Business communication
20017 specifications/Assessment Three Self-Reflection Essay Description.pdf
BUSN20017 Effective Business Communication Term One 2018
Assessment Three: Individual Assessment SELF-REFLECTION ESSAY
CRICOS Provider Code: 02219C | School of Business and Law CQUniversity Australia ǀ
BUSN20017ǀ Assessment 3: Self-Reflection Essay | Term 1, 2018 | Page 1 |
General Description:
This assessment accounts for 40% of your final grade. The assessment is due in Week 12 on Monday, May 28th at 5.00 PM AEST The essay must be 3500 words in length Two points will be deducted for those essays that are over or under by 200 words. There is a late deduction of 2 points per day after the due date. The essay must conform to the APA style guide. There is a minimum of 25 references This assessment will be returned to you with feedback when the final marks for the unit are released. As this is an essay you must not use headings. You must use the diagnostics handed out in the tutorials. You will not receive credit for the use of any diagnostic not distributed during the tutorials this term. You will only be able to access the diagnostics handed out in the tutorials—this means that you must attend the tutorials.
Task Description:
The purpose of this assessment is to provide students with the opportunity to engage in reflective
practice, using a range of diagnostic tools and feedback, to identify two key areas of personal
capability that can be addressed (improved) to increase their communication effectiveness. This
assessment is aimed to assess your ability to demonstrate advanced knowledge in written
communication and your skill to autonomously reflect about good practices in workplace
communication. Through the process of self-reflection, you will be able to improve your
communication competencies through your knowledge of and ability to perform contextually
appropriate communicative behaviours.
This assignment has three specific components.
1. Diagnosis and Reflection. 1500 words
a) Using 5 diagnostic tools related to communication, you are to analyse your own communication
style across various areas such as verbal communication, active listening, non- verbal, and
assertiveness perception. You will be given the individual diagnostics during the tutorials. Your
tutor/lecturer will check and sign-off that you have completed each individual diagnostic during the
tutorials. This means that if you fail to attend some or any of tutorial you will not be able to receive
and complete the diagnostics. The signed diagnostics must be submitted as a separate PDF file.
b) You are to present the findings of the tools. The scores for each diagnostic must be included in
your essay. In doing so you will show your understanding of the results as they apply to your
personal situation.
c) Based upon your analysis of the findings you are to identify two key communication issues that
you have identified as requiring development.
d) Reflect on two recent professional interactions that you have had within the past 12 months.
Analyse these interactions from the perspective of the two key communication issues that are
BUSN20017 Effective Business Communication Term One 2018
Assessment Three: Individual Assessment SELF-REFLECTION ESSAY
CRICOS Provider Code: 02219C | School of Business and Law CQUniversity Australia ǀ
BUSN20017ǀ Assessment 3: Self-Reflection Essay | Term 1, 2018 | Page 2 |
identified as requiring development. To what extent are these evident and support the need for
personal communication development?
2. Literature review 1000 words
You are to identify and explain the two issues from your diagnosis and reflection. You are to define
the concepts, outline key models and or behaviours that need to be developed to demonstrate
effective practice. This literature review needs to outline both the conceptual (theoretical) and
behavioural (interpersonal) skills that you need to acquire to demonstrate competence in your
chosen area of communication.
3. Action Plan 500 words:
As a conclusion, you are to develop an action plan of key events and activities that you can
undertake over the next 6 months to acquire the knowledge, skills, and behaviours identified as
requiring development in component one. This can include the following:
a) Undertaking specific short courses, to develop skills based on actual courses that are available.
b) Undertaking advanced post-graduate communication courses at CQU or other institutions. c) A reading plan to acquire conceptual knowledge, which may include specific communication texts
and self-help books which must be specified. d) Maintaining of personal journals reflecting on communication interactions. e) This section must include actionable items with timelines (such as a Gantt chart) and an
indication of how you will measure their successful completion.
20017 specifications/Assessment Three Self-Reflection Essay Marking Criteria.pdf
ASSESSMENT THREE SELF-REFLECTION ESSAY
Criteria High Distinction Distinction Credit Pass Fail
Introduction (attention- getting statement, thesis, main points to be covered, diagnostic tools to be used and applied, transition to the body of the presentation)
Superior articulation of the six elements of an introduction.
