Midterm short paper

PRINCIPLES OF COMMUNICATION

COMMUNIC ATION

• Central • Rankin • Peters and Waterman

• Complex • Components: shared meaning; purpose;

sender and receiver; complex context

THE COMPONENTS OF HUMAN COMMUNIC ATION

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• Models

• linear (Shannon and Weaver);

• interaction (Berlo);

• transaction (Schramm)

COMMUNIC ATION

• Functions:

• Pleasure • Affinity-seeking • Information and understanding • Influence • Decision-making • Confirmation

COMMUNIC ATION

• Levels of Communication • Intrapersonal

• Interpersonal

• Group

• Organizational

• Public

COMMUNIC ATION

• Information Theory • Entropy: measure of uncertainty

• Berger: uncertainty reduction

• Bandwidth: channel capacity

COMMUNIC ATION

• Persuasion Theory

• Classical: Aristotle; Cicero • Behavioral: Persuasion and attitude change: Hovland, Janis

and Kelley (Effects); Osgood, Suci, and Tannenbaum (Congruity); Festinger (Cognitive Dissonance)

• Judgment Theory: Petty & Capcioppo (Elaboration Likelihood)

• Burgoon: (Expectancy Violation) • Strategy and Goals: Marwell & Schmitt (Compliance

Gaining); Wilson & Turner; Sanders (Likeability)

COMMUNIC ATION

• Learning Theory • Senge: The Learning Organization • Behaviorists: Watson (conditioning); Thorndike

(reinforcement); B.F. Skinner; Bandura (social learning)

• Cognitivists: Bruner (categorization and coding); Gagne (levels of learning); Gardner (multiple intelligences)

• Constructivism: Kelly (social construction of reality; Gladwell

COMMUNIC ATION

• Central

• Complex

• Symbolic

• Transactional

• Irreversible

• Difficult to Control

COMMUNIC ATION