Innovation entrepreneurship and technology

MASTER OF BUSINESS ADMINISTRATION WITH PG CERT

NAME: SAI KUMAR PADURU

STUDENT ID: 199214905

COURSE TITLE: PGBM150 INNOVATION ENTREPRENEURSHIP AND TECHNOLOGY TRANSFER

DATE: 01-07-2020

PROFESSOR: MANAL GHOSH

University of Sunderland, ST .Peters campus

TROLLEY THEMED CASUAL DINING

I have an idea of starting a business in Restaurant Industry where my restaurant will be an inspiring one and combining with wide ranging atmosphere with excellent and interesting food. Focus in having a great selection of food and well organized customer service.

STYLE:

It is a casual dining restaurant where it has casual ambience and with lot of space for seating and mostly it is a good place for the family or reunions of the friend groups and comfortable in laid backing seats.

INNOVATION:

A multi cuisine family restaurant which is planned to be based on the trolley theme. In the proposed theme food which will be prepared in the kitchen is placed on trolley and then directed to service towards the customers based on the order given directly to the table.

CONCEPT:

Restaurant mainly focus for dining purpose and family, and the customers greeted by the hosts and the attire of the restaurant is casual with lounge and bar facilities will be provided. Bean bags will be provided in lounge and orders that can make through server.

LOCATION:

The space should in appropriate location, and if it is a start up that costs mostly expensive for the furniture, painting, equipment, interior design, start up labor and legal certifications costs that are included in starting a restaurant business.

And I would like to start the business in three to four locations which is in cities, small towns and the tourist places where customers can explore the taste and quality of food with the affordable price.

Competitive Advantage: Extraordinary Design, Indian Classic Menu, Chef stock incentive program, Feedback from the customers in restaurant and outer sector marketing campaign i.e., advertising and promoting in towns. Employee training etc.,

MARKETING:

Marketing Strategy promotes wide ranging food, superior service and interesting concepts to braw the customers attention.

· Customer service

· Promotions and Advertising

· Media Marketing

· Distribution of Pamphlets

· Advertisements in newspapers, Local Channels

· Hoardings and posters in the sectors.

SALES:

I follow the high-quality standards and hygienic food service, atmosphere and speed. Employee Hiring, Monitoring the quality, interacting with the customers to get a feedback, Evaluating the food choices for popularity.

FINANCIAL ANALYSIS:

The financial analysis is a critical or vital factor to the success of business. With a logical and creative and futuristic thinking managing of funds would be done with a great ease.

CONCLUSION

Trolley themed Casual dining restaurants provide the firms or industries with a very good and positive feedback in terms of dining experience to the customers. My idea is to grab the customers attention with high quality food and an attractive dining experience and ambience with good strategic management and with the creative thinking.