Above average articulation of the five elements of an introduction.
Clearly articulated less than four of the elements of an introduction.
Poor articulation of less than three of the elements of an introduction.
Introduction contained less than two of the elements of an introduction.
Diagnostic and Reflection All results discussed were relevant to the student and in-depth analysis occurred at a very high standard..
All results discussed were relevant to the student and analysis occurred at a high standard
Most results discussed were relevant to the student and some in-depth analysis occurred at satisfactory standard.
Some results discussed were relevant to the student but in-depth analysis was missing.
The five signed diagnostic questionnaires were not attached to the essay.
Discussion of results of relevant diagnostic tools showing an understanding of the results and being able to apply each to their personal situation
Two recent professional interactions identified and analysed based on key areas requiring development which support the need for further personal communication development
Two recent professional interactions were identified and analysed in-depth based of key areas requiring development 2 recent professional interactions were identified but not analysed in- depth based of key areas requiring development.
One recent professional interaction was identified and analysed in depth based of key areas requiring development.
One recent professional interactions was identified but not analysed in-depth based of key areas requiring development.
No recent professional interactions were identified
Literature Review Both issues were defined, concepts and key models were clearly identified.
Both issues were defined, concepts and key models were identified.
Both issues were defined, however, concepts and key models were hard to identify. One issue was defined; concepts and key models were identified.
No issues were defined, concepts and key models were not identified Identification and issues arising from diagnosis and reflection
No literature review was undertaken
Identification and issues arising from diagnosis and reflection
Theoretical and behavioural skills were clearly identified.
Theoretical and behavioural skills were identified but lacking depth.
Theoretical and behavioural skills were not clearly identified.
Theoretical and behavioural skills were identified.
Theoretical and behavioural skills were not identified.
ASSESSMENT THREE SELF-REFLECTION ESSAY
Action Plan Detailed six month action plan with timeline and success measure included.
Six month action plan lacking details with either timeline or some success measure included.
Six month action plan lacking details with either timeline or success measure not included.
Less than Six month action plan included but lacking a timeline and success measure.
No detailed Six month action plan with timeline and success measure included.
Written Communication HD: Quality of writing is of a very high standard. Sections are coherently connected to each other. Correct grammar, spelling, and punctuation.
Quality of writing is of a high standard. Sections are mostly well structured. Few grammar, spelling and punctuation mistakes.
Quality of writing is of a good standard. Few grammar, spelling and punctuation mistakes. Some problems with sentence structure and presentation.
Quality of writing is below standard.. Frequent grammar, punctuation and spelling mistakes.
Quality of writing is of a very poor standard so barely understandable. Many spelling mistakes. Little or no evidence of proofreading.
References 25 pieces of literature used. All references are correctly cited using APA.
25 references cited. Mistakes made in APA reference style
Less than 20 references cited. All references are correctly cited using APA.
Less than 20 references cited. Mistakes made in APA reference style
Did not correctly use the APA format. Less than 10 pieces of literature used.
20017 specifications/Example self-reflection essay.pdf
Self-reflection Essay: Interpersonal Communication
This essay is a self-reflection analysis of my communication skills based upon information generated
from the five diagnostic tools presented hereafter and focusing on two communication issues drawn
from the results of the diagnostic tools. The two communication issues in need of my personal
communication development are public speaking anxiety, more precisely giving a presentation and
low tolerance for disagreement. Moreover, this essay consists of literature review focusing on key
concepts and theories related to the communication issues. Through this process of reflection, I have
gained knowledge of activities I can implement to tackle the communication issues. These activities
are reflected in an action plan after the literature review.
I have used five different diagnostic tools to analyze my communication in various communication
situations. First tool was a Self-Perceived Communication Competence Questionnaire which is an
indicator of how people analyze their own communication competence when confronted with a
plethora of communication situations with an array of receivers (McCroskey & McCroskey, 2013).
