Information literacy

Lillie25

18falseadvertisingscandals-BusinessInsider.pdf

Home >Reading homework help >Information literacy

DOW -0.8% S&P 500 -0.3% NASDAQ 100 +0.64%

HOME ADVERTISING

18 false advertising scandals that cost some brands millions Will Heilpern Mar 31, 2016, 5:33 AM

!"#$%&'()"#*+,#"%#$&-&./&#"0&#*123.-4

!(#+$/&5".'.(67#"0&5&)'#+#2.6

$.8&5&(-&#2&"9&&(

*1'0.(6#"0&#"51"0#+($

:+;.(6#<+3'&#-3+.:'4#

10/27/20, 8:08 PM Page 1 of 42

Red Bull paid out $13 million to settle a false advertising class action suit. ASR Photos on Flickr

S P O N S O R C O N T E N TS P O N S O R C O N T E N T

Two Bro oklynTwo Bro oklyn event promotersevent promoters reveal whyreveal why pivoting in thepivoting in the midst of the COVID-19midst of the COVID-19 pandemic has made theirpandemic has made their small business strongersmall business stronger

Re a d t h e s t o r yRe a d t h e s t o r y

=+(,#-%:*+(.&'#0+/&#2&&(#-+160"#%1"#<%5#*&$$3.(6

:&$.%-5&#*5%$1-"'7#1'.(6#9.3$#-3+.:'#3.;&#>'-.&(".?-+33,

*5%/&(>#9."0#>61+5+("&&$#5&'13"'4>

@%5#-%:*+(.&'#"0+"#-5%''#"0&#3.(&7#."#-+(#-%'"#:.33.%('#+($

3&+$#"%#+#$+:+6&$#5&*1"+".%(4

A&#<%1($#BC#&D+:*3&'#%<#<+3'&#+$/&5".'.(6#'-+($+3'#"0+"

0+/&#5%-;&$#2.6#25+($'#E#'%:&#+5&#'".33#%(6%.(6#+($#(%"#+33

-%:*+(.&'#0+/&#0+$#"%#*+,#1*7#21"#&+-0#$&+3"#9."0#+#<+.5

+:%1("#%<#(&6+"./&#*123.-.",4

!"#$%%&'%()*"))&")+&!(*&,-".()&/0)1#(231%+&10&")&%"#$(%#

4%#.(0)&05&1-(.&#%60#17

10/27/20, 8:08 PM Page 2 of 42

VW falsely advertised environmentally friendly diesel cars.

10/27/20, 8:08 PM Page 3 of 42

F(#=+5-0#GH#"0.'#,&+57#"0&#@&$&5+3#I5+$&#J%::.''.%(

K@IJL#?3&$#+#3+9'1."#+6+.('"#M%3;'9+6&(7#90.-0#-3+.:&$

"0+"#"0&#-+5#-%:*+(,#0+$#$&-&./&$#-1'"%:&5'#9."0#"0&

+$/&5".'.(6#-+:*+.6(#."#1'&$#"%#*5%:%"&#."'

'1**%'&$3,#>J3&+(#N.&'&3>#/&0.-3&'7#+--%5$.(6#"%#+#*5&''

5&3&+'&4

!(#GOBP7#."#9+'#&D*%'&$#"0+"#MA#0+$#2&&(#-0&+".(6

&:.''.%('#"&'"'#%(#."'#$.&'&3#-+5'#.(#"0&#QR#<%5#"0&#*+'"

'&/&(#,&+5'4

I0&#@IJ#+33&6&$#"0+"#>M%3;'9+6&(#$&-&./&$#-%('1:&5'#2,

'&33.(6#%5#3&+'.(6#:%5&#"0+(#PPO7OOO#$.&'&3#-+5'#2+'&$#%(

<+3'&#-3+.:'#"0+"#"0&#-+5'#9&5&#3%9S&:.''.%(7

&(/.5%(:&("+33,#<5.&($3,4>

F(#"%*#%<#*%"&(".+3#?(&'#<%5#<+3'&#+$/&5".'.(67#"0&#-%:*+(,

-%13$#0+/&#"%#*+,#%1"#1*#"%#TUB#2.33.%(#<%5#/.%3+".(6#"0&

J3&+(#V.5#V-"7#+--%5$.(6#"%#A.5&$4

10/27/20, 8:08 PM Page 4 of 42

Activia yogurt said it had "special bacterial ingredients."

