10 slides due to 12 hours
carlos_1
2.docxRunning Head: AIRBNB IN 2018
5
AIRBNB IN 2018
Hello Deeran:
Thanks for submitting your Week 4 individual assignment: Wk 4 - Apply: Case Study Analysis. The idea here is to analyze this company’s unique business model and competitive advantage. You presented a very good analysis of how this company established competitiveness and ethics as related to its business model, locally and internationally.
The recommendations for improvement include:
· Indicate what type of international strategy Airbnb should use. Be specific.
· Insert in-text citations in the report where the references were used. You listed two references but only cited one in the text.
· Check for APA formatting, use of words, and punctuation corrections.
· Use subtitles to indicate the different sections of the assignment. In the MBA program, students are required to submit structured papers rather than essays (This was addressed in Week 1).
Airbnb in 2018
Deeran Anderson
University Of Phoenix
STR/581: Strategic Planning & Implementation
January 6, 2021
Airbnb in 2018 Comment by Cordero: Always Insert the Assignment Title Here
Airbnb refers to an online marketplace that provides people with a platform to rent out their properties to people and spare rooms to get. This idea for the development of this particular platform came from two friends who decided to rent pout their given apartments to the guests. The use of air mattresses made these two friends develop this name as Air and breakfast which in short form in Airbnb. Since its establishment, Airbnb has since had lots of consumers who come seeking accommodation in this particular place. For this particular model to continuously rise, a solid business strategy is needed. Developing this particular strategy will enable Airbnb to meet local, state, and international regulatory requirements and encourage the majority of the individuals to benefit from the spaces of the accommodation market (Varlaro, 2018). The paper discusses how this particular business model ensures the ethical treatment of consumers. It however shows if there is the need to have a separate strategy for the international component of this particular business model. Comment by Cordero: is Comment by Cordero: Deeran: The correct paragraph alignment is to the left margin, not centered justified. (Throughout the paper) Comment by Cordero: AirBedandBreakfast.com
HOW AIRBNB CAN ENSURE ETHICAL TREATMENT OF CONSUMERS Comment by Cordero: Bold subtitle. Also, With the exception of prepositions and conjunctions, all first letters in the first and second-level headings are capitalized.
Consumers' treatment is a very essential aspect of any business organization. The treatment of consumers in an appropriate manner will encourage them to get back to a given organization without hesitation. This helps in maintaining customers in that particular organization. However, proper treatment of the consumers leads to the attraction of more consumers of the product a given organization is offering. The main target customers of this particular business are the guests who may have traveled from abroad or just guests from within the country. These guests are particularly looking for a place that acts as an option to the hotel and which is convenient to them. People, therefore, decides to offer accommodation to these particular individuals at a certain fee. Since Airbnb has lots of consumers, there is a need for them to look for ways in which they will ensure the ethical treatment of the consumers. How they ensure the ethical treatment of the consumers' areas is discussed in the preceding paragraphs. Comment by Cordero: Comment by Cordero: Good point. Excellence in customer service is what sets companies apart from each other. In companies like this, consumer reviews and word-of-mouth referrals are crucial to retain a consumer base.
Insert a subtitle here Comment by Cordero: Use subtitles to indicate the different sections of the assignment. In the MBA program, students are required to submit structured papers rather than essays (This was addressed in Week 1).
There are various ways in which Airbnb ensures there is an ethical treatment of the consumers. First, Airbnb should ensure that the consumers have reception, housekeeping, and room service. For decades Airbnb lack reception which makes life difficult for the consumers. The consumers are forced to check on their hosts every time which may not suit an individual's travel plans. The locals around Airbnb should be employed to work as receptionists to prevent this pressure that is occurring in this organization. Secondly, Airbnb should start operating on a first-come-first-served basis. Initially, the guests who were booked in the Airbnb were working under the mercy of the hosts in that the hosts can change their mind and cancel the booking at a moment's notice. It is always a nightmare for any individual who has prepared well for a particular trip who is canceled moments before a trip. It will be important that the individuals who have booked the rooms first to be given the priority. Lastly, Airbnb should start guaranteeing the guest's privacy when they visit their places. Airbnb has been experiencing problems of crushing guests with a given individual without the consent of the individual, This interferes with the privacy of given individuals such as romantic couples who had gone to spent for dome days. Also, rumors have it that the owners of these particular rooms had sneaked in hidden cameras in their rooms and individuals may be exposed to the public while doing their things in private. The guests should therefore be granted privacy to prevent them from these negative aspects that were occurring initially. Comment by Cordero: This may be a violation of certain local and federal laws that may lead to lawsuits and hefty penalties.
Insert a subtitle here Comment by Cordero: Use subtitles to indicate the different sections of the assignment. In the MBA program, students are required to submit structured papers rather than essays (This was addressed in Week 1).
A separate strategy is vital for the international component of this business. This aspect is essential as it leads to globalized competition between the business and other businesses that are offering accommodation to given individuals. A strategy is essential in the international market as it determines how these consumers are treated and how they will be influenced to get back to this particular organization at different times. We can therefore conclude that since the establishment of Airbnb, it has been faced with lots of challenges which has undermined customer treatment. It is high time that these challenges are addressed to attract more customers. Comment by Cordero: What kind of strategy at the international level? Specify.
References
Illegal? Unethical? 8 Troubling Airbnb Problems You Didn’t Know. (2021). Retrieved 6 January 2021, from https://www.theinvisibletourist.com/why-you-shouldnt-use-airbnb-issues-you-didnt-know/ Comment by Cordero: This reference was not cited in the text.
Varlaro, J., & Gamble, J. (2018). Airbnb in 2018, 1-6.
MAX POINTS
YOUR
60.0
SCORE
1. Develop a business
strategy that will allow
Airbnb to meet local, state,
and international regulatory
requirements
24.0024.00
2. How can Airbnb ensure the
ethical treatment of
consumers?
9.009.00
3. Should there be a separate
strategy for the international
component of their business
model?
9.006.00
Indicate what type of international
strategy Airbnb should use. Be specific.
Logical organization of
thoughts, ideas, and
structure
10%6.004.00
Use subtitles to indicate the sections of
the report
Writing Clarity
5%3.003.00
Spelling, Grammar, Proper
use of words
5%3.002.75
Corrections needed here
APA format
10%6.005.75
Corrections needed here
Late Submission (deduction)
-4.50
Submitted late
TOTAL POINTS
-60.0050.00
70%
WRITTEN ASSIGNMENT - GRADING RUBRIC
Description
%REMARKS
Content and
Conceptualization:
COM295
| WRITTEN ASSIGNMENT - GRADING RUBRIC | |||||
| Description | % | MAX POINTS | YOUR | REMARKS | |
| 20.0 | SCORE | ||||
| Content and Conceptualization: | 50% | ||||
| LIVE PLAN - PART II: Competition | |||||
| PART I: Communication tools comparison | 25% | 5.00 | 5.00 | ||
| PART II: Scenario review | 25% | 5.00 | 5.00 | ||
| Logical organization of thoughts, ideas, and structure | 20% | 4.00 | 4.00 | ||
| Writing Clarity | 5% | 1.00 | 1.00 | ||
| Spelling, Grammar, Proper use of words | 5% | 1.00 | 1.00 | ||
| APA format | 20% | 4.00 | 4.00 | ||
| Late Submission (deduction) | - | 0.0 | |||
| TOTAL POINTS | 100% | 20.0 | 20.0 |
MGT498
| WRITTEN ASSIGNMENT - GRADING RUBRIC | |||||
| Description | % | MAX POINTS | REMARKS | ||
| 10.0 | SCORE | ||||
| Content and Conceptualization: | 50% | ||||
| STRATEGY IMPLEMENTATION | |||||
| Potential International Strategy | 10% | 1.00 | 1.00 | ||
| Strategic Implementation Outline | 5% | 0.50 | 0.50 | ||
| Influence of Government and Ethics | 5% | 0.50 | 0.50 | ||
| Company Social Value | 5% | 0.50 | 0.50 | ||
| Innovation and Diversification | 10% | 1.00 | 1.00 | ||
| Legal Limitations | 5% | 0.50 | 0.50 | ||
| EVALUATION AND CONTROL | |||||
| Strategic Metrics | 5% | 0.50 | 0.50 | ||
| Control Methods | 5% | 0.50 | 0.50 | ||
| Logical organization of thoughts, ideas, and structure | 20% | 2.00 | 2.00 | ||
| Writing Clarity | 5% | 0.50 | 0.50 | ||
| Spelling, Grammar, Proper use of words | 5% | 0.50 | 0.50 | ||
| APA format | 20% | 2.00 | 2.00 | ||
| Late Submission (deduction) | - | 0.0 | |||
| TOTAL POINTS | 100% | 10.0 | 10.0 |
BUS475
| WRITTEN ASSIGNMENT - GRADING RUBRIC | |||||
| Description | % | MAX POINTS | YOUR | REMARKS | |
| 80.0 | SCORE | ||||
| 1. Degree of Alignment: Advanced Organizer chart completed as required | 30% | 70% | 24.00 | 24.00 | |
| 2. Analysis of the Deegree of Alignment completed as required | 30% | 24.00 | 24.00 | ||
| 3. Title page and references page added to the template | 10% | 8.00 | 8.00 | ||
| Logical organization of thoughts, ideas, and structure | 10% | 8.00 | 8.00 | ||
| Writing Clarity | 5% | 4.00 | 4.00 | ||
| Spelling, Grammar, Proper use of words | 5% | 4.00 | 3.00 | Corrections noted | |
| APA format | 10% | 8.00 | 6.00 | Corrections noted | |
| Late Submission (deduction) | - | ||||
| TOTAL POINTS | 100% | 80.0 | 77.0 |
MGT411 (4)
| WRITTEN ASSIGNMENT - GRADING RUBRIC | |||||
| Description | % | MAX POINTS | YOUR | REMARKS | |
| 100.0 | SCORE | ||||
| 1. Apply the five key elements of design thinking to analyze the organization's effectiveness in design thinking and innovation. | 20% | 70% | 20.00 | 20.00 | |
| 2. Evaluate where the organization excels in design thinking. | 20% | 20.00 | 20.00 | ||
| 3. Detail where the organization needs improvement. | 15% | 15.00 | 15.00 | ||
