Snack Food Industry - Marketing

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2018-StateoftheSnackFoodIndustry.pdf

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W e

e ks

E n

d in

g 1

2 /3

1 /1

7

2 3

O rg

a n

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n a ck

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re w

9 %

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l se

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s p

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W o

rd c

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cl a im

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e a

rn e d

s o

ci a

l m

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tio n

s

S o

u rc

e : IR

I S

o c ia

l A d

v a n

ta g

e

C a le

n d

a r

Y e

a r

2 0

1 7 ;

tr e

n d e

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h o

w e

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ta f

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2 0 1

6 in

I R

I W

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ks ( M

o n

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S o

u rc

e : IR

I T

S V

_ 5 2

W e

e ks

E n

d in

g 1

2 /3

1 /1

7 ;

$ %

C h g

v s

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2 4

B a se

d o

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ct iv

ity ,

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ly a

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w h o

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m e rs

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c ia

l m e

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S o

u rc

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I S

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l A d

v a n

ta g

e

C a le

n d

a r

Y e

a r

2 0

1 7 ;

tr e

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I R

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S o

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I T

S V

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g 1

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7

2 5

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P la

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V e

g a

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w ith

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to

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s 6 9 M

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V e

g a

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u rc

e : IR

I T

S V

_ 5 2

W e

e ks

E n

d in

g 1

2 /3

1 /1

7 ;

$ %

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v s

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: IR

I S

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C a le

n d

a r

Y e

a r

2 0

1 7 ;

tr e

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w e

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2 0 1

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I R

I W

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ks ( M

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A lli

a n

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p p

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O rg

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M O

P

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C o

co n

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%

S o

u rc

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I T

S V

_ 5 2

W e

e ks

E n

d in

g 1

2 /3

1 /1

7 ;

$ %

C h g

v s

Y A

G O

2 8

P a le

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% )

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co m

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u rc

e : IR

I S

o c ia

l A d

v a n

ta g

e

C a le

n d

a r

Y e

a r

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1 7 ;

tr e

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w e

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O c t-

2 0 1

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I R

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R

fg M

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se /C

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D e ss

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S n

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5 %

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8 S

n a

ck in

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u rv

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R I T

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3 0

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ll o

th e

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2 2

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S o

u rc

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I T

S V

_ 5 2

W e

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E n

d in

g 1

2 /3

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7 ;

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C h g

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N u

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S o

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I T

S V

_ 5 2

W e

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g 1

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7 ;

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8 I R

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3 2

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6

S o u rc

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IR I

2 0 1 8

S n a

ck in

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3 3

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S o

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I T

S V

_ 5 2

W e

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E n

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g 1

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8 I R

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S o

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I T

S V

_ 5 2

W e

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g 1

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7 ; $ %

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8 I R

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3 5

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rt a n

t

S o u rc

e :

IR I

2 0 1 8

S n a

ck in

g S

u rv

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3 6

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g

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%

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%

A ll

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S o

u rc

e : IR

I T

S V

_ 5 2

W e

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d in

g 1

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1 /1

7 ; $ %

C h g

v s

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1 0 %

6 %

4

%

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X M

a s s

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2

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e : IR

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_ 5 2

W e

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lty S

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m

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P o

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S o u rc

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w a n

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S o u rc

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a r+

O rg

a n ic

+ C

la im

s)

C a

p p

u c in

o /I

ce d

C o

ff e

e (

F a

t+ C

la im

s)

C h e

e s e

S n a

ck s (

F a t+

C la

im s )

C h u tn

e y

C o

tt a

g e

C h e

e se

( F

a t+

C la

im s)

A

O C

o tt

a g e

C h e

e se

( w

/o F

a t+

C la

im s)

C

ra ck

e rs

( O

th e

r G

ra in

+ C

la im

s )

C re

a m

C h e e se

a n d S

p re

a d s

(F a t+

C la

im s)

A

O C

re a

m C

h e e

se a

n d

S p

re a

d (

w /o

F a

t+ C

la im

s )

D ri

e d

F ru

it

D ri

e d

M e

a t S

n a

ck s

(F a

t+ C

la im

s )

D ry

F ru

it S

n a

ck s

(G lu

te n F

re e

+ O

rg a

n ic

+ N

o n G

M O

+ C

la im

s )