10/27/20, 8:08 PM Page 5 of 42

Flickr

V$'#<%5#N+((%()'#*%*13+5#V-"./.+#25+($#,%615"#3+($&$#"0&

-%:*+(,#9."0#+#-3+''#+-".%(#'&""3&:&("#%<#TWP#:.33.%(#.(

GOBO7#+--%5$.(6#"%#VXJ#Y&9'4#I0&#,%615"'#9&5&#:+5;&"&$

+'#2&.(6#>-3.(.-+33,>#+($#>'-.&(".?-+33,>#*5%/&(#"%#2%%'"

,%15#.::1(&#','"&:#+($#+23&#"%#0&3*#"%#5&613+"&#$.6&'".%(4

I0&#V-"./.+#+$#-+:*+.6(7#<5%("&$#2,#+-"5&''#Z+:.&#[&&

J15".'7#-3+.:&$#"0+"#"0&#,%615"#0+$#'*&-.+3#2+-"&5.+3

.(65&$.&("'4#V'#+#5&'13"7#"0&#,%615"#9+'#'%3$#+"#\O]#0.60&5

*5.-&'#"0+(#%"0&5#'.:.3+5#*5%$1-"'4#^%9&/&57#"0&#J3&/&3+($

_1$6&#%/&5'&&.(6#"0&#-+'&#'+.$#"0+"#"0&'&#-3+.:'#9&5&

1(*5%/&(4

I0&#3+9'1."#+6+.('"#N+((%(#2&6+(#.(#GOOC7#90&(

-%('1:&5#I5.'0#A.&(&5#3%$6&$#+#-%:*3+.("4#F(#"%*#%<#"0&

?(&#%<#TWP#:.33.%(7#N+((%(#9+'#%5$&5&$#"%#5&:%/&

>-3.(.-+33,>#+($#>'-.&(".?-+33,#*5%/&(>#<5%:#."'#3+2&3'7

+--%5$.(6#"%#VXJ4

`05+'&'#'.:.3+5#"%#>-3.(.-+3#'"1$.&'#'0%9>#9&5&#$&&:&$

*&5:.''.23&4#N+((%(#$&(.&$#+(,#95%(6$%.(6#+($#-3+.:&$

."#'&""3&$#"0&#3+9'1."#"%#>+/%.$#"0&#-%'"#+($#$.'"5+-".%(#%<

3.".6+".%(4>

10/27/20, 8:08 PM Page 6 of 42

Red Bull said it could "give you wings."

ASR Photos on Flickr

10/27/20, 8:08 PM Page 7 of 42

ASR Photos on Flickr

a(&56,#$5.(;'#-%:*+(,#b&$#X133#9+'#'1&$#.(#GOBW#<%5#."'

'3%6+(#>b&$#X133#6./&'#,%1#9.(6'4>#I0&#-%:*+(,#'&""3&$#"0&

-3+''#+-".%(#-+'&#2,#+65&&.(6#"%#*+,#%1"#+#:+D.:1:#%<#TB\

:.33.%(#E#.(-31$.(6#TBO#"%#&/&5,#QR#-%('1:&5#90%#0+$

2%160#"0&#$5.(;#'.(-&#GOOG4

I0&#"+63.(&7#90.-0#"0&#-%:*+(,#0+'#1'&$#<%5#(&+53,#"9%

$&-+$&'7#9&("#+3%(6'.$&#:+5;&".(6#-3+.:'#"0+"#"0+"#"0&

-+8&.(+"&$#$5.(;#-%13$#.:*5%/&#+#-%('1:&5)'

-%(-&("5+".%(#+($#5&+-".%(#'*&&$4

X&6+(.(#J+5+&"0&5'#9+'#%(&#%<#'&/&5+3#-%('1:&5'#90%

25%160"#"0&#-+'&#+6+.('"#"0&#V1'"5.+(#$5.(;'#-%:*+(,4#^&

'+.$#0&#9+'#+#5&613+5#-%('1:&5#%<#b&$#X133#<%5#BO#,&+5'7#21"

"0+"#0&#0+$#(%"#$&/&3%*&$#>9.(6'7>#%5#'0%9(#+(,#'.6('#%<

.:*5%/&$#.("&33&-"1+3#%5#*0,'.-+3#+2.3.".&'4

b&$#X133#5&3&+'&$#"0.'#'"+"&:&("#<%33%9.(6#"0&#'&""3&:&("c

b&$#X133#'&""3&$#"0&#3+9'1."#"%#+/%.$#"0&#-%'"#+($

$.'"5+-".%(#%<#3.".6+".%(4#^%9&/&57#b&$#X133#:+.("+.('

"0+"#."'#:+5;&".(6#+($#3+2&3.(6#0+/&#+39+,'#2&&(

"51"0<13#+($#+--15+"&7#+($#$&(.&'#+(,#+($#+33

95%(6$%.(6#%5#3.+2.3.",4

10/27/20, 8:08 PM Page 8 of 42

Tesco was criticised for an ad in response to the horsemeat scandal, which suggested the problem aXected "the whole food industry."

