PIECE TOGETHER ATTACHMENTS AND ADD CONCLUSION WITH RECOMMENDATIONS

Identify and describe the Organization

Sony Pictures Entertainment Inc. is a company which produces music, films and television shows for its community. As a subsidiary of the electronics giant Sony of Japan, it has changed the perspective of producing music, recording films and developing television programs for the American community. The company has a global network and this has helped the company to amass a large number of employees globally. The company is large and its size has helped the company to make an annual profit of over $513 million (Dheeman, Schildwachter & Harrison, 2012). Its products range from recording, shooting and developing movies and films from different genres and brands in the contemporary community. It has different competitors such as Universal Studios, Warner Bros Entertainment and Walt Disney Motion Pictures and Television. The companies have become the company’s major competitors in the American community and society.

Customers

As identified by the company’s services, it has been divided into three groupings. There is the music, recording and movie consumers and television services. These three groups present the company’s main functions and consumers in the contemporary community. The company’s management influences and helps the customers to improve and increase their communication in terms of allocation and improvement of service relations (Naganathan, 2013). There are music performers in the entertainment industry and they access and use the company’s services in entertainment from recording and development of their music videos. Marketing and development movies also have a large customer base in the company. There is also an essential focus on the value such as television and hosting of different policies to increase and improve operational services.

Customer Relationships

The 5 E’s include Emotion, engagement, experience, exchange and essence. The movies customers of the company consider the essence of ethics as a way for supporting the company’s services and products. The company develops a foundation to improve consumers’ needs. There is also the emotion and operational understanding of the company (Murray, 2005). The aim is to influence the experience of the company towards achieving improved company relationship. The consumers also engage the company towards developing productive and market acceptable services. It is essential to use and improve the company’s relations with its consumers.

Organization’s Relationships with Customers

The company applies customer relationship management in offering and influencing consumers with their products and services. The aim is to improve the relations such as offering and developing foundations for marketing and operational management. It is a concept focusing on the productive relationship such as how to improve value through engaging consumers and determining the market trends (Gershon, 2014). It is a process of also improving processes such as consumer products and meeting consumer needs. The music and television industries are dynamic and a close interaction will help in determining positive relations with consumers.

Recommendations on How to Improve Relations

Developing a positive relationship with consumers will help the company to achieve its overall performance and integration plans. It is also an opportunity to improve needs such as managing and developing platforms to engage their needs. The company should also effectively engage consumers from music to movie production houses. This will engage and manage the company’s resources such as an improved performance and operational effectiveness. Therefore, the company also needs to understand the culture of its consumers and this will help the company to improved relations in the community. As James Barnes writes about a customer being behaviorally loyal, “This form of loyalty, therefore, is extremely vulnerable; there is no relationship from the customers’ perspective. As soon as they see a better deal or greater convenience elsewhere, they’re gone” (Peppers & Rogers, 2010, pp. 56).

References

Dheeman, C., Schildwachter, H., & Harrison, J. S. (2012). Sony Corporation: Reinventing Itself to Rediscover the Technological Edge.

Gershon, R. A. (2014). The Sony Corporation. Handbook of East Asian Entrepreneurship, 225.

Murray, S. (2005). Brand loyalties: Rethinking content within global corporate media. Media, Culture & Society, 27(3), 415-435.

Naganathan, V. (2013). A Comparative Analysis on Sony’s Approach to Problem Solving and Decision-Making. International journal of management and business research, 3(1), 69-88.

Peppers, D., & Rogers, M. (2010, December 28). Managing Customer Relationships: A Strategic Framework. Retrieved September 3, 2017.