E n g

lis h M

u ff

in s

(G F

+ M

u lt ig

ra in

+ C

a lo

ri e

+ C

la im

s )

F re

s h E

g g

s

F Z

F ru

it

G ra

n o

la B

a rs

( N

a tu

ra l+

O rg

a n ic

+ N

o n G

M O

+ G

ra in

+ C

la im

s )

J a

m s J

e lli

e s a

n d

H o

n e

y (O

rg a

n ic

+ L

o w

S u g

a r+

L o

w F

a t+

C la

im s )

K e rn

e l P

o p co

rn (

O rg

a n ic

+ N

a tu

ra l+

H o m

e G

ro w

n +

C la

im s)

A

O K

e rn

e l P

o p

c o

rn (

w /o

O rg

a n ic

+ N

a tu

ra l+

H o

m e

G ro

w n +

C la

im s)

L

u n c h e

o n M

e a

ts (

N a

tu ra

l+ N

o P

re s e

rv a

tiv e

s +

C la

im s )

M ic

ro w

a v e

P o

p c o

rn (

F a

t+ O

rg a

n ic

+ N

a tu

ra l/ O

rg a

n ic

+ C

la im

s)

N a

tu ra

l C

h e

e se

( F

a t+

C la

im s )

A O

N a

tu ra

l C

h e e

s e

( w

/o F

a t+

C la

im s )

N u tr

i a

n d

I n tr

i H

lt h V

lu B

a rs

( O

th e

r P

ro te

in +

C la

im s)

N

u tr

it io

n a

l S

n a

c k s/

T ra

il M

ix e

s

O liv

e s

P e

a n u t

B u tt

e r

(N o

n G

M O

+ L

o w

F a

t+ O

rg a

n ic

+ S

u g

a r+

C la

im s)

P

ic a

n te

S a

u c e

W E

L L N

E S

S

T h

e c

a te

g o ry

b re

a ks

h a

ve b

e e n

b a

se d o

n c

o n

su m

e r

a tt ri b

u te

s p

a rt

1

P ic

kl e

s

P o

ta to

C h ip

s (

H ig

h F

ib e

r +

L o w

F a

t+ C

la im

s)

P re

tz e

ls (

F a

t+ C

la im

s )

R e

fr ig

e ra

te d

M e

a t/

C h e

e s e

/C ra

c ke

r/ D

e s se

rt

R e

lis h

R F

G A

p p

e ti ze

rs /S

n a

c k R

o lls

- S

u sh

i R

fg E

n g

lis h M

u ff

in s

(M u lt ig

ra in

+ F

a t+

C la

im s)

R

fg F

la v

S p

re a

d s (

F a

t+ C

la im

s)

A O

R fg

F la

v S

p re

a d

s (

w /o

F a

t+ C

la im

s)

A O

R fg

J u c

a n d D

rk S

m o

o th

ie s

(w /o

O th

e r

P ro

te in

+

C la

im s )

R F

G H

o n e

y R

fg J

u c

a n d

D rk

S m

o o

th ie

s (O

th e

r P

ro te

in +

C la

im s )

R F

G M

a ri

n a te

d V

e g

e ta

b le

s/ F

ru it

R fg

P e a

n u t

B u tt e

r (1

0 0

% N

a tu

ra l+

C la

im s )

R F

G P

ic k le

s

R F

G R

e lis

h e

s /A

p p

e tiz

e r

R e

lis h

R ic

e C

a k e

s /P

o p

c o rn

C a

ke s

R T

E C

e re

a l (G

ra in

+ C

la im

s)

R T

E P

o p

c o

rn S

a vo

ry (

F a

t+ C

la im

s )

R T

E P

o p

c o

rn S

w e

e t

(F a

t+ C

la im

s )

S a

ls a

S n a

ck N

u ts

S

n k

a n d

G ra

n o

la B

a rs

( G

M O

+ C

la im

s)

S o

u p

s -

B F

Y

S p

e ci

a lt y N

u t

B u tt

e r

(N o

n G

M O

+ N

a tu

ra l/ O

rg a

n ic

+

C la

im s )

S u n fl o

w e

r/ P

u m

p k in

S e

e d

s T

o ta

l S n a

c k

S iz

e P

ro d

u ce

Y

o g

u rt

( F

a t+

C la

im s )