10/27/20, 8:08 PM Page 9 of 42

iStock / Benalbright

!(#GOB\7#Qd#'1*&5:+5;&"#-0+.(#I&'-%#9+'#-5.".-.e&$#+<"&5#."

5+(#+#>:.'3&+$.(6>#+$#-+:*+.6(#.(#"0&#9+;&#%<#."'#0%5'&

:&+"#'-+($+37#+--%5$.(6#"%#I0&#I&3&65+*04

I0&#'1*&5:+5;&"#0+$#2&&(#-+160"#'&33.(6#2&&<

-%("+:.(+"&$#9."0#0%5'&#:&+"#.(#'%:&#%<#."'#2156&5'#+($

5&+$,#:&+3'4

!(#+(#+""&:*"#"%#5&-%/&5#<5%:#"0&#`b#$.'+'"&57#I&'-%#5+(#+

"9%S*+6&#'*5&+$#.(#(+".%(+3#(&9'*+*&5'#9."0#"0&#0&+$3.(&

>A0+"#2156&5'#0+/&#"+160"#1'4>

!(#"0&#+$7#I&'-%#9+'#-5.".-.e&$#<%5#.:*3,.(6#"0+"#"0&#90%3&

:&+"#.($1'"5,#9+'#.:*3.-+"&$#.(#"0&#0%5'&#:&+"#?+'-%7

90.-0#9+'#1("51&4#I0&#Qd#+$/&5".'.(6#5&613+"%5#VRV

2+((&$#"0&#-+:*+.6(4

Y&+53,#f\OO#:.33.%(#KTW\G#:.33.%(L#9+'#9.*&$#%8#"0&#/+31&

%<#I&'-%#<%33%9.(6#"0&#0%5'&#:&+"#'-+($+37#+--%5$.(6#"%

I0&#g1+5$.+(4

10/27/20, 8:08 PM Page 10 of 42

Kellogg said Rice Krispies could boost your immune system.

10/27/20, 8:08 PM Page 11 of 42

Ben+Sam on Flickr

d&33%66)'#*%*13+5#b.-&#d5.'*.&'#-&5&+3#0+$#+#-5.'.'#.(#GOBO

90&(#"0&#25+($#9+'#+--1'&$#%<#:.'3&+$.(6#-%('1:&5'

+2%1"#"0&#*5%$1-")'#.::1(.",S2%%'".(6#*5%*&5".&'7

+--%5$.(6#"%#JYY4

I0&#@&$&5+3#I5+$&#J%::.''.%(#%5$&5&$#d&33%66#"%#0+3"#+33

+$/&5".'.(6#"0+"#-3+.:&$#"0+"#"0&#-&5&+3#.:*5%/&$#+#-0.3$)'

.::1(.",#9."0#>GP#*&5-&("#N+.3,#M+31&#%<#V(".%D.$+("'#+($

Y1"5.&("'#E#M."+:.('#V7#X7#J#+($#a7>#'"+".(6#"0&#"0&#-3+.:'

9&5&#>$12.%1'4>

I0&#-+'&#9+'#'&""3&$#.(#GOBB4#d&33%66#+65&&$#"%#*+,#TG4P

:.33.%(#"%#+8&-"&$#-%('1:&5'7#+'#9&33#+'#$%(+".(6#TG4P

:.33.%(#9%5"0#%<#d&33%66#*5%$1-"'#"%#-0+5.",7#+--%5$.(6#"%

[+9\UO4

10/27/20, 8:08 PM Page 12 of 42

Later, Kellogg said Mini-Wheats could make you smarter.

10/27/20, 8:08 PM Page 13 of 42

Kellogg

!(#GOB\7#d&33%66#9+'#.(#&/&(#:%5&#"5%123&4#I0&#-%:*+(,

+65&&$#"%#*+,#TW#:.33.%(#<%5#<+3'&#+$/&5".'.(6#-3+.:'#."

:+$&#+2%1"#@5%'"&$#=.(.SA0&+"'4#I0&#-&5&+3#-%:*+(,#0+$

<+3'&3,#-3+.:&$#"0+"#"0&#=.(.SA0&+"'#.:*5%/&$#>-0.3$5&()'

+""&("./&(&''7#:&:%5,#+($#%"0&5#-%6(."./&

<1(-".%('7>#+--%5$.(6#"%#V''%-.+"&$#`5&''4#I0&#+$

-+:*+.6(#-3+.:&$#"0+"#"0&#25&+;<+'"#-&5&+3#-%13$#.:*5%/&

+#-0.3$)'#<%-1'#2,#(&+53,#GO]4

!(#."'#$&<&('&7#d&33%66#'+.$#"0+"#"0&#+$#-+:*+.6(#5+(#<%15

,&+5'#*5&/.%1'3,#+($#"0+"#."#0+$#'.(-&#+$_1'"&$#."'#-3+.:'

+2%1"#"0&#-&5&+34#d&33%66#+3'%#(%"&$#"0+"#."#>0+'#+#3%(6

0.'"%5,#%<#5&'*%('.23&#+$/&5".'.(64>

`&%*3&#90%#-%('1:&$#"0&#-&5&+3#$15.(6#"0&#".:&#"0&#+$

5+(#KZ+(1+5,#GC7#GOOH#"%#F-"%2&5#B7#GOOHL#9&5&#+33%9&$#"%

-3+.:#2+-;#TP#*&5#2%D7#9."0#+#:+D.:1:#%<#TBP#*&5

-1'"%:&57#+--%5$.(6#"%#V''%-.+"&$#`5&''4

10/27/20, 8:08 PM Page 14 of 42

New Balance said its shoe could help wearers burn calories.

10/27/20, 8:08 PM Page 15 of 42

By sling@Eickr on Flickr

Y&9#X+3+(-&#9+'#+--1'&$#%<#<+3'&#+$/&5".'.(6#.(#GOBB

%/&5#+#'(&+;&5#5+(6&#"0+"#."#-3+.:&$#-%13$#0&3*#9&+5&5'

215(#-+3%5.&'7#+--%5$.(6#"%#b&1"&5'4#R"1$.&'#<%1($#"0+"

"0&5&#9&5&#(%#0&+3"0#2&(&?"'#<5%:#9&+5.(6#"0&#'0%&4

I0&#"%(.(6#'(&+;&5#-3+.:&$#"%#1'&#0.$$&(#2%+5$

"&-0(%3%6,#+($#9+'#+$/&5".'&$#+'#-+3%5.&#215(&5'#"0+"

+-"./+"&$#"0&#631"&'7#h1+$'7#0+:'"5.(6'#+($#-+3/&'4

`3+.(".8'#.(#"0&#3+9'1."#-3+.:&$#"%#0+/&#2&&(#0+5:&$#+($

:.'3&$#2,#"0&#'(&+;&5#-%:*+(,4

F(#V161'"#GO7#GOBG7#Y&9#X+3+(-&#+65&&$#"%#*+,#+

'&""3&:&("#%<#TG4\#:.33.%(7#+--%5$.(6#"%#I0&#^1i(6"%(

`%'"4

10/27/20, 8:08 PM Page 16 of 42

Lumos Labs said Luminosity could help prevent Dementia.

10/27/20, 8:08 PM Page 17 of 42

Luminosity

!(#Z+(1+5,#GOBU7#"0&#:+;&5'#%<#*%*13+5#25+.(S"5+.(.(6#+**

[1:.(%'.",#9&5&#6./&(#+#TG#:.33.%(#?(&#<5%:#"0&#@&$&5+3

I5+$&#J%::.''.%(7#90.-0#'+.$#"0&#-%:*+(,#$&-&./&$

*3+,&5'#9."0#>1(<%1($&$>#+$/&5".'.(6#-3+.:'4

I0&#+**#-%:*+(,#:+$&#<+3'&#-3+.:'#+2%1"#2&.(6#+23&#"%

0&3*#*5&/&("#V3e0&.:&5)'#$.'&+'&7#+'#9&33#+'#+.$.(6#*3+,&5'

"%#*&5<%5:#2&""&5#+"#'-0%%37#"0&#@IJ#<%1($4#[1:.(%'.",

'+.$#.(#."'#+$'#"0+"#*&%*3&#90%#*3+,&$#"0&#6+:&'#<%5#:%5&

"0+(#BO#:.(1"&'7#"05&&#".:&'#+#9&&;#9%13$#5&3&+'&#"0&.5

><133#*%"&(".+3#.(#&/&5,#+'*&-"#%<#3.<&7”#+--%5$.(6#"%#I.:&4

Z&''.-+#b.-07#+#$.5&-"%5#+"#"0&#@IJ#'+.$c#>“[1:%'.",#'.:*3, $.$#(%"#0+/&#"0&#'-.&(-&#"%#2+-;#1*#."'#+$'4>

10/27/20, 8:08 PM Page 18 of 42

Airborne claimed it could help ward oX harmful germs.