| 4. Make specific recommendations that the organization can undertake to improve design thinking and innovation. | 15% | 15.00 | 15.00 | ||
| Logical organization of thoughts, ideas, and structure | 10% | 10.00 | 10.00 | ||
| Writing Clarity | 5% | 5.00 | 5.00 | ||
| Spelling, Grammar, Proper use of words | 5% | 5.00 | 4.50 | Corrections needed | |
| APA format | 10% | 10.00 | 8.00 | Corrections needed | |
| Late Submission (deduction) | - | (10.00) | Submitted late | ||
| TOTAL POINTS | 100% | 100.0 | 87.5 |
MGT411
| WRITTEN ASSIGNMENT - GRADING RUBRIC | |||||
| Description | % | MAX POINTS | YOUR | REMARKS | |
| 100.0 | SCORE | ||||
| 1. Analysis of the missed opportunities for innovation which have negatively impacted the organization. | 10% | 70% | 10.00 | 10.00 | |
| 2. Description of innovation measurement and reward systems for existing employees. | 15% | 15.00 | 15.00 | ||
| 3. Description of the implementation and evaluation of innovation. | 15% | 15.00 | 15.00 | ||
| 4. Evaluation of external technology acquisition and implementation processes. | 15% | 15.00 | 15.00 | ||
| 5. Analysis of the organization's ecosystem in terms of innovation. | 15% | 15.00 | 15.00 | ||
| Logical organization of thoughts, ideas, and structure | 10% | 10.00 | 10.00 | ||
| Writing Clarity | 5% | 5.00 | 5.00 | ||
| Spelling, Grammar, Proper use of words | 5% | 5.00 | 4.75 | Corrections needed | |
| APA format | 10% | 10.00 | 8.00 | Corrections needed | |
| Late Submission (deduction) | - | ||||
| TOTAL POINTS | 100% | 100.0 | 97.8 |
MGT411 (2)
| WRITTEN ASSIGNMENT - GRADING RUBRIC | |||||
| Description | % | MAX POINTS | YOUR | REMARKS | |
| 50.0 | SCORE | ||||
| Content and Conceptualization: | |||||
| 1. Identifies two (2) organizations that have missed opportunities for innovation and/ are on the verge of closing down | 20% | 70% | 10.00 | 10.00 | |
| 2. Analyze innovative strategies that were missed by the organization | 25% | 12.50 | 12.50 | ||
| 3. List and discuss innovative strategies that the organization could use today to potentially rebuild its entrepreneurial culture. | 25% | 12.50 | 12.50 | ||
| Logical organization of thoughts, ideas, and structure | 10% | 5.00 | 5.00 | ||
| Writing Clarity | 5% | 2.50 | 2.50 | ||
| Spelling, Grammar, Proper use of words | 5% | 2.50 | 2.25 | Some corrections needed | |
| APA format | 10% | 5.00 | 5.00 | ||
| Late Submission (deduction) | - | ||||
| TOTAL POINTS | 100% | 50.0 | 49.8 |
MGT411 (6)
| WRITTEN ASSIGNMENT - GRADING RUBRIC | |||||
| Description | % | MAX POINTS | YOUR | REMARKS | |
| 100.0 | SCORE | ||||
| Content and Conceptualization: | |||||
| 1. Detail how your current employer can change strategies within the organization to promote your internal motivation and innovation. | 30% | 70% | 30.00 | 30.00 | |
| 2. Discuss what motivates you in general to be innovative. | 30% | 30.00 | 30.00 | ||
| 3. Be creative, innovative, and entrepreneurial in your self-assessment. in the references | 10% | 10.00 | 10.00 | ||
| Logical organization of thoughts, ideas, and structure | 10% | 10.00 | 10.00 | ||
| Writing Clarity | 5% | 5.00 | 5.00 | ||
| Spelling, Grammar, Proper use of words | 5% | 5.00 | 5.00 | ||
| APA format | 10% | 10.00 | 10.00 | ||
| Late Submission (deduction) | - | (10.00) | Submitted late | ||
| TOTAL POINTS | 100% | 100.0 | 90.0 |
MGT411 (5)
| WRITTEN ASSIGNMENT - GRADING RUBRIC | |||||
| Description | % | MAX POINTS | YOUR | REMARKS | |
| 100.0 | SCORE | ||||
| Content and Conceptualization: | |||||
| 1. Examine your individual test results and describe the essential elements of leadership and management. | 30% | 70% | 30.00 | 30.00 | |
| 2. Differentiate between leadership and management roles, and provide specific examples from the text, literature, or a personal example. | 30% | 30.00 | 30.00 | ||
| 3. Include the web link to the test in the references | 10% | 10.00 | 10.00 | ||
| Logical organization of thoughts, ideas, and structure | 10% | 10.00 | 10.00 | ||
| Writing Clarity | 5% | 5.00 | 5.00 | ||
