WorkEE

Letters of Introduction

I received a 65 on this paper

Teacher feedback:

as noted in my inline comments, I do not understand what is being sold or the references to franchises or the audience that is being addressed. When writing correspondence, be sure you know who your audience is and what the message is you want to convey. Otherwise the communication may sow confusion rather than interest on the part of the reader. Note too that work does not follow business letter formatting.

March 23, 2018

Letters of Introduction

Date 3/23/18

To the supervisors

Re: Coffee and snacks outlet products

This letter is intended to inform you about our products and how they fit well for the organization. We are a coffee house that is a franchise of the Starbucks. The products offered by the coffee house include all coffee beverages offered by the Starbucks. The coffee is supplied by the main franchiser, the Starbucks, and is stored at high quality storage places within the store. The beverages are blended within the store using the formulas provided by the franchiser.

Highly experienced and competitive attendants serve the coffee beverages. Serving the coffee at the store is not only focused on giving the customers a cup of coffee but have to be done in a way that motivated the customers to take the drinks and come back for more. Our attendants are trained in customer service to ensure they are offering excellent services to the customers.

Additionally, we have a broad range of snacks and fast food products that accompany the coffee products. These snacks and fast food are prepared with the highest quality and safety to ensure that they are tasty and safe for consumption. The snacks and other fast foods are a blend of both the local favorites and the standard snacks offered by the Starbucks.

The coffee and the snacks are offered to the public. The already renown Starbucks brand makes it easier for the products to move as the customers can easily identify with thee high quality productivity.

Yours faithfully

Date 3/23/18

To Franchise owner

Re: Coffee and snacks outlet products

This letter serves to inform you about the fast moving and high return coffee, snacks, and fast food products offered at a Starbucks franchise. The coffee is specially blended using the unique Starbuck knowledge and formula that result into high quality coffee drinks. The combination of the products with high quality customer service is an essential element that makes the beverage attracts a large number of customers, who have shown high rates of loyalty and repeat purchases.

The coffee beverages are accompanied by high nutritious, high quality and sweet snacks. The snacks are specially prepared within the store by blending both the Starbucks specially and the local cuisines to ensure that a customer is satisfied and appreciates the local specialties.

In the market, the coffee and the snacks have high turnover rate of over five times in a week that brings enough cash flows to maintain an effective working capital. The products have lower storage costs, as they do not require high maintenance costs within the stores.

These products will not only add higher revenues but will also add higher liquidity to the business operations. The products are easily recognized within the locality, which makes it easier to sell them to customers with minimal advertisement costs. Investing in this product will also bring higher return on investment as they have a 20% net margin on every cups of coffee sold. The minimal storage costs coupled with the high quality makes this coffee and snacks products ripe for investments.

Thank you,