10/27/20, 8:08 PM Page 19 of 42

By welivefast on Flickr

^&52+3#'1**3&:&("#V.52%5(&#9+'#+#(+".%(+3#0."#"05%160%1"

"0&#BHHO'4#=+5;&".(6#%<#"0&#*5%$1-"#-3+.:&$#"0+"#."#0&3*&$

9+5$#%8#0+5:<13#2+-"&5.+#+($#6&5:'7#*5&/&(".(6#&/&5,$+,

+.3:&("'#3.;&#"0&#j1#+($#-%::%(#-%3$4I0&5&#9&5&#(%

'"1$.&'#"%#'1**%5"#V.52%5(&)'#&8&-"./&(&''#-3+.:'#"0+"#:&"

'-.&(".?-#'"+($+5$'#E#'%#"0&#J&("&5#<%5#R-.&(-&#.(#"0&

`123.-#!("&5&'"#KJR`!L#6%"#.(/%3/&$4

^%9&/&57#"0&5&#9&5&#(%#'-.&(".?-#'"1$.&'#"%#'1**%5"

V.52%5(&)'#&8&-"./&(&''#-3+.:'#"0+"#:&"#'-.&(".?-

'"+($+5$'#E#'%#"0&#J&("&5#<%5#R-.&(-&#.(#"0&#`123.-#!("&5&'"

6%"#.(/%3/&$4

I0&#0.60S*5%?3&#'-+($+3#&($&$#9."0#+#016&#'&""3&:&("7

9."0#V.52%5(&#0+/.(6#"%#*+,#TG\4\#:.33.%(#.(#"0&#-3+''S

+-".%(#3+9'1."7#+($#+(#+$$.".%(+3#Tk#:.33.%(#'&""3&:&("

3+"&57#+--%5$.(6#"%#Y`b4

10/27/20, 8:08 PM Page 20 of 42

Wal-Mart falsely advertised the price of Coke in New York.

10/27/20, 8:08 PM Page 21 of 42

A diXerent Wal-Mart Coke promotion Freebies2deals

A+3S=+5"#+65&&$#"%#*+,#:%5&#"0+(#TUU7OOO#.(#?(&'7#+<"&5

%/&5S-0+56.(6#-1'"%:&5'#<5%:#BBk#'"%5&'#.(#Y&9#l%5;#<%5

J%-+SJ%3+4#I0&#'1*&5:+5;&"#-0+.(#0+$#+$/&5".'&$#+

(+".%(9.$&#'+3&#%(#"0&#'%<"#$5.(;#.(#GOBW7#90&5&#BGS*+-;'

9%13$#-%'"#_1'"#T\4%%4

^%9&/&57#-1'"%:&5'#.(#Y&9#l%5;#R"+"&#9&5&#-0+56&$#T\4PO4

A+3S=+5"#'"+8#+33&6&$3,#3.&$#+2%1"#"0&#5&+'%('#<%5#"0&

*5.-&S0.;&7#"&33.(6#-1'"%:&5'#"0+"#Y&9#l%5;#0+'#+#>'16+5

"+D7>#+--%5$.(6#"%#J%5*%5+"&#J5.:&#b&*%5"&54

Y&9#l%5;#V""%5(&,#g&(&5+3#a5.-#R-0(&.$&5:+(7#90%

-%($1-"&$#"0&#.(/&'".6+".%(7#-%(-31$&$#"0&#*5.-&#/.%3+"&$

Y&9#l%5;#R"+"&’'#g&(&5+3#X1'.(&''#[+9#\WH#+($#\PO4

10/27/20, 8:08 PM Page 22 of 42

De]nity eye cream re-touched a model in an anti-aging ad.

Olay

10/27/20, 8:08 PM Page 23 of 42

!(#GOOH7#+(#F3+,#+$#<%5#."'#N&?(.",#&,&#-5&+:#'0%9&$

<%5:&5#:%$&3#I9.66,#3%%;.(6#95.(;3&S<5&&#E#+($#+#90%3&

3%"#,%1(6&5#"0+(#0&5#"0&(SUO#,&+5'4#!"#"15(&$#%1"#"0&#+$'

9&5&#5&"%1-0&$7#+--%5$.(6#"%#I0&#g1+5$.+(4

I0&#X5.".'0#+$/&5".'.(6#5&613+"%5#VRV#2+((&$#"0&#+$7#+<"&5

[.2&5+3#N&:%-5+"#3+9:+;&5#Z%#R9.('%(#6+"0&5&$#:%5&

"0+(#kOO#-%:*3+.("'#+6+.('"#."4#I0&#$.6."+33,S+3"&5&$#'*%"'

9&5&#$&&:&$#"%#6./&#+#>:.'3&+$.(6#.:*5&''.%(#%<#"0&#&8&-"

"0&#*5%$1-"#-%13$#+-0.&/&4>

F3+,)'#*+5&("#-%:*+(,#`5%-"&5#m#g+:23&#5&'*%($&$#"0+"#."

