1 page analysis 1 page letter. due within 24 hours
Nancy 00001
1591043487_398__WEEK_3_-_BUS217_D400_A1S1_Summer_2020.docxAssignment #1, Submission #1 7% of Grade
ASSIGNMENT INSTRUCTIONS:
· Page 1: Cover page
· Page 2: Communication Analysis
· Page 3: Email Message (NOTE: one-page maximum length for email);
consider what is important to your audience and will assist them in having clarity on your message
· Page 4: Grading Rubric
CASE: Pizza Masters
Pizza Masters is a specialized pizzeria locate on Commercial Drive, in Vancouver. The restaurant can seat up to 35 patrons at a time and has built up a significant take-out service providing traditional pizza cooked in a wood burning oven to the locals on the drive for over 40 years. The head chef Martin Luongo has a well-established reputation, which also brings in customers from all over the city and surrounding areas.
Martin was always skilled in the kitchen and his love of cooking was how Pizza Masters began. Martin knew he could not run a business by himself and so he sought out a partner, Anthony Spezaiachello, who was known for his entrepreneurial spirit and keen sense for a solid business venture. Martin and Anthony ran the business together for over 35 years and then Anthony sold out his share of the company to a new owner that struggled to manage the business; however, Martin’s solid pizza reputation kept customers coming back.
Martin is now ready to retire and is looking to find someone to buy out his share of the business. His kitchen staff have developed their own relationships with the customers over the years and are stable employees, with three full time and seven part time staff to keep the kitchen operating at full capacity. To maintain the client interface there are four servers that rotate schedules to manage the operating hours of the business. Martin has confidence that with these staff the business will continue to operate successfully with a quality pizza.
Martin knows that he can’t just sell off his share of the business, but needs to find the best way to manage his retirement exit. His grandson recommended you, a business consultant, to provide him with a more “structured” analysis of his business so that he can clearly provide a potential new owner with an understanding of who the stakeholders and shareholders are to the business, and understand the ways they may be impacted with Martin’s departure.
You sit down to write this email on June 8, you would like Martin to review the information, as you know having a good understanding of the impact stakeholders currently have on a business can assist in managing the changes ahead and how the change will impact each stakeholder is an important part of the decision process. You will follow up with a phone call early next week to answer any questions and discuss next steps for his upcoming exit in the business. Martin’s email is [email protected].
Critical Thinking – Audience Analysis
The Communication Triangle
BUS 217 Summer A1
1
To:
From:
Date:
Subject:
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BUS217W A1S1 Value: 7% of Final Grade Grading Rubric |
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Criteria |
Does Not Meet Expectations |
Meets Minimal / Some Expectations |
Meets Expectations |
Exceeds Expectations |
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Achieves Writing Objectives (O) |
Message achieves few or none of the writing objectives. Professional image demonstrated by the document needs extensive improvement. |
Message achieves some of the writing objectives. Professional image demonstrated by the document needs improvement. |
Message achieves most of the writing objectives. Professional image demonstrated by the document is good. |
Message achieves all of the writing objectives. Professional image demonstrated by the report is exceptional. |
|
Score: /4 |
0 or 1 |
2 |
3 |
4 |
|
Identifies Stakeholders and Shareholders (S) |
More than two stakeholder groups missing, or incorrectly labelled. |
Two stakeholder groups missing, few examples. Mostly correctly labelled. |
One stakeholder group missing, others identified with examples. Majority are correctly labelled. |
All identified, with examples. All are correctly labelled. |
|
Score: /4 |
0 or 1 |
2 |
3 |
4 |
|
Conducts Communication Analysis (A) |
Does not provide a communication analysis, or too many elements missing to provide support for communication. |
Some detail provided, may have all the correct elements in analysis but missing supporting information. |
Analysis is provided with supporting information. |
Exceptional analysis completed. |
|
Score: /4 |
0 or 1 |
2 |
3 |
4 |
|
Sets and Maintains Tone (T) |
Inappropriate tone is used throughout message. |
Inappropriate tone is used in one or more sentences, may create audience resistance. |
Tone is appropriate throughout the message and does not create resistance. |
Tone is exceptionally attuned to the reader and the context, helping to create a receptive audience. |
|
Score: /4 |
0 or 1 |
2 |
3 |
4 |
|
Organizes Message Effectively (OIA) |
Organization is flawed, will create audience resistance. |
Organization is flawed, may create some audience resistance. |
Organization OIA is evident, minor flaws unlikely to create resistance. |
Well organized according to OIA approach. |
|
Score: /4 |
0 or 1 |
3 |
3 |
4 |
|
Conveys Message Concisely (C) |
Writing is not concise. |
Frequent instances where writing is not concise. |
Writing is mostly concise. |
Writing is concise. |
|
Score: /4 |
0 |
2 |
3 |
4 |
|
Conveys Message Clearly (Cl) (Appropriate level of detail, and word usage) |
Content is unclear and difficult to understand. |
Content struggles to present material in a clear way, but an attempt is made. |
Content is satisfactorily written and provides acceptable understanding to reader. |
Content is exceptionally written and provides comprehensive understanding to reader. |
|
Score: /4 |
0 or 1 |
2 |
3 |
4 |
|
Writes Effectively (mechanics (grammar, sentence structure, paragraphing, spelling, and punctuation) (M) |
Message has 6 or more errors.
|
Message has 4-5 errors.
|
Message has 1-3 errors.
|
Message is error-free.
|
|
Score: /4 |
0 or 1 |
2 |
3 |
4 |
|
Follows Accepted Business Conventions (B) |
Message has 3 or more errors. |
Message has 2 errors. |
Message has 1 error. |
Message is error-free. |
|
Score: /4 |
0 or 1 |
2 |
3 |
4 |
|
Final Grade /36 |
/36 |
