3.2 Strategic Plan Draft

Running Head: STRATEGIC PLAN 2

STRATEGIC PLAN 2

2.2 Strategic Plan Draft

Michael Braden

Trevecca Nazarene University

MOL 5900: Strategic Planning for Servant Leaders

Dr. Angela Talley

Sunday, March 21, 2021

Industry Overview and Insights

Coca Cola is well known company especially for beverages. Their products are sold in more than 200 countries and even more. There are many other projects of Coca Cola which include Fanta, Sprite, Dasani water, vitamin water and smart water. The revenue form the beverages is the biggest portion of the company which accounts for 78% of the total revenue. Coca Cola has 3000 drink products and total 500 brands under its name (Maani Hessari et al., 2019). Organizational History

Coca Cola has been operating since 1886 as it is one of the largest and the oldest baverage companies all over the world. Doctor John Pemberton was the once who established the company in Atlanta, USA. Ever since Coca Cola gained success and now it is world number one beverage company (Walsh & Dowding, 2012). Mission

“ To refresh the world in mind, body, and spirit, to inspire moments of optimism and happiness through our brands and actions, and to create value and make a difference.”

Vision

“Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.”

Values

The core values of Coca Cola are “ leadership, collaboration, integrity, accountability, passion, diversity, and quality.” Coca cola has a very strong internal culture which has helped the company gain success. Due to all these core values, Coca Cola has become one of the biggest companies in the world. Coca Cola treats its employees in such a good way that it increases their motivation, skills, productivity and quality of work (Irefin & Mechanic, 2014).

Main value proposition(s) The current value proposition of Coca Cola is “The Coke Side of Life.” This shows the level of happiness when a person opens up the bottle of Coke. It also shows that the consumers are willing to sacrifice anything for just one sip of Coke (Foster, 2014).

Leadership within the organization

Coca Cola uses the Laissez Faire leadership style which is considered to be a flexible one. It is also known as the “hands off” leadership. In this kind of leadership all the employees can take part in the decision making of the company. It revolves around teamwork where everyone can have a say in the important matters. Stakeholder Analysis

Internal Stakeholders: The internal stakeholders of Coca Cola include the directors, employees, senior managers, shareholders and the vice presidents.

External Stakeholders: The external stakeholders of Coca Cola include the customers, nonprofit organizations, suppliers, government, consumers and the bottling partners (Foster, 2014). Organizational Mandates

The two organizational mandates of Coca Cola are:

· To develop and maintain stability to succeed in the next years.

· To become the highest revenue earner in the coming years.

References:

Foster, R. J. (2014). Corporations as Partners:“Connected Capitalism” and The Coca‐Cola Company. PoLAR: Political and Legal Anthropology Review, 37(2), 246-258.

Irefin, P., & Mechanic, M. A. (2014). Effect of employee commitment on organizational performance in Coca Cola Nigeria Limited Maiduguri, Borno state. Journal of Humanities and Social Science, 19(3), 33-41.

Maani Hessari, N., Ruskin, G., McKEE, M., & Stuckler, D. (2019). Public meets private: conversations between Coca‐Cola and the CDC. The Milbank Quarterly, 97(1), 74-90.

Walsh, H., & Dowding, T. J. (2012). Sustainability and The Coca-Cola Company: The Global Water Crisis and Coca-Cola's Business Case for Water Stewardship. International Journal of Business Insights & Transformation, 4.