A O

Y o

g u rt

( w

/o F

a t+

C la

im s )

A O

A p p

e ti ze

rs /S

n a c k

R o

lls (

w /o

S u

s h i)

A

O B

A G

E L

S /B

IA L Y

S (

w /o

G F

+ C

la im

s)

A O

B fa

s t C

e re

a l a

n d S

n k

B a

rs (

w /o

O th

e r

N a t+

) A

O C

a n

n e

d /B

o tt

le d

F ru

it (

w /o

N o n

G M

O +

G F

+ L o

w

S u

g a

r+ O

rg a

n ic

+ C

la im

s)

A O

C a p

p u

ci n

o /I

ce d

C o ff

e e

( w

/o F

a t+

C la

im s)

A

O C

h e

e s e

S n

a ck

s (w

/o F

a t+

C la

im s )

A O

D ri

e d M

e a t

S n

a ck

s (w

/o F

a t+

C la

im s)

A

O D

ry F

ru it S

n a

ck s

(w /o

G lu

te n

F re

e +

O rg

a n

ic +

N o

n

G M

O +

C la

im s)

A

O E

n g lis

h M

u ff

in s

(w /o

G F

+ M

u lt ig

ra in

+ C

a lo

ri e

+ C

la im

s)

A O

G ra

n o la

B a

rs (

w /o

N a tu

ra l+

O rg

a n

ic +

N o

n G

M O

+ G

ra in

+

C la

im s)

A

O J

a m

s Je

lli e

s a

n d

P re

s e rv

e s (

w /o

O rg

a n

ic +

L o

w

S u

g a

r+ L

o w

F a

t+ C

la im

s)

A O

L u

n ch

e o n

M e

a ts

( w

/o N

a tu

ra l+

N o

P re

se rv

a ti v e

s+

C la

im s)

A

O N

u tr

i a n

d I

n tr

i H lt h

V lu

B a

rs (

w /o

O th

e r

P ro

te in

+ C

la im

s )

A O

P e

a n

u t

B u

tt e

r (w

/o N

o n

G M

O +

L o

w F

a t+

O rg

a n

ic +

S u g

a r+

C

la im

s)

A O

P re

tz e

ls (

w /o

F a t+

C la

im s )

A O

R fg

E n

g lis

h M

u ff

in s (

w /o

M u

lt ig

ra in

+ F

a t+

C la

im s)

A

O R

fg P

e a

n u t

B u

tt e

r (w

/o 1

0 0 %

N a

tu ra

l+ C

la im

s )

A O

R T

E C

e re

a l (w

/o G

ra in

+ C

la im

s)

A O

S n

a c k

a n

d G

ra n o

la B

a rs

( w

/o G

M O

+ C

la im

s )

A O

S p

e c ia

lt y N

u t

B u

tt e

r (w

/o N

o n G

M O

+ N

a tu

ra l/ O

rg a n

ic +

C

la im

s)

C a ro

b /Y

o g

u rt

C o a

te d

S n a

ck s

C h o

c o la

te C

o v e re

d S

a lt e

d S

n a

c ks

C

o o

k ie

s (E

n e

rg y +

C la

im s)

C

ra ck

e rs

(w /o

O th

e r

G ra

in +

C la

im s )

C u p

c a k e

s a

n d

B ro

w n

ie s

(G F

+ C

la im

s )

F z A

p p

a n

d S

n k R

o lls

( P

ro te

in +

N a

tu ra

l+ C

la im

s)

P E

R M

IS S

IB L E

I N

D U

L G

E N

C E

F

z H

H E

n tr

e e

s N

o n

B k fa

st (

G F

+ C

la im

s )

F z I c e

C re

a m

a n

d I c e M

ilk D

e s se

rt s

(1 0

0 %

N

a tu

ra l+

C la

im s)

F

z J

a m

s J

e lli

e s

a n

d P

re se

rv e

s (1

0 0

% N

a tu

ra l+

C

la im

s)

F z N

o v e

lt ie

s (

1 0

0 %

N a

tu ra

l+ C

la im

s )

F z P

iz za

( 1

0 0 %

N a

tu ra

l+ C

la im

s)

