Stratagies

Bellevue Hospital is the oldest public hospital in the USA and boasts having the most effective staff in line with the goals of the hospital in caregiving. Located at 462 First Avenue in the Kip bay of Manhattan in New York City. Currently, it serves an average of 460000 outpatients and has grown to be one of the most efficient hospitals in New York City. The heart health service is housed in the cardiology, and cardiothoracic surgery department which is world-renowned and the heart health program is among the few departments in the world and has a state of the art labs and have “our door to STEMI” produces better services beyond the average (Root, Schonfeld, Williams, & Poppers, 2017).

Mission, vision and strategic goal of the organization

The mission of the hospital is to provide the highest quality of care to all the needy people in New York and all over the world with honesty, integrity, and dignity even if the patient is not in a position to pay for the service that has been provided to them. The vision of the hospital is to be among the top ten hospitals in the country as far as the provision of quality service is concerned. Further, the hospital has a strategic goal of making the hospital the most popular in terms of compliance and service delivery so that all the people would work better at all times without any failure (Bellevue, 2016). Another strategic goal is improving communication so that the service delivery can be first, efficient and up to date.

The current state of the service using the marketing framework

The current state of the service is that it has invested in technology to serve the goals and ambitions of the hospital. It has incorporated technology to come up with the state of the art lab where people all over the country can be served. It is one of the hospitals where open-heart surgery is performed. Since the need of the hospital is to be the go-to place, it has ensured that the appropriate technology, leadership, and correct values to ensure that the correct virtues of the hospitals are maintained for better service delivery.

Stakeholders of the organization using the marketing framework

The Bellevue hospital has several stakeholders who interact in a very effective way to maintain the business in the hospital. The first stakeholders are the patients who pay for the services and the physicians who work around the clock to ensure that the patients always get what they pay for. The government is yet another stakeholder mainly mandated to monitor and ensure that the organization operates within the dictates of the law. Insurance companies and pharmaceutical companies all work together to ensure that the goals of the organization achieve the targets.

How the current state of the service aligns with the mission, vision and strategic goals?

The current state of the heart health service is perfectly aligned to the mission, vision and strategic goal because the organization has maintained three important concepts in its operation. The first concept is innovativeness and application of technology to provide better services to the population. Secondly it applies strong leadership which ensures that staff is well trained to partake the duties that are assigned to them. In the long run, the goal of serving the people with dignity will be achieved because of the way the leadership handles the entries and trains the physicians will achieve good results. Being in line with the strategic goals and being top ten hospitals in the application of technology in service delivery (Root, Schonfeld, Williams, & Poppers, 2017).

The target population of the heart health service by Bellevue hospital is a range of all people from different geographies in the world but mostly in New York. Special consideration is however given to some categories of people like the LGBTQ youths who are prone to the depressing issues causing heart disease. The older people also receive special consideration and can lead to better treatment. In a nutshell, the Bellevue heart health program targets both the young and the old and serves with dignity because today's diets have been affected by junk and lifestyle diseases are prone to all the people.

Competition for the services.

Competition in most of the hospitals has been seen to be beneficial to the individual by offering the people the service that they deserve. Some people claim the competition may make the services that are offered to change in terms of efficiency. Other claim competition helps to work for the betterment of the country’s economy, it improves the level of innovativeness as well as bring the most reasonable prices for the services that are offered. Some argue that competition will lower the quality of the services that are offered since the hospital will always be aiming at increasing the profits.

The government will, therefore, need to work on the levels of competition so that it can help to protect the healthcare industry before the services are jeopardized. There are supposed to be strict measured that are put in place so that the hospital can adhere to them as they offer the services and in their daily activities. Competitions will impact the health care practitioners in the ways they are creative and press them to come up with alternative means of treatments that are more effective to the patients.

The current marketing strategies

For this program, there is not any good that is currently used for the involved marketing strategies since it does not exist. The program is termed as an extension of the MITI program that has been using different targeted marketing like patients with diabetes. The marketing technique, as well as the strategies, are very different for it, because of that reason, then the technique and the program are not going to work for the cases of obesity/ weight management program. The other reason is that the target geography and the demographic are very different.

Appropriateness of the marketing for the target market.

The different marketing strategies that are used for the program is because they target different areas and the demographic is also a different one for the target market. There are different social media platforms that are used and they have different numbers of users depending on which they prefer using most. These number keeps on changing each and every day. Some research shows social media is not going anywhere and that is the reason why we have to take advantage of social media for health care in marketing (Anticoli, 2018).

People use social media for emotional support, encouragement, support, emotional comparison and well as for gaining information. This has been therefore made, the social media platform good for the marketing activities and hence it is termed as the best proposed programs.

Ethical criteria

The people who do the health care marking in many time they make the decisions that are full of fairness and they play a very fundamental role in influencing the ways the stakeholders and the employers who are the internal, as well as the public termed as the external, are treated (Cellucci, Wiggins & Farnsworth, 2014). The main role and purpose of the American college of health executive code of ethics are to make sure they serve and also guide the conduct that helps to improve the quality of the entire health care and the healthcare industry at large.

This has been working through the process of putting the emphasis on the importance of the mission that they have and the ways it should be carried out in the right ways. In order to abide by the set rules that are used in marketing the marketing technique need to be very honest and open. More so, it should be in a position to promote the images of the entire Bellevue hospital. This will serve in giving the patients the chance to make better and well informed decisions and take part in the program.

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