e
r sn
a ck
/g ra
n o la
b a
rs +
2 2
.6 %
S o
u rc
e : IR
I T
S V
_ 5 2
W e
e ks
E n
d in
g 1
2 /3
1 /1
7 ;
$ %
C h g
v s
Y A
G O
3 1
P ro
b io
tic c
ra ze
d ri vi
n g 1
% o
ve ra
ll sn
a c ki
n g g
ro w
th ,
h o w
e ve
r h
u g e
g ro
w th
i n
so m
e c
a te
g o
ry s
e g m
e n ts
O f
co n su
m e
rs w
a n
t sn
a ck
s th
a t h a
ve
d ig
e st
io n
(+ 3 p
ts v
s. 2
0 1
6 )
N u
tr iti
o n
a l s
n a ck
/t ra
il m
ix e
s +
4 8
.6 %
D
ri e
d F
ru it
+ 1
2 0 .5
%
N u
tr iti
o n
a l/i
n tr
in si
c h e
a lth
v a
lu e
b a rs
+ 5
3 .1
%
S o
u rc
e : IR
I T
S V
_ 5 2
W e
e ks
E n
d in
g 1
2 /3
1 /1
7 ;
$ %
C h g
v s
Y A
G O
// 2
0 1
8 I R
I S
n a
c ki
n g
S u
rv e
y
3 2
o f co
n s u m
e rs
s ta
te t h
e y
w ill
p a
y m
o re
f o
r sn
a ck
s
th a
t a re
h e a lth
ie r
+ 5 p
o in
ts v
s 2
0 1
6
S o u rc
e :
IR I
2 0 1 8
S n a
ck in
g S
u rv
e y
3 3
C o n
su m
e rs
a re
n o w
s e e in
g e
g g
-c e lle
n t
sn a c ki
n g o
p tio
n s
a n
d b
u yi
n g
m o re
t h is
y e a r
H
a rd
B o ile
d E
g g
s +
6 %
C o
n ta
in s
tw o h
a rd
-b o ile
d
e g g s a
n d t w
o s
lic e
s o
f tu
rk e y
b a co
n
- g lu
te n
-f re
e w
ith 1
6
g ra
m s o
f p
ro te
in
H a
rd -c
o o k e
d e
g g w
ith
ch e
e se
a n
d e
ith e r
tr a il
m ix
o r
ch o c o
la te
- co
a te
d a
lm o n d
s -
2 5
to
3 2
g ra
m s
o f
p ro
te in
f ro
m a
v a ri
e ty
o
f so
u rc
e s
C o
n ta
in s
th re
e
p ro
te in
-r ic
h f
o o
d s
to d
e liv
e r
1 8 t
o 2
1
g ra
m s o
f p
ro te
in
p e r
p a ck
.
In te
n d e
d f o
r th
e
co n
ve n
ie n
ce a
n d
ve n
d in
g c
h a n
n e
ls
E a
ch s
in g
le -s
e rv
e
p a ck
c o n
ta in
s tw
o
p e e le
d , re
a d y-
to -e
a t
o rg
a n
ic , fr
e e
-r a n
g e
e g g
s
W a n
t fr
e sh
,
n o
t p
ro ce
ss e
d
(+ 3 p ts
v s.
2 0
1 6 )
W a n
t a
n
e n
e rg
y b
o o s t
(+ 5
p ts
v s . 2
0 1
6 )
S o
u rc
e : IR
I T
S V
_ 5 2
W e
e ks
E n
d in
g 1
2 /3
1 /1
7 ; $ %
C h g
v s
Y A
G O
// 2
0 1
8 I R
I S
n a
ck in
g S
u rv
e y
3 4
S o m
e c
o n su
m e rs
a re
s til
l o p
tin g f
o r
o th
e r
fr u it
fo rm
s vs
f re
sh
O th
e r
D ri e
d F
ru it
+ 2
.3 %
W a n
t a
s e
rv in
g o
f fr
u its
a n d
v e
g e ta
b le
s
(+ 4
p ts
v s.
2 0
1 6 )
S o
u rc
e : IR
I T
S V
_ 5 2
W e
e ks
E n
d in
g 1
2 /3
1 /1
7 ; $ %
C h g
v s
Y A
G O
// 2
0 1
8 I R
I S
n a
ck in
g S
u rv
e y
3 5
P a ck
a g in
g i s
ke y
fo r
g ro
w th
O f
co n
su m
e rs
f e
e l t
h a
t ca
lo ri
e s/
fa t/
s u
g a
r in
fo rm
a ti o n
o n t
h e p
a ck
a g
e is
im p o
rt a n
t
S o u rc
e :
IR I
2 0 1 8
S n a
ck in
g S
u rv
e y
3 6
D is
c u
s s io
n
M a
c ro
s n
a c
k
d e
fin iti
o n e
vo lu
tio n
1
2
2 0
1 7
tr e
n d s
4
L e ve
ra g in
g t
re n d
s fo
r s u
c c
e s s
3
2 0 1 8 +
S n a c k
g
ro w
th d
ri v e
rs
2
3
2 0 1 8 +
S n a c k
g ro
w th
d ri
v e
rs
L ife
st yl
e i n g re
d ie
n ts
a re
w in
n in
g
C h a
n n e
l sh
a ke
u p
P ri va
te L
a b
e l ca
p tu
ri n g a
tt e n
tio n
F o
r th
e f
u n o
f it
N ic
h e
e vo
lu tio
n
F ra
g m
e n ti n g f
la vo
rs
T h
e n
e xt
b ig
c a te
g o ry
?
E m
e rg
in g
t re
n d
s im
p a
ct in
g t
h e in
d u
st ry
3 7
C h a
n n e ls
o ff e
ri n g
c o
n v e n
ie n
c e
f o r
co n su
m e rs
a re
w in
n in
g w
it h m
a cr
o sn
a ck
in g
; D
ru g s
til l s
tr u
g g lin
g
G ro
ce ry
M
a ss
C
-S to
re
C lu
b
O n
lin e
D ru
g
D o
lla r
1 .0
%
3 .3
%
2 .8
%
0 .3
%
2 7 .8
%
-1 .8
%
2 .8
%
A ll
O th
e r
5 .9
%
S o
u rc
e : IR
I T
S V
_ 5 2
W e
e ks
E n
d in
g 1
2 /3
1 /1
7 ; $ %
C h g
v s
Y A
G O
3 8
4 0 %
2 1 %
1 5 %
1 0 %
6 %
4
%
G ro
c e ry
X M
a s s
C o
n v
C lu
b O
th e
r D
ru g
O n
li n
e D
o ll a r
2 %
2
%
M a
s s
, O
n li
n e a
n d
C o
n v e n
ie n
c e a
re d
ri vi
n g m
o re
d o
lla r
sa le
s g
ro w
th t
h a n t
h e
ir f a
ir s
h a re
D O
L L A
R S
H A
R E
& S
H A
R E
O F
G R
O W
T H
1 7
%
S H
A R
E O
F G
R O
W T
H
3 0
%
S H
A R
E O
F G
R O
W T
H
1 8
%
S H
A R
E O
F G
R O
W T
H
1 %
S
H A
R E
O F
G R
O W
T H
1 3
%
S H
A R
E O
F G
R O
W T
H
-3 %
S
H A
R E
O F
G R
O W
T H
3 %
S
H A
R E
O F
G R
O W
T H
2 1
%
S H
A R
E O
F G
R O
W T
H
S o
u rc
e : IR
I T
S V
_ 5 2
W e
e ks
E n
d in
g 1
2 /3
1 /1
7
3 9
S n
a ck
N u
ts
e C
o m
m e rc
e
co n
tin u e
s to
d ri
ve
d o u b le
-d ig
it g ro
w th
a
cr o ss
s e
v e ra
l ca
te g o ri
e s!
