critical thinking presentation powerpoint, 8 slides only
Title Slide- Put the title of your presentation here
The title of the Article (don’t get hung up on form-include the title, publication, author and date)
EXAMPLE: The Stunning String of Blows that Upended the World’s Most Valuable Startup, Business Insider, Biz Carson and Skye Gould, June 26, 2017
a URL to the Article (if you have one)
the TOPIC from our book that it deals with
EXAMPLE: Public Relations /Branding
Company Background Include these Items
Company Name:Uber Technologies, Inc. ( The full legal name of Uber)
Industry: Transportation and Logistics Industry
Sales Revenue: $6.5 Billion in revenue in 2016 ( this indicated the size of the company)
The above components are required!
Here you can give a little bit more information about how the company was founded and what their mission is. For example, Uber’s founders started the company because of their own difficulties getting a cab. Uber’s mission is to change the logistical fabric of cities around the world. “Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.”
After reading the article (s) what is the problem or issue as you see it?
Example: Uber has been plagued by many public scandals which has tarnished their brand image so I am classifying this as a branding/PR problem.
Example: The U.S pulling out of the Paris Climate Agreement may have a detrimental impact on our ability to compete in the green economy and may affect job growth.
Example: Domestic productivity growth is slow. This impacts standard of living and our overall economy. Given advances in technology businesses and economists need to understand why this is happening.
Use the book & one other source to define your topic(s) You may have several
STANDARD OF LIVING:
xxxxxxx ( Text)
Xxxxx (Dr. Who)
ECONOMY:
XXXXX (Text)
Xxxxxx (Keegan)
Summary Statement from your article
This is a Summary of the points that relate to your topic and should include your opinion. It is not the entire article. You should have several ideas from the article that support this summary statement.(feel free to use a more than one powerpoint slide)
Quote each and use bullet points to separate them after you write your summary statement in your own words.
EXAMPLE: Uber has been plagued by many public scandals which has tarnished their brand image. Issues with their Corporate Culture created an environment that enabled the problems and caused the scandals. The leadership and culture of Uber must change to rebuild their brand image.
“I have seen xxxxxxxxxx but Uber continues to”
“Uber continued to ignore…………… “
At every level of the corporation xxxxxxx”
Sources of Information
READER BEWARE: Think about the reliability and credibility of your sources. Is the article fair? Does the author have a bias toward or against the company. Does it seem to be leading you to believe one way or another or does it just give facts?
After reading and reviewing your sources, you may have changed your initial view of the problem. If you do change your ideas include a statement about this and what changed and why.
EXAMPLE: Originally I thought that Uber had a Public Relations or Branding problem but my information search has led me to conclude that the leadership and culture of Uber must change to rebuild their brand image. It is the leadership and culture of Uber has caused their brand image to be tarnished.
List a Solution or Recommendation
For example, my information search has led me to conclude that the leadership and culture of Uber must change to rebuild their brand image.
Example of one way to solve the problem: Replace the entire board of directors.
Advantages: Start fresh/clean house/company seen as making drastic change
Disadvantages: Disruptive to the company/could cause temporary loss of profits/difficult to find all new board members.
Make list at least one and briefly explain the advantages and disadvantages. Think about what you would do if you were the CEO a major investor, Senator or President.
Topic Suggestions
Mission Statements & Vision Statements
Human Resources
Corporate Culture/Philanthropy
Trends/Challenges for Labor Force/ Production
Trends in Technology/Demographics/products : Example Millennials and Jobs.
Impact of Government Regulations
Location of facility