| Spelling, Grammar, Proper use of words | 5% | 5.00 | 5.00 | ||
| APA format | 10% | 10.00 | 10.00 | ||
| Late Submission (deduction) | - | ||||
| TOTAL POINTS | 100% | 100.0 | 100.0 |
MGT411 (3)
| WRITTEN ASSIGNMENT - GRADING RUBRIC | |||||
| Description | % | MAX POINTS | YOUR | REMARKS | |
| 50.0 | SCORE | ||||
| Content and Conceptualization: | |||||
| 1. Innovation measurement and reward systems | 25% | 70% | 12.50 | 12.50 | |
| 2. Creative problem solving | 20% | 10.00 | 10.00 | ||
| 3. Innovation implementation and evaluation. | 25% | 12.50 | 12.50 | ||
| Logical organization of thoughts, ideas, and structure | 10% | 5.00 | 4.50 | See correction noted | |
| Writing Clarity | 5% | 2.50 | 2.50 | ||
| Spelling, Grammar, Proper use of words | 5% | 2.50 | 2.50 | ||
| APA format | 10% | 5.00 | 4.75 | Some corrections needed | |
| Late Submission (deduction) | - | ||||
| TOTAL POINTS | 100% | 50.0 | 49.3 |
PHL320
| WRITTEN ASSIGNMENT - GRADING RUBRIC | |||||
| Description | % | MAX POINTS | YOUR | REMARKS | |
| 110.0 | SCORE | ||||
| Summarize the business issue. | 15% | 70% | 16.50 | 16.50 | |
| Identify the rules of logic that should be applied to the issue | 15% | 16.50 | 0.00 | Not indicated | |
| Create five arguments for the change. | 15% | 16.50 | 16.50 | ||
| Explain how the rules of logic helped you determine your five arguments for change. | 15% | 16.50 | 8.00 | Did not specify rules of logic | |
| Two References Cited | 10% | 11.00 | 0.00 | No references used | |
| Logical organization of thoughts, ideas, and structure | 10% | 11.00 | 11.00 | ||
| Writing Clarity | 5% | 5.50 | 5.50 | ||
| Spelling, Grammar, Proper use of words | 5% | 5.50 | 5.00 | Some corrections needed | |
| APA format | 10% | 11.00 | 9.00 | Some corrections needed | |
| Late Submission (deduction) | - | ||||
| TOTAL POINTS | 100% | 110.0 | 71.5 |
PHL320 (2)
| WRITTEN ASSIGNMENT - GRADING RUBRIC | |||||
| Description | % | MAX POINTS | YOUR | REMARKS | |
| 100.0 | SCORE | ||||
| Content and Conceptualization: | 70% | ||||
| 1. Evaluate the reasoning behind the argument | 35% | 35.00 | 35.00 | ||
| 2. Determine if you think the argument is effective and describe how you came to that conclusion. | 35% | 35.00 | 35.00 | ||
| Logical organization of thoughts, ideas, and structure | 10% | 10.00 | 10.00 | ||
| Writing Clarity | 5% | 5.00 | 5.00 | ||
| Spelling, Grammar, Proper use of words | 5% | 5.00 | 4.75 | Corrrections needed | |
| APA format | 10% | 10.00 | 7.00 | Corrrections needed | |
| Late Submission (deduction) | - | (5.0) | Original submission was 2 days late | ||
| TOTAL POINTS | 100% | 100.0 | 91.8 |
PHL320 (3)
| WRITTEN ASSIGNMENT - GRADING RUBRIC | |||||
| Description | % | MAX POINTS | YOUR | REMARKS | |
| 105.0 | SCORE | ||||
| Statements Analysis Worksheet completed | 40% | 70% | 42.00 | 42.00 | |
| Identify if the language used is clear or vague | 10% | 10.50 | 10.50 | ||
| Determine if the statement is literal or figurative | 10% | 10.50 | 10.50 | ||
| Evaluate the source to determine whether it is credible. | 10% | 10.50 | 10.50 | ||
| Logical organization of thoughts, ideas, and structure | 10% | 10.50 | 10.50 | ||
| Writing Clarity | 5% | 5.25 | 5.25 | ||
| Spelling, Grammar, Proper use of words | 5% | 5.25 | 5.25 | ||
| APA format | 10% | 10.50 | 10.50 | ||
| Late Submission (deduction) | - | ||||
| TOTAL POINTS | 100% | 105.0 | 105.0 |
PHL320 (4)
| WRITTEN ASSIGNMENT - GRADING RUBRIC | |||
| Description | MAX POINTS | YOUR SCORE | REMARKS |
| Identify the fallacious statements in the selected business scenario. | 24.00 | 0.00 | The presentation did not identify the fallacious statements nor the types of fallacies |
| Select five or more points of reasoning that support your decision or argument. | 24.00 | 24.00 | |
| Describe how your logical reasoning counteracts the fallacious statements. | 24.00 | 24.00 | |
| Summarize why your selected business decision would be more effective. | 12.00 | 12.00 | |
| References / Speaker Notes included | 18.00 | 13.50 | Only one reference used |
| APA formatting, spelling, grammar, and use of words | 18.00 | 18.00 | |
| Late Submission (deduction) | |||
| TOTAL POINTS | 120.0 | 91.5 |
PHL320 (5)
| WRITTEN ASSIGNMENT - GRADING RUBRIC | |||
| Description | MAX POINTS | YOUR | REMARKS |
| 120.0 | SCORE | ||
| Select a major business decision recently made by the business you chose. | 18.00 | 18.00 | |
| Evaluate how the business applies corporate social responsibility within its decision-making processes. | 18.00 | 18.00 | |
| Identify potential ethical issues related to the major business decision | 18.00 | 18.00 | |
| Discuss how critical thinking can be used to improve corporate social responsibility best practices. | 18.00 | 18.00 | |
| Detailed speaker notes included | 12.00 | 12.00 | |
| Minimum of two References included | 18.00 | 18.00 | |
| APA formatting, spelling, grammar, and use of words | 18.00 | 18.00 | |
| Late Submission (deduction) | |||
| TOTAL POINTS | 120.0 | 120.0 |
ORG535 (1)
| WRITTEN ASSIGNMENT - GRADING RUBRIC | |||||
| Description | % | MAX POINTS | YOUR | REMARKS | |
| 50.0 | SCORE | ||||
| The worksheet includes 3 to 5 examples of the HR competencies-in-action | 35% | 70% | 17.50 | 17.50 | |
| Each HR competency, the student explains clearly How the behavior demonstrates the competency. | 35% | 17.50 | 5.00 | See recommendation for improvement | |
| Logical organization of thoughts, ideas, and structure | 10% | 5.00 | 5.00 | ||
| Writing Clarity | 5% | 2.50 | 2.50 | ||
| Spelling, Grammar, Proper use of words | 5% | 2.50 | 2.50 | ||
| APA format | 10% | 5.00 | 5.00 | ||
| Late Submission (deduction) | - | (5.0) | Submitted late (4 days) | ||
| TOTAL POINTS | 100% | 50.0 | 32.5 |
MGT312
| LEARNING TEAM ASSIGNMENT - GRADING RUBRIC | |||||
| Description | % | MAX POINTS | YOUR | REMARKS | |
| 100.0 | SCORE | ||||
| Evidence fo taking Week 1 and Week 2 Self-Assessments | 20% | 70% | 20.00 | 20.00 | |
| Determine how you can use your findings to get along with co-workers who may have different assessment results. | 25% | 25.00 | 25.00 | ||
| Evaluate how you would handle stressful situations, manage change, and stay motivated. | 25% | 25.00 | 25.00 | ||
| Logical organization of thoughts, ideas, and structure | 10% | 10.00 | 10.00 | ||
| Writing Clarity | 5% | 5.00 | 5.00 | ||
| Spelling, Grammar, Proper use of words | 5% | 5.00 | 4.00 | Some corrections needed | |
| APA format | 10% | 10.00 | 7.00 | Some corrections needed | |
| Late Submission (deduction) | - | ||||
| TOTAL POINTS | 100% | 100.0 | 96.0 |
MGT312 (2)
| LEARNING TEAM ASSIGNMENT - GRADING RUBRIC | |||||
| Description | % | MAX POINTS | YOUR | REMARKS | |
| 130.0 | SCORE | ||||
| Completed Scenario Part 1 | 25% | 70% | 32.50 | 32.50 | |
| Completed Scenario Part 2 | 25% | 32.50 | 32.50 | ||
| Included Title Page and References page as required | 20% | 26.00 | 26.00 | ||
| Logical organization of thoughts, ideas, and structure | 10% | 13.00 | 13.00 | ||
| Writing Clarity | 5% | 6.50 | 6.50 | ||
| Spelling, Grammar, Proper use of words | 5% | 6.50 | 6.00 | Some corrections needed | |
| APA format | 10% | 13.00 | 12.75 | Some corrections needed | |
| Late Submission (deduction) | - | (13.00) | Submitted late | ||
| TOTAL POINTS | 100% | 130.0 | 116.3 |
LDR300
| INDIV IDUAL ASSIGNMENT - GRADING RUBRIC | |||||
| Description | % | MAX POINTS | YOUR | REMARKS | |
| 100.0 | SCORE | ||||
| Content and Conceptualization: | 70% | ||||
| Examine the best practices that your team can cultivate to enhance the number of millennial leaders. | 35% | 35.00 | 35.00 | ||
| Explain how you would present this information to senior managers in your organization. | 35% | 35.00 | 35.00 | ||
| Logical organization of thoughts, ideas, and structure | 10% | 10% | 10.00 | 5.00 | Use subtitles to indicate the sections in the report |
| Writing Clarity | 5% | 5% | 5.00 | 5.00 | |
| Spelling, Grammar, Proper use of words | 5% | 5% | 5.00 | 4.00 | See corrections noted |
| APA format | 10% | 10% | 10.00 | 7.00 | See corrections noted |