S a
lty S
n a ck
s 5 8
%
N o
n -C
h o
c. C
a n
d y
4 4
%
3 7
%
G u
m
3 1
%
P o
p co
rn
D ri e
d M
e a
t S
n a
ck s
3 1
%
2 7
%
C h
o co
. C
a n d
y 2 7
%
1 9
%
S n
a ck
/G ra
n o
la B
a rs
S o
u rc
e : IR
I T
o ta
l E c o
m m
e rc
e -R
M A
; C
a le
n d
a r
Y e
a r
2 0 1
7 E
n d
in g
1 2
-3 1
-1 7
D ry
F ru
it S
n a ck
s
8 1
%
R fg
D ip
s
4 1
%
4 0
H o w
e ve
r, o
n lin
e d
o e
s n
o t
h a
ve
th in
k t
o p
u rc
h a s
e s
n a c
k s o
n li
n e
O n lin
e d
o e s n
o t
h a
ve
g ro
w th
. I
n f
a c
t 3 9
%
th in
k t
o p
u rc
h a
s e
s
n a c
k s
o n
li n
e
To o e
xp e
n s iv
e
C o n
ce rn
e d
a b
o u
t cr
u sh
e d
p
ro d
u c ts
C o n
ce rn
e d
a b
o u
t th
e
p ro
d u c ts
m e
lti n
g
S o u rc
e :
IR I
2 0 1 8
S n a
ck in
g S
u rv
e y
4 1
G ro
ce ry
M a
s s
C -S
to re
C lu
b
O n
lin e
D ru
g
D o lla
r
Y o
u n g
e r
M ill
e n n
ia l
O ld
e r
M ill
e n
n ia
l G
e n
X
B o o
m e r
Y o u
n g
B o o
m e r
O ld
S
e n
io rs
S o
u rc
e : IR
I C
o n
s u m
e r
N e tw
o rk
_ 5
2 W
e e ks
e n
d in
g 1
2 -3
1 -1
7
C h a
n n e l p
re fe
re n
ce s r
e q u
ir e t
a rg
e te
d m
e ss
a g
in g
a n
d a
ss o rt
m e
n t
fo r
in cr
e a se
d
a p p e a
l a
cr o ss
g e n e
ra tio
n s
4 2
C o lla
b o
ra tio
n b
e tw
e e n
r e
ta ile
rs a
n d m
a n u fa
ct u
re rs
s h
o u ld
l e ve
ra g e t
h e c
h e
ck o u t
a n d
/o r
sh
o p p
e r
lo ya
lty c
a rd
s to
c o
n tin
u e d
ri vi
n g s
n a ck
g ro
w th
o f co
n su
m e rs
s a y
S h o p
p e
r lo
y a lt
y c
a rd
d is
c o
u n
ts
in flu
e n c e t
h e
ir s
n a
ck c
h o ic
e
(+ 2
p ts
. vs
. 2 0
1 6 )
o f co
n su
m e rs
s a y
th e s
n a
ck s
fo u
n d
a t
th e
c h
e c k o
u t
in flu
e n ce
th
e ir s
n a c k
ch o ic
e
(+ 8 p
ts . vs
. 2 0
1 6 )
S o u rc
e :
IR I
2 0 1 8
S n a
ck in
g S
u rv
e y
4 3
D is
c u
s s io
n
M a
c ro
s n
a c
k
d e
fin iti
o n e
vo lu
tio n
1
2
2 0
1 7
tr e
n d s
4
L e ve
ra g in
g t
re n d
s fo
r s u
c c
e s s
3
2 0 1 8 +
S n a c k
g
ro w
th d
ri v e
rs
2
3
2 0 1 8 +
S n a c k
g ro
w th
d ri
v e
rs
L ife
st yl
e i n g re
d ie
n ts
a re
w in
n in
g
C h a
n n e
l sh
a ke
u p
P ri va
te L
a b
e l ca
p tu
ri n g a
tt e n
tio n
F o
r th
e f
u n o
f it
N ic
h e
e vo
lu tio
n
F ra
g m
e n ti n g f
la vo
rs
T h
e n
e xt
b ig
c a te
g o ry
?
E m
e rg
in g
t re
n d
s im
p a
ct in
g t
h e in
d u
st ry
4 4
w h
e n
m y
b u d
g e t is
t ig
h t,
I o ft
e n
s w
itc h t
o p
ri va
te
la b e
l ( o r
st o
re b
ra n
d )
sn a ck
s
+ 3 p
o in
ts v
s 2
0 1
6
S o u rc
e :
IR I
2 0 1 8
S n a
ck in
g S
u rv
e y
4 5
P
ri va
te B
ra n d s h
a v e e
vo lv
e d
i n
to b
ra n d s
a n
d t
ie rs
.. .
4 6
P R
IV A
T E
B R
A N
D S
D O
L L A
R S
H A
R E
& S
H A
R E
C H
A N
G E
1 5
%
5 8
%
2 5
%
3 %
1 .5
3 .6
-1 .3
-3 .8
- 2
0 1 3
-2 0 1
7 ;
T o
ta l U
S
G ro
c e
ry , P
L it
e m
s t
h a
t a re
r e le
a s a b
le b
y R
e ta
ile r
.
.. .a
n d t h e
c o re
s n a
ck
m ix
t ie
rs h
a ve
sh
ift e
d t o
P re
m iu
m
a n
d O
rg a n
ic
V a
lu e
M
a in
st re
a m
P
re m
iu m
O
rg a n ic
4 7
P ri va
te B
ra n d
s co
re s
n a ck
s a
ss o rt
m e
n t
g ro
w in
g f
a s te
r th
a n
o th
e r
b ra
n d s,
p ro
vi d in
g
th e ir s
h o p
p e
rs m
o re
c h o
ic e s
w ith
g o a
l o f
in cr
e a
si n g d
iff e re
n tia
ti o n t
o c
o m
p e tit
io n
M u
lti -O
u tle
t .
1 .9
%
6 .2
%
N a
tio n
a l B
ra n d
s P
ri va
te B
ra n d
s
T O
T A
L P
O IN
T S
O F
D IS
T R
IB U
T IO
N I N
U S
M
U L T
I- O
U T
L E
T M
A R
K E
T
4 8
4 9
R e ta
ile rs
a d d in
g
p ri va
te b
ra n
d s f
re sh
p
re p a
re d s
n a c ks
st
a ti o n
s to
P e ri
m e te
r
5 0
D is
c u
s s io
n
M a
c ro
s n
a c
k
d e
fin iti
o n e
vo lu
tio n
1
2
2 0
1 7
tr e
n d s
4
L e ve
ra g in
g t
re n d
s fo
r s u
c c
e s s
3
2 0 1 8 +
S n a c k
g
ro w
th d
ri v e
rs
2
3
2 0 1 8 +
S n a c k
g ro
w th
d ri
v e
rs
L ife
st yl
e i n g re
d ie
n ts
a re
w in
n in
g
C h a
n n e
l sh
a ke
u p
P ri va
te L
a b
e l ca
p tu
ri n g a
tt e n
tio n
F o
r th
e f
u n o
f it
N ic
h e
e vo
lu tio
n
F ra
g m
e n ti n g f
la vo
rs
T h
e n
e xt
b ig
c a te
g o ry
?
