CASE STUDY RESEARCH PAPER- REPORT ( 48 Hours - A+ Score Required)

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Research Proposal Grading Rubric

Program Learning Outcome

1-Unacceptable

80% ≤

2- Adequate

80 to 90%

3- Proficient

90 to 95%

4- Exemplary

95 to 100%

PLO # 1

Comprehensive Knowledge: Design, conduct and justify applied research in a business context using appropriate methodology

Is unable to articulate an adequate conceptual and application of appropriate research topic.

Does not utilize the proper citations pertinent to the field of study.

Does not demonstrate originality in the details and does not contribute to the field of study.

Competently articulates the design and application of appropriate research methodology. Some limitations are evident with respect to depth and breadth of theory, concepts and/or application.

Utilizes citations properly by incorporating current, prominent, and scholarly research resources. Some omissions of relevant resources evident.

Demonstrates some originality in the details, and an expected degree of contribution to the field of study.

Thoroughly articulates conceptual and application of research topic. Few limitations evident with respect to depth and breadth of design and/or application

Utilizes citations properly by incorporating current, prominent, and scholarly research resources. Few omissions of relevant sources exist.

Demonstrates originality in the details, and a significant contribution to the field of study.

Comprehensively articulates the conceptual and application of research topic.

Utilizes extensive citations incorporating current, prominent, and scholarly research resources. Sampling of sources is complete.

Demonstrates a high degree originality in the details, and a significant contribution to the field of study.

OVERVIEW AND GUIDE TO CASE STUDIES

A case study presents an account of what happened to a business or industry over a number of years.

It chronicles the events that Managers or Project Leader had to deal with, such as changes in the competitive environment, and charts the managers' response, which usually involved changing the business- or corporate-level strategy. To analyze a case study, therefore, one must examine closely the issues with which the company is confronted.

Cases prove valuable for two reasons:

First, cases provide students with experience of organizational problems that one probably has not had

the opportunity to experience firsthand. In a relatively short period of time, he will have the chance to

appreciate and analyze the problems faced by a company in an industry and to understand how

managers tried to deal with them.

Second, cases illustrate what one has learned and how he can apply the things he learned to solve the

company’s problems. The meaning and implication of this information are made clearer when they are

applied to case studies.

Also, one has to perform an

internal analysis of the company. He/she has to ask himself/herself whether the company's current

strategies make sense. If they do not, what changes need to be made?

What are the recommendations? He /she has to be able to State explicitly how the strategies he/she identifies take advantage of the company's strengths to exploit environmental opportunities, how they rectify the company's weaknesses, and how they counter environmental threats. To do this, one needs both special training in systematic structured analysis, the knowledge base upon which strategic frameworks are built, as well as intensive training in formulating and implementing winning strategies systematically and creatively.

The main objective of case study is formulating of enterprise wide strategies that will differentiate them

company from the competition and will enable the companies in intermediate and long-term to win against the strong competitors.

Other objectives of performing a detailed analysis of a case study are:

1. To improve the knowledge about the history, development, and growth of the company and the

industry overall over the time. For instance, one has to learn more about the industry, segment and company’s trends in the past and present, and to learn about future expectations for all of them.

2. To increase the ability of identification of the company's internal strengths and weaknesses such as, lack of strategic direction, weak financial resources, limited spending on R&D, narrow, product line or Service, limited distribution, high operating costs, poor

documentation skills, limited management skills etc.

3. To gain an ability to see the nature of the external environment surrounding the company at local, state and international. One has to be able to determine the external opportunities and threats. Thus, economic, political, and technology

demographic, legal and regulatory, social and other changes and trends in the external

environment have to be researched and investigated.

4. To improve the ability to see the problems that company is facing with.

5. To find alternative ways to solve the problems most effectively and efficiently. Knowing the

company’s strength and the opportunities in the market, students will be able to find the

alternative solution to the problems identified previously.

6. To gain an ability to develop a kind of corporate-level strategy and further strengthening the

strategic thinking of the students. Students have to find the most beneficial and feasible way that

will bring the company to the success and will strengthen its competence in immediate,

intermediate and long-term.

7. To gain the ability to assess leadership and styles and how they affect the quality of decisions made.

8. To enable the student to have a holistic view of the organization thereby enabling the student to

separate materials and concepts into component parts.

9. To enable the student to put together parts of the whole to create a new structure or meaning in

order to add value to the organization in Private or Public entity.

10. To enable the student to make judgments and assumptions about value and ideas or materials in order to make the best possible decisions.

Any case study is a good example of how companies in any industry and Engineering entity are continuously racing in process of changing themselves. Creating a strategic framework, including vision, values, focus on core competencies, opportunities in Present, Year to year, and future are all of high importance for developing a successful strategic.