F Z

P re

tz e

ls

F Z

Y o g

u rt

/T o

fu

Ic e

C re

a m

( L

o w

F a

t+ H

ig h

P ro

te in

+ O

rg a

n ic

+

C la

im s)

Ic

e M

ilk a

n d F

z D

a ir

y D

e s se

rt s (

L o

w

F a

t+ G

lu te

n F

re e

+ N

a tu

ra l+

C la

im s)

Ic

e P

o p

N o v e

lt y (

N a tu

ra l+

L o w

F a

t+ C

la im

s )

M u

ff in

s (

G lu

te n

F re

e +

L o

w F

a t+

N a tu

ra l+

G ra

in +

C

la im

s)

O th

S a

lt e

d S

n a

c k

xN u

ts (

G lu

te n F

re e

+ N

o n

G

M O

+ L o

w F

a t+

C la

im s)

P

o rk

R in

d s

R fg

B a

g e

ls a

n d

B ia

ly s

(L o

w F

a t+

G ra

in +

C

la im

s)

R fg

D e s se

rt s (

L o

w S

u g

a r+

G lu

te n

F re

e +

N

a tu

ra l+

C la

im s)

R

fg D

ip s

(F a

t C

la im

s+ N

a tu

ra l+

C a lo

ri e

s /s

e rv

in g +

C la

im s )

R fg

P iz

za (

G F

C la

im s+

N a tu

ra l/ O

rg a n

ic +

C

la im

s)

R F

G R

e a

d y -t

o -D

ri n

k C

o ff

e e

S

h e

rb e

t/ S

o rb

e t/

Ic e

s

S S

B o

tt le

d J

u ic

e a

n d

D ri

n k S

m o o

th ie

s

T o

rt ill

a a

n d T

o s ta

d a

C h ip

s (

1 0

0 %

N a

tu ra

l+

C la

im s)

T

o rt

ill a

/E g g

ro ll/

W o

n to

n W

ra p -

R F

G

9 4

A e

ro s o

l/ S

q u

e e

za b

le C

h e e

s e

S p

re a

d s

A O

C o

o ki

e s (

w /o

E n

e rg

y+ c

la im

s )

A O

F z

A p

p a

n d S

n k

R o lls

( w

/o P

ro te

in +

N a

tu ra

l+ C

la im

s)

A O

F z

H H

E n

tr e e

s N

o n

B k fa

st (

w /o

G F

+ C

la im

s )

A O

F z

Ic e

C re

a m

a n

d I

c e M

ilk D

e s se

rt s (

w /o

1 0

0 %

N a

tu ra

l+ C

la im

s)

A O

F z

J a m

s Je

lli e

s a

n d

P re

se rv

e s

(w /o

1 0

0 %

N a

tu ra

l+ C

la im

s )

A O

F z

N o v e

lt ie

s (w

/o 1

0 0

% N

a tu

ra l+

C la

im s)

A

O I ce

C re

a m

( w

/o L

o w

F a

t+ H

ig h P

ro te

in +

O rg

a n ic

+ C

la im

s)

A O

I ce

M ilk

a n

d F

z D

a ir

y D

e s se

rt s (

w /o

L o

w F

a t+

G lu

te n

F

re e

+ N

a tu

ra l+

C la

im s)

A

O I ce

P o

p N

o v e lt y

(w /o

N a tu

ra l+

L o w

F a

t+ C

la im

s )

A O

M u ff

in s

(w /o

G lu

te n

F re

e +

L o

w F

a t+

N a tu

ra l+

G ra

in +

C la

im s)

A

O O

th S

a lt e d

S n a

c k

xN u

ts (

w /o

G lu

te n F

re e

+ N

o n

G M

O +

L o w

F a

t+

C la

im s)

A

O P

o ta

to C

h ip

s (w

/o H

ig h

F ib

e r

+ L

o w

F a

t+ C

la im

s)

A O

R fg

P

a s tr

y/ D

a n

is h

/C o

ff e

e C

a k e

s (w

/o G

F +

C la

im s )

A O

R fg

B a

g e

ls a

n d

B ia

ly s (

w /o

L o

w F

a t+

G ra

in )

A O

R fg

D e s se

rt s (

w /o

L o

w S

u g

a r+

G lu

te n

F re

e +

N a

tu ra

l+ C

la im

s)