E m
e rg
in g
t re
n d
s im
p a
ct in
g t
h e in
d u
st ry
5 1
F o r
yo u rs
e lf
a s a
t re
a t
T h
in ki
n g a
b o
u t
yo u r
m o
st
re ce
n t sn
a ck
p u rc
h a se
, w
h y
d id
y o u
p u
rc h a
se t
h is
s n a
ck ?
S o u rc
e :
IR I
2 0 1 8
S n a
ck in
g S
u rv
e y
5 2
C ro
ss o ve
rs a
re a
ll o
ve r
th e p
la ce
!
C a te
g o
ri e s,
f o o
d s
e rv
ic e
t o r
e ta
il, r
e ta
il to
f o
o d
se
rv ic
e
K ri
sp y
K re
m e
D
o u g
h n u
ts a
n d
G h
ir a
rd e lli
-P
o in
te r
6 7
%
o f
sn a
ck s
a re
F
U N
t o e
a t
(+ 5 p
ts v
s 2 0 1
6 )
C re
a m
N o
ve lt ie
s
O re
o I c e C
re a
m N
o ve
lti e s
C o
o k ie
s
O re
o B
ro w
n ie
S o u rc
e :
IR I
2 0 1 8
S n a
ck in
g S
u rv
e y
5 3
S n a
ck m
ix e s
d e
liv e r
o n v
a ri e
ty ,
co n ve
n ie
n ce
, sa
vo ry
+ s
w e e
t a
n d
g re
w o
n ce
a g a
in
o f
co n
su m
e rs
w a
n t
sn a
ck s
th a t ca
n b
e
e a
te n
o n t
h e
g o
(+ 1 8
p ts
v s . 2 0
1 6
)
N u
tr iti
o n
a l S
n a
ck s/
T ra
il M
ix e s
+ 1 .6
%
S o u rc
e : IR
I 2 0 1
8 S
n a
ck in
g S
u rv
e y ; I
R I
T S
V _ W
e e k
e n
d in
g 1
2 /3
1 /1
7 ; N
O T
E : V
e g g ie
2 G
o a
n d D
o le
it e
m s
n o
t in
T ra
il M
ix T
o ta
l/ / 2 0
1 8 I
R I S
n a ck
in g S
u rv
e y
5 4
C o o
ki e s
a re
n o
t yo
u r
co o
ki e s
v a ri
e tie
s cr
o ss
t h
e g
a m
u t
o f
b e n
e fit
s
C o
o ki
e s
+ 2
%
S u
s ta
in a
b le
P e ru
v ia
n
c h
o c
o la
te , c
a g
e -f
re e
e g
g s
a n
d h
o rm
o n
e -f
re e
d
a ir
y a n
d c
o n ta
in n
o
h ig
h -f
ru ct
o se
c o rn
s yr
u p ,
b io
e n
g in
e e re
d
in g
re d
ie n
ts o
r a rt
ifi c ia
l c o lo
rs o
r fl a vo
ri n
g s
V e
g a
n a
n d
g
lu te
n -f
re e
w it
h
1 6
g ra
m s
o f
p ro
te in
a n d
1 0
t o
1 2
g ra
m s o
f fib
e r.
G lu
te n
-f re
e , k o
s h
e r
a n
d
n o
n -G
.M .O
. c o
o k ie
s a
re
U .S
.D .A
.- c e
rt if
ie d
o rg
a n
ic
a n
d m
a d e w
ith o
rg a n
ic
c o c o n u
t, a
lm o n
d a
n d
w a
ln u t
fl o u rs
.
S o
u rc
e : IR
I T
S V
_ 5 2
W e
e ks
E n
d in
g 1
2 /3
1 /1
7 ; $ %
C h g
v s
Y A
G O
C o
o ki
e s
(E n
e rg
y+ C
la im
s) +
1 7
%
A O
C o
o ki
e s
(w /o
E n e
rg y+
c la
im s )
+ 0
.8 %
5 5
D is
c u
s s io
n
M a
c ro
s n
a c
k
d e
fin iti
o n e
vo lu
tio n
1
2
2 0
1 7
tr e
n d s
4
L e ve
ra g in
g t
re n d
s fo
r s u
c c
e s s
3
2 0 1 8 +
S n a c k
g
ro w
th d
ri v e
rs
2
3
2 0 1 8 +
S n a c k
g ro
w th
d ri
v e
rs
L ife
st yl
e i n g re
d ie
n ts
a re
w in
n in
g
C h a
n n e
l sh
a ke
u p
P ri va
te L
a b
e l ca
p tu
ri n g a
tt e n
tio n
F o
r th
e f
u n o
f it
N ic
h e
e vo
lu tio
n
F ra
g m
e n ti n g f
la vo
rs
T h
e n
e xt
b ig
c a te
g o ry
?
E m
e rg
in g
t re
n d
s im
p a
ct in
g t
h e in
d u
st ry
5 6
W h e n
w e
l o o
k a t
N ic
h e p
ro d
u c t
e vo
lu tio
n w
e f
in d t
h a t
in s
o m
e c
a te
g o
ri e s,
n ic
h e is
a
si g n
ifi ca
n t
g ro
w th
d ri v e r.
..
$ %
c h
g
O u
tp a
ci n
g M
a in
st re
a m
B y 2
.4 P
o in
ts
2 0 1 4
$ S
H A
R E
2
0 1 7
$ S
H A
R E
$ %
c h
g
O u
tp a
ci n
g M
a in
st re
a m
B y 2
1 .4
P o
in ts
2 0 1 4
$ S
H A
R E
2
0 1 7
$ S
H A
R E
S o
u rc
e : IR
I T
S V
_ 5 2
W e
e ks
E n
d in
g 1
2 /3
1 /1
7 ;
N ic
h e
d e
fin e
d a
s <
1 7
0 b
a s e
p ri
ce in
d e
x to
c a te
g o
ry
5 7
.. .s
im ila
r fo
r c o o ki
e s
a n d
m e
a t
sn a ck
s. ..
$ %
c h
g
O u
tp a
ci n
g M
a in
st re
a m
B y 6
.4 P
o in
ts
2 0 1 4
$ S
H A
R E
2
0 1 7
$ S
H A
R E
S o
u rc
e : IR
I T
S V
_ 5 2
W e
e ks
E n
d in
g 1
2 /3
1 /1
7 ;
N ic
h e
d e
fin e
d a
s <
1 7
0 b
a s e
p ri
ce in
d e
x to
c a te
g o
ry
$ %
c h
g
O u
tp a
ci n
g M
a in
st re
a m
b y
4 .7
p o
in ts
2 0 1 4
$ S
H A
R E
2
0 1 7
$ S
H A
R E
5 8
.. ..
W h
ile in
o th
e r
ca te
g o
ri e
s th
e se
p ro
d u c ts
a re
n o t
a s im
p a c tf u
l . ..
