Human Resources Comprehensive Assignment - Editing and formatting
mathwiz10101
1Course_Logistics.ppt*
Introduction to Marketing
MKTG 2150
Assistant Professor Sharon McIntyre, MDE
Email: s m [email protected]
Office Phone: 440-8692; Office EB 3035
Office Hours: (see Course Outline & Course BB)
vF10
Chapter 1
Chapter 1
An Overview of Marketing
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Welcome to the world of Marketing!
Chapter 1
Chapter 1
An Overview of Marketing
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Course Learning Outcomes
Chapter 1
Chapter 1
An Overview of Marketing
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|
University-wide Learning Outcome |
Learning Objectives |
Assessment Strategies |
|
Communication |
Communicate information clearly, concisely and persuasively in written, visual and oral formats. |
Marketing assignments, activities, , and exam questions. |
|
Thinking Skills |
Demonstrate reflective thinking skills and challenge assumptions so as to effectively understand and articulate the needs and wants of others. Demonstrate analytical skills as they relate to marketing situations. |
Marketing assignments, activities, and exam questions. |
|
Thinking Skills & Information Retrieval and Evaluation |
Recall and apply key marketing concepts. Demonstrate basic information retrieval and intermediate analysis with use of both primary and secondary research. |
Quizzes, marketing assignments, activities, and exam questions. |
|
Group Effectiveness |
Plan assigned work and collaborate well with others to meet or exceed requirements. |
Marketing assignments and activities. |
MKTG 2150 – Course Logistics
myMRU > My Courses > MKTG 2150
Chapter 1
Chapter 1
An Overview of Marketing
*
Today’s Objectives
- Ensure you’re in the right classroom, etc. :-)
- Understand what resources you have available
- Visit Blackboard
- Review the Course Outline together
- Get clear on what’s expected of you in this course
- Address any key questions
- Get to know each other a bit
- REVIEW CONCEPTS IN CHAPTER 1
- Know what to prepare for next class
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Chapter 1
Chapter 1
An Overview of Marketing
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Course Resources
Chapter 1
Chapter 1
An Overview of Marketing
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Blackboard (course website)
- Reach it through mymru.ca
- Your one-stop communications point
- Email me and your classmates here
- Course outline, class notes, assignments, tips, announcements, etc.
- Read the FULL Course Outline!
- Let’s review the essentials today
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Chapter 1
Chapter 1
An Overview of Marketing
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Use Available Resources!
- Studying & writing workshops, FREE Peer Tutoring
- Learning Skills Centre - Call 440-6452; or visit T123 to make an appointment
- Useful Studying & Assignment links
- START – Student Technicians And Resource Tutors
- FREE drop-in help with technology use
- The START help lab is in T106; the START computer lab is in T104.
- MRU Library
- Research help
- APA or MLA style for citations & references
- Ask at Library or see “Course Information” on Blackboard
- Student Counselling
- www.mtroyal.ca/counsellingcentre/
- IT Help Desk: www.mtroyal.ca/helpdesk/
- Phone 440-6000; Location E251
- Other students (missed classes, notes)
- … or ask me !!
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Chapter 1
Chapter 1
An Overview of Marketing
*
Course Outline
- On the Blackboard site
- Important to read it!
- Includes Schedule, Deadlines, Optional Online Reading links, Course Policies, etc.
- Assessments:
- Solo Paper, Team (of 2) Project, Online Quizzes, Midterm Exam, Final Exam
- Mark Allocation
- 25% team, 75% individual*
Need to pass overall course and >50% combined weighted average on individual work
Chapter 1
Chapter 1
An Overview of Marketing
*
Communication, Expectations
- Correctness?
- it’s or its lose or loose their or there or they’re
- Her and me interviewed the student’s.
- What is “on time” vs. “late”?
- Work is due at date & time in Course Outline or it is late.
- Penalty is 10% grade deduction for each day late (or portion thereof). So one hour late is -10%, etc.
- Professionalism
- Text messaging, lateness, email, preparing for class, working with a team partner, negotiating shared workloads, etc. etc.
*
Chapter 1
Chapter 1
An Overview of Marketing
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Communication, Expectations
- [email protected] emails only
- You can email me or anyone in the class through Blackboard, even if you don’t know their email address
- What do you email me about? What don’t you …?
- Plagiarism – what is it?
- Serious and avoidable (!)
- http://library.mtroyal.ca/help/helpdesk/plagiarism.htm
- Citations vs. References? (both are essential)
- APA or MLA style
- Course Notes are in PowerPoint or PDF format
- PowerPoint viewer available, PDF Reader available
- Blackboard is best viewed in INTERNET EXPLORER
- You must keep a printed copy of each of your assignments until the semester is over and you’ve received your official course grade
*
Chapter 1
Chapter 1
An Overview of Marketing
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MRU Use of Technology Policy
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Use of Technology in the Classroom
Students are permitted to use a laptop during the class if they are using the equipment to access appropriate PowerPoint slides or relevant material, or to take notes. E-mailing and accessing inappropriate sites (i.e. Facebook, non-relevant material, etc.) is not permitted.
Students choosing to attend class must TURN OFF phones, iPods, Blackberrys, etc. Listening to music, making/accepting phone calls, sending/receiving text messages in a classroom environment is rude, unprofessional and not permitted.
STUDENTS ENGAGING IN ANY INAPPROPRIATE ACTIVITIES, AS DETAILED ABOVE, WILL BE ASKED TO LEAVE THE CLASSROOM.
Chapter 1
Chapter 1
An Overview of Marketing
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PLEASE TURN IT OFF …
*
Chapter 1
Chapter 1
An Overview of Marketing
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*
Any Questions so far?
(Now or during my office hours)
Chapter 1
Chapter 1
An Overview of Marketing
*
Introductions
- Instructor background
- Student mixer
*
Chapter 1
Chapter 1
An Overview of Marketing
*
University-wide
Learning Outcome
Learning Objectives Assessment Strategies
Communication
Communicate information clearly, concisely
and persuasively in written, visual and oral
formats.
Marketing assignments, activities, ,
and exam questions.
Thinking Skills
Demonstrate reflective thinking skills and
challenge assumptions so as to effectively
understand and articulate the needs and
wants of others. Demonstrate analytical skills
as they relate to marketing situations.
Marketing assignments, activities,
and exam questions.
Thinking Skills &
Information Retrieval
and Evaluation
Recall and apply key marketing concepts .
Demonstrate basic information retrieval and
intermediate analysis with use of both
primary and secondary research.
Quizzes, marketing assignments,
activities, and exam questions.
Group Effectiveness
Plan assigned work and collaborate well with
others to meet or exceed requirements.
Marketing assignments and
activities.