A O

R fg

D ip

s (

w /o

F a

t C

la im

s+ N

a tu

ra l+

C a lo

ri e

s /s

e rv

in g +

C la

im s )

A O

R fg

P iz

za (

G F

C la

im s+

N a tu

ra l/ O

rg a n

ic +

C la

im s)

A

O R

fg S

n a

ck C

a ke

s a n

d D

o n u

ts (

w /o

G F

+ C

la im

s)

A O

T o rt

ill a

a n

d T

o s ta

d a

C h

ip s

(w /o

1 0

0 %

N a

tu ra

l+ C

la im

s )

C o rn

S n

a ck

s (N

o T

o rt

ill a C

h ip

s)

C u p

c a k e

s a n

d B

ro w

n ie

s (

w /o

G F

+ C

la im

s )

D ip

/D ip

M ix

e s S

S

D o u

g h

n u

ts

F Z

C o

o k ie

s

F Z

D ip

s

T R

U E

I N

D U

L G

E N

C E

T h

e c

a te

g o ry

b re

a ks

h a

ve b

e e n

b a

se d o

n c

o n

su m

e r

a tt ri b

u te

s p

a rt

2

F Z

O n

io n

R in

g s

F z

P iz

za (

w /o

1 0

0 %

N a

tu ra

l+ C

la im

s)

F Z

P iz

z a K

it s/

T o p

p in

g s

F Z

P la

in P

o ta

to e

s/ F

ri e

s /H

a s h

b ro

w n

s

F z

T o

rt ill

a s

M ic

ro w

a v e

P o

p co

rn (

w /o

F a

t+ O

rg a

n ic

+ N

a tu

ra l/ O

rg a n

ic +

C

la im

s)

P a

s tr

y/ D

a n

is h

/C o

ff e e

C a

ke s

R fg

P

a s tr

y/ D

a n

is h

/C o

ff e

e C

a ke

s (G

F +

C la

im s )

R F

G H

a n

d h e

ld N

o n

-B re

a k fa

s t E

n tr

e e

s

R fg

S n

a ck

C a

ke s

a n

d D

o n u

ts (

G F

+ C

la im

s)

R T

E P

o p

c o rn

S a

v o ry

( w

/o F

a t+

C la

im s)

R T

E P

o p

c o rn

S w

e e t

(w /o

F a

t+ C

la im

s )

S S

T o

a st

e r

P a

s tr

ie s

a n

d P

o p

T a

rt s

(O rg

a n

ic +

G F

+ C

la im

s)

A O

S S

T o a

s te

r P

a st

ri e

s a

n d

T a rt

s (

w /o

O rg

a n

ic +

G F

+

C la

im s)

T o

a st

e d

C o

rn N

u t S

n a ck

s

T ru

e I n

d u

lg -

S o

u p

s

C h o c o la

te C

a n d

y

N o n

-C h o co

la te

C a n d

y

R e g u

la r

B re

a th

F re

sh e n e

rs

R e g u

la r

G u m

( N

o S

u g

a rl e

ss )

S F

B re

a th

F re

sh e n

e rs

S u

g a rl e ss

G u m

C O

R E

I N

D U

L G

E N

T

9 5

C la

im r

e fe

re n ce

g u

id e

F A

T C

L A

IM S

N O

/ L

O W

/ L E

S S

G L

U T

E N

F R

E E

C L

A IM

S

G M

O C

L A

IM S

N O

N G

M O

P R

O JE

C T

V E

R IF

IE D

/ N

O /

N O

A D

D E

D / N

O T

T R

E A

T E

D W

IT H

1 0

0 P

E R

C E

N T

N A

T U

R A

L C

L A

IM S

S O

D IU

M O

R S

A LT

C L

A IM

S N

O /

L O

W / L

E S

S

O R

G A

N IC

C L

A IM

S 1

0 0

% / U

S D

A /

C E

R T

IF IE

D / M

A D

E W

IT H

S U

G A

R C

L A

IM S

N O

/ L O

W / L E

S S

P R

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C L

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S H

IG H

/ S

O U

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E /

M O

R E

F IB

E R

C L

A IM

S H

IG H

/ S

O U

R C

E /

M O

R E