The second tool was a Personal Report of Communication Apprehension which measures an
individual’s feelings towards communication by asking the individual to analyze diverse
communication situations and how one would behave in them (McCroskey, 2007a). The third tool
was a Personal Report of Public Speaking Anxiety which gives, as the name entails, an estimate of
individual’s level of anxiety towards public speaking (McCroskey, 2007b). The fourth tool was the
Willingness to Listen Diagnostic with which one’s orientation towards listening can be examined
(Richmond & Hickson, 2001). Lastly, the fifth tool was a Tolerance for Disagreement providing
information on how well people can tolerate disagreement and conflicting ideas which one believes
to be true (Teven, Richmond & McCroskey, 1998).
The results from all the questionnaires where quite accurate and I recognize my communication style
and preferences from them. As the results from Self-Perceived Communication Competence show, I
am at my most comfortable when talking with friends and having interactions on a one-to-one basis,
whereas, I am somewhat uncomfortable talking in public, in large groups of people or meetings. The
results from the Personal Report of Communication Apprehension further verifies that I have a slight
apprehension when it comes to public speaking or speaking in meetings. My overall communication
apprehension score was 70 which falls in the category of a moderate level of communication
apprehension. The public speaking anxiety score of 115 demonstrates that I experience moderate
levels of anxiety when giving a presentation which is aligned with the scores from the apprehension
report. The fourth diagnostic tool, Willingness to Listen provided me with a score of 72 indicating a
moderate level of willingness to listen. Lastly, the tolerance for disagreement score puts me also in
the moderate scale with a score of 42.
Although the scores for public speaking anxiety and tolerance for disagreement fall in the category
of moderate, I perceive myself needing to improve those areas of communication and I strongly feel
that by doing so, it will be beneficial for my business communication to reduce the level of anxiety
from moderate to low. When it comes to tolerance for disagreement, I have always had the tendency
to avoid conflicts and disagreements in my interpersonal communication and try to solve any issues
as diplomatically as possible. However, I believe disagreements are inevitable in business context
and especially in decision-making and finding the right way to communicate when disagreeing
opinions arise, is crucial.
Reflecting on the public speaking anxiety, giving a presentation in a meeting, I would like to provide
the following example of what happened six months ago while I was working as a Legal Assistant in
one of the business law firms in Finland. I was given a task to present findings of what could be
improved in the procedure of sending responses, claims and pleas to courts on the designated due
date. I was to present the findings of the survey in the partner’s meeting. Prior to the meeting, I felt
quite nervous because I knew I needed to articulate my findings in a comprehensible way as the
partners, all of whom are lawyers, had a limited amount of knowledge of the administrative tasks
assistants do. Furthermore, judging by my previous experiences, lawyers are a demanding audience,
and this only added the pressure to communicate and deliver the presentation as clearly and accurately
as possible. Although I was prepared for presenting, I found it difficult to concentrate and remember
what I was meant to communicate.
The second example of a communication issue is related to tolerance for disagreement and it took
place in the same law firm. I was given a task which I knew did not belong to me, however, to avoid
arguments with one of the managers, I ended up completing the task. This is a classic example of my
behavior to avoid communicating my disagreeing view of the issue to the other party. I was clearly
trying to avoid a possible interpersonal conflict by submissive behavior and communicating to the
manager what she wanted to hear. Now, reflecting on the situation, I could have presented a solid
argument with evidence to support my view, where it might not have led to a conflict at all.
Communication apprehension (CA) can be defined as an anxiety or fear towards expected or
unexpected communication situations with a person or group of people (McCroskey, 1977). Due to
these negative associations towards communication, an individual with elevated levels of CA will
abstain from voluntarily engaging oneself in oral communication as identified by McCroskey (1977).
Furthermore, McCroskey (2001) identified four types of CA which are anxiety related to trait,
audience, context and situation. Trait related anxiety refers to the individual who is avoiding public
speaking because of lack of knowledge or experience but with practice will be able to perform in
public speaking situations. Audience anxiety is to do with the people in the audience causing the
nervousness of the speaker, whereas, context anxiety is caused by, for instance, novelty or uncertainty
of the situation. Lastly, the situation anxiety is created by combination of factors such as cultural,
social and psychological factors (McCroskey, 1977). The ability to communicate is conceptually
distinct from communication apprehension, however, there is strong negative associations between
the two and the cause for this phenomenon is believed to be individual’s ability to momentarily
overcome anxiety and continue to perform in an unpleasant situation in which the negative
associations evolve (Gardner, Milne, Stringer & Whiting, 2005).
