Grade 12 tourism test

Hierdie vraestel moet in kleur gedruk word.

This paper must be printed in colour

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Task 6: Term 3 test

TOURISM GRADE 12

TASK 6: TERM 3 TEST EXAMINER: S. Barnard TIME: 1½ hour MODERATOR: S. Jordaan TOTAL: 100 INSTRUCTIONS: 1. This test consists of THREE sections and FOUR questions.

1.1 Section A: Contextual questions 1.2 Section B: World heritage sites and responsible tourism 1.3 Section C: Forms of payment, statistics, marketing and customer feedback

2. Answer all the questions in each section. 3. Read through the whole paper before you start. 4. Number each question as indicated. 5. It is in your own interest to write neatly and legibly. 6. Rule off after each question. 7. Start each section on a new page. 8. Only use a blue ballpoint pen. 9. Clearly draw a line through any work that is not to be marked. 10. Only a non-programmable calculator may be used. 11. All calculations must be shown to achieve marks. 12. This test must be printed in colour.

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SECTION A: CONTEXTUAL QUESTIONS QUESTION 1 1.1 Multiple-choice questions. Four options are provided as possible answers to

each of the following questions. Choose the correct answer and only write the letter (A - D) next to the question number (1.1.1 - 1.1.15), e.g. 1.1.16 A. 1.1.1 The cradle of humankind is situated between the _____ and _____

provinces. A Gauteng | North West B Free State | Eastern Cape C North West | Limpopo D Gauteng | Limpopo

1.1.2 TOMSA is responsible for:

A Collection of funds for the marketing of South Africa. B Collects tourism statistics for SA tourism. C Only markets South Africa internationally. D Provides financial assistance to support BEE.

1.1.3 A short-term cost that does not provide immediate financial advantages for

a company, but rather contributes positively to the development of the community and environment: A Corporation Service Investment B Corporate Social Increase C Corporate Service Interest D Corporate Social Investment

1.1.4 This sector of the tourism industry creates jobs especially for tour guides:

A Trade and Industry B Transport C Attractions D Accommodation

1.1.5 The well-known gold rhino is found at this world heritage site:

A Vredefort Dome B iSimangaliso Wetland Park C Mapungubwe Cultural Landscape D Cradle of Humankind

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1.1.6 The following is a method that is used by businesses to get feedback from their clients: A Pamphlets B World Wide Web C SWIFT D Billboards

1.1.7 This type of technology is NOT used to make payments in the tourism industry: A Debit card B SWIFT C Speed point machine D Cash

1.1.8 This country can be seen as the ‘bread and butter’ of South Africa’s core

markets: A China B Brazil C England D Ireland

1.1.9 Cultural heritage that is conserved is an example of this triple bottom line

approach: A Social B Environment C Economic D Resources management

1.1.10 This trade show annually occurs in Berlin during March:

A INDABA B WTM C ITB D Getaway

1.1.11 A business will apply customer feedback for different reasons. Which

reason is NOT suitable: A Innovation for new ideas. B To keeps clients. C Pre-warnings of future problems. D To ask clients that complaints not to come again.

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1.1.12 This market will enter South Africa through the Beitbridge. A Airmarket B Landmarket C Intramarket D Intermarket

1.1.13 This form of payment that allows electronic banking in the comfort of your home: A Cash B Bank withdrawals C Automated Teller Machine D Internet payments

1.1.14 The _____ is responsible for national tourism policies, regulations and the

development of tourism in South Africa. A NDT B TEP C DTI D SAT

1.1.15 The THREE advantages of using a website as a marketing tool for products:

1. Tourists has access to information at any time. 2. Many tourists can be assisted simultaneously. 3. Many tourists do not have access to internet. 4. Information can be updated quickly. A. 1, 2 and 3 B. 1, 3 and 4 C. 1, 2 and 4 D. 2, 3 and 4

(15 x 1) = (15)

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1.2 Match the function in column B with the correct trademark in column A. Only write the correct letter (A – J) next to the question number (1.2.1 – 1.2.10), e.g. 1.2.11 K.

COLUMN A COLUMN B

1.2.1

A Recycling project.

1.2.2 B Is a social project that makes a positive change in the local community through financial and non-financial contributions.

1.2.3

C Declare world heritage sites.