$ %
c h
g
N o
t O
u tp
a ci
n g
M a in
s tr
e a
m
2 0 1 4
$ S
H A
R E
2
0 1 7
$ S
H A
R E
$ %
c h
g
N o
t O
u tp
a ci
n g
M a in
s tr
e a
m
2 0 1 4
$ S
H A
R E
2
0 1 7
$ S
H A
R E
S o
u rc
e : IR
I T
S V
_ 5 2
W e
e ks
E n
d in
g 1
2 /3
1 /1
7 ;
N ic
h e
d e
fin e
d a
s <
1 7
0 b
a s e
p ri
ce in
d e
x to
c a te
g o
ry
5 9
.. .s
im ila
r fo
r n
ic h e p
o ta
to c
h ip
s a
s w
e ll
$ %
c h
g
N o
t O
u tp
a ci
n g
M a in
s tr
e a
m
2 0 1 4
$ S
H A
R E
2
0 1 7
$ S
H A
R E
S o
u rc
e : IR
I T
S V
_ 5 2
W e
e ks
E n
d in
g 1
2 /3
1 /1
7 ;
N ic
h e
d e
fin e
d a
s <
1 7
0 b
a s e
p ri
ce in
d e
x to
c a te
g o
ry
W e h
a ve
f o
u n
d t h
a t
N ic
h e t
e n
d s
to b
e s
u cc
e ss
fu l w
h e n
p
re m
iu m
tiz e
d
6 0
In a
d d
iti o
n ,
N ic
h e
c o n
tin u e
s to
g a in
t ra
ct io
n b
e ca
u se
o f th
e c
h a n
n e
l a n d
lo
ca ti o n
e xp
a n
si o n
FROM TO
N a tu
ra l
C h a
n n e ls
A
ll C
h a
n n e ls
S p e
ci a
l L
o ca
tio n
s M
a in
S
to ck
in g
L o ca
tio n
s
6 1
D is
c u
s s io
n
M a
c ro
s n
a c
k
d e
fin iti
o n e
vo lu
tio n
1
2
2 0
1 7
tr e
n d s
4
L e ve
ra g in
g t
re n d
s fo
r s u
c c
e s s
3
2 0 1 8 +
S n a c k
g
ro w
th d
ri v e
rs
2
3
2 0 1 8 +
S n a c k
g ro
w th
d ri
v e
rs
L ife
st yl
e i n g re
d ie
n ts
a re
w in
n in
g
C h a
n n e
l sh
a ke
u p
P ri va
te L
a b
e l ca
p tu
ri n g a
tt e n
tio n
F o
r th
e f
u n o
f it
N ic
h e
e vo
lu tio
n
F ra
g m
e n ti n g f
la vo
rs
T h
e n
e xt
b ig
c a te
g o ry
?
E m
e rg
in g
t re
n d
s im
p a
ct in
g t
h e in
d u
st ry
6 2
F la
vo rs
a re
c ri tic
a l in
s n a ck
in g
w a n
t a f
la vo
r th
e y
p re
fe r
(+ 3
p ts
v s.
2 0
1 6
)
w a n
t e xo
tic
fla v o rs
S o u rc
e :
IR I
2 0 1 8
S n a
ck in
g S
u rv
e y
6 3
S e a
so n
a l co
n fe
c tio
n s r
e p re
se n
te d 5
8 %
o f
co n fe
ct io
n s
g ro
w th
a n d w
e s
e e t
h e f
u n f
la vo
rs
a n
d s
e a so
n a l a
ss o rt
m e n ts
e xt
e n d in
g i n to
s n a ck
in g
a s
w e ll
6 4
P u
m p
k in
+
2 2
%
S o
u rc
e : IR
I T
S V
_ 5 2
W e
e ks
E n
d in
g 1
2 /3
1 /1
7 ; $ %
C h g
v s
Y A
G O
6 5
T ra
d iti
o n
a l f
la vo
rs s
a w
s tr
o n
g g
ro w
th i n 2
0 1
7
H o
t/ S
p ic
y
+ 1
4 %
+
1 2
%
+ 7
%
S o
u rc
e : IR
I T
S V
_ 5 2
W e
e ks
E n
d in
g 1
2 /3
1 /1
7 ; $ %
C h g
v s
Y A
G O
6 6
H o w
e ve
r w
e a
re s
e e in
g a
f ra
g m
e n ta
ti o n o
f fla
v o rs
e vo
lv in
g
FROM TO
$ 1 2
.4 M
S a lte
d
+ 2 8
%
+ 1 3
%
V a
n ill
a D
u tc
h C
h o
co la
te
+ 1 4
%
M ilk
C h
o c o la
te H
a ze
ln u
t +
9 %
S o
u rc
e : IR
I T
S V
_ 5 2
W e
e ks
E n
d in
g 1
2 /3
1 /1
7 ; $ %
C h g
v s
Y A
G O
6 7
T h
e f ra
g m
e n ta
tio n i s
d e liv
e ri n
g w
it h f
u n a
n d
e xc
iti n g
f la
vo r
c o m
b in
a tio
n s
FROM TO
+ 2 8
%
S o u
r R
a in
b o
w B
e rr
ie s
S o u
r V
e ry
B e
rr y
+ 7 0
%
+ 1 9
%
T ro
p ic
a l
T ro
p ic
a l W
ild B
e rr
y
A ro
n ia
B e rr
y
+ 2 3
%
+ 7 %
W
ild B
e rr
y
S o
u rc
e : IR
I T
S V
_ 5 2
W e
e ks
E n
d in
g 1
2 /3
1 /1
7 ; $ %
C h g
v s
Y A
G O
6 8
T h
e f la
v o r
co m
b in
a ti o n s
b u ild
e xc
it e m
e n t
a cr
o ss
t h e s
n a ck
in g
u n iv
e rs
e
FROM TO
$ 1 5
.3 M
C
re a
m C
h e e
s e
O n
io n
+ 5 %
4
C h e
e s e
+ 2 0
%
Q u
e so
C h
e e se
+ 1 9
%
3 C
h e
e s e
+ 1 7
7 %
P
a rm
e sa
n
S o
u rc
e : IR
I T
S V
_ 5 2
W e
e ks
E n
d in
g 1
2 /3
1 /1
7 ; $ %
C h g
v s
Y A
G O
6 9
B a co
n -f
la vo
re d s
n a ck
s w
e re
a s
til l a
f a n
fa
vo ri
te w
ith +
1 9 %
in s
a le
s
I lo
ve e
a tin
g
b a co
n -f
la v o re
d
sn a
ck s
B a co
n -f
la vo
re d
sn a
ck s
a re
a g
o o
d
w a
y to
s a tis
fy m
y cr
a vi
n g f
o r
b a co
n
S o u rc
e :
IR I
2 0 1 8
S n a
ck in
g S
u rv
e y
7 0
E n su
re y
o u h
a ve
t h
e r
ig h
t m
e ss
a g
in g i n y
o u r
o m
n i- ch
a n n
e l a
p p ro
a ch
b e ca
u se
co
n su
m e rs
u se
t h
e s e t
a ct
ic s
to g
a in
i n fo
rm a
tio n a
b o
u t
a s
p e
ci fic
s n a ck
b ra
n d /p
ro d u ct
5 9
%
4 7
%
3 1 %
2 4
%
2 1
%
P ro
d u ct
P
a ck
a g in
g
F ri e
n d
s &
F
a m
ily
S to
re
S ig
n s
B ra
n d /M
a n u fa
ct u
re r
W e
b si
te
O n
lin e
S e a
rc h
E
n g in
e
S o u rc
e :
IR I
2 0 1 8
S n a
ck in
g S
u rv
e y
7 1
D is
c u
s s io
n
M a
c ro
s n
a c
k
d e
fin iti
o n e
vo lu
tio n
1
2
2 0
1 7
tr e
n d s
4
L e ve
ra g in
g t
re n d
s fo
r s u
c c
e s s
3
2 0 1 8 +
S n a c k
g
ro w
th d
ri v e
rs
2
3
2 0 1 8 +
S n a c k
g ro
w th
d ri
v e
rs
L ife
st yl
e i n g re
d ie
n ts
a re
w in
n in
g
C h a
n n e
l sh
a ke
u p
P ri va
te L
a b
e l ca
p tu
ri n g a
tt e n
tio n
F o
r th
e f
u n o
f it
N ic
h e
e vo
lu tio
n
F ra
g m
e n ti n g f
la vo
rs
T h
e n
e xt
b ig
c a te
g o ry
?