Public speaking competence is a necessity in business life as researched by Marinho, Mesquita de
Medeiros, Gama and Teixeira (2017). Their research also concluded that a predominant element for
success in professional life and establishing creditability and is the ability to communicate fluently.
Another research conducted by Russ (2012), found out that in an organizational setting, the level of
CA individual has effects on the interpersonal workplace relationships and effectiveness as a
manager. Another research conducted by Russ (2013), concluded that managers who have prominent
level of CA, are less likely to include others in their decision-making process, moreover, they are less
likely to propose collaborative communication with their subordinates. From these research results
can be concluded that the extent to which communication apprehension influences individual’s
actions is significant and, subsequently, how important it is to lower the levels of CA so it does not
pose far-reaching negative implications for one’s professional competence at the workplace.
The tolerance for disagreement was conceptualized following research conducted of group
communication and communication in an organizational setting (Teven at al., 1998). Disagreeing is
circumstantially dependent meaning that the way one disagrees differs depending on who is the
opponent in the disagreement, for instance colleagues or family members, where the disagreement is
taking place, and in addition, whether it is disagreeing face-to-face or online (Marra, 2012). The
background of the participants, their position in the company and the communication style are factors
further identified having an influence on the formation of disagreement by Angour (2012).
The theoretical framework around interpersonal communication regarding disagreement and conflict
is not unambiguous since there are many components affecting the situation, whether a discussion
evolves into disagreement or conflict (Education portal, 2016). Education portal (2016), identifies
four interpersonal communication factors affecting the emergence of possible disagreement or
conflict at the workplace which are verbal communication, non-verbal communication, emotions in
communication and listening. De Vries, Bakker-Pieper & Oostenveld (2010) studied different verbal
communication styles and identified several factors affecting communication which were
preciseness, expressiveness, argumentativeness, assuredness, supportiveness and verbal
aggressiveness. These factors have an impact on communication and especially in the business
context, the factors dictate how employees perceive their managers. Within a company, knowledge
sharing and team commitment are largely influenced by manager’s communication style (De Vries
et al., 2010). According to another study conducted by Hartman & McCambridge (2011), the
effective communication is the number one skill companies seek in managers and it is directly linked
to team efficacy and it increases the opportunity for promotion. Hartman and McCambridge (2011),
also found that when communicating in different types of situations, one should identify the needs of
the audience and adjust communication style accordingly.
Positive non-verbal communication, for instance nonverbal immediacy, may prevent disagreement
due to its effect of bringing forward positive signals and attitudes (Jia, Cheng & Hale, 2017).
Nonverbal immediacy can be defined as an act of expressing positive signs such as smiling or nodding
when listening or talking (Jia et al., 2017). Another component of interpersonal communication
affecting the emergence of disagreement in negotiation is emotions as identified by Van Kleef & De
Dreu (2006). According to Van Kleef’s and De Dreu’s findings (2006) in a negotiation situation,
those individuals who expressed disappointment or worry in their interpersonal communication
persuaded the opponent to adopt the opposing view. As stated above, individual’s ability to listen is
one of the factors constituting interpersonal communication. As commented by Roberts and Vinson
(1998), there are individual variations in the individual’s ability to listen and to which extent one lets
external stimulus subconsciously effect listening.
After identifying the two communication issues needing development, I have created an action plan
for the next six months to overcome these issues. Firstly, keeping a personal journal would be
beneficial throughout the process to keep me on track with what I have accomplished and where I
can reflect my own progress. At the end of the six-month period, the journal would be a useful tool
to identify the areas where I have improved and if there are issues I need to work on, the journal
would act as a framework for future planning. Secondly, having a mentor to oversee the process and
using the mentor’s expertise to overcome the speech anxiety issues and learn confidence strategies
for presenting, would make the process effective. I am going to hire Peter Dhu as my mentor who has
a Diploma in Professional Coaching and he has accumulated 20 years of experience working with
people over various communication issues (Peter Dhu & Violet Dhu - Corporate Communication
Experts, 2016). I would participate to his six-week training program and receive advice on how to
give presentations with confidence and reduce communication apprehension.