1.2.4

D Minister of this organisation is Nkhensani Kubayi- Ngubane.

1.2.5

E South Africa’s main slogan and trademark.

1.2.6

WWF F Tradeshow that

occurs in London, England.

1.2.7

G Occurs between 4-8 March 2020.

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1.2.8

H Is established in 1998 as a private sector to acquire funds.

1.2.9

I This organisation trademark is a panda.

1.2.10

J Declares local heritage sites in South Africa.

(10 x 1) = (10) 1.3 Choose the correct word | phrase from the word bank below to complete the

following sentences. Only write down the correct word | phrase next to the question number (1.3.1 – 1.3.5).

competitive advantage | observation market | airmarket | cash |

preloaded foreign currency debit card | investment market

1.3.1 South Africa’s main port is O.R Tambo International Airport and represents the _____-market.

1.3.2 A _____ is also known as a cash passport. 1.3.3 The _____-market is also known as the watch market, this market is

developing. 1.3.4 _____ is a suitable payment method for tips. 1.3.5 _____ is to provide something unique or offer something that no other

business has. (5 x 1) = (5)

[30]

TOTAL SECTION A: 30

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SECTION B: WORLD HERITAGE SITES AND RESPONSIBLE TOURISM QUESTION 2 2.1 Study the map below and answer the question that follow.

2.1.1 Name and complete the information for the World Heritage Sites numbered (A – E) as on the map above of South Africa, by redrawing the table below.

World Heritage Sites Name of world heritage site

Type of site Description of world heritage

site A B C D E

(5 x 3) = (15)

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2.1.2 Study the pictures (A – E) below. Name the World Heritage Sites and the province in which the site is located by redrawing and completing the table below.

Photos:

A B

C D

E

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Table:

World Heritage Sites Name of world heritage site Province

A B C D E

(5 x 2) = (10)

2.1.3 Explain how the world heritage site numbered D in question 2.1.2 was formed millions of years ago. (1 x 2) = (2)

2.1.4 Discuss ONE reason why it is important to conserve world heritage sites? (1 x 2) = (2)

2.2 Name the TWO South African sites that were declared as world heritage sites in

2018 and 2019. (2) 2.3 Discuss TWO values of a world heritage site for the South African tourism industry. (2 x 2) = (4)

[35]

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QUESTION 3 3.1 Study the illustration below that represents the three pillars of sustainable

tourism development and answer the questions that follow.

3.1.1 Identify the THREE pillars of sustainable development numbered A - C. (3)

3.1.2 Name any FOUR ways how a tourism business can be environmentally friendly. (4)

3.1.3 Give ONE reason why it is important for a tourism sector to form a

partnership with the local community. (1 x 2) = (2) 3.2 Name THREE advantages and THREE disadvantages of the effect of tourism on

pillar numbered C. (3 x 2) = (6) [15]

TOTAL SECTION B: 50

A $

B FAUNA

AND FLORA

C LOCAL

COMMUNITY

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SECTION C: PAYMENT METHODS, STATISTICS, MARKETING AND CUSTOMER FEEDBACK

QUESTION 4 4.1 Write a paragraph about the role of TOMSA. Use the following guidelines to answer

the questions: • Full name for TOMSA. (1 x 2) = (2) • Role of TOMSA. (1 x 2) = (2) • How funds are generated. (4) • The purpose of the funds. (1 x 2) = (2)

4.2 Study the customer feedback card below that was completed by visiting tourists after

their visit to Kariba resort.

KARIBA resort: Client feedback card GOOD AVERAGE POOR 1. Friendliness of staff.  2. Condition of the accommodation.  3. Value for money.  4. General experience.  5. Restaurant service delivery.  GENERAL COMMENTS:

4.2.1 Name TWO areas where service delivery must be improved by Kariba resort. (2)

4.2.2 Name TWO other forms of client feedback methods Kariba resort can use. (2)

4.2.3 Give ONE reason why feedback cards can be considered the most effective customer feedback method. (1 x 2) = (2)

4.2.4 If the management decides not to improve service delivery, explain TWO possible consequences for this resort. (2)

4.3 Define the term statistics and name the organisation responsible for the collection

of statistics. (2) [20]

TOTAL SECTION C: 20

GRAND TOTAL: 100

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