Stakeholder Communications – Crisis Communications

2-Audience-Analysis-Form.pdf

Audience Analysis Form Message Title: ______________________________________________ Date: ____________________________

1. Who is in your audience demographically? Be specific. They’re probably not as homogeneous as you think.

2. What HURTS, PAINS and/or FRUSTRATIONS does your audience have concerning this topic?

3. What NEEDS, WANTS and/or DESIRES do they have related to this topic?

4. What PROBLEMS or OBSTACLES do they need to overcome (in relationship to this topic)?

5. What’s their INTEREST level or ATTITUDE concerning this topic? How do they FEEL about it?

6. What do they already KNOW about this topic? What MISBELIEFS do you need to challenge?

7. Based on the above answers, how can you best HOOK them and cause them to want to listen?

A n A c c e l e r a t e d G r o w t h C o n s u l t i n g G u i d e