9+'#>5%1".(&#*5+-".-&#"%#1'&#*%'"S*5%$1-".%(#"&-0(.h1&'#"%

-%55&-"#<%5#3.60".(6#+($#%"0&5#:.(%5#*0%"%65+*0.-

$&?-.&(-.&'#2&<%5&#*123.'0.(6#"0&#?(+3#'0%"'#+'#*+5"#%<#+(

+$/&5".'.(6#-+:*+.6(4>

10/27/20, 8:08 PM Page 24 of 42

Hyundai and KIA over-advertised its cars' horsepower.

A 2001 Tiburon sport coupe. Hyundai

10/27/20, 8:08 PM Page 25 of 42

^,1($+.#+65&&$#"%#*+,#:%5&#"0+(#TCP#:.33.%(#.(#+

'&""3&:&("#.(#GOOW7#+<"&5#."#%/&5'"+"&$#"0&#0%5'&*%9&5#%<

-+5'#.:*%5"&$#"%#"0&#QR7#+--%5$.(6#"%#J%('1:&5

V8+.5'4#I0&#-3+''#+-".%(#3+9'1."#9+'#%(#2&0+3<#%<#+5%1($

CWO7OOO#*&%*3&#90%#2%160"#"0&#BHHU#"%#GOOG#:%$&3'#%<#"0&

^,1($+.#a3&("5+#'&$+('#+($#"0&#I.215%(#'*%5"#-%1*&'4

!(#GOOB7#"0&#d%5&+(#=.(.'"5,#%<#J%('"51-".%(#+($

I5+('*%5"+".%(#0+$#1(-%/&5&$#"0&#:.'5&*5&'&("+".%(7

90.-07#<%5#'%:&#:%$&3'7#%/&5'"+"&$#0%5'&*%9&5#2,#BO]4#

I0&#-3+''#+-".%(#3+9'1."#9+'#25%160"#.(#'%1"0&5(#J+3.<%5(.+

.(#R&*"&:2&5#GOOG4#V<"&5#."#9+'#'&""3&$#.(#GOOW7#^,1($+.

'&("#3&""&5'#%8&5.(6#*5&*+.$#$&2."#-+5$'#"%#+8&-"&$#%9(&5'4

I0&,#9&5&#9%5"0#1*#"%#TGGP4

10/27/20, 8:08 PM Page 26 of 42

Extenze claimed it could extend penis length.

ExtenZe infomercial via YouTube

I0&#:+;&5#%<#*&(.'#&(3+56&:&("#*.33#aD"&(e&#+65&&$#"%#*+,

TU#:.33.%(#"%#'&""3&#+#-3+''#+-".%(#3+9'1."#.(#GOBO7#+--%5$.(6

"%#JXR4#aD"&(e&#0+$#-3+.:&$#."'#*.33'#9&5&#>'-.&(".?-+33,

*5%/&(#"%#.(-5&+'&#"0&#'.e&#%<#+#-&5"+.(#*+5"#%<#"0&#:+3&

2%$,>#.(#(%"%5.%1'#3+"&#(.60"#IM#-%::&5-.+3'4#

aD"&(e&#+65&&$#"%#*+,#TU#:.33.%(#"%#'&""3&#+#<+3'&

+$/&5".'.(6#-3+''#+-".%(#3+9'1."4#JXR#(%"&$#"0+"#."'#9&2'."&

10/27/20, 8:08 PM Page 27 of 42

9+'#+3'%#1*$+"&$#"%#'+,c#>I0&'&#'"+"&:&("'#0+/&#(%"#2&&(

&/+31+"&$#2,#"0&#@%%$#+($#N516#V$:.(.'"5+".%(4#aD"&(e&#.'

(%"#.("&($&$#"%#$.+6(%'&7#"5&+"7#-15&7#%5#*5&/&("#+(,

$.'&+'&4>

Splenda said it was "made from sugar."

