Marketing and Introduction to Operation Management

MGT 312: Decision Making Problem Solving

FIRST SEMESTER 2018-19

ASSIGNMENT: II

Course: MGT312	Student name:
Academic Year 1439-1440 H	Students number:
Semester: 1st	student grade:
Section: CRN:	Level of the Mark:

Instructions for Assignment

Due date for Submission	End of Week 11
Maximum Marks:	05
Submission Mode	throughblackboard
Submission method	Only WORD DOCUMENT PDF not accepted
No. of Words	2000-2500

Assignment Regulations:

· This assignment is an individualassignment.

· All students are encouraged to use their ownword.

· Student must apply Harvard Referencing Style within theirreports.

· A mark of zero will be given for any submission that includes copying fromother resource without referencingit

CASE STUDY

Read the passage carefully and answer the questions:

McDonald’s is a well-known fast-food brand in the UK. It operates at over 3000 locations and has seen growth over the past 10 year (McDonald’s Annual Report, 2014). However, recently, McDonald’s across the globe and in the UK highlighted a consistent decline in sales. Millington (2014) states that McDonald’s has reported a drop in sales by 4% in the UK, which highlight that the firm is not on the same growth path as it used to be. Similar article was published by Bold (2015) where the author highlighted that the growth pattern of McDonald’s has stopped and the firm, for the first time in 45 years, is re-structuring due to a rapid decline in sales. This is critical for a firm that operates at a global scale, a 4% drop is effectively billions of dollars that the firm is unable to convert. Neilan (2014) states that from an earnings point of view the overall decline is GBP 3.8billion which is a significant number.

Q1. Howyou can solve the problem?Use the critical thinking steps[Marks 3] [LO: 2.7, 2.3]

Q2. Develop a mind-map for McDonald to solve the problem. [Marks 2] [LO: 4.3, 3.1]

To be filled by Faculty

To be filled by Faculty