| Late Submission (deduction) | - | ||||
| TOTAL POINTS | 100% | 100% | 100.0 | 91.0 |
LDR300 (2)
| WRITTEN ASSIGNMENT - GRADING RUBRIC | |||||
| Description | % | MAX POINTS | YOUR | REMARKS | |
| 100.0 | SCORE | ||||
| Content and Conceptualization: | 70% | ||||
| 1. Examine your individual test results and describe the essential elements of leadership and management. | 30% | 30.00 | 30.00 | ||
| 2. Differentiate between leadership and management roles, and provide specific examples from the text, literature, or a personal example. | 30% | 30.00 | 30.00 | ||
| 3. Include the web link to the test in the references | 10% | 10.00 | 10.00 | ||
| Logical organization of thoughts, ideas, and structure | 10% | 10% | 10.00 | 10.00 | |
| Writing Clarity | 5% | 5% | 5.00 | 5.00 | |
| Spelling, Grammar, Proper use of words | 5% | 5% | 5.00 | 4.00 | Some corrrections needed |
| APA format | 10% | 10% | 10.00 | 7.00 | Some corrrections needed |
| Late Submission (deduction) | - | ||||
| TOTAL POINTS | 100% | 100% | 100.0 | 96.0 |
LDR300 (4)
| WRITTEN ASSIGNMENT - GRADING RUBRIC | |||||
| Description | % | MAX POINTS | YOUR | REMARKS | |
| 100.0 | SCORE | ||||
| Explain the implications of leading within a changing global business environment. position | 15% | 70% | 15.00 | 15.00 | |
| Describe the Team Leadership Model and how this relates to your current business practices. organization | 15% | 15.00 | 15.00 | ||
| Outline positive aspects of gender, diversity, culture, and teamwork that can improve overall business performance. | 15% | 15.00 | 15.00 | ||
| Apply principles of motivational leadership within a variety of diverse cultures. difficult problem | 15% | 15.00 | 15.00 | ||
| Use at least one image, photo, chart, or graph to deliver a key concept within your blog. | 10% | 10.00 | 10.00 | ||
| Logical organization of thoughts, ideas, and structure | 10% | 10% | 10.00 | 10.00 | |
| Writing Clarity | 5% | 5% | 5.00 | 5.00 | |
| Spelling, Grammar, Proper use of words | 5% | 5% | 5.00 | 5.00 | |
| APA format | 10% | 10% | 10.00 | 10.00 | |
| Late Submission (deduction) | - | ||||
| TOTAL POINTS | 100% | 100% | 100.0 | 100.0 |
LDR300 (3)
| WRITTEN ASSIGNMENT - GRADING RUBRIC | |||||
| Description | % | MAX POINTS | YOUR | REMARKS | |
| 100.0 | SCORE | ||||
| 1. Trait theories of leadership | 14% | 70% | 14.00 | 14.00 | |
| 2. Behavioral theories of leadership | 14% | 14.00 | 14.00 | ||
| 3. Contingency models of leadership | 14% | 14.00 | 14.00 | ||
| 4. Skills approaches to leadership | 14% | 14.00 | 14.00 | ||
| 5. Situational methods of leadership | 14% | 14.00 | 14.00 | ||
| Logical organization of thoughts, ideas, and structure | 10% | 10% | 10.00 | 10.00 | |
| Writing Clarity | 5% | 5% | 5.00 | 5.00 | |
| Spelling, Grammar, Proper use of words | 5% | 5% | 5.00 | 4.50 | Some correrctions needed |
| APA format | 10% | 10% | 10.00 | 8.00 | Some correrctions needed |
| Late Submission (deduction) | - | ||||
| TOTAL POINTS | 100% | 100% | 100.0 | 97.5 |
MKT421
| WRITTEN ASSIGNMENT | |||||
| Description | % | MAX POINTS | YOUR | REMARKS | |
| 90.0 | SCORE | ||||
| Content and Conceptualization: | 70% | ||||
| Two (2) of the latest trends in consumer behavior that could influence her marketing strategy | 20% | 18.00 | 18.00 | ||
| Two (2) marketing variables that could impact sales in a positive or negative way | 20% | 18.00 | 18.00 | ||
| Two (2) specific marketing strategies you would recommend and why you recommend them | 30% | 27.00 | 27.00 | ||
| Logical organization of thoughts, ideas, and structure | 10% | 9.00 | 9.00 | ||
| Writing Clarity | 5% | 4.50 | 4.50 | ||
| Spelling, Grammar, Proper use of words | 5% | 4.50 | 4.50 | ||
| APA format | 10% | 9.00 | 9.00 | ||
| Late Submission (deduction) | - | ||||
| TOTAL POINTS | 100% | 90.0 | 90.0 |
MKT421 (2)
| WRITTEN ASSIGNMENT | |||||
| Description | % | MAX POINTS | YOUR | REMARKS | |
| 50.0 | SCORE | ||||
| Content and Conceptualization: | 70% | ||||
| 1. Target Market | 15% | 7.50 | 0.00 | Section not completed by team | |
