Marketing and Market in digital world
saikuma543
199242263_Final.pdf
199242263_Final by Uday Kumar KADIYAM
Submission date: 12-Jun-2021 12:02AM (UTC+0100) Submission ID: 156519030 File name: 199242263_PGBM127.docx (296.39K) Word count: 5117 Character count: 28923
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3% SIMILARITY INDEX
2% INTERNET SOURCES
0% PUBLICATIONS
3% STUDENT PAPERS
1 1% 2 1% 3 <1% 4 <1% 5 <1%
6 <1%
Exclude quotes On
Exclude bibliography On
Exclude matches < 5 words
199242263_Final ORIGINALITY REPORT
PRIMARY SOURCES
Submitted to University of Sunderland Student Paper
www.oberlo.com Internet Source
Submitted to Les Roches Marbella Student Paper
Submitted to University of Western Sydney Student Paper
Submitted to Liverpool John Moores University Student Paper
Submitted to University of Technology, Sydney Student Paper
FINAL GRADE
60/0 199242263_Final GRADEMARK REPORT
GENERAL COMMENTS
Instructor
You demonstrate an understanding of marketing; more references to theory/academic literature would be helpful in the case study.
Case Study discusses how Print Cakes is creating value. You reference some marketing theory to support your observations. This could have been enhanced with specific referencing on market typologies / jobs to be done. Market mix – needs references to academic literature.
Requires expanded discussion regarding Print Cakes and marketing orientation company (customer/competitor/ inter-functional) and needs reference to the original theory.
Discussion on technology is relevant but could be strengthened with reference to theory from the module.
Report
Opportunity is outlined from the start. Some useful research/justification to support the idea.
STP – some relevant points but could be more focussed on segmenting the market for the opportunity outlined.
Customer Persona – some relevance. The idea here was to produce a customer persona based on the target customer.
Customer Journey Mapping section – includes references to CJM theory to show understanding of importance. Map lacks detail though and needs to align to idea/opportunity more.
Recommendations – some theoretical application to the marketing mix but could be much more detailed and focussed on development of the idea.
Katharine Capocci, Module Tutor
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