project

Denn’s Case – Revisited

Objective: Step back through the case & attempt to bring focus to your final design deliverable: what system are you creating for the client.

Potential projects:

1. Self-service e-commerce website/platform for customers to place their own orders

a. All types of customers: NEW, EXISTING, BIG, SMALL, CORPORATE, INDIVIDUAL

i. YES – system that fits everyone.

ii. NO – NEW: existing are already in the system

iii. Big/Small – yes.

iv. Corp/Ind. – yes

1. DECISION: New – Small – Individual

b. CREATE ACCT

i. Find account, sign on, pwd, acc’t mgt

c. PUT ITEMS IN CART: Make all the selections & get a price

d. Check availability, like book hotel

e. CHECKOUT & Pay. Order confirmation, # email (Rose gets notified)

f. REVIEW/EDIT (Rose gets notified)

g. TRACKING: status (received, approved, confirmed)

h. REVIEW.

1. DECISION

a. Agile – pot. Shippable product

b. ONLINE CATERING PRICE CALCULATOR

i.  submit to rose..

1 Form > E-Mail, e.g., FAQ

2 (TBD)

3 Processes for Denn’s

4 Franchising Operations. (distractor – organizational/managerial)

5 Catering Operations.

6 a. Major Issues

7 i. Customer Profile: Large/Corporate vs. Small/Individual (returning vs. new customers)

8 ii. Single point of failure, i.e., Rose

9 iii. Transactional complexity

10 iv. Booking process…back-and-forth

11 Organizational Structure – family, cross-pollenated

12 a. Job Roles

The “Complex” booking process

1 Customer calls Rose –

2 a. GATEWAY INFORMATION

3 i. Number of guests: Min 50. If less…END

4 ii. Date: availability

5 b. CUSTOMER QUESTOINS – pricing, process

6 c. INTIAL CATERING DETAILS

7 i. Qty, no. guests

8 ii. Menu selection

9 iii. Time to eat

10 iv. Location

11 v. Date

12 vi. Day of contact

13 vii. Kids

14 viii. Special requests

15 ix. Add-ons

16 x. Travel

17 xi. Etc.

18 xii. Etc.

19 REPEAT STEP 1 until “enough” details to quote

20 EMAIL CONFIRMATOIN – QUOTE

CHANGES/CONFIRMATION: email, phone.