160 Pro-1

DM160 SEO and SMO: Project 1

Using Search to Find What You Are Looking For

Project Description:

Search Engine Optimization (SEO) is the practice of making your website more attractive to search engines so that your website appears higher on Search Engine Result Pages (SERP). It requires an investment of your time to ensure you are properly optimizing your website.

1) For Project 1, do a google search using one of the following searches and click on the first organic website listing shown (the one without the word “Ad” in the beginning):

· Road trips close to New York

· How to pick running shoes

· Best flour for making pancakes

2) Prepare a summary that includes the following:

a. What google search did you do?

b. What is the URL of webpage that the google listing clicked to?

c. How did this webpage provide content that you were searching for?

d. What did you like from the webpage?

e. What did you think the webpage could have done better based on the google search you did?

Your summary should be a minimum of 300 words. Submit your complete summary to Project 1 in Moodle.

FOR INSTRUCTOR USE ONLY

Grading Rubric

Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated requirements. Grading: 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very good quality (B); 70-79 = Represents adequate command of class content (C); 69 and below = Represents work that shows a need for development or improvement (F); 0 = Represents plagiarized work (F).

DM160: SEO and SMO (BDM)

Student:

Instructor:

Date:

Project 1

Description of requirements	Possible Points	Your Points
1) Did a google search using one of the following searches (listed in project description) and clicked on the first organic website listing shown (the one without the word “Ad” in the beginning)	10
2) Prepared a summary that includes the following: a. What google search did you do?	10
b. What is the URL of webpage that the google listing clicked to?	10
c. How did this webpage provide content that you were searching for?	15
d. What did you like from the webpage?	20
e. What did you think the webpage could have done better based on the google search you did?	20
Submitted a minimum of 300 words	5
Project was submitted by due date	10
TOTAL	100

YOUR SCORE: ________

Instructor Comments: