2- Give description about your industry in general. Is it a growth industry? What changes can effect this industry for short and long time (Comments: Use the net to find the data required for your industry example<Abu Dhabi chamber of commercial or Dubai chamber of commercial>

3- Your Mission statement in the company in short and long time.

4- Important about your company mention strengths and competitive of other company. What factors will make the company succeed? What do you think your major competitive strengths will be?

5- Draw sample draft about your administrative structure <employees’ chart>

1.1.1 Objectives and Goals

Company Goals and Objectives: Goals are destinations—where you want your business to be. Objectives are progress markers along the way to goal achievement. For example, a goal might be to have a healthy, successful company that is a leader in customer service and that has a loyal customer following. Objectives might be annual sales targets and some specific measures of customer satisfaction.

1.2 Products and Services

Describe in depth your products or services (technical specifications, drawings, photos, sales brochures, and other bulky items belong in Appendices).

What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.

What are the pricing, fee, or leasing structures of your products or services?

List all of your major products or services.

For each product or service:

· Describe the most important features. What is special about it?

· Describe the benefits. That is, what will the product do for the customer?

Describe Also:

1- Size of firm

2- Quality, technology, and price preferences

3- Other (specific to your industry)

1.3 Marketing Plan

4- Mention why you need to make a market research. (Important of your industry and its growth)

5- How did you make this market research? How did you do your primary search and what about detailed search?

a. Internet search

b. Site visiting

c. Personal Communications

d. So on………

6- Mention your market size in UAE or any other country (Market size means value or size of your industry that effect country economy for example market size for oil production in UAE is $40 billion. How your company will share from this market like 1% (1-2% is considerable high market share)

7- Mention barriers of your company like(High capital cost, High production cost, Competitive, High marketing cost, so on..) and how you can overcomes these barriers

8- How is the following will affect your market ( change in technology, change in government regulations, change in the economy, change in your industry)

9- Identify your targeted customers, their characteristics, and their geographic locations, otherwise known as their demographics. Like (Age, Gender, Income Level, Education, others….)

10- Mention most of competition companies in the same area your work

11- Mention your distribution channel and you can sell your product only by your office or do you have any distribution channel helps in selling your product.

1.4 Financial Plan

The financial plan consists of a 12-month profit and loss projection, a five-year profit and loss projection (optional), a cash-flow projection, a projected balance sheet, and a break-even calculation. Together they constitute a reasonable estimate of your company's financial future. More important, the process of thinking through the financial plan will improve your insight into the inner financial workings of your company.

Profit and Loss Projection

Many business owners think of the profit and loss projection as the centerpiece of their plan. This is where you put it all together in numbers and get an idea of what it will take to make a profit and be successful.

Your sales projections will come from a sales forecast in which you forecast sales, cost of goods sold, expenses, and profit month-by-month for one year.

Profit projections should be accompanied by a narrative explaining the major assumptions used to estimate company income and expenses.

Of course, keep notes of your key assumptions, especially about things that you expect will change dramatically after the first year.

Projected Cash Flow

If the profit projection is the heart of your business plan, cash flow is the blood. Businesses fail because they cannot pay their bills. Every part of your business plan is important, but none of it means a thing if you run out of cash.

The point of this worksheet is to plan how much you need before startup, for preliminary expenses, operating expenses, and reserves. You should keep updating it and using it afterward. It will enable you to foresee shortages in time to do something about them—perhaps cut expenses, or perhaps negotiate a loan. But foremost, you shouldn’t be taken by surprise.

There is no great trick to preparing it: The cash-flow projection is just a forward look at your checking account.

For each item, determine when you actually expect to receive cash (for sales) or when you will actually have to write a check (for expense items).

You should track essential operating data, which is not necessarily part of cash flow but allows you to track items that have a heavy impact on cash flow, such as sales and inventory purchases.

You should also track cash outlays prior to opening in a pre-startup column. You should have already researched those for your startup expenses plan.

Your cash flow will show you whether your working capital is adequate. Clearly, if your projected cash balance ever goes negative, you will need more start-up capital. This plan will also predict just when and how much you will need to borrow.

Explain your major assumptions, especially those that make the cash flow differ from the Profit and Loss Projection. For example, if you make a sale in month one, when do you actually collect the cash? When you buy inventory or materials, do you pay in advance, upon delivery, or much later? How will this affect cash flow?

Are some expenses payable in advance? When?

1.6 Startup Capital Investment

Detailed your capital investment of your project you can use table to show your calculation (All required physical resources such as land, construction building, and machine and equipment)

1.6.1Cost Division

Mention all cost needs in your project (Fixed cost annual operating expenses) and fund you can get from bank or any other supporter you can use table to show number. Example calculation for employee salaries

1.6.2 Evaluation Calculation

Do your calculation according to your excel result finding the following:

1- payback period

2- IRR of your project

3- PW or FW or AW of your project

4- Draw cash flow for your project

5- Draw relation between total revenue and total cost and demand

6- What is the value of your demand to cause breakeven point and at after how many years it will take place

1.6.3 Excel Data Sheet

Put your excel result in this section focusing on (Project and loss sheet, balance sheet, and cash flow sheet)

1.7 Conclusion

Summarized you project and do you think its good business to start with

GENG 315 – Spring 2020