E m
e rg
in g
t re
n d
s im
p a
ct in
g t
h e in
d u
st ry
7 2
A -t
ra d iti
o n a l sn
a ck
s
7 3
A -t
ra d iti
o n a l sn
a ck
s
P o ta
to &
W h e
a t C
o rn
& P
o ta
to O
n io
n
C o rn
C ri sp
s
P o ta
to C
ri sp
s
M u
lti g ra
in
V e
g e
ta b le
C
ri s p s
& C
h ip
s
R ic
e &
C o rn
B e a
n (
in cl
. B
la c k,
G a
rb a n z o ,L
e n til
, e
tc .)
C h ic
k p e a s
C a u
lif lo
w e
r S
e a
w e
e d
P e a
s
7 4
E m
e rg
in g
s n
a ck
t yp
e s
a d d re
ss a
co
n su
m e r
in te
re st
O f
co n
su m
e rs
e a
t s n a
ck s t h
a t
a d
d e
xc ite
m e
n t
to
th e ir
d a
ily d
ie t
+ 1
9 p
ts v
s 2
0 1
6
S o u rc
e :
IR I
2 0 1 8
S n a
ck in
g S
u rv
e y
7 5
H O
T &
S P
IC Y
+
1 2
%
T E
R IY
A K
I +
3 5
%
B B
Q
+ 4
%
C H
IL I/
C H
IL E
+
9 %
S
A L
S A
+
2 5
%
S A
L T
&
V IN
E G
A R
N
E W
+
B A
C O
N
+ 2
5 %
B
E E
F
N E
W +
T T
L C
H E
E S
E
+ 1
7 %
L IM
E
$ +
9 5 %
O
N IO
N
+ 2
%
O T
H E
R V
E G
+
7 %
G A
R L
IC
+ 3
%
F R
U IT
B L
E N
D
+ 5
2 %
L
E M
O N
+
3 4
%
C O
C O
N U
T
+ 4
7 %
M A
P L
E
+ 1 1
A
L M
O N
D
N E
W +
N E
W &
G R
O W
IN G
=
C R
A N
B E
R R
Y ,
A P
P L
E ,
B A
N A
N A
,
O R
A N
G E
W ith
in A
ll O
th e r
S a
lte d S
n a c ks
, fla
v o r
va ri
e ty
i s
ca p tu
ri n g c
o n su
m e rs
S o
u rc
e : IR
I T
S V
_ 5 2
W e
e ks
E n
d in
g 1
2 /3
1 /1
7 ;
$ %
C h g
v s
Y A
G O
7 6
2 0 1
8 I n fo
rm a
tio n R
e so
u rc
e s,
I n c.
( IR
I) .
C o
n fid
e n tia
l a
n d p
ro p ri e
ta ry
.
S o u rc
e :
2 0 1 8 I
R I
S n a ck
in g S
u rv
e y
O f co
n su
m e
rs s
e e k
sn a ck
s t h
a t a re
a g
o o d
va
lu e
f o r
th e
m o n e
y
7 7
O f co
n su
m e
rs e
a t sn
a ck
s th
a t h a
ve c
o n
ve n
ie n
t p o
rt io
n s
iz e
s
S o u rc
e :
2 0 1
6 I
R I
S n
a ck
in g S
u rv
e y
+ 2
p ts
v s
2 0
1 6
7 8
2 0 1
6 I n fo
rm a
tio n R
e so
u rc
e s,
I n c.
( IR
I) .
C o
n fid
e n tia
l a
n d p
ro p ri e
ta ry
. 7 8
S
o u
rc e
: IR
I T
S V
_ 5 2
W e
e ks
E n
d in
g 1
2 /3
1 /1
7 ;
$ %
C h g
v s
Y A
G O
w
/I A
ll O
th e
r S
a lt e d
S n
a c ks
$ %
C h g
v s
Y A
G O
$ 3
-y e a
r C
A G
R
7 9
B E
A N
S
+ 2
5 %
C H
IC K
P E
A S
+ 3
5 %
A S
S O
R T
E D
/ V
A R
IE T
Y
+ 7
%
T h
e se
t yp
e p
ro d u c ts
a re
p o is
e d
f o r
m o
re g
ro w
th o
v e r
th e n
e xt
f e
w y
e a
rs
S o
u rc
e : IR
I T
S V
_ 5 2
W e
e ks
E n
d in
g 1
2 /3
1 /1
7 ;
3 -Y
e a
r C
A G
R
8 0
D is
c u
s s io
n
M a
c ro
s n
a c
k
d e
fin iti
o n e
vo lu
tio n
1
2
2 0
1 7
tr e
n d s
4
L e ve
ra g in
g t
re n d
s fo
r s u
c c
e s s
3
2 0 1 8 +
S n a c k
g
ro w
th d
ri v e
rs
2
3
2 0 1 8 +
S n a c k
g ro
w th
d ri
v e
rs
L ife
st yl
e i n g re
d ie
n ts
a re
w in
n in
g
C h a
n n e
l sh
a ke
u p
P ri va
te L
a b
e l ca
p tu
ri n g a
tt e n
tio n
F o
r th
e f
u n o
f it
N ic
h e
e vo
lu tio
n
F ra
g m
e n ti n g f
la vo
rs
T h
e n
e xt
b ig
c a te
g o ry
?
E m
e rg
in g
t re
n d
s im
p a
ct in
g t
h e in
d u st
ry
8 1
L ife
st yl
e s
n a
ck s
co m
m u
n ic
a te
co
n su
m e
r le
a d
in g
a tt
ri b u
te s
8 2
a n
u t a
n d s
e e d
b u
tt e
r b
a r
fe a
tu ri n
g g
ra ss
-f e d
co
lla g
e n a
n d
c a ca
o n
ib s,
w
it h 1
0 g
ra m
s o
f p ro
te in
co lla
g e
n t h a
n a
c u p
o f b
o n
e
a c
o lla
g e
n s
u p p
le m
e n
t co
m p
a n y
- C
o lla
g e n
C o
o k ie
B a r
w it h 1
2 o
r 1
3
g ra
m s
o f p
ro te
in p
e r
s e
rv in
g .
W e a
re s
ta rt
in g
t o
s e e c
o lla
g e n
i n s
n a ck
s
8 3
.. .a
n d s
m o o th
ie s d
e liv
e re
d i n p
o u
ch e
s
8 4
N e w
i n g
re d
ie n ts
a re
s ta
rt in
g t
o b
e f
o u
n d i n s
n a c k
p ro
d u
ct s
F L
O W
E R
S
S u
ch a
s L a
ve n
d e
r o
r H
ib is
cu s
G ra
in A
ra n
ci n
i
8 5
ca ff e
in e
b u
zz p
ro d
u ct
s
E a
ch p
ie ce
c o
n ta
in s 4
0
m il li g
ra m
s o
f c
a ff
e in
e , th
e
e q u iv
a le
n t o
f h a
lf o
f a c
u p
o f
co ff
e e
C e
rt ifi
e d g
lu te
n -f
re e , g
ra in
-f re
e a
n d
ve g
a n
s n a
ck b
a rs
a re
in fu
se d
w ith
e
ith e
r c o ld
b re
w c
o ff
e e
, b la
ck t e a
o r
g re
e n
t e
a a
n d c
o n
ta in
7 0 m
g o
f c
a ff
e in
e . T
h e
b a
rs a
re U
.S .D
.A .
ce rt
if ie
d o
rg a n
ic , n o
n -G
.M .O
. a n d
ko
s h e
r
7 0 m
g o
f c
a ff
e in
e f
ro m
g
u a ra
n a
s e
e d a
n d
a
d d e
d a
ce ty
l L -c
a rn
iti n
e
C o
n ta
in s
B v
ita m
in s
a n
d 8
0 m
g o
f c
a ff
e in
e , fe
a tu
re s
a li
q u id
c e
n te
r a
n d i s
sw e e
te n e
d w
ith x
yl ito
l.