Mental practices and strategies have been used successfully to improve athletes’ performance (Cocks,
Moulton, Luu & Cil, 2014). Based on this evidence, I would like to integrate these practices to my
action plan to reduce the communication apprehension by visualizing in my mind the upcoming
communication situation that I feel anxious about and to relief the stress level. I would also like to
get acquainted with the literature regarding communication apprehension and interpersonal conflicts.
I have chosen the following three books to read “Communication Apprehension, Avoidance, and
Effectiveness” by Richmond, Wrench and McCroskey (Amazon.com, 2017a), “Umm . . .: A
Complete Guide to Public Speaking” by O'Loghlin (Cengage Learning, 2017) and “Managing
Interpersonal Conflict (Interpersonal Communication Texts)” by Donohue (Amazon.com, 2017b).
I will participate in an interpersonal communication course “Effective People and Communication
Skills” conducted by Odyssey Training (Odyssey Training, 2017) to improve my professionalism and
effectiveness in communication at the workplace. Furthermore, this course enhances the ability to
change communication style depending on the communication situation, one of the skills that the
research showed to be highly valued in managers by companies. I will also take part in another course
“Public Speaking - Individual Training” by The Voice Business (The Voice Business, 2017) to reduce
the public speaking anxiety and gain more knowledge of how to prepare for the presentations in an
effective manner. This course also provides advice for how to monitor and become aware of the non-
verbal communication I am using. Moreover, I am given advice on how to structure the speech. All
these aforementioned activities and the time of conducting them are illustrated in Figure 1.
I believe the best way to evaluate my progress after completing the six months, are the future
presentations at university and in the workplace and the feedback received from them. I also believe
that learning about communication is a lifelong process, hence, interpersonal communication skills
should be practiced whenever one is given a chance.
Figure 1. Gantt chart of the action plan
In conclusion, this essay gave a brief insight to the five communication diagnostic tools I used to
gather information of my communication issues. The two key communication issues I identified
where public speaking anxiety and the tolerance for disagreement. These two issues relate to the
theories of communication apprehension and disagreement in interpersonal communication.
Interpersonal communication being a vast area, the literature review focused on the components of
verbal and non-verbal communication, emotions in communication and listening, whereas the
communication apprehension addressed the distinct types of CA and the ability to communicate as
well as public speaking competence. Lastly, an action plan was created based upon the results of the
analysis.
1-Jun 26-Jun 21-Jul 15-Aug 9-Sep 4-Oct 29-Oct 23-Nov 18-Dec
Maintain personal journal
Mentor Peter Dhu
Mental practices
Read books
Communication course
Public speaking course
Gantt chart of the action plan
Days to complete
References
Amazon.com. (2017a). Communication Apprehension, Avoidance, and Effectiveness (6th Edition).
Retrieved from https://www.amazon.com/Communication-Apprehension-Avoidance-
Effectiveness-6th/dp/0205118046
Amazon.com. (2017b). Managing Interpersonal Conflict (Interpersonal Communication Texts) 1st
Edition. Retrieved from https://www.amazon.com/Managing-Interpersonal-Conflict-
Communication-Texts/dp/0803933126
Angour, J. (2012). Managing disagreement in problem solving meeting talk. Journal of Pragmatics,
44, 1565-1579. doi: 10.1016/j.pragma.2012.06.010
Cengage Learning. (2017). Umm . . .: A Complete Guide to Public Speaking. Retrieved from
https://www.questia.com/library/119674157/umm-a-complete-guide-to-public-
speaking
Cocks, M., Moulton, C. A. Luu, S., & Cil, T. (2014). What surgeons can learn from athletes: mental
practice in sports and surgery. Journal of Surgical Education, 71(2), 262–269. doi:
10.1016/j.jsurg.2013.07.002
De Vries. R. E., Bakker-Pieper, A., & Oostenveld, W. (2010). Leadership = Communication? The
relations of leaders ‘communication styles with leadership styles, knowledge sharing
and leadership outcomes. Journal of Business & Psychology, 25(3), 367-380. doi:
10.1007/s10869-009-9140-2
Education portal. (2016, January,7). Interpersonal Communication in Workplace: Importance
[Video file]. Retrieved from https://www.youtube.com/watch?v=_tG9YHeZT2A
Hartman, J. L., & McCambridge, J. (2011). Optimizing millennials’ communication styles.