| 2. Product Definition | 15% | 7.50 | 7.50 | ||
| 3. Viable Pricing Strategy | 15% | 7.50 | 0.00 | Section not completed by team | |
| 4. Brand's position in the competitive environment | 15% | 7.50 | 7.50 | ||
| 5. Included a Title page and References page as required | 10% | 5.00 | 0.00 | No title page and references included | |
| Logical organization of thoughts, ideas, and structure | 10% | 5.00 | 5.00 | ||
| Writing Clarity | 5% | 2.50 | 2.50 | ||
| Spelling, Grammar, Proper use of words | 5% | 2.50 | 2.50 | ||
| APA format | 10% | 5.00 | 5.00 | ||
| Late Submission (deduction) | - | ||||
| TOTAL POINTS | 100% | 50.0 | 30.0 |
STR581 (3)
| WRITTEN ASSIGNMENT - GRADING RUBRIC | |||||||
| Description | % | MAX POINTS | YOUR | REMARKS | |||
| 60.0 | SCORE | ||||||
| Content and Conceptualization: | |||||||
| 1. Develop a business strategy that will allow Airbnb to meet local, state, and international regulatory requirements | 40% | 70% | 24.00 | 24.00 | ` | ||
| 2. How can Airbnb ensure the ethical treatment of consumers? | 15% | 9.00 | 9.00 | ||||
| 3. Should there be a separate strategy for the international component of their business model? | 15% | 9.00 | 6.00 | Indicate what type of international strategy Airbnb should use. Be specific. | |||
| Logical organization of thoughts, ideas, and structure | 10% | 6.00 | 4.00 | Use subtitles to indicate the sections of the report | |||
| Writing Clarity | 5% | 3.00 | 3.00 | ||||
| Spelling, Grammar, Proper use of words | 5% | 3.00 | 2.75 | Corrections needed here | |||
| APA format | 10% | 6.00 | 5.75 | Corrections needed here | |||
| Late Submission (deduction) | -4.50 | Submitted late | |||||
| TOTAL POINTS | - | 60.00 | 50.00 | ||||
STR581 (2)
| WRITTEN ASSIGNMENT - GRADING RUBRIC | |||||||
| Description | % | MAX POINTS | YOUR | REMARKS | |||
| 60.0 | SCORE | ||||||
| Content and Conceptualization: | 70% | ||||||
| 1. What factors contributed to the loss of confidence in the Chipotle brand? | 14% | 8.40 | 8.40 | ` | |||
| 2. Actions taken improve consumer trust? Why or why not? | 14% | 8.40 | 8.40 | ||||
| 3. How does Chipotle’s internal environment compare to the internal environment of one of Chipotle’s competitors? | 14% | 8.40 | 8.40 | ||||
| 4. Recommendations would you make for Chipotle to gain consumer trust and reclaim a leadership role | 14% | 8.40 | 8.40 | ||||
| 5. What kind of business strategy would you suggest to help Chipotle achieve a competitive advantage? | 14% | 8.40 | 8.40 | ||||
| Logical organization of thoughts, ideas, and structure | 10% | 6.00 | 6.00 | ||||
| Writing Clarity | 5% | 3.00 | 3.00 | ||||
| Spelling, Grammar, Proper use of words | 5% | 3.00 | 3.00 | ||||
| APA format | 10% | 6.00 | 6.00 | Some corrections needed | |||
| Late Submission (deduction) | - | ||||||
| TOTAL POINTS | 100% | 60.0 | 60.0 | ||||
STR581
| WRITTEN ASSIGNMENT - GRADING RUBRIC | |||||||
| Description | % | MAX POINTS | YOUR | REMARKS | |||
| 50.0 | SCORE | ||||||
| Content and Conceptualization: | 70% | ||||||
| 1. How will the components of the external environment impact Magnolia Brands | 15% | 7.50 | 0.00 | This section not found in the report. See comments embedded in document | ` | ||
| 2. Which are Magnolia Brands’ major competitors? | 15% | 7.50 | 7.50 | ||||
| 3. What internal factors must be considered for Magnolia Brands to achieve its vision and mission? | 10% | 5.00 | 5.00 | ||||
| 4. What are some of Magnolia Brands’ strengths and weaknesses? | 10% | 5.00 | 5.00 | ||||
| 5. How does the new show represent an opportunity in the home remodeling industry? | 10% | 5.00 | 5.00 | ||||
| 6. What challenges or threats might Magnolia Brand face? | 10% | 5.00 | 5.00 | ||||
| Logical organization of thoughts, ideas, and structure | 10% | 5.00 | 5.00 | ||||
| Writing Clarity | 5% | 2.50 | 2.50 | ||||
| Spelling, Grammar, Proper use of words | 5% | 2.50 | 2.40 | Some corrections needed | |||
| APA format | 10% | 5.00 | 4.00 | Some corrections needed | |||