8 6
O u r
p a rt
n e
rs a
t S
P IN
S h
a ve
n o
te d t
h e se
t re
n d s
in t
h e n
a tu
ra l a n
d s
p e ci
a lt y
ch a n n e
ls
W e ll
a B
a r
R e
fr ig
e ra
te d
w e ll
n e s
s b
a rs
a re
u
p 6
1 .3
% o
ve r
th e p
ri o r
ye a
r
L e
b b
y
P u
ls e -b
a s e d
a n
d s
n a c
k in
g
c h
o c o
la te
h a ve
s w
e e t a
n d
p ro
te in
a p p e
a l
In n
o v a ti
v e s
n a c k
in g
k it
s d
e liv
e r
o n t a
st e a
n d
t e
xt u re
v a ri
e ty
C o p yr
ig h t
© 2
0 1 8 S
P IN
S L
L C
. A
ll R
ig h ts
R e se
rv e d
. (3
1 2 )
2 8
1 -5
1 0 0 .
8 7
M o
n ito
r th
e se
t re
n d
s, t
h e y
m a
y b
ri d
g e f
ro m
f o
o d
s e rv
ic e
t o
r e ta
il i n
t h
e n
e xt
f e
w y
e a rs
C h ia
P u d
d in
g B
o w
ls
S
o u rc
e : J a m
b a
J u ic
e
K o re
a n
F la
vo rs
/I n
g re
d ie
n ts
S o
u rc
e :
B a
g e
ls
S o
u rc
e : S
ta rb
u ck
s
8 8
D is
c u
s s io
n
M a
c ro
s n
a c
k
d e
fin iti
o n e
vo lu
tio n
1
2
3
2 0
1 7
tr e
n d s
2 0 1 8 +
S n a c k
g
ro w
th d
ri v e
rs
4
L e ve
ra g in
g t
re n d
s fo
r s u
c c
e s s
8 9
F o
llo w
t h e
t re
n d
s fo
r
a d
d iti
o n
a l su
cc e
ss
C o n
tin u
e t
o i n
n o
va te
f o r
lif e
st yl
e
ch a
n g e
s a cr
o ss
g e n e
ra tio
n s
-
S e
a s o
n a
l i n n
o va
tio n &
a ss
o rt
m e
n t
a re
k e y
fo r
a d
d it io
n a
l g ro
w th
D e v e lo
p a
n d
/o r
e n
h a
n ce
e xc
iti n
g f la
vo r
c o m
b in
a ti o
n s t h
a t
a p p
e a l to
t h
e U
S p
a la
te
C h a
n n e
l s tr
a te
g ie
s, u
n iq
u e
p o
si ti o n
in g a
n d
a ss
o rt
m e n
ts w
ill w
in
L e
ve ra
g e
p a
ck a g
in g a
s y
o u
r b
ill b
o a
rd
co m
m u
n ic
a tin
g y
o u
r d iff
e re
n tia
ti o n a
n d
b e n e
fit s
9 0
F o
llo w
t h e
t re
n d
s fo
r
a d
d iti
o n
a l su
cc e
ss
in n o va
tio n
a n d
m e
ss a g
in g
L o
o k t o
f o o
d s
e rv
ic e
f o r
e m
e rg
in g
t re
n d
in
s p ir
a tio
n a
n d p
o te
n tia
l c o lla
b o ra
tio n
L e
ve ra
g e
t h e
l e
a rn
in g w
it h t
a rg
e te
d
m e
ss a g
in g t o d
e liv
e r
a b
e tt
e r
R O
I
R
e m
e m
b e r
- c o n
su m
e rs
l ik
e t o
b e
t re
a te
d
9 1
C o n
fi d e
n ti a
l a n
d P
ro p
ri e
ta ry
. 9 1
T H
A N
K Y
O U
! S
A L
L Y
L Y
O N
S W
Y A
T T
S a lly
.ly o n
sw ya
tt @
ir iw
o rl
d w
id e
.c o m
9 2
9 3
A p p le
C h ip
s B
a g
e ls
a n d
B ia
ly s (
G F
+ C
la im
s )
B fa
s t C
e re
a l a
n d S
n k
B a
rs (
O th
e r
N a
tu ra
l+ C
la im
s )
B re
a k fa
st D
ri n k M
ix e
s
C a
n n e
d /B
o tt
le d
F ru
it (N
o n G
M O
+ G
F +
L o
w S
u g
a r+
O rg
a n ic
+ C
la im
s)
C a
p p
u c in
o /I
ce d
C o
ff e
e (
F a
t+ C
la im
s)
C h e
e s e
S n a
ck s (
F a t+
C la
im s )
C h u tn
e y
C o
tt a
g e
C h e
e se
( F
a t+
C la
im s)
A
O C
o tt
a g e
C h e
e se
( w
/o F
a t+
C la
im s)
C
ra ck
e rs
( O
th e
r G
ra in
+ C
la im
s )
C re
a m
C h e e se
a n d S
p re
a d s
(F a t+
C la
im s)
A
O C
re a
m C
h e e
se a
n d
S p
re a
d (
w /o
F a
t+ C
la im
s )
D ri
e d
F ru
it
D ri
e d
M e
a t S
n a
ck s
(F a
t+ C
la im
s )
D ry
F ru
it S
n a
ck s
(G lu
te n F
re e
+ O
rg a
n ic
+ N
o n G
M O
+ C
la im
s )
E n g
lis h M
u ff
in s
(G F
+ M
u lt ig
ra in
+ C
a lo
ri e
+ C
la im
s )
F re
s h E
g g
s
F Z
F ru
it
G ra
n o
la B
a rs
( N
a tu
ra l+
O rg
a n ic
+ N
o n G
M O
+ G
ra in
+ C
la im
s )
J a
m s J
e lli
e s a
n d
H o
n e
y (O
rg a
n ic
+ L
o w
S u g
a r+
L o
w F
a t+
C la
im s )
K e rn
e l P
o p co
rn (
O rg
a n ic
+ N
a tu
ra l+
H o m
e G
ro w
n +
C la
im s)
A
O K
e rn
e l P
o p
c o
rn (
w /o
O rg
a n ic
+ N
a tu
ra l+
H o
m e
G ro
w n +
C la
im s)
L
u n c h e
o n M
e a
ts (
N a
tu ra
l+ N
o P
re s e
rv a
tiv e
s +
C la
im s )
M ic
ro w
a v e
P o
p c o
rn (
F a
t+ O
rg a
n ic
+ N
a tu
ra l/ O
rg a
n ic
+ C
la im
s)
N a
tu ra
l C
h e
e se
( F
a t+
C la
im s )
A O
N a
tu ra
l C
h e e
s e
( w
/o F
a t+
C la
im s )
N u tr
i a
n d
I n tr
i H
lt h V
lu B
a rs
( O
th e
r P
ro te
in +
C la
im s)
N
u tr
it io
n a
l S
n a
c k s/
T ra
il M
ix e
s
O liv
e s
P e
a n u t
B u tt
e r
(N o
n G
M O
+ L
o w
F a
t+ O
rg a
n ic
+ S
u g
a r+
C la
im s)
P
ic a
n te
S a
u c e
W E
L L N
E S
S
T h
e c
a te
g o ry
b re
a ks
h a