Business Communication Quarterly, 74(1), 22-44. doi: 10.1177/1080569910395564
Marinho, A. C. F, Mesquita de Medeiros, A., Gama A. C. C, & Teixeira, L. C. (2017). Fear of
public speaking: perception of college students and correlates. Journal of Voice, 31(1),
127.e7–127.e11. doi: 10.1016/j.jvoice.2015.12.012
Gardner C. T, Milne, M. J., Stringer C. P., & Whiting, R. H. (2005). Oral and written
communication apprehension in accounting students: curriculum impacts and impacts
on academic performance. International Journal of Accounting Education, 14(3),
313–336. doi: 10.1080=0693928050007726
Jia, M., Cheng, J. & Hale, C. L. (2017) Workplace emotion and communication: Supervisor
nonverbal immediacy, employees’ emotion experience, and their communication
motives. Management Communication Quarterly, 31(1), 69-87. doi:
10.1177/0893318916650519
Marra, M. (2012). Disagreeing without being disagreeable: Negotiating workplace communities as
an outsider. Journal of Pragmatics, 44, 1580-1590. doi:
10.1016/j.pragma.2012.06.009
McCroskey, J. C., & McCroskey, L. L. (2013). Self-Perceived Communication Competence Scale
(SPCC). Measurement Instrument Database for the Social Science. Retrieved from
www.midss.ie
McCroskey, J. C. (2007a). Personal Report of Communication Apprehension (PRCA-24). Retrieved
from http://www.jamescmccroskey.com/measures/
McCroskey, J. C. (2007b). Personal Report of Public Speaking Anxiety (PRPSA). Retrieved from
http://www.jamescmccroskey.com/
McCroskey, J. C. (1977). Oral communication apprehension: A summary of recent history theory
and research. Human Communication Research, 4, 78-96.
McCroskey, J. C. (2001). An introduction to rhetorical communication. Boston, MA: Allyn &
Bacon.
Odyssey Training (2017). Effective People and Communication Skills. Retrieved from
https://www.odysseytraining.com.au/communication-training/effective-people-and-
communication-skills-course/
Peter Dhu & Violet Dhu - Corporate Communication Experts. (2016). Retrieved from
http://www.peterdhu.com.au/individual-coaching/
Richmond, V. P., & Hickson, M. III. (2001). Going public: A practical guide to public talk. Boston:
Allyn & Bacon.
Roberts, C. V, & Vinson. L. (1998). Relationship among willingness to listen, receiver
apprehension, communication apprehension, communication competence, and
dogmatism. International Journal of Listening, 12(1), 40-56. doi:
10.1080/10904018.1998.10499018
Russ, T. L. (2013). The Influence of Communication Apprehension on Superiors' Propensity for
and Practice of Participative Decision Making. Communication Quarterly, 61(3), 335-
348. doi: 10.1080/01463373.2013.776989
Russ, T. L. (2012). The Relationship Between Communication Apprehension and Learning
Preferences in an Organizational Setting. Journal of Business Communication, 49(4),
312 –331. doi: 10.1177/002194361245603
Teven, J. J., Richmond, V. P., & McCroskey, J. C. (1998). Measuring tolerance for disagreement.
Communication Research Reports, 15, 209-217. doi: 10.1080/08824099809362115
The Voice Business. (2017). Public Speaking. Retrieved from
http://www.thevoicebusiness.com.au/course/17/Public-Speaking
Van Kleef, G. A, & De Dreu, C. K. W. (2006). Supplication and Appeasement in Conflict and
Negotiation: The Interpersonal Effects of Disappointment, Worry, Guilt, and Regret.
Journal of Personality and Social Psychology, 91(1), 124 –142. doi: 10.1037/0022-
3514.91.1.124
20017 specifications/self diagnostic tools.pdf
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