10/27/20, 8:08 PM Page 28 of 42

Flickr/ljguitar

I0&#R16+5#V''%-.+".%(#+';&$#<%5#+(#.(/&'".6+".%(#.("%

+3"&5(+"./&#'9&&"&(&5#R*3&($+)'#>=+$&#<5%:#R16+5>#'3%6+(4

!"#-%:*3+.(&$#"0+"#"0&#"+63.(&#9+'#:.'3&+$.(67#+($#"0+"#"0&

'9&&"&(&5#.'#(%"0.(6#:%5&#"0+(#>0.603,#*5%-&''&$

-0&:.-+3#-%:*%1($#:+$&#.(#+#<+-"%5,7>#JXR#5&*%5"&$4

!(#GOOk7#+#5&'13".(6#3+9'1."#3&$#2,#"0&#:+;&5'#%<#5./+3

'9&&"&(&5#ah1+37#'&""3&$#+6+.('"#R*3&($+4#ah1+3

9+'#3%%;.(6#<%5#TGOO#:.33.%(#<5%:#R*3&($+#.(#"0&

'&""3&:&("#<%5#1(<+.5#*5%?"'4#^%9&/&57#"0&#&D+-"#+:%1("#%<

"0&#'&""3&:&("#5&:+.('#-%(?$&(".+37#+--%5$.(6#"%#YXJ4

10/27/20, 8:08 PM Page 29 of 42

L'Oreal claimed its skincare products were "clinically proven" to "boost genes."

10/27/20, 8:08 PM Page 30 of 42

One of the oXending ads. L'Oreal

!(#GOBW7#-%':&".-'#-%:*+(,#[)F5n+3#9+'#<%5-&$#"%#+$:."

"0+"#."'#[+(-ô:&#gn(.?h1&#+($#[’F5n+3#`+5.'#l%1"0#J%$& ';.(-+5&#*5%$1-"'#9&5&#(%"#>-3.(.-+33,#*5%/&(>#"%#>2%%'"

6&(&'>#+($#6./&#>/.'.23,#,%1(6&5#';.(#.(#_1'"#'&/&(#$+,'7>#+'

'"+"&$#.(#."'#+$/&5".'.(64

V--%5$.(6#"%#"0&#@IJ7#"0&#-3+.:'#9&5&#><+3'&#+($

1('12'"+(".+"&$4>

!(#"0&#'&""3&:&("7#[)F5n+3#QRV#9+'#2+((&$#<5%:#:+;.(6

-3+.:'#+2%1"#+(".S+6.(67#9."0%1"#>-%:*&"&("#+($#5&3.+23&

'-.&(".?-#&/.$&(-&#'12'"+(".+".(6#'1-0#-3+.:'7>#"0&#@IJ

'+.$4#I0%160#[)F5&+3#&'-+*&$#+#?(&#+"#"0&#".:&7#&+-0#<1"15&

/.%3+".%(#%<#"0.'#+65&&:&("#9.33#-%'"#"0&#-%:*+(,#1*#"%

TBU7OOO4

10/27/20, 8:08 PM Page 31 of 42

Eclipse said its gum could kill germs.

the impuslivebuy via Eickr

10/27/20, 8:08 PM Page 32 of 42

the impuslivebuy via Eickr

a-3.*'&#61:#-3+.:&$#.(#."'#+$'#"0+"#."'#(&9#.(65&$.&("7

:+6(%3.+#2+5;#&D"5+-"7#0+$#6&5:S;.33.(6#*5%*&5".&'4

V#3+9'1."#25%160"#2,#-%('1:&5'#+33&6&$#"0+"#"0&#+$'#9&5&

:.'3&+$.(67#+--%5$.(6#"%#X1'.(&''9&&;4#A5.63&,#$&(.&$

95%(6$%.(67#21"#9+'#%5$&5&$#"%#*+,#:%5&#"0+(#TU#:.33.%(

"%#+#<1($#"0+"#9%13$#5&.:215'&#-%('1:&5'#1*#"%#TBO#&+-0

<%5#"0&#:.'3&+$.(6#*5%$1-"7#.(#GOBO4

Classmates.com was accused of tricking users into paying to respond to friends, who weren't actually on the site.

10/27/20, 8:08 PM Page 33 of 42

By Small Town OK on Flickr

=.33.%('#%<#*&%*3&#3."#1*#90&(#J3+'':+"&'4-%:#'&("#"0&:

+(#&:+.3#'+,.(6#%3$#<5.&($'#9&5&#"5,.(6#"%#-%("+-"#"0&:7

*5%:.'.(6#"%#5&;.($3&#%3$#<5.&($'0.*'#+($#j+:&'#.<

'12'-5.2&5'#1*65+$&$#"%#+#>g%3$>#:&:2&5'0.*4

X1"#9."0#"0&#1*65+$&7#"0&#&D*&-"&$#5&1(.%('#(&/&5#-+:&4#!"