ve b
e e n
b a
se d o
n c
o n
su m
e r
a tt ri b
u te
s p
a rt
1
P ic
kl e
s
P o
ta to
C h ip
s (
H ig
h F
ib e
r +
L o w
F a
t+ C
la im
s)
P re
tz e
ls (
F a
t+ C
la im
s )
R e
fr ig
e ra
te d
M e
a t/
C h e
e s e
/C ra
c ke
r/ D
e s se
rt
R e
lis h
R F
G A
p p
e ti ze
rs /S
n a
c k R
o lls
- S
u sh
i R
fg E
n g
lis h M
u ff
in s
(M u lt ig
ra in
+ F
a t+
C la
im s)
R
fg F
la v
S p
re a
d s (
F a
t+ C
la im
s)
A O
R fg
F la
v S
p re
a d
s (
w /o
F a
t+ C
la im
s)
A O
R fg
J u c
a n d D
rk S
m o
o th
ie s
(w /o
O th
e r
P ro
te in
+
C la
im s )
R F
G H
o n e
y R
fg J
u c
a n d
D rk
S m
o o
th ie
s (O
th e
r P
ro te
in +
C la
im s )
R F
G M
a ri
n a te
d V
e g
e ta
b le
s/ F
ru it
R fg
P e a
n u t
B u tt e
r (1
0 0
% N
a tu
ra l+
C la
im s )
R F
G P
ic k le
s
R F
G R
e lis
h e
s /A
p p
e tiz
e r
R e
lis h
R ic
e C
a k e
s /P
o p
c o rn
C a
ke s
R T
E C
e re
a l (G
ra in
+ C
la im
s)
R T
E P
o p
c o
rn S
a vo
ry (
F a
t+ C
la im
s )
R T
E P
o p
c o
rn S
w e
e t
(F a
t+ C
la im
s )
S a
ls a
S n a
ck N
u ts
S
n k
a n d
G ra
n o
la B
a rs
( G
M O
+ C
la im
s)
S o
u p
s -
B F
Y
S p
e ci
a lt y N
u t
B u tt
e r
(N o
n G
M O
+ N
a tu
ra l/ O
rg a
n ic
+
C la
im s )
S u n fl o
w e
r/ P
u m
p k in
S e
e d
s T
o ta
l S n a
c k
S iz
e P
ro d
u ce
Y
o g
u rt
( F
a t+
C la
im s )
A O
Y o
g u rt
( w
/o F
a t+
C la
im s )
A O
A p p
e ti ze
rs /S
n a c k
R o
lls (
w /o
S u
s h i)
A
O B
A G
E L
S /B
IA L Y
S (
w /o
G F
+ C
la im
s)
A O
B fa
s t C
e re
a l a
n d S
n k
B a
rs (
w /o
O th
e r
N a t+
) A
O C
a n
n e
d /B
o tt
le d
F ru
it (
w /o
N o n
G M
O +
G F
+ L o
w
S u
g a
r+ O
rg a
n ic
+ C
la im
s)
A O
C a p
p u
ci n
o /I
ce d
C o ff
e e
( w
/o F
a t+
C la
im s)
A
O C
h e
e s e
S n
a ck
s (w
/o F
a t+
C la
im s )
A O
D ri
e d M
e a t
S n
a ck
s (w
/o F
a t+
C la
im s)
A
O D
ry F
ru it S
n a
ck s
(w /o
G lu
te n
F re
e +
O rg
a n
ic +
N o
n
G M
O +
C la
im s)
A
O E
n g lis
h M
u ff
in s
(w /o
G F
+ M
u lt ig
ra in
+ C
a lo
ri e
+ C
la im
s)
A O
G ra
n o la
B a
rs (
w /o
N a tu
ra l+
O rg
a n
ic +
N o
n G
M O
+ G
ra in
+
C la
im s)
A
O J
a m
s Je
lli e
s a
n d
P re
s e rv
e s (
w /o
O rg
a n
ic +
L o
w
S u
g a
r+ L
o w
F a
t+ C
la im
s)
A O
L u
n ch
e o n
M e
a ts
( w
/o N
a tu
ra l+
N o
P re
se rv
a ti v e
s+
C la
im s)
A
O N
u tr
i a n
d I
n tr
i H lt h
V lu
B a
rs (
w /o
O th
e r
P ro
te in
+ C
la im
s )
A O
P e
a n
u t
B u
tt e
r (w
/o N
o n
G M
O +
L o
w F
a t+
O rg
a n
ic +
S u g
a r+
C
la im
s)
A O
P re
tz e
ls (
w /o
F a t+
C la
im s )
A O
R fg
E n
g lis
h M
u ff
in s (
w /o
M u
lt ig
ra in
+ F
a t+
C la
im s)
A
O R
fg P
e a
n u t
B u
tt e
r (w
/o 1
0 0 %
N a
tu ra
l+ C
la im
s )
A O
R T
E C
e re
a l (w
/o G
ra in
+ C
la im
s)
A O
S n
a c k
a n
d G
ra n o
la B
a rs
( w
/o G
M O
+ C
la im
s )
A O
S p
e c ia
lt y N
u t
B u
tt e
r (w
/o N
o n G
M O
+ N
a tu
ra l/ O
rg a n
ic +
C
la im
s)
C a ro
b /Y
o g
u rt
C o a
te d
S n a
ck s
C h o
c o la
te C
o v e re
d S
a lt e
d S
n a
c ks
C
o o
k ie
s (E
n e
rg y +
C la
im s)
C
ra ck
e rs
(w /o
O th
e r
G ra
in +
C la
im s )
C u p
c a k e
s a
n d
B ro
w n
ie s
(G F
+ C
la im
s )
F z A
p p
a n
d S
n k R
o lls
( P
ro te
in +
N a
tu ra
l+ C
la im
s)
P E
R M
IS S
IB L E
I N
D U
L G
E N
C E
F
z H
H E
n tr
e e
s N
o n
B k fa
st (
G F
+ C
la im
s )
F z I c e
C re
a m
a n
d I c e M
ilk D
e s se
rt s
(1 0
0 %
N
a tu
ra l+
C la
im s)
F
z J
a m
s J
e lli
e s
a n
d P
re se
rv e
s (1
0 0
% N
a tu
ra l+
C
la im
s)
F z N
o v e
lt ie
s (
1 0
0 %
N a
tu ra
l+ C
la im
s )
F z P
iz za
( 1
0 0 %
N a
tu ra
l+ C
la im
s)
F Z
P re
tz e
ls
F Z
Y o g
u rt
/T o
fu
Ic e
C re
a m
( L
o w
F a
t+ H
ig h
P ro
te in
+ O
rg a
n ic
+
C la
im s)
Ic
e M
ilk a
n d F
z D
a ir
y D
e s se
rt s (
L o
w
F a
t+ G
lu te
n F
re e
+ N
a tu
ra l+
C la
im s)
Ic
e P
o p
N o v e
lt y (
N a tu
ra l+
L o w
F a
t+ C
la im
s )
M u
ff in
s (
G lu
te n
F re
e +
L o
w F
a t+
N a tu
ra l+
G ra
in +
C
la im
s)
O th
S a
lt e
d S
n a
c k
xN u
ts (
G lu
te n F
re e
+ N
o n
G
M O
+ L o
w F
a t+
C la
im s)
P
o rk
R in
d s
R fg
B a
g e
ls a
n d
B ia
ly s
(L o
w F
