Answer questions- 300 word due in 4 hours

1) The Executive Summary: 1 page (~500-words)

You will be writing this section twice, once in this Assignment #1, and another time in your final paper. You are to:

a. Identify the business entity, why you select this firm, and your relationship to this firm (if any).

The Starbucks Corporation is a coffee company and a coffeehouse chain (Starbucks.com). After its founding, the company experienced fast growth nationally and abroad and the Starbucks has become one the most recognized brands globally. Although the company experienced fast growth and success, Starbucks has had many setbacks. Additionally, the company has matured and its growth outlook seems limited.

This company was selected for this project due to the interesting challenge Starbucks is facing. While Starbucks stores continue to be a popular destination among coffee drinkers, the company is facing high competition and market saturation. In this report, we will highlight some of the urgent issues the company must address and will recommend strategies for the company to mitigate possible risks. [Need to add the main focus of the report.]

The authors of this report are occasional Starbucks customers [feel free to correct this statement]. Additionally, the authors of this report do not have any direct relationship with the company. The authors’ objectives to analyze Starbucks’s strategies and to recommend alternative strategies for the company to continue to experienced success.

b. Articulate the critical issue (root cause) to be solved in your course project. There should be a sense of urgency, uncertainty, and importance in the company-situation that you are analyzing.

Although Starbucks is facing many issues, one of the most urgent issues is high competition and market saturation. In order for the company to continue to experience success and growth, the company must continue to innovate and appeal to the customer/

c. Discuss the supporting questions that you need answers for and for what purposes. Include a brief description of what the highest level this project is likely to impact.