| Late Submission (deduction) | - | ||||||
| TOTAL POINTS | 100% | 50.0 | 41.4 | ||||
STR581(2)
| STR/581 - STRATEGIC BUSINESS PLAN - FINAL REPORT AND PRESENTATION | ||||||
| GRADING RUBRIC | ||||||
| Description | % | MAX POINTS | MAX POINTS | REMARKS | ||
| Report | PPT | |||||
| Content and Concept | Report | PPT | 80% | 10 | 10 | |
| 1. Executive Summary | 5% | 5% | 0.50 | 0.50 | ||
| 2. Company Background | 5% | 5% | 0.50 | 0.50 | ||
| 3. Mission Statement | 5% | 5% | 0.50 | 0.50 | ||
| 4. Vision Statement | 5% | 5% | 0.50 | 0.50 | ||
| 5. Value Statement | 5% | 5% | 0.50 | 0.50 | ||
| 6. Environmental Scan | 5% | 5% | 0.50 | 0.50 | ||
| 7. Internal and External Environmental Analysis | 5% | 5% | 0.50 | 0.50 | ||
| 8. Strategy Recommendation | 10% | 10% | 1.00 | 1.00 | ||
| 9. Implementation Plan | 10% | 10% | 1.00 | 1.00 | ||
| 10. Organizational Change Management Strategies | 5% | 5% | 0.50 | 0.50 | ||
| 11. Risk Management Plan | 10% | 10% | 1.00 | 1.00 | ||
| 13. Conclusion | 5% | 5% | 0.50 | 0.50 | ||
| 12. References | 5% | 5% | 0.50 | 0.50 | ||
| APA format, Spelling, Grammar, Proper use of words | 20% | 1.95 | 1.95 | Some minor corrections | ||
| Late Submission (deduction) | - | |||||
| TOTAL POINTS | 100% | 10.0 | 10.0 |
MKT571 (3)
| WRITTEN ASSIGNMENT - GRADING RUBRIC | |||||
| Description | % | MAX POINTS | YOUR | REMARKS | |
| 100.0 | SCORE | ||||
| Content and Conceptualization: | |||||
| Two elements of the Situational Analysis | 25% | 70% | 25.00 | 25.0 | |
| Two elements of the Marketing Communications Strategies (Marketing Mix (4Ps)) | 25% | 25.00 | 25.0 | ||
| Include a measurement of Customer Loyalty and Retention | 20% | 20.00 | 0.00 | This section was not included in the report | |
| Logical organization of thoughts, ideas, and structure | 10% | 10.00 | 10.00 | ||
| Writing Clarity | 5% | 5.00 | 5.00 | ||
| Spelling, Grammar, Proper use of words | 5% | 5.00 | 5.00 | ||
| APA format | 10% | 10.00 | 9.50 | Some corrections needed | |
| Late Submission (deduction) | - | ||||
| TOTAL POINTS | 100% | 100.0 | 79.5 |
MKT571 (2)
| WRITTEN ASSIGNMENT - GRADING RUBRIC | |||||
| Description | % | MAX POINTS | YOUR | REMARKS | |
| 130.0 | SCORE | ||||
| Content and Conceptualization: | 70% | ||||
| Executive Summary | 10% | 13.00 | 13.00 | ||
| Week 1 Deliverables: Part 2 (only) | 10% | 13.00 | 13.00 | ||
| Week 2 Deliverables: Understanding Target Markets | 10% | 13.00 | 13.00 | ||
| Week 3 Deliverables: Promotion and the Product Life Cycle | 10% | 13.00 | 13.00 | ||
| Week 4 Deliverables: Price and Channel Strategy | 10% | 13.00 | 13.00 | ||
| Week 5 Deliverables: Marketing Communication and Brand Strategy | 10% | 13.00 | 13.00 | ||
| Week 6 Deliverables: Legal, Social and Ethical Considerations | 10% | 13.00 | 13.00 | ||
| Logical organization of thoughts, ideas, and structure | 10% | 13.00 | 13.00 | ||
| Writing Clarity | 5% | 6.50 | 6.50 | ||
| Spelling, Grammar, Proper use of words | 5% | 6.50 | 6.00 | Some corrections needed | |
| APA format | 10% | 13.00 | 11.50 | Some corrections needed | |
| Late Submission (deduction) | - | ||||
| TOTAL POINTS | 100% | 130.0 | 128.0 |
MKT571
| WRITTEN ASSIGNMA1:F16ENT - GRADING RUBRIC | |||||
| Description | % | MAX POINTS | YOUR | REMARKS | |
| 100.0 | SCORE | ||||
| Content and Conceptualization: | 70% | ||||
| Part 1: Research Section | |||||
| Research includes 3 elements of the Research List of Topics | 35% | 35.00 | 35.00 | ||
| Part 2: Target Market | |||||
| Overview of Demographics | 15% | 15.00 | 15.00 | ||
| Overview of Psychographics | 10% | 10.00 | 10.00 | ||
| Insight gained from the Target Market analysis | 10% | 10.00 | 10.00 | ||
| Logical organization of thoughts, ideas, and structure | 10% | 10.00 | 10.00 | ||
| Writing Clarity | 5% | 5.00 | 5.00 | ||
| Spelling, Grammar, Proper use of words | 5% | 5.00 | 4.85 | Some corrections needed | |
| APA format | 10% | 10.00 | 9.50 | Some corrections needed | |
| Late Submission (deduction) | - | ||||
| TOTAL POINTS | 100% | 100.0 | 99.4 |