"15('#%1"#"0&#'%-.+3#(&"9%5;.(6#'."&#1'&$#"0&#*3%,#"%#6&"

1'&5'#"%#6./&#1*#&D"5+#$%33+5'4#!(#GOOC7#%(&#:.8&$#1'&5#?3&$

+#'1."#+33&6.(6#"0&#>$&-&*"./&>#&:+.3'#9&5&#<+3'&

+$/&5".'.(64#J3+'':+"&'4-%:#&/&("1+33,#+65&&$#"%#*+,#%1"#+

TH4P#:.33.%(#'&""3&:&("#ET\#<%5#&/&5,#'12'-5.2&5#90%#<&33

<%5#"0&#$.5",#"5.-;#E#"%#5&'%3/&#"0&#-+'&7#+--%5$.(6#"%#"0&

X1'.(&''#Z%15(+34

10/27/20, 8:08 PM Page 34 of 42

^%9&/&57#"0&#9&2'."&#$.$#(%"#3&+5(#<5%:#."'#:.'"+;&'#+($#.(

GOBP#."#9+'#6./&(#+(%"0&5#TBB#:.33.%(#.(#?(&'7#+--%5$.(6#"%

J%('1:&5#V8+.5'4

A lawsuit alleged that Taco Bell was falsely advertising its beef.

10/27/20, 8:08 PM Page 35 of 42

NEWSLETTER

The most important stories about advertising and media. Sign up for Insider Advertising.

http://www.Eickr.com/photos/stevendepolo/3427412201/

!(#GOBB7#-%('1:&5'#5+.'&$#h1&'".%('#+2%1"#90+"

-%('"."1"&$#I+-%#X&33)'#>'&+'%(&$#2&&<4>

V--%5$.(6#"%#"0&#3+9'1."#5&*%5"&$#.(#V$V6&7#"0&

>'&+'%(.(6>#1'&$#9+'#%+"#?33&5#E#90.-0#:&+('#"0&#:&+"

.'()"#'&+'%(&$#2&&<#+"#+337#+--%5$.(6#"%#QRNV#'"+($+5$'4

I0&#'1."#+33&6&$#"0+"#"0&#<5+(-0.'&#0+$#2&&(#"5.-;.(6#."'

-%('1:&5'#.("%#"0.(;.(6#."'#*5%$1-"'#9&5&#%<#+#0.60&5

65+$&#"0+(#"0&,#+-"1+33,#9&5&4

I+-%#X&33#"%%;#"0&#%**%5"1(.",#"%#*%;&#<1(#+"#."'&3<7#0%*.(6

"%#:.".6+"&#"0&#`b#$.'+'"&54#I0&#-%:*+(,#&/&(#"%%;#%1"#+

<133S*+6&#(&9'*+*&5#+$#"0+(;.(6#-%:*3+.(+("'#<%5

'1.(64#I+-%#X&33#9+'#/.($.-+"&$#+($#"0&#3+9'1."#9+'

9."0$5+9(#.(#V*5.3#GOBB7#+--%5$.(6#"%#V''%-.+"&$#`5&''4

10/27/20, 8:08 PM Page 36 of 42

By clicking ‘Sign up’, you agree to receive marketing emails from Business Insider as well as other partner oZers and accept our Terms of Service and Privacy Policy.

SEE ALSO: 19 failed soda brands you'll never taste again »

More: Features Advertising

Email address Email address S I G N U P

Taboola Feed

Progressive | Auto Insurance Quotes

TruthFinder

Cremations | Search Ads

What a brilliant way to save on car insurance! Sponsored by

One Thing All Liars Have in Common, Brace Yourself Sponsored by

The Cost DiXerence Between Cremations And Traditional Burials Is Staggering Sponsored by

Ranker

National Penny For Seniors

12 Royal Family Members AXected by Inbreeding Sponsored by

7 Discounts Seniors Get Only if They Ask Sponsored by

10/27/20, 8:08 PM Page 37 of 42

V I D E O S Y O U M A Y L I K E by Taboola

Highlights from the ]nal presidential Trump-Biden presidential debate - Business Insider

Amy Coney Barrett's nomination hearing is underway. Here are some of the most contentious… Supreme Court

We combined Trump and Biden's separate town halls so you can watch an actual debate between the… presidential

How the US has

10/27/20, 8:08 PM Page 38 of 42

How the US has voted in every presidential election from George Washington to Donald Trump… — and what it

F R O M T H E W E B by Taboola

Sponsored by Progressive | Auto Insurance Quotes

Hey friend! Can I help you save on car insurance?

This Simple Reason Is Why You Are Overpaying When You Buy Wine

10/27/20, 8:08 PM Page 39 of 42

S P O N S O R E D F I N A N C I A L C O N T E N T

Thinking About Getting a Personal Loan? See Best Rates NerdWallet

Get a 0% Intro APR on Purchases for 15 Months Citi Rewards+℠ Card

Wall Street Quietly Predicts Massive Market Event in 2021 Stansberry Research

6 Credit Cards You Should Not Ignore If You Have Excellent Credit NerdWallet

POS financing helps merchants stand out in a crowded environment. Mastercard Vyze