Research methods

Research methods II

Task I:

1) Are traditional marketing still effective as digital tools or not?

2) How could a company reach its target audience while using different tools than competitors but have same sale as other competitors?

3) Can two restaurants reach same amount of customer while using totally different tools?

4) How can a restaurant create brand awareness through traditional marketing in this technological environment we live in today?

5) Could the restaurant achieve a mix between both strategies?

6) How can a company overcome the high cost of digital marketing and transform it to traditional tools?

7) Are the results the greater when using traditional marketing and digital at the same time?

8) Which one is less costly today?

9) What happens if the restaurant tends to transform from traditional marketing into digital is it possible?

Task II: this is a survey to identify the people who will be examine.

Location questions:

1) Where you live? (Cairo, Alexandria, Giza, 6th of October)

2) Gender (M/F)

3) Age (10-14) (15-17) (18-25) (older than 26)

4) Frequency of ordering from Sultan ( 1 in week) ( 2 in week) ( more than 4 in week)

5) How did you know sultan? ( friend, marketing, flyer, facebook)

6) Did the sultan change the marketing tools ? ( yes/ no)

7) How did sultan became famous as MC ( marketing, sales, revenue, price strategy)