a t+
G ra
in +
C
la im
s)
R fg
D e s se
rt s (
L o
w S
u g
a r+
G lu
te n
F re
e +
N
a tu
ra l+
C la
im s)
R
fg D
ip s
(F a
t C
la im
s+ N
a tu
ra l+
C a lo
ri e
s /s
e rv
in g +
C la
im s )
R fg
P iz
za (
G F
C la
im s+
N a tu
ra l/ O
rg a n
ic +
C
la im
s)
R F
G R
e a
d y -t
o -D
ri n
k C
o ff
e e
S
h e
rb e
t/ S
o rb
e t/
Ic e
s
S S
B o
tt le
d J
u ic
e a
n d
D ri
n k S
m o o
th ie
s
T o
rt ill
a a
n d T
o s ta
d a
C h ip
s (
1 0
0 %
N a
tu ra
l+
C la
im s)
T
o rt
ill a
/E g g
ro ll/
W o
n to
n W
ra p -
R F
G
9 4
A e
ro s o
l/ S
q u
e e
za b
le C
h e e
s e
S p
re a
d s
A O
C o
o ki
e s (
w /o
E n
e rg
y+ c
la im
s )
A O
F z
A p
p a
n d S
n k
R o lls
( w
/o P
ro te
in +
N a
tu ra
l+ C
la im
s)
A O
F z
H H
E n
tr e e
s N
o n
B k fa
st (
w /o
G F
+ C
la im
s )
A O
F z
Ic e
C re
a m
a n
d I
c e M
ilk D
e s se
rt s (
w /o
1 0
0 %
N a
tu ra
l+ C
la im
s)
A O
F z
J a m
s Je
lli e
s a
n d
P re
se rv
e s
(w /o
1 0
0 %
N a
tu ra
l+ C
la im
s )
A O
F z
N o v e
lt ie
s (w
/o 1
0 0
% N
a tu
ra l+
C la
im s)
A
O I ce
C re
a m
( w
/o L
o w
F a
t+ H
ig h P
ro te
in +
O rg
a n ic
+ C
la im
s)
A O
I ce
M ilk
a n
d F
z D
a ir
y D
e s se
rt s (
w /o
L o
w F
a t+
G lu
te n
F
re e
+ N
a tu
ra l+
C la
im s)
A
O I ce
P o
p N
o v e lt y
(w /o
N a tu
ra l+
L o w
F a
t+ C
la im
s )
A O
M u ff
in s
(w /o
G lu
te n
F re
e +
L o
w F
a t+
N a tu
ra l+
G ra
in +
C la
im s)
A
O O
th S
a lt e d
S n a
c k
xN u
ts (
w /o
G lu
te n F
re e
+ N
o n
G M
O +
L o w
F a
t+
C la
im s)
A
O P
o ta
to C
h ip
s (w
/o H
ig h
F ib
e r
+ L
o w
F a
t+ C
la im
s)
A O
R fg
P
a s tr
y/ D
a n
is h
/C o
ff e
e C
a k e
s (w
/o G
F +
C la
im s )
A O
R fg
B a
g e
ls a
n d
B ia
ly s (
w /o
L o
w F
a t+
G ra
in )
A O
R fg
D e s se
rt s (
w /o
L o
w S
u g
a r+
G lu
te n
F re
e +
N a
tu ra
l+ C
la im
s)
A O
R fg
D ip
s (
w /o
F a
t C
la im
s+ N
a tu
ra l+
C a lo
ri e
s /s
e rv
in g +
C la
im s )
A O
R fg
P iz
za (
G F
C la
im s+
N a tu
ra l/ O
rg a n
ic +
C la
im s)
A
O R
fg S
n a
ck C
a ke
s a n
d D
o n u
ts (
w /o
G F
+ C
la im
s)
A O
T o rt
ill a
a n
d T
o s ta
d a
C h
ip s
(w /o
1 0
0 %
N a
tu ra
l+ C
la im
s )
C o rn
S n
a ck
s (N
o T
o rt
ill a C
h ip
s)
C u p
c a k e
s a n
d B
ro w
n ie
s (
w /o
G F
+ C
la im
s )
D ip
/D ip
M ix
e s S
S
D o u
g h
n u
ts
F Z
C o
o k ie
s
F Z
D ip
s
T R
U E
I N
D U
L G
E N
C E
T h
e c
a te
g o ry
b re
a ks
h a
ve b
e e n
b a
se d o
n c
o n
su m
e r
a tt ri b
u te
s p
a rt
2
F Z
O n
io n
R in
g s
F z
P iz
za (
w /o
1 0
0 %
N a
tu ra
l+ C
la im
s)
F Z
P iz
z a K
it s/
T o p
p in
g s
F Z
P la
in P
o ta
to e
s/ F
ri e
s /H
a s h
b ro
w n
s
F z
T o
rt ill
a s
M ic
ro w
a v e
P o
p co
rn (
w /o
F a
t+ O
rg a
n ic
+ N
a tu
ra l/ O
rg a n
ic +
C
la im
s)
P a
s tr
y/ D
a n
is h
/C o
ff e e
C a
ke s
R fg
P
a s tr
y/ D
a n
is h
/C o
ff e
e C
a ke
s (G
F +
C la
im s )
R F
G H
a n
d h e
ld N
o n
-B re
a k fa
s t E
n tr
e e
s
R fg
S n
a ck
C a
ke s
a n
d D
o n u
ts (
G F
+ C
la im
s)
R T
E P
o p
c o rn
S a
v o ry
( w
/o F
a t+
C la
im s)
R T
E P
o p
c o rn
S w
e e t
(w /o
F a
t+ C
la im
s )
S S
T o
a st
e r
P a
s tr
ie s
a n
d P
o p
T a
rt s
(O rg
a n
ic +
G F
+ C
la im
s)
A O
S S
T o a
s te
r P
a st
ri e
s a
n d
T a rt
s (
w /o
O rg
a n
ic +
G F
+
C la
im s)
T o
a st
e d
C o
rn N
u t S
n a ck
s
T ru
e I n
d u
lg -
S o
u p
s
C h o c o la
te C
a n d
y
N o n
-C h o co
la te
C a n d
y
R e g u
la r
B re
a th
F re
sh e n e
rs
R e g u
la r
G u m
( N
o S
u g
a rl e
ss )
S F
B re
a th
F re
sh e n
e rs
S u
g a rl e ss
G u m
C O
R E
I N
D U
L G
E N
T
9 5
C la
im r
e fe
re n ce
g u
id e
F A
T C
L A
IM S
N O
/ L
O W
/ L E
S S
G L
U T
E N
F R
E E
C L
A IM
S
G M
O C
L A
IM S
N O
N G
M O
P R
O JE
C T
V E
R IF
IE D
/ N
O /
N O
A D
D E
D / N
O T
T R
E A
T E
D W
IT H
1 0
0 P
E R
C E
N T
N A
T U
R A
L C
L A
IM S
S O
D IU
M O
R S
A LT
C L
A IM
S N
O /
L O
W / L
E S
S
O R
G A
N IC
C L
A IM
S 1
0 0
% / U
S D
A /
C E
R T
IF IE
D / M
A D
E W
IT H
S U
G A
R C
L A
IM S
N O
/ L O
W / L E
S S
P R
O T
E IN
C L
A IM
S H
IG H
/ S
O U
R C
E /
M O
R E
F IB
E R
C L
A IM
S H
IG H
/ S
O